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Smartlook vs Groupmail vs Campaigner vs Moosend Comparison

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Smartlook

4.5(1,988 reviews)

Starting at $39 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

The Smart Look Heat Map software is a cloud based system that allows contractors to create customer heat maps and get real-time feedback. Smart Look enables contractors to get immediate draw insights that will help them…

Groupmail

4.4(14 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

GroupMail is a powerful, easy-to-use Online Marketing Tool. It's an email marketing solution that allows businesses to send email newsletters, promote products and services, and stay in touch with customers. Use GroupMai…

Campaigner

5.0(2 reviews)

Starting at $14 /month

  • Free Trial
  • Large Enterprises
  • Medium Business

The Campaigner email marketing software from Constant Contact allows you to easily create, send and track professional emails and newsletters. With the help of a dedicated marketing team, it is simple to use, and will ha…

Moosend

4.3(416 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to cr…

Smartlook leads on user satisfaction with a 4.5-star rating across 1,988 reviews.

Smartlook vs Groupmail vs Campaigner vs Moosend — at a glance

FeatureSmartlookGroupmailCampaignerMoosend
Rating4.5 / 54.4 / 55.0 / 54.3 / 5
Reviews1,988142416
Starting price$39 /MonthContact for pricing$14 /monthContact for pricing
Free trial Yes Yes Yes No
Free version No No No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryHeat Map SoftwareEmail Marketing SoftwareEmail Marketing SoftwareEmail Marketing Software
Integrations7+ apps
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Installed - Windows, Installed - MacSaaS/Web/CloudSaaS/Web/Cloud
APIAvailableAvailableAvailable
Support modesBusiness Hours, OnlineBusiness Hours, Online24/7 (Live rep), OnlineBusiness Hours, Online
CertificationsGDPRGDPRGDPR
Data residencyGlobalGlobalUSUS

Key differences between Smartlook and Groupmail

  • Pricing: Smartlook starts at $39 /Month. Groupmail pricing is not publicly listed.
  • User satisfaction: Smartlook scores higher with a 4.5-star average.
  • Deployment: Smartlook supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Groupmail supports SaaS/Web/Cloud, Installed - Windows, Installed - Mac.

Compare Smartlook vs Groupmail vs Campaigner vs Moosend — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Heat Map Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Smartlook - Heat Map Software
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Groupmail
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Free PDF comparison

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Biggest differences

Start here before you go deeper into features.

Smartlook

Best for medium businesses needing easy heatmaps with real-time user insights.

Choose if
  • You want quick setup with minimal installation effort.
  • Your team needs detailed session recordings to understand user behavior.
  • You require real-time monitoring to detect issues immediately.
Consider alternatives if
  • Your organization depends on extensive third-party app integrations.
  • You need advanced features fully utilized across all users.

Groupmail

Best for

Large Enterprises, Medium Business, Small Business

Campaigner

Best for

Large Enterprises, Medium Business, Small Business

Moosend

Best for

Large Enterprises, Medium Business, Small Business

Smartlook typically suits Large Enterprises and Medium Business. Groupmail tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

The Smart Look Heat Map software is a cloud based system that allows contractors to create customer heat maps and get real-time feedback. Smart Look enables contractors to get immediate ... Read More about Smartlook

GroupMail is a powerful, easy-to-use Online Marketing Tool. It's an email marketing solution that allows businesses to send email newsletters, promote products and services, and stay in ... Read More about Groupmail

The Campaigner email marketing software from Constant Contact allows you to easily create, send and track professional emails and newsletters. With the help of a dedicated marketing team, ... Read More about Campaigner

Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly ... Read More about Moosend

Entry Level Pricing

  • Starts from $39
  • Not Available
  • Starts from $14 , monthly
  • Not Available

Free Trial Availability

  • No free trial

Spotsaas Score

What's this? ↗

9.8/10

8.3/10

8.8/10

8.8/10

User Ratings

Based on verified Spotsaas reviews

4.4

(14)

Best Company Size

50 to 500 employeesMedium Business
50 to 500 employees
1 to 500 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Smartlook

  • Enhanced User Insights: With Smartlook, managers can dive deep into user behavior analytics, gaining a comprehensive understanding of how customers interact with their applications. This insight helps in making data-driven decisions that align with user needs.
  • Session Replay Feature: Executives will appreciate the session replay capability that allows teams to watch real-time recordings of user sessions. This feature helps identify pain points and improve overall user experience, leading to higher customer satisfaction.
  • Conversion Rate Optimization: By utilizing Smartlook’s detailed funnels and heatmaps, administrators can pinpoint exactly where users drop off in the conversion process. This information empowers them to implement targeted strategies for boosting conversion rates effectively.

Campaigner

  • Streamlined Email Marketing Automation: With Campaigner, managers can effortlessly automate their email campaigns, saving valuable time while ensuring that no customer is left behind. This means you can focus on strategy while our platform handles the routine.
  • Advanced Segmentation Capabilities: Administrators will appreciate the powerful segmentation tools that allow for highly targeted messaging. This ensures that your emails resonate with specific audience segments, ultimately driving higher engagement rates and conversions.
  • Robust Analytics and Reporting: Executives benefit from Campaigner’s comprehensive analytics dashboard, which provides actionable insights into campaign performance. You can easily track open rates, click-through rates, and ROI to make informed decisions moving forward.

Moosend

  • Streamlined Email Marketing: With Moosend, I’ve discovered an intuitive platform that allows teams to effortlessly create, automate, and analyze email campaigns, ensuring you stay connected with your audience without the hassle.
  • Advanced Automation Features: The robust automation capabilities empower you to trigger personalized messages based on user behavior. This means you can nurture leads effectively while your team focuses on strategic initiatives.
  • Real-Time Analytics: Moosend provides comprehensive reporting tools that give you insights into campaign performance. This data-driven approach helps executives make informed decisions to optimize marketing strategies and boost ROI.
Best fit

Best fit

Smartlook

  • 50 to 500 employees
  • Martech, Fintech, SaaS, and Consulting
  • Product Managers, UX Designers, Marketing Analysts, and Customer Experience Specialists

Campaigner

  • 50 to 500 employees
  • Martech, Revtech, SaaS, and Consulting
  • Marketing Managers, Email Marketing Specialists, Digital Marketing Coordinators, and Campaign Strategists

Moosend

  • 1 to 500 employees
  • Martech, SaaS, E-commerce, Digital Marketing, and Nonprofit sectors
  • Marketing Managers, E-commerce Managers, Digital Marketers, Content Creators, and Marketing Automation Specialists
Watchouts

Reasons buyers look elsewhere

Smartlook

  • Users may seek alternatives to Smartlook if they require more extensive customization options to tailor analytics and tracking features specific to their unique business needs and user behaviors.
  • Some businesses might explore other solutions due to pricing concerns, particularly if they find that the cost of Smartlook exceeds their budget or does not align with their expected return on investment.
  • Organizations looking for more robust customer support or onboarding assistance might consider alternatives, especially if they feel that Smartlook's resources and responsiveness do not meet their expectations.

Groupmail

No alternatives guidance available yet.

Campaigner

  • Users may seek alternatives to Campaigner due to its pricing structure, which could be perceived as high for small businesses or startups looking for more budget-friendly email marketing solutions.
  • Some users might find Campaigner's user interface less intuitive compared to competitors, prompting them to explore platforms that offer a more streamlined and user-friendly experience for their email campaigns.
  • The need for advanced automation features can drive users away from Campaigner, especially if they require more sophisticated workflows that are better supported by other email marketing tools in the market.

Moosend

  • Users may seek alternatives to Moosend if they require more advanced automation features, as other platforms might offer superior workflow capabilities and customization options that better suit their marketing strategies.
  • Businesses with specific budget constraints might explore alternatives that provide similar functionalities at a lower cost, ensuring they stay within budget while still achieving effective email marketing results.
  • Users looking for enhanced customer support and training resources may consider other platforms that offer more comprehensive onboarding and responsive assistance, ensuring they maximize their use of the software.

Software Demo

Demo

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Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

Trusted by teams at

How do Smartlook, Groupmail, Campaigner and Moosend Compare on Features?

Total Features

19 Features

19 Features

20 Features

22 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare Smartlook, Groupmail, Campaigner and Moosend on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • $39
          • Not Available
          • $14 , monthly
          • Not Available

          Pricing Plans

          • Not Available
          • Not Available
          • Essentials

            $14

            /month

            • Great for those wanting the basics of great email marketing

            • Drag and drop editor

            • Email templates

            Show more +

          • Advanced

            $35

            /month

            • Great for experienced users with advanced needs

            • Automation workflows - simple and multi-path

            • Advanced segmentation

            Show more +

          • Custom

            Custom

            • Great for those sending at scale

            • Full suite of features

            • Dedicated Account Management

            Show more +

          • Not Available

          Pricing Page

          Smartlook pricing
          Groupmail pricing
          Campaigner pricingMoosend pricing

          Other Details

          Organization Types supported

          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Not Available
          • Available
          • Available
          Get help choosing
          Get help choosing

          Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          HIPAA

          ✗ No
          ✗ No

          GDPR

          ✓ Yes

          Data Encryption

          ✓ Yes

          Data Residency

          🌐 Global
          🌐 Global

          Smartlook vs Groupmail vs Campaigner User Reviews & Rating Comparison

          User Ratings

          4.4

          (based on 14 reviews)

          4.3

          (based on 416 reviews)

          Rating Distribution

          247

          29

          2

          1

          1

          0

          0

          0

          0

          0

          2

          0

          0

          0

          0

          0

          0

          0

          0

          0

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Overall positive sentiment highlights ease of use, valuable user behavior insights, and effective real-time monitoring, with some concerns about limited marketplace options and feature utilization.

          What buyers like

          • Ease of use
          • User behavior insights
          • Real-time monitoring

          Common complaints

          • Limited marketplace integrations
          • Underutilization of advanced features

          Buyer sentiment

          Buyer sentiment is positive across 14 reviews, with strong overall satisfaction.

          What buyers like

          • Easy to use
          • Professional newsletter designs
          • Customer engagement tools

          Common complaints

          • Limited automation options
          • Basic reporting features
          • No free version available

          Buyer sentiment

          Buyer sentiment is very strong across 2 reviews, with consistently positive feedback.

          What buyers like

          • Strong inbox deliverability fundamentals and list compliance features help maintain high send reputation.
          • Flexible for custom workflows and extended integrations through API or middleware tools like Zapier.
          • Supports email and social channel integration for cohesive campaigns across platforms.

          Common complaints

          • While solid for campaign performance, its analytics lack the depth of standalone reporting or advanced BI dashboards.
          • Some parts of the interface feel dated and less intuitive compared to newer marketing solutions.
          • Compared to platforms with extensive app ecosystems, Campaigner’s built-in direct connectors are narrower, often relying on Zapier for third-party syncs.

          Buyer sentiment

          Buyer sentiment is positive across 416 reviews, with strong overall satisfaction.

          What buyers like

          • Affordable pricing
          • User-friendly interface
          • Robust feature set

          Common complaints

          • Limited advanced features
          • Basic templates
          • No SMS marketing

          Pros and Cons

          • Easy installation and quick setup

          • Detailed visitor session recordings for user behavior insights

          • Real-time monitoring for immediate issue detection

          • Limited marketplace options for additional apps and connectors

          • Advanced features may be underutilized by some users

          • User-friendly interface for quick setup

          • Strong design capabilities for professional newsletters

          • Effective customer engagement features

          • Limited automation compared to competitors

          • Basic analytics may not meet all needs

          • Strong inbox deliverability fundamentals and list compliance features help maintain high send reputation.

          • Flexible for custom workflows and extended integrations through API or middleware tools like Zapier.

          • Supports email and social channel integration for cohesive campaigns across platforms.

          • While solid for campaign performance, its analytics lack the depth of standalone reporting or advanced BI dashboards.

          • Some parts of the interface feel dated and less intuitive compared to newer marketing solutions.

          • **Streamlined Email Marketing**: With Moosend, I’ve discovered an intuitive platform that allows teams to effortlessly create, automate, and analyze email campaigns, ensuring you stay connected with your audience without the hassle.

          • **Advanced Automation Features**: The robust automation capabilities empower you to trigger personalized messages based on user behavior. This means you can nurture leads effectively while your team focuses on strategic initiatives.

          • **Real-Time Analytics**: Moosend provides comprehensive reporting tools that give you insights into campaign performance. This data-driven approach helps executives make informed decisions to optimize marketing strategies and boost ROI.

          • Limited advanced features may not satisfy larger businesses.

          • Basic templates may not appeal to all users.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Integrations

          Integration with other apps

          No Integration information available.

          No Integration information available.

          No Integration information available.

          List of Customers

          Customers

          O2

          O2

          Miele

          Miele

          Conrad

          Conrad

          No Customers information available.

          LG

          LG

          The UPS Store

          The UPS Store

          CLARINS

          CLARINS

          No Customers information available.

          Media and Screenshots

          Screenshots

          Platform type

          8 Screenshots

          Dashboard

          1 Screenshots

          Videos

          video-0

          3 Videos

          video-0

          2 Videos

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          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, Smartlook or Groupmail?
          Smartlook edges out the other on user ratings (4.5 vs 4.4). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do Smartlook and Groupmail offer a free trial?
          Yes, both Smartlook and Groupmail offer a free trial.
          What is the starting price of Smartlook vs Groupmail?
          Smartlook starts at $39 /Month. Groupmail starts at Contact for pricing.
          What are the top alternatives to Smartlook?
          Top alternatives to Smartlook include VWO Insights, VWO FullStack, Hotjar, FullStory, UXCam.
          What are the top alternatives to Groupmail?
          Top alternatives to Groupmail include Campaigner, Moosend, SMTP, Polymail, Elastic Email.

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