Salesforce vs Zoho CRM vs Bigin by Zoho CRM Comparison
Salesforce
Starting at $25 /user/month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
Salesforce CRM software is a social enterprise application designed to help businesses of all sizes and industries like retail, health care, technology, financial services, consumer packaged goods (CPG), and many more. B…
Zoho CRM
Starting at $9 /user/month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
Zoho CRM is an intuitive and powerful customer relationship management solution designed to enhance business workflows and improve collaboration. With its user-friendly interface and drag-and-drop functionality, it simpl…
Bigin by Zoho CRM
Starting at $7 /User/Month
- Free Trial
- Small Business
Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…
Salesforce leads on user satisfaction with a 4.3-star rating across 31,400 reviews.
SpotSaaS Analysis
SalesforceZoho CRMBigin by Zoho CRM
The core difference between Salesforce and Zoho CRM lies in their target audience and customization capabilities, with Salesforce catering to medium to large enterprises requiring extensive customization, while Zoho CRM is designed for small to medium businesses seeking a cost-effective and user-friendly solution. Ideal buyers for Salesforce are larger organizations with complex workflows, while Zoho CRM is best suited for smaller businesses looking for an affordable and intuitive CRM option.
- Best for medium to large enterprises - Highly customizable CRM solutions - Extensive analytics and reporting features - Ideal for teams with 50 to 10,000 employees - Suitable for various industries including Martech and Fintech - Requires robust technical expertise for setup
- Best for small to medium businesses - Cost-effective and user-friendly CRM - Highly customizable workflows and dashboards - Ideal for teams with 1 to 500 employees - Suitable for industries like SaaS and Consulting - Minimal technical expertise required for setup
Salesforce vs Zoho CRM vs Bigin by Zoho CRM — at a glance
| Feature | Salesforce | Zoho CRM | Bigin by Zoho CRM |
|---|---|---|---|
| Rating | 4.3 / 5 | 4.1 / 5 | 4.3 / 5 |
| Reviews | 31,400 | 8,849 | 119 |
| Starting price | $25 /user/month | $9 /user/month | $7 /User/Month |
| Free trial | Yes | Yes | Yes |
| Free version | No | No | No |
| Best for | Freelancers / Consultants, Large Enterprises, Medium Business | Freelancers / Consultants, Large Enterprises, Medium Business | Small Business |
| Category | CRM Software | CRM Software | CRM Software |
| Integrations | 13+ apps | — | — |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available | Available |
| Support modes | Business Hours, Online | 24/7 (Live rep), Business Hours, Online | Business Hours, Online |
| Certifications | SOC 2, HIPAA, GDPR, ISO 27001 | SOC 2, HIPAA, GDPR, ISO 27001 | — |
| Data residency | Global | Global | Global |
Key differences between Salesforce and Zoho CRM
- Pricing: Salesforce starts at $25 /user/month, while Zoho CRM starts at $9 /user/month.
- User satisfaction: Salesforce scores higher with a 4.3-star average.
- Deployment: Salesforce supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Zoho CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare Salesforce vs Zoho CRM vs Bigin by Zoho CRM — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Best for medium to large enterprises needing highly customizable CRM solutions.
- You require extensive customization to fit unique industry workflows.
- Your team needs robust analytics and reporting for data-driven sales decisions.
- You want seamless integration with numerous third-party applications and APIs.
- You are a small business or startup with a limited budget.
- Your team lacks technical expertise or prior CRM experience.
Best for small to medium businesses needing customizable, cost-effective CRM.
- You want an intuitive, easy-to-use CRM with minimal technical expertise required
- Your business needs highly customizable workflows, fields, and dashboards
- You seek strong sales automation and seamless integration with tools like G Suite and Power BI
- You are a large enterprise requiring deep scalability and advanced CRM features
- You need extensive advanced third-party app integrations beyond the available marketplace
Small Business
Salesforce: Best for medium to large enterprises needing highly customizable CRM solutions. Zoho CRM: Best for small to medium businesses needing customizable, cost-effective CRM.
Description | Salesforce CRM software is a social enterprise application designed to help businesses of all sizes and industries like retail, health care, technology, financial services, consumer ... Read More about Salesforce | Zoho CRM is an intuitive and powerful customer relationship management solution designed to enhance business workflows and improve collaboration. With its user-friendly interface and ... Read More about Zoho CRM | Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM |
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Entry Level Pricing |
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Free Trial Availability | |||
Spotsaas ScoreWhat's this? ↗ | 9.8/10 | 9.8/10 | 9.0/10 |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | 50 to 10,000 employeesMedium to Large Enterprises | 1-50 employees51-500 employees | — |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Streamlined Sales Processes: Salesforce simplifies the entire sales cycle, enabling teams to manage leads, opportunities, and customer interactions seamlessly. I’ve seen firsthand how this leads to increased efficiency and higher conversion rates.
- Robust Analytics and Reporting: With Salesforce’s powerful analytics tools, managers can gain deep insights into performance metrics. This allows for informed decision-making based on real-time data, ensuring that strategies are always aligned with business goals.
- Customizable Solutions: One of the standout features of Salesforce is its adaptability. Whether you're in retail, healthcare, or finance, the platform can be tailored to fit your specific industry needs. I often recommend leveraging this flexibility for maximum impact.
- Streamlined Sales Processes: With Zoho CRM, your sales team can automate repetitive tasks, allowing them to focus on what truly matters—building relationships and closing deals. Managers will appreciate the time saved and the increase in productivity.
- Enhanced Customer Insights: The platform offers robust analytics and reporting features that empower administrators to gain deep insights into customer behavior. This data-driven approach enables you to tailor strategies that resonate with your target audience.
- Seamless Integration: Zoho CRM seamlessly integrates with a wide range of third-party applications, making it easy for executives to unify their tech stack. This interoperability ensures that all teams are aligned and working efficiently towards common goals.
No key benefits available yet.
Best fit
- 50 to 10,000 employees
- Martech, Revtech, Fintech, Sales Automation, SaaS, and Consulting
- Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
- 1-500 employees.
- Martech, SaaS, Consulting, Sales Automation, Fintech.
- Sales Managers, Account Executives, Business Development Representatives, CRM Administrators.
No best-fit guidance available yet.
Reasons buyers look elsewhere
- Some users may find Salesforce's pricing structure to be complex and potentially high, prompting them to explore more cost-effective CRM options that fit their budget without sacrificing essential features.
- Organizations with specific industry needs might seek alternatives that offer tailored solutions or customization options better suited to their unique workflows and customer management processes.
- Users may experience a steep learning curve with Salesforce, leading them to look for more user-friendly CRM systems that can be quickly adopted by their teams without extensive training.
- Users may seek alternatives to Zoho CRM due to the complexity of its interface, which can be overwhelming for new users and hinder productivity during the onboarding process.
- Some businesses may require more advanced customization options that Zoho CRM does not fully support, limiting their ability to tailor the software to specific operational needs.
- Cost concerns can also drive users to explore alternatives, especially if they find competing solutions that offer comparable features at a lower price point or with more flexible pricing structures.
No alternatives guidance available yet.
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How do Salesforce, Zoho CRM and Bigin by Zoho CRM Compare on Features?
Total Features | 10 Features | 47 Features | 10 Features |
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Unique Features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Salesforce, Zoho CRM and Bigin by Zoho CRM on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
Organization Types supported |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
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HIPAA | ✓ Yes | ✓ Yes |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | ✓ Yes | ✓ Yes |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | ✓ Yes |
Data Residency | 🌐 Global | 🌐 Global |
Salesforce vs Zoho CRM User Reviews & Rating Comparison
User Ratings | |||
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Rating Distribution | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall positive sentiment highlights Salesforce's customization, analytics, and integration strengths, tempered by concerns about cost and complexity. What buyers like
Common complaints
| Buyer sentiment Overall positive sentiment highlights ease of use, customization, and cost-effectiveness, tempered by concerns about scalability and occasional performance issues. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 279 reviews, with strong overall satisfaction. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. | No Integration information available. |
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List of Customers
Customers |  BBVA  Brunello Cucinelli  Unilever |  Amazon  EuroKids  HotStar |  Antech Microsystem Pvt.Ltd  Investacc  Hire |
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Media and Screenshots
Screenshots |  3 Screenshots |  4 Screenshots |
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Videos |  5 Videos |  1 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Salesforce or Zoho CRM?
- Salesforce edges out the other on user ratings (4.3 vs 4.1). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Salesforce and Zoho CRM offer a free trial?
- Yes, both Salesforce and Zoho CRM offer a free trial.
- What is the starting price of Salesforce vs Zoho CRM?
- Salesforce starts at $25 /user/month. Zoho CRM starts at $9 /user/month.
- What are the top alternatives to Salesforce?
- Top alternatives to Salesforce include Bigin by Zoho CRM, Hubspot Marketing Hub, Dynamics 365 Marketing, ClickUp, Zoho CRM.
- What are the top alternatives to Zoho CRM?
- Top alternatives to Zoho CRM include Bigin by Zoho CRM, Zoho One, Hubspot Marketing Hub, Freshsales, Salesforce.