Matomo vs GoSquared vs Bigin by Zoho CRM Comparison
Matomo
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Matomo is Open Source Web Analytics Software (OSS) that can be installed on any own server. It allows user to easily get page views, unique visitors, referrers, search engine keywords, current browser versions, the best…
GoSquared
Starting at $29 /Month
- Large Enterprises
- Medium Business
GoSquared is a customer relationship management (CRM) application that helps businesses to understand and grow their online audience. GoSquared in Browser adds real-time visitor monitoring to your website, helping you to…
Bigin by Zoho CRM
Starting at $7 /User/Month
- Free Trial
- Small Business
Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…
GoSquared leads on user satisfaction with a 4.5-star rating across 95 reviews.
Matomo vs GoSquared vs Bigin by Zoho CRM — at a glance
| Feature | Matomo | GoSquared | Bigin by Zoho CRM |
|---|---|---|---|
| Rating | 4.2 / 5 | 4.5 / 5 | 4.6 / 5 |
| Reviews | 88 | 95 | 294 |
| Starting price | Contact for pricing | $29 /Month | $7 /User/Month |
| Free trial | No | No | Yes |
| Free version | No | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Small Business |
| Category | Web Analytics Software | CRM Software | CRM Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Mac | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available | Available |
| Support modes | Online | Business Hours, Online | Business Hours, Online |
| Certifications | GDPR | GDPR | — |
| Data residency | — | Global | Global |
Key differences between Matomo and GoSquared
- Pricing: GoSquared starts at $29 /Month. Matomo pricing is not publicly listed.
- User satisfaction: GoSquared scores higher with a 4.5-star average.
- Deployment: Matomo supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; GoSquared supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Mac.
Compare Matomo vs GoSquared vs Bigin by Zoho CRM — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Web Analytics Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Best for organizations needing full control over web analytics data privacy.
- You require self-hosted analytics to maintain complete data ownership and privacy.
- Your team includes digital marketing managers or SEO specialists needing customizable reports.
- You want a flexible, open-source platform with strong consent-based session tracking.
- You lack technical resources to manage and maintain self-hosted software.
- You need extensive third-party integrations beyond Matomo's limited marketplace offerings.
Large Enterprises, Medium Business, Small Business
Small Business
Matomo typically suits Large Enterprises and Medium Business. GoSquared tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Matomo is Open Source Web Analytics Software (OSS) that can be installed on any own server. It allows user to easily get page views, unique visitors, referrers, search engine keywords, ... Read More about Matomo | GoSquared is a customer relationship management (CRM) application that helps businesses to understand and grow their online audience. GoSquared in Browser adds real-time visitor monitoring ... Read More about GoSquared | Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM |
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Entry Level Pricing |
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Spotsaas ScoreWhat's this? ↗ | 9.5/10 | 8.7/10 | 9.0/10 |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | 50-500 employeesMedium Business | 50 to 500 employees | — |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Comprehensive Data Ownership: With Matomo, you gain full control over your data. Unlike other analytics platforms, it allows you to host the software on your own servers, ensuring that your sensitive information remains secure and private.
- User-Friendly Interface: Managers and team members alike will appreciate Matomo’s intuitive dashboard. It simplifies complex data sets, allowing you to quickly access actionable insights without a steep learning curve.
- Customizable Reporting: You can tailor reports to meet specific business needs. Whether you're tracking website performance or user engagement, Matomo offers flexible reporting options that help you focus on what matters most to your organization.
- Real-Time Analytics: GoSquared provides real-time insights into user behavior, allowing managers to make informed decisions quickly. You can track visitors as they navigate your site, identifying trends and optimizing user experiences on-the-fly.
- Customer Engagement Tools: With built-in live chat and messaging features, GoSquared empowers teams to engage with customers directly. This means you can address inquiries instantly, improving customer satisfaction and building stronger relationships.
- Comprehensive Dashboard: The intuitive dashboard consolidates key metrics in one place, making it easy for administrators to monitor performance at a glance. You’ll appreciate how quickly you can access critical data without sifting through multiple reports.
No key benefits available yet.
Best fit
- 50-500 employees.
- Martech, SaaS, E-commerce, Digital Marketing, Consulting.
- Digital Marketing Managers, Web Analysts, Product Managers, Data Analysts, SEO Specialists.
- 50 to 500 employees
- Martech, SaaS, eCommerce, Digital Marketing, and Analytics
- roles such as Marketing Managers, Product Managers, Data Analysts, and Customer Success Managers
No best-fit guidance available yet.
Reasons buyers look elsewhere
- Users may seek alternatives to Matomo for enhanced user interface experiences, as some may find its dashboard less intuitive compared to other analytics platforms that offer more visually appealing and user-friendly designs.
- Organizations requiring advanced data visualization features might consider alternatives, as other tools may provide more sophisticated charting options and customizable reporting that better meet their specific analytical needs.
- Cost considerations can drive users to explore different solutions, especially if they find that alternative platforms offer similar or superior features at a lower price point or with more flexible pricing models.
- Users may seek alternatives to GoSquared if they find its pricing model not aligning with their budget, especially for startups or small businesses that require cost-effective analytics solutions without compromising on essential features.
- Some users might prefer alternatives that offer more advanced features like AI-driven insights or predictive analytics, which can provide deeper data analysis and enhance decision-making processes beyond what GoSquared offers.
- Businesses looking for seamless integration with other tools or platforms may explore alternatives that provide better compatibility with their existing software ecosystem, ensuring a smoother workflow and data transfer.
No alternatives guidance available yet.
Software Demo
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How do Matomo, GoSquared and Bigin by Zoho CRM Compare on Features?
Total Features | 10 Features | 28 Features | 10 Features |
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Unique Features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Matomo, GoSquared and Bigin by Zoho CRM on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
HIPAA | ✗ No | ✗ No |
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GDPR | ✓ Yes | ✓ Yes |
Single Sign-On (SSO) | ✓ Yes | — |
Data Encryption | ✓ Yes | ✓ Yes |
Data Residency | — | 🌐 Global |
Matomo vs GoSquared User Reviews & Rating Comparison
User Ratings | |||
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Rating Distribution | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall positive sentiment highlights Matomo's data ownership, privacy features, and user-friendly interface, tempered by concerns over complexity and limited integrations. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 67 reviews, with consistently positive feedback. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 279 reviews, with consistently positive feedback. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers | No Customers information available. |  Contentstudio  Pharmaseal  Proply |  Antech Microsystem Pvt.Ltd  Investacc  Hire |
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Media and Screenshots
Screenshots |  8 Screenshots |  3 Screenshots |
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Videos |  3 Videos |  3 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Matomo or GoSquared?
- GoSquared edges out the other on user ratings (4.5 vs 4.2). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Matomo and GoSquared offer a free trial?
- Neither Matomo nor GoSquared currently lists a free trial.
- What is the starting price of Matomo vs GoSquared?
- Matomo starts at Contact for pricing. GoSquared starts at $29 /Month.
- What are the top alternatives to Matomo?
- Top alternatives to Matomo include SimilarWeb Pro, Google Analytics, Mixpanel, Piwik PRO, umami.
- What are the top alternatives to GoSquared?
- Top alternatives to GoSquared include Bigin by Zoho CRM, ClickUp, Zoho CRM, Freshsales, Thryv.