Klaviyo vs HubSpot CRM vs Bigin by Zoho CRM Comparison
Klaviyo
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Klaviyo is a powerful marketing automation platform that allows you to attract new customers, drive sales, and build your list. The simple, intuitive interface makes it easy to create targeted campaigns visitors will lov…
HubSpot CRM
Starting at $45 /Month
- Free Trial
- Individuals
- Freelancers / Consultants
HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you…
Bigin by Zoho CRM
Starting at $7 /User/Month
- Free Trial
- Small Business
Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…
Klaviyo leads on user satisfaction with a 4.4-star rating across 1,985 reviews.
Klaviyo vs HubSpot CRM vs Bigin by Zoho CRM — at a glance
| Feature | Klaviyo | HubSpot CRM | Bigin by Zoho CRM |
|---|---|---|---|
| Rating | 4.4 / 5 | 4.2 / 5 | 4.3 / 5 |
| Reviews | 1,985 | 10,374 | 119 |
| Starting price | Contact for pricing | $45 /Month | $7 /User/Month |
| Free trial | No | Yes | Yes |
| Free version | No | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Individuals, Freelancers / Consultants, Large Enterprises | Small Business |
| Category | Marketing Automation Software | CRM Software | CRM Software |
| Integrations | 10+ apps | — | — |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available | Available |
| Support modes | Business Hours, Online | 24/7 (Live rep), Business Hours, Online | Business Hours, Online |
| Certifications | SOC 2, GDPR | SOC 2, HIPAA, GDPR, ISO 27001 | — |
| Data residency | Global | US | Global |
Key differences between Klaviyo and HubSpot CRM
- Pricing: HubSpot CRM starts at $45 /Month. Klaviyo pricing is not publicly listed.
- Free trial: HubSpot CRM offers a free trial; Klaviyo does not.
- Target audience: Klaviyo is built for Large Enterprises and Medium Business, while HubSpot CRM targets Individuals and Freelancers / Consultants.
- User satisfaction: Klaviyo scores higher with a 4.4-star average.
- Deployment: Klaviyo supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; HubSpot CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac.
Compare Klaviyo vs HubSpot CRM vs Bigin by Zoho CRM — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Best for scalable, advanced email and SMS marketing in ecommerce.
- You manage marketing for medium to large ecommerce or DTC brands.
- You need powerful automation with deep personalization and revenue analytics.
- You want seamless integration with Shopify, BigCommerce, and subscription businesses.
- You are a small business needing a simple, minimal-feature email tool.
- Your team lacks capacity to handle a steep learning curve or complex features.
Individuals, Freelancers / Consultants, Large Enterprises
Small Business
Klaviyo typically suits Large Enterprises and Medium Business. HubSpot CRM tends to fit Individuals and Freelancers / Consultants better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Klaviyo is a powerful marketing automation platform that allows you to attract new customers, drive sales, and build your list. The simple, intuitive interface makes it easy to create ... Read More about Klaviyo | HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, ... Read More about HubSpot CRM | Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM |
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Spotsaas ScoreWhat's this? ↗ | 9.5/10 | 9.1/10 | 9.0/10 |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | 201-500 employeesMedium to large businesses | 1-1,000 employees | — |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Scales with fast-growing D2C brands: Klaviyo is built to handle large contact lists, high send volumes, and complex automation as brands grow. Its infrastructure supports scaling without switching platforms, making it a long-term choice for ecommerce brands moving from early growth to mature operations.
- Strong analytics and revenue attribution: Klaviyo provides detailed reporting on campaign performance, flow revenue, conversion rates, and customer lifetime value. This makes it easier for teams to understand which messages are driving revenue and where to optimize. Clear attribution helps justify marketing spend and refine lifecycle strategies over time.
- Personalization at scale: With dynamic content blocks, conditional logic, and product recommendations, Klaviyo allows brands to personalize messages for thousands or millions of customers at once. Emails and texts can adapt based on customer preferences, purchase history, and engagement, improving relevance without increasing campaign complexity.
- Streamlined Communication: HubSpot CRM allows your team to centralize all customer interactions in one place, ensuring that everyone is on the same page and reducing the chances of miscommunication. You’ll find it easier to collaborate and respond to customer needs promptly.
- User-Friendly Interface: Designed with simplicity in mind, HubSpot CRM enables users of all technical levels to navigate effortlessly. This means less training time for your staff and more focus on building relationships with clients.
- Robust Analytics and Reporting: With its powerful analytics tools, you can gain valuable insights into sales performance and customer behavior. This data-driven approach helps you make informed decisions that can lead to increased conversions and revenue growth.
No key benefits available yet.
Best fit
- 201–500
- Ecommerce, DTC Brands, Retail, Fashion & Apparel, Beauty & Cosmetics, Health & Wellness, Consumer Goods, Subscription Businesses
- Marketing Manager, Ecommerce Manager, Growth Marketer, CRM Manager, Lifecycle Marketing Manager, Head of Marketing, Founder, DTC Brand Owner
- 1-1,000 employees
- Martech, SaaS, Consulting, Sales Automation, Revtech
- Sales Managers, Account Executives, Business Development Representatives, CRM Administrators
No best-fit guidance available yet.
Reasons buyers look elsewhere
- Some alternatives offer built-in AI copywriting, automated creative optimization, and predictive content suggestions directly inside the editor, which can appeal to teams that want more AI-driven campaign assistance without manual setup.
- Brands with heavy international customer bases might need specialized messaging providers with localized SMS routes, compliance support, and pricing optimized for global reach — areas where some competitors excel.
- While Klaviyo supports key ecommerce platforms, organizations using niche or custom systems may require platforms with larger marketplace ecosystems or plug-and-play connectors for non-commerce tools.
- Users might consider alternatives to HubSpot CRM due to budget constraints, as some businesses find it expensive, especially with advanced features.
- Customization limitations can lead users to seek alternatives that offer more tailored solutions to fit unique business processes.
- Some users may prefer a simpler interface or fewer features, prompting them to look for more user-friendly and straightforward CRM options.
No alternatives guidance available yet.
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How do Klaviyo, HubSpot CRM and Bigin by Zoho CRM Compare on Features?
Total Features | 10 Features | 38 Features | 10 Features |
|---|---|---|---|
Unique Features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Klaviyo, HubSpot CRM and Bigin by Zoho CRM on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Pricing Page | Pricing information not available |  |  |
Other Details
Organization Types supported |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
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HIPAA | ✗ No | ✓ Yes |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | ✗ No | ✓ Yes |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | ✓ Yes |
Data Residency | 🌐 Global | 🇺🇸 US |
Klaviyo vs HubSpot CRM User Reviews & Rating Comparison
User Ratings | |||
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Rating Distribution | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyers appreciate Klaviyo’s powerful automation and excellent support but note a learning curve and sales pressure as drawbacks. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 3140 reviews, with strong overall satisfaction. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 279 reviews, with strong overall satisfaction. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. | No Integration information available. |
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List of Customers
Customers |  YETI  Steve Madden  Bonobos |  Classpass  Avison Young  Crunch Fitness |  Antech Microsystem Pvt.Ltd  Investacc  Hire |
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Media and Screenshots
Screenshots |  3 Screenshots |  13 Screenshots |
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Videos |  1 Videos |  2 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Klaviyo or HubSpot CRM?
- Klaviyo edges out the other on user ratings (4.4 vs 4.2). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Klaviyo and HubSpot CRM offer a free trial?
- HubSpot CRM offers a free trial. Klaviyo does not.
- What is the starting price of Klaviyo vs HubSpot CRM?
- Klaviyo starts at Contact for pricing. HubSpot CRM starts at $45 /Month.
- What are the top alternatives to Klaviyo?
- Top alternatives to Klaviyo include Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend.
- What are the top alternatives to HubSpot CRM?
- Top alternatives to HubSpot CRM include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Freshsales.