Insightly vs CleverTap Comparison
Insightly
Starting at $29 /User/Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
Insightly is a sales and marketing software that will help you manage your contacts, leads, deals and opportunities. You can organize your contacts into lists, collaborate with teammates via real time messaging, sync con…
CleverTap
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and in-app events. CleverTap allows us…
CleverTap leads on user satisfaction with a 4.5-star rating across 229 reviews.
Insightly vs CleverTap — at a glance
| Feature | Insightly | CleverTap |
|---|---|---|
| Rating | 4.2 / 5 | 4.5 / 5 |
| Reviews | 879 | 229 |
| Starting price | $29 /User/Month | Contact for pricing |
| Free trial | Yes | Yes |
| Free version | No | No |
| Best for | Freelancers / Consultants, Large Enterprises, Medium Business | Large Enterprises, Medium Business, Small Business |
| Category | CRM Software | Mobile Analytics Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud |
| API | Available | Available |
| Support modes | Business Hours, Online | 24/7 (Live rep), Business Hours, Online |
| Certifications | SOC 2, HIPAA, GDPR | — |
| Data residency | US | — |
Key differences between Insightly and CleverTap
- Pricing: Insightly starts at $29 /User/Month. CleverTap pricing is not publicly listed.
- Target audience: Insightly is built for Freelancers / Consultants and Large Enterprises, while CleverTap targets Large Enterprises and Medium Business.
- User satisfaction: CleverTap scores higher with a 4.5-star average.
- Deployment: Insightly supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; CleverTap supports SaaS/Web/Cloud.
Insightly vs CleverTap — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Best for mid-sized teams needing flexible CRM with strong email integration.
- You want a unified platform managing contacts, leads, deals, and opportunities.
- Your team values built-in real-time messaging for seamless collaboration.
- You require syncing capabilities with Outlook and Gmail for streamlined workflows.
- You need advanced reporting and analytics beyond basic CRM capabilities.
- You rely heavily on mobile app features with full desktop parity.
Large Enterprises, Medium Business, Small Business
Insightly typically suits Freelancers / Consultants and Large Enterprises. CleverTap tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Insightly is a sales and marketing software that will help you manage your contacts, leads, deals and opportunities. You can organize your contacts into lists, collaborate with teammates ... Read More about Insightly | CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and ... Read More about CleverTap |
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Entry Level Pricing |
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Free Trial Availability |
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Spotsaas ScoreWhat's this? ↗ | 9.3/10 | 9.8/10 |
User RatingsBased on verified Spotsaas reviews | ||
Best Company Size | 1-50 employees51-500 employees | 100 to 1,000 employees |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Streamlined Project Management: With Insightly, teams can effortlessly manage projects from initiation to completion. You’ll appreciate how tasks, deadlines, and milestones are organized in one intuitive platform, ensuring everyone is aligned and focused.
- Robust CRM Capabilities: Insightly offers a powerful customer relationship management system that helps you maintain meaningful connections with clients. You’ll find it easy to track interactions, manage leads, and ultimately foster stronger relationships that drive sales.
- Customizable Workflows: Tailor your workflows to fit your unique business needs. Administrators will love the flexibility Insightly provides, allowing for automation of repetitive tasks and ensuring that processes are efficient and consistent across teams.
- Personalized Customer Engagement: CleverTap empowers your marketing team to create tailored experiences for each user, ensuring that communication feels relevant and timely, which drives higher engagement and loyalty.
- Robust Analytics and Insights: With its advanced analytics capabilities, CleverTap provides actionable insights into user behavior, enabling you to make data-driven decisions that enhance your strategies and improve overall performance.
- Seamless Integration: I’ve seen how effortlessly CleverTap integrates with various platforms you may already be using. This means you can quickly unify your marketing efforts without the hassle of overhauling existing systems.
Best fit
- 1 to 500 employees
- SaaS, Consulting, Marketing Technology (Martech), and Sales Automation
- roles such as Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
- 100 to 1,000 employees
- Martech, Fintech, eCommerce, SaaS, and Retail
- often in roles such as Marketing Managers, Customer Engagement Specialists, Product Managers, and Data Analysts
Reasons buyers look elsewhere
- Users may seek alternatives if they require more advanced customization options for workflows and dashboards, as Insightly's flexibility might not meet specific business needs or unique processes.
- Businesses looking for enhanced reporting capabilities may explore other CRM solutions that offer more robust analytics tools, which can provide deeper insights into customer interactions and sales performance.
- Companies with larger teams might consider alternatives that support more extensive user management features, as Insightly's user limits and pricing tiers could be restrictive for growing organizations.
- Users may seek alternatives to CleverTap due to budget constraints, as some businesses might find more cost-effective solutions that offer similar functionalities without the higher price tag associated with CleverTap.
- Companies with specific industry needs may look for tailored marketing platforms that better address their unique requirements, providing specialized features that CleverTap might not fully support.
- Organizations experiencing scalability challenges could explore alternatives that offer more flexible integration options or advanced analytics capabilities, ensuring they can grow without compromising on performance.
Software Demo
Demo |
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How do Insightly and CleverTap Compare on Features?
Total Features | 30 Features | 10 Features |
|---|---|---|
Unique Features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Insightly and CleverTap on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
Organization Types supported |
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Platforms Supported |
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API Support |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | — |
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HIPAA | ✓ Yes | — |
GDPR | ✓ Yes | — |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | — |
Audit Logs | ✓ Yes | — |
Data Residency | 🇺🇸 US | — |
Insightly User Reviews & Rating Comparison
User Ratings | ||
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Rating Distribution | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall positive sentiment highlights ease of use, collaboration features, and integration capabilities, with some concerns about mobile functionality and pricing. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 296 reviews, with consistently positive feedback. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  4over LLC  Savanta  Atlanta Eats | No Customers information available. |
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Media and Screenshots
Screenshots |  9 Screenshots |  8 Screenshots |
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Videos |  5 Videos |  1 Videos |
Top Alternatives to Insightly and CleverTap in 2026
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Insightly or CleverTap?
- CleverTap edges out the other on user ratings (4.5 vs 4.2). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Insightly and CleverTap offer a free trial?
- Yes, both Insightly and CleverTap offer a free trial.
- What is the starting price of Insightly vs CleverTap?
- Insightly starts at $29 /User/Month. CleverTap starts at Contact for pricing.
- What are the top alternatives to Insightly?
- Top alternatives to Insightly include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Salesforce.
- What are the top alternatives to CleverTap?
- Top alternatives to CleverTap include WebEngage, MoEngage, Mixpanel, Adjust, Amplitude.