Hubspot Marketing Hub vs ZoomInfo vs ZoomInfo SalesOS Comparison
Hubspot Marketing Hub
Starting at $18 /Month
- Free Trial
- Large Enterprises
- Medium Business
The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality across your entire marketing a…
ZoomInfo
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
ZoomInfo is a powerful software solution that helps grow your business. With its unified system of data, insights, and integrations, it provides complete visibility into your target market and ideal buyers. It uses compr…
ZoomInfo SalesOS
Starting at Contact for pricing
- Free Trial
- Medium Business
- Enterprise
ZoomInfo SalesOS is the perfect B2B sales solution for today's market. It provides sales teams with access to the largest, freshest database of company and contact intel, with tools to help progress sales progression. Em…
Hubspot Marketing Hub leads on user satisfaction with a 4.5-star rating across 21,142 reviews.
Hubspot Marketing Hub vs ZoomInfo vs ZoomInfo SalesOS — at a glance
| Feature | Hubspot Marketing Hub | ZoomInfo | ZoomInfo SalesOS |
|---|---|---|---|
| Rating | 4.5 / 5 | 4.4 / 5 | — |
| Reviews | 21,142 | 11,295 | — |
| Starting price | $18 /Month | Contact for pricing | Contact for pricing |
| Free trial | Yes | Yes | Yes |
| Free version | No | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Medium Business, Enterprise |
| Category | Marketing Automation Software | Sales Intelligence Software | Sales Intelligence Software |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android | SaaS/Web/Cloud |
| API | Available | Available | — |
| Support modes | Business Hours, Online | Business Hours, Online | — |
| Certifications | SOC 2, HIPAA, GDPR, ISO 27001 | SOC 2 | SOC 2 |
| Data residency | Global | US | US |
Key differences between Hubspot Marketing Hub and ZoomInfo
- Pricing: Hubspot Marketing Hub starts at $18 /Month. ZoomInfo pricing is not publicly listed.
- User satisfaction: Hubspot Marketing Hub scores higher with a 4.5-star average.
- Deployment: Hubspot Marketing Hub supports SaaS/Web/Cloud; ZoomInfo supports SaaS/Web/Cloud, Mobile - Android.
Compare Hubspot Marketing Hub vs ZoomInfo vs ZoomInfo SalesOS — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Best for mid-to-large B2B teams needing integrated marketing and CRM automation.
- You require a unified platform combining marketing, sales, and CRM tools seamlessly.
- Your team values an intuitive interface that supports both beginners and advanced users.
- You need robust automation workflows with dynamic personalization for inbound and content marketing.
- You are a small business with a very limited marketing budget.
- You need highly customizable design templates without relying on developer support.
Large Enterprises, Medium Business, Small Business
Medium Business, Enterprise
Hubspot Marketing Hub typically suits Large Enterprises and Medium Business. ZoomInfo tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | The Marketing Hub is the all-in-one marketing software that provides you with everything you need to know about your customers. It provides full customer profiles and tracking functionality ... Read More about Hubspot Marketing Hub | ZoomInfo is a powerful software solution that helps grow your business. With its unified system of data, insights, and integrations, it provides complete visibility into your target market ... Read More about ZoomInfo | ZoomInfo SalesOS is the perfect B2B sales solution for today's market. It provides sales teams with access to the largest, freshest database of company and contact intel, with tools to help ... Read More about ZoomInfo SalesOS |
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Free Trial Availability | |||
Spotsaas ScoreWhat's this? ↗ | 8.9/10 | Not Available | Not Available |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | 51-500 employees500+ employees | 1-5,000 employees | 50 to 5,000 employees |
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Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
No key benefits available yet.
- Comprehensive Data Access: With ZoomInfo, you gain access to an extensive database of business contacts and company information, empowering your teams to make informed decisions and enhance their outreach efforts.
- Enhanced Lead Generation: Imagine your sales team effortlessly identifying high-quality leads. ZoomInfo’s advanced search capabilities allow users to filter prospects based on specific criteria, ensuring they focus on the most promising opportunities.
- Seamless Integration: ZoomInfo integrates smoothly with popular CRM platforms like Salesforce and HubSpot. This means you can streamline your workflows and keep your data synchronized without any hassle.
- Enhanced Lead Generation: With ZoomInfo SalesOS, you’ll uncover high-quality leads through its robust database. Imagine having access to millions of contacts and companies, making your outreach more targeted and efficient.
- Data Enrichment: You can enrich your existing CRM data seamlessly. By integrating with your current systems, SalesOS provides real-time updates and insights, ensuring your team always has the most accurate information at their fingertips.
- Advanced Search Filters: The platform’s advanced search capabilities allow you to drill down into specific demographics, industries, and company sizes. This means that when you’re strategizing your next campaign, you can confidently target the right audience.
Best fit
No best-fit guidance available yet.
- 1-5,000 employees
- Martech, Revtech, Fintech, Sales Automation, SaaS, Consulting
- Sales Managers, Account Executives, Business Development Representatives, CRM Administrators
- 50 to 5,000 employees
- Martech, Revtech, Fintech, Sales Automation, SaaS, and Consulting
- Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
Reasons buyers look elsewhere
No alternatives guidance available yet.
- Users may seek alternatives to ZoomInfo due to budget constraints, as some competing platforms offer similar data services at a lower price point, making them more accessible for small to mid-sized businesses.
- Organizations might require more specialized or niche data that ZoomInfo doesn’t provide, prompting a search for alternatives that cater specifically to their industry or target audience needs.
- Some users may find ZoomInfo’s user interface less intuitive or harder to navigate, leading them to consider alternatives that offer a more user-friendly experience and streamlined access to vital information.
- Users may seek alternatives due to concerns about the cost associated with ZoomInfo SalesOS, as pricing can be a significant factor for startups and small businesses with limited budgets looking for budget-friendly solutions.
- Some users might find the user interface of ZoomInfo SalesOS complex or not intuitive, prompting them to explore alternatives that offer a more streamlined and user-friendly experience for their sales teams.
- Companies that prioritize data privacy and compliance may look for alternatives if they perceive that ZoomInfo's data handling practices do not align with their internal policies or regulatory requirements.
Software Demo
Demo |  ZoomInfo has not given any software demo yet If you're the owner of this profile, add your demo.Contact us |
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How do Hubspot Marketing Hub, ZoomInfo and ZoomInfo SalesOS Compare on Features?
Total Features | 9 Features | 0 Features | 0 Features |
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Unique Features | No unique features | No features | No features |
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Compare Hubspot Marketing Hub, ZoomInfo and ZoomInfo SalesOS on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
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HIPAA | ✓ Yes | ✗ No |
GDPR | ✓ Yes | — |
ISO 27001 | ✓ Yes | — |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | — |
Audit Logs | ✓ Yes | — |
Data Residency | 🌐 Global | 🇺🇸 US |
Hubspot Marketing Hub vs ZoomInfo User Reviews & Rating Comparison
User Ratings | No reviews available for the product | ||
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Rating Distribution | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall, users praise HubSpot Marketing Hub for its comprehensive features and ease of use, though some find it complex and costly for smaller teams. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 2490 reviews, with strong overall satisfaction. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Trello   SoundCloud | No Customers information available. | No Customers information available. |
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Media and Screenshots
Screenshots |  6 Screenshots | No screenshots available. |
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Videos |  2 Videos | No videos available. |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Hubspot Marketing Hub or ZoomInfo?
- Hubspot Marketing Hub edges out the other on user ratings (4.5 vs 4.4). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Hubspot Marketing Hub and ZoomInfo offer a free trial?
- Yes, both Hubspot Marketing Hub and ZoomInfo offer a free trial.
- What is the starting price of Hubspot Marketing Hub vs ZoomInfo?
- Hubspot Marketing Hub starts at $18 /Month. ZoomInfo starts at Contact for pricing.
- What are the top alternatives to Hubspot Marketing Hub?
- Top alternatives to Hubspot Marketing Hub include Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend.
- What are the top alternatives to ZoomInfo?
- Top alternatives to ZoomInfo include ZoomInfo SalesOS, SalesIntel, RevBoss, LinkedIn Sales Navigator, Zint.