HubSpot CRM vs Pardot vs MoEngage vs Outgrow Comparison
HubSpot CRM
Starting at $45 /Month
- Free Trial
- Individuals
- Freelancers / Consultants
HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you…
Pardot
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Pardot is a web-based marketing automation software solution that helps businesses of all sizes and across verticals drive leads and revenue growth while reducing costs. Pardot's easy to use interface, intuitive yet powe…
MoEngage
Starting at Contact for pricing
- Large Enterprises
- Medium Business
MoEngage is a renowned customer engagement tool offering an integrated, customer-centric approach without relying on external consultants or complex coding. Its insights-led approach enhances growth and customer satisfac…
Outgrow
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful…
HubSpot CRM leads on user satisfaction with a 4.3-star rating across 3,493 reviews.
HubSpot CRM vs Pardot vs MoEngage vs Outgrow — at a glance
| Feature | HubSpot CRM | Pardot | MoEngage | Outgrow |
|---|---|---|---|---|
| Rating | 4.3 / 5 | 4.2 / 5 | 4.3 / 5 | 4.7 / 5 |
| Reviews | 3,493 | 3,396 | 325 | 567 |
| Starting price | $45 /Month | Contact for pricing | Contact for pricing | Contact for pricing |
| Free trial | Yes | No | No | Yes |
| Free version | No | No | No | No |
| Best for | Individuals, Freelancers / Consultants, Large Enterprises | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | CRM Software | Marketing Automation Software | Marketing Automation Software | Marketing Automation Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac | SaaS/Web/Cloud | SaaS/Web/Cloud | SaaS/Web/Cloud |
| API | Available | Available | Available | Available |
| Support modes | 24/7 (Live rep), Business Hours, Online | Business Hours, Online | 24/7 (Live rep), Business Hours, Online | 24/7 (Live rep), Online |
| Certifications | SOC 2, HIPAA, GDPR, ISO 27001 | SOC 2, GDPR | SOC 2, GDPR | GDPR |
| Data residency | US | Global | Global | Global |
Key differences between HubSpot CRM and Pardot
- Pricing: HubSpot CRM starts at $45 /Month. Pardot pricing is not publicly listed.
- Free trial: HubSpot CRM offers a free trial; Pardot does not.
- Target audience: HubSpot CRM is built for Individuals and Freelancers / Consultants, while Pardot targets Large Enterprises and Medium Business.
- User satisfaction: HubSpot CRM scores higher with a 4.3-star average.
- Deployment: HubSpot CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; Pardot supports SaaS/Web/Cloud.
Compare HubSpot CRM vs Pardot vs MoEngage vs Outgrow — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Individuals, Freelancers / Consultants, Large Enterprises
Best for B2B marketing automation with deep Salesforce CRM integration.
- You need seamless sales and marketing alignment via Salesforce integration.
- Your team requires robust lead scoring, segmentation, and campaign execution.
- You want intuitive drag-and-drop tools for landing pages and emails.
- You are a small business with a limited budget.
- You require highly customizable email templates and engagement campaigns.
Best for multi-channel, AI-driven customer engagement and personalized marketing automation.
- You need robust multi-channel campaigns including push, email, SMS, and in-app messaging.
- Your team values AI-powered optimization to maximize customer engagement and retention.
- You require powerful segmentation and cohort analysis for precise personalized marketing.
- Your business demands highly niche or industry-specific marketing features not supported here.
- Your team lacks capacity or willingness to invest time in training on advanced analytics.
Best for creating interactive lead generation content with easy marketing automation.
- You need to build quizzes, calculators, or surveys without coding skills.
- Your focus is on lead generation and customer engagement campaigns.
- You want a user-friendly platform with versatile customizable templates.
- Your company requires extensive third-party app integrations and marketplace options.
- You need complex, enterprise-level automation workflows beyond simple streamlined setups.
HubSpot CRM typically suits Individuals and Freelancers / Consultants. Pardot tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, ... Read More about HubSpot CRM | Pardot is a web-based marketing automation software solution that helps businesses of all sizes and across verticals drive leads and revenue growth while reducing costs. Pardot's easy to ... Read More about Pardot | MoEngage is a renowned customer engagement tool offering an integrated, customer-centric approach without relying on external consultants or complex coding. Its insights-led approach ... Read More about MoEngage | Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. ... Read More about Outgrow |
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Spotsaas ScoreWhat's this? ↗ | 9.1/10 | 9.4/10 | 9.2/10 | 9.0/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 1-1,000 employees | Medium BusinessLarge Enterprises | Medium BusinessLarge Enterprises | Small BusinessMedium Business |
Get pricing help | Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Streamlined Communication: HubSpot CRM allows your team to centralize all customer interactions in one place, ensuring that everyone is on the same page and reducing the chances of miscommunication. You’ll find it easier to collaborate and respond to customer needs promptly.
- User-Friendly Interface: Designed with simplicity in mind, HubSpot CRM enables users of all technical levels to navigate effortlessly. This means less training time for your staff and more focus on building relationships with clients.
- Robust Analytics and Reporting: With its powerful analytics tools, you can gain valuable insights into sales performance and customer behavior. This data-driven approach helps you make informed decisions that can lead to increased conversions and revenue growth.
No key benefits available yet.
No key benefits available yet.
No key benefits available yet.
Best fit
- 1-1,000 employees
- Martech, SaaS, Consulting, Sales Automation, Revtech
- Sales Managers, Account Executives, Business Development Representatives, CRM Administrators
No best-fit guidance available yet.
No best-fit guidance available yet.
No best-fit guidance available yet.
Reasons buyers look elsewhere
- Users might consider alternatives to HubSpot CRM due to budget constraints, as some businesses find it expensive, especially with advanced features.
- Customization limitations can lead users to seek alternatives that offer more tailored solutions to fit unique business processes.
- Some users may prefer a simpler interface or fewer features, prompting them to look for more user-friendly and straightforward CRM options.
No alternatives guidance available yet.
No alternatives guidance available yet.
No alternatives guidance available yet.
Software Demo
Demo |
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How do HubSpot CRM, Pardot, MoEngage and Outgrow Compare on Features?
Total Features | 38 Features | 23 Features | 13 Features | 19 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote | Get Quote |
Compare HubSpot CRM, Pardot, MoEngage and Outgrow on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
Organization Types supported |
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Get help choosing | Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes | ✓ Yes |
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HIPAA | ✓ Yes | ✗ No | ✗ No |
GDPR | ✓ Yes | ✓ Yes | ✓ Yes |
ISO 27001 | ✓ Yes | — | ✗ No |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes | ✓ Yes |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | ✓ Yes | ✓ Yes |
Data Residency | 🇺🇸 US | 🌐 Global | 🌐 Global |
HubSpot CRM vs Pardot vs MoEngage User Reviews & Rating Comparison
User Ratings | ||||
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Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is positive across 3144 reviews, with strong overall satisfaction. What buyers like
Common complaints
| Buyer sentiment Users appreciate Pardot's powerful automation and Salesforce integration but note a steep learning curve and high cost as significant drawbacks. What buyers like
Common complaints
| Buyer sentiment Overall positive sentiment highlights MoEngage's ease of use and powerful multi-channel automation, tempered by some concerns about complexity and occasional technical issues. What buyers like
Common complaints
| Buyer sentiment Users generally praise Outgrow for its ease of use, customization options, and strong lead generation features, though some note limitations in integrations and advanced feature complexity. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Classpass  Avison Young  Crunch Fitness |  VMware  Sequoia Financial Group  ENGIE Cofely |  FabHotels  OYO  BukaLapak |  Github  Codepen  VOD |
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Media and Screenshots
Screenshots |  13 Screenshots |  3 Screenshots |  6 Screenshots |
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Videos |  2 Videos |  3 Videos |  4 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, HubSpot CRM or Pardot?
- HubSpot CRM edges out the other on user ratings (4.3 vs 4.2). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do HubSpot CRM and Pardot offer a free trial?
- HubSpot CRM offers a free trial. Pardot does not.
- What is the starting price of HubSpot CRM vs Pardot?
- HubSpot CRM starts at $45 /Month. Pardot starts at Contact for pricing.
- What are the top alternatives to HubSpot CRM?
- Top alternatives to HubSpot CRM include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Freshsales.
- What are the top alternatives to Pardot?
- Top alternatives to Pardot include Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend.