HubSpot CRM vs Marketo vs Pardot vs Outgrow - Which Tool Fits Your Business?

Overview

Key features

Pricing

Other Details

User reviews

Integratons

Media & Screenshots

Alternatives

	HubSpot CRM (3140) Get Quote Get Quote	Marketo (2430) Get Quote Get Quote	Pardot (3426) Get Quote Get Quote

TL;DR - Quick Comparison Summary
Affiliate Disclosure

Description	HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, ... Read More	Marketo provides marketing automation software that integrates with your existing marketing tools. This cloud-based solution enables you to increase your sales and profit by providing ... Read More	Pardot is a web-based marketing automation software solution that helps businesses of all sizes and across verticals drive leads and revenue growth while reducing costs. Pardot's easy to ... Read More
Entry Level Pricing	Starts from $1,780 , Billed Monthly	Not Available	Not Available
Free Trial Availability	Get Free Trial	Get Free Trial	No free trial
Spotsaas Score	9.1/10	9.5/10	9.4/10
User Ratings	4.2 (10374)	4 (4604)	4.2 (3396)
	Get Quote	Get Quote	Get Quote

Software Demo

Demo

How do HubSpot CRM, Marketo, Pardot and Outgrow Compare on Features?

Total Features	38 Features	10 Features	23 Features
Unique Features
	Get Quote	Get Quote	Get Quote

What Do HubSpot CRM, Marketo, Pardot and Outgrow Cost?

Pricing Option
Starting From	$1,780 , Billed Monthly	Not Available	Not Available
Pricing Plans	Free Tools Get Started Free Marketing tools Free Sales tools Free Service tools Show more + Starter Get Started Marketing Hub Starter Includes 1,000 marketing contacts Sales Hub Starter Includes 2 paid users Show more + Professional Get Started Includes features of Starter plan, plus Marketing Hub Professional Includes 2,000 marketing contacts Show more + Browse all pricing plans	Not Available	Not Available
Pricing Page
	View detailed pricing	View detailed pricing	View detailed pricing

Other Details

Organization Types supported	Large Enterprises Medium Business Small Business Freelancers Individuals	Large Enterprises Medium Business Small Business Freelancers Individuals	Large Enterprises Medium Business Small Business Freelancers Individuals
Platforms Supported	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Browser Based (Cloud)
Modes of support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available	Available
	Get Quote	Get Quote	Get Quote

HubSpot CRM vs Marketo vs Pardot User Reviews & Rating Comparison

User Ratings	4.2 (based on 10374 reviews)	4 (based on 4604 reviews)	4.2 (based on 3396 reviews)
Rating Distribution	Excellent 2104 Very Good 679 Good 84 Poor 40 Terible 233	Excellent 1247 Very Good 905 Good 160 Poor 70 Terible 48	Excellent 1659 Very Good 1147 Good 354 Poor 161 Terible 105
Expert's Review generated by AI	HubSpot offers a feature-rich platform that caters extensively to businesses looking to streamline their marketing, sales, and customer management processes. Its intuitive user interface, ...Read more	Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer ...Read more	Salesforce Marketing Cloud Account Engagement (formerly Pardot) emerges as a powerful marketing automation tool, particularly well-suited for B2B organizations and those deeply embedded in the ...Read more
Pros and Cons	Pros and Cons of HubSpot CRM Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups. Comprehensive integration with tools like Google Suite and seamless APIs, improving productivity and tracking. Intuitive and user-friendly interface for contact and task management, even for individuals with limited technical knowledge. Excellent customer service for troubleshooting, providing quick responses and assistance for most queries. Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses. Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction.	Pros and Cons of Marketo Comprehensive marketing automation features that streamline workflows and improve operational efficiency. Strong CRM integration capabilities, enabling effective customer relationship management and lead nurturing. Intuitive and user-friendly interface, making it easy for users to implement and train team members. Robust analytics and reporting tools, providing actionable insights for optimizing marketing strategies. Steep learning curve for beginners, with complexity in advanced features requiring extensive training. High subscription cost, making it less accessible for small-scale businesses or startups.	Pros and Cons of Pardot Comprehensive marketing suite that simplifies automation, lead scoring, segmentation, and campaign execution. Seamless integration with Salesforce CRM, enabling unified pipeline management and better visibility into sales and marketing data. Intuitive drag-and-drop tools for designing landing pages and creating emails without heavy technical expertise. Data-driven insights and robust analytics, enabling businesses to optimize campaigns and make informed decisions. Steep learning curve for beginners, with complex features and a need for technical expertise in some areas like custom branding. Cost-prohibitive for small or mid-sized businesses due to high pricing.
Positive Reviews	No reviews available for the product	No reviews available for the product	No reviews available for the product
Negative Reviews	No reviews available for the product	No reviews available for the product	No reviews available for the product
	Read reviews	Read reviews	Read reviews

List of Customers

Customers	Classpass Avison Young Crunch Fitness	Roche Fujitsu Cloudera	VMware Sequoia Financial Group ENGIE Cofely

Media and Screenshots

Screenshots	13 Screenshots	7 Screenshots	3 Screenshots
Videos	2 Videos	2 Videos	3 Videos

Alternatives

Alternatives	Salesforce Sales Cloud 4.4 monday sales CRM by monday.com Thryv 4.2	Outgrow 4.7 ActiveCampaign 4.5 CleverTap 4.5	Outgrow 4.7 ActiveCampaign 4.5 CleverTap 4.5

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

Yes, both HubSpot CRM and Marketo offer a Free Trial.

HubSpot CRM is designed for Individuals, Freelancers, Large Enterprises, Medium Business and Small Business.

Marketo is designed for Large Enterprises, Medium Business and Small Business.

The starting price of HubSpot CRM begins at $1,780 when Billed Monthly, while pricing details for Marketo are unavailable.

Some top alternatives to HubSpot CRM includes Salesforce Sales Cloud, monday sales CRM by monday.com, Thryv, Zoho CRM, Hubspot Marketing Hub, ClickUp, Freshsales, Salesforce, CompanyHub CRM, Onpipeline, Nutshell, Keap, SalesCRM, FreeCRM and Pipeline CRM.

Some top alternatives to Marketo includes Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend, SALESmanago, EngageBay, dotdigital, MaaxMarket, SAS Marketing Automation, Odoo Marketing Automation, Marketing Optimizer, Zoho Marketing Automation, Contactspot and Adobe Campaign.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

HubSpot CRM vs Marketo vs Pardot vs Outgrow - Which Tool Fits Your Business?

HubSpot CRM

Marketo

Pardot

TL;DR - Quick Comparison SummaryAffiliate Disclosure

Description

Entry Level Pricing

Free Trial Availability

Spotsaas Score

User Ratings

Software Demo

Demo

How do HubSpot CRM, Marketo, Pardot and Outgrow Compare on Features?

Total Features

Unique Features

What Do HubSpot CRM, Marketo, Pardot and Outgrow Cost?

Pricing Option

Starting From

Pricing Plans

Pricing Page

Other Details

Organization Types supported

Platforms Supported

Modes of support

API Support

HubSpot CRM vs Marketo vs Pardot User Reviews & Rating Comparison

User Ratings

Rating Distribution

Expert's Review generated by AI

Pros and Cons

Pros and Cons of HubSpot CRM

Pros and Cons of Marketo

Pros and Cons of Pardot

Positive Reviews

List of Customers

Customers

Media and Screenshots

Screenshots

Videos

Alternatives

Alternatives

Frequently Asked Questions (FAQs)

TL;DR - Quick Comparison Summary
Affiliate Disclosure