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HubSpot CRM vs Highspot Comparison

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HubSpot CRM

4.4(3,236 reviews)

Starting at $45 /Month

  • Free Trial
  • Individuals
  • Freelancers / Consultants

HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you…

Highspot

4.9(552 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Highspot is a sales enablement software that helps companies create content-driven, personalized digital experiences that enable their sales teams to better engage prospects and customers with relevant messaging. With Hi…

Highspot leads on user satisfaction with a 4.9-star rating across 552 reviews.

HubSpot CRM vs Highspot — at a glance

FeatureHubSpot CRMHighspot
Rating4.4 / 54.9 / 5
Reviews3,236552
Starting price$45 /MonthContact for pricing
Free trial Yes No
Free version No No
Best forIndividuals, Freelancers / Consultants, Large EnterprisesLarge Enterprises, Medium Business, Small Business
CategoryCRM SoftwareSales Enablement Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - MacSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailable
Support modes24/7 (Live rep), Business Hours, Online24/7 (Live rep), Business Hours
CertificationsSOC 2, HIPAA, GDPR, ISO 27001SOC 2, GDPR
Data residencyUSGlobal

Key differences between HubSpot CRM and Highspot

  • Pricing: HubSpot CRM starts at $45 /Month. Highspot pricing is not publicly listed.
  • Free trial: HubSpot CRM offers a free trial; Highspot does not.
  • Target audience: HubSpot CRM is built for Individuals and Freelancers / Consultants, while Highspot targets Large Enterprises and Medium Business.
  • User satisfaction: Highspot scores higher with a 4.9-star average.
  • Deployment: HubSpot CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; Highspot supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

HubSpot CRM vs Highspot — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

HubSpot CRM - CRM Software
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Highspot - Sales Enablement Software
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HubSpot CRM vs Highspot: Biggest differences

Start here before you go deeper into features.

HubSpot CRM

Best for

Individuals, Freelancers / Consultants, Large Enterprises

Highspot

Best for sales teams needing intuitive, customizable content-driven engagement tools.

Choose if
  • You want a platform with strong, actionable analytics to optimize sales efforts.
  • Your sales team requires centralized content management with AI-driven recommendations.
  • You need a flexible, medium-complexity setup that supports personalized digital sales experiences.
Consider alternatives if
  • Your organization demands highly complex analytics and governance capabilities beyond medium complexity.
  • You lack training resources to manage the platform’s extensive features and customizability.

HubSpot CRM typically suits Individuals and Freelancers / Consultants. Highspot tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, ... Read More about HubSpot CRM

Highspot is a sales enablement software that helps companies create content-driven, personalized digital experiences that enable their sales teams to better engage prospects and customers ... Read More about Highspot

Entry Level Pricing

  • Starts from $45 , Billed Yearly
  • Not Available

Free Trial Availability

  • No free trial

SpotScore

What's this? ↗

9.1/10

9.6/10

User Ratings

Based on verified Spotsaas reviews

4.36

(3236)

4.89

(552)

Best Company Size

1-1,000 employees
100 to 5,000 employeesMedium Business
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

HubSpot CRM

  • Streamlined Communication: HubSpot CRM lets your team centralize all customer interactions in one place, so everyone stays informed and miscommunication drops. You can collaborate more easily and respond to customer needs faster.
  • User-Friendly Interface: HubSpot CRM is designed for simplicity, letting users of all technical levels work through it easily. This means less training time for your staff and more focus on building relationships with clients.
  • Analytics and Reporting: Powerful analytics tools help you understand sales performance and customer behavior. This data-driven approach supports informed decisions that can increase conversions and revenue growth.

Highspot

  • Sales Enablement: Highspot gives your sales teams quick access to the right content at the right time. They can easily engage prospects with materials designed for their needs, driving higher conversion rates.
  • Intelligent Insights: With Highspot's analytics, you gain a deeper understanding of what works and what doesn’t. By analyzing content performance, we can make informed decisions that refine our strategies and boost overall sales effectiveness.
  • Streamlined Collaboration: Teams can easily collaborate within Highspot, sharing insights and resources in real-time. This builds a culture of knowledge sharing, keeping everyone aligned and equipped to succeed.
Best fit

Best fit

HubSpot CRM

  • 1-1,000 employees
  • Martech, SaaS, Consulting, Sales Automation, Revtech
  • Sales Managers, Account Executives, Business Development Representatives, CRM Administrators

Highspot

  • 100 to 5,000 employees
  • Sales Automation, SaaS, Martech, and Consulting
  • Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
Watchouts

Reasons buyers look elsewhere

HubSpot CRM

  • Pricing scales quickly with advanced features — teams under 20 seats often switch to Pipedrive or Freshsales for lower per-user costs
  • Customization requires API work or third-party apps — businesses with non-standard sales processes add Salesforce or Microsoft Dynamics instead
  • Interface complexity deters small teams — companies under 10 people frequently choose Zoho CRM or Capsule for simpler workflows

Highspot

  • Competitors like Seismic and Showpad offer similar content management and sales tools at 20-30% lower price points for teams under 500 users
  • Missing native integrations with Salesforce, HubSpot, and Slack — requires custom API work or third-party connectors that add implementation time
  • Lacks granular permission controls and custom field mapping for content libraries — teams needing role-based access restrictions often switch to Seismic

Software Demo

Demo

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How do HubSpot CRM and Highspot Compare on Features?

Total Features

38 Features

10 Features

Unique Features

No unique features

No unique features

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Get Quote

Compare HubSpot CRM and Highspot on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $45 , Billed Yearly
      • Not Available

      Pricing Plans

      • Free Tools

        • Free Marketing tools

        • Free Sales tools

        • Free Service tools

        Show more +

      • Starter

        • Marketing Hub Starter

        • Includes 1,000 marketing contacts

        • Sales Hub Starter Includes 2 paid users

        Show more +

      • Professional

        • Includes features of Starter plan, plus

        • Marketing Hub Professional

        • Includes 2,000 marketing contacts

        Show more +

      • Browse all pricing plans
      • Not Available

      Pricing Page

      HubSpot CRM pricing

      Pricing information not available

      HubSpot CRM vs Highspot: Other Details

      Organization Types supported

      • Freelancers
      • Large Enterprises
      • Medium Business
      • Small Business
      • Individuals
      • Freelancers
      • Large Enterprises
      • Medium Business
      • Small Business
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - iOS
      • Installed - Windows
      • Installed - Mac
      • Mobile - Android
      • Browser Based (Cloud)
      • Browser Based (Cloud)
      • Mobile - iOS
      • Installed - Windows
      • Installed - Mac
      • Mobile - Android
      • Browser Based (Cloud)

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Not Available
      Get help choosing
      Get help choosing

      HubSpot CRM vs Highspot Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes
      ✓ Yes

      HIPAA

      ✓ Yes
      ✗ No

      GDPR

      ✓ Yes
      ✓ Yes

      ISO 27001

      ✓ Yes

      Single Sign-On (SSO)

      ✓ Yes
      ✓ Yes

      Multi-Factor Auth (MFA)

      ✓ Yes
      ✓ Yes

      Data Encryption

      ✓ Yes
      ✓ Yes

      Audit Logs

      ✓ Yes
      ✓ Yes

      Data Residency

      🇺🇸 US
      🌐 Global

      HubSpot CRM User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      2130

      684

      84

      40

      234

      566

      34

      2

      0

      1

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Buyer sentiment is positive across 3172 reviews, with strong overall satisfaction.

      What buyers like

      • Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups.
      • Integrates with Google Suite and offers open APIs for tracking and productivity.
      • Contact and task management interface is accessible to non-technical users.

      Common complaints

      • Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses.
      • Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction.
      • Poor accessibility for individuals with disabilities, leading to exclusion of certain user groups.

      Buyer sentiment

      Buyers generally praise Highspot for its intuitive design, strong analytics, and customization, though some find the feature complexity challenging without training.

      What buyers like

      • Ease of use
      • Analytics capabilities
      • Content centralization

      Common complaints

      • Steep learning curve for advanced features
      • Integration difficulties

      Pros and Cons

      • Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups.

      • Comprehensive integration with tools like Google Suite and seamless APIs, improving productivity and tracking.

      • Intuitive and user-friendly interface for contact and task management, even for individuals with limited technical knowledge.

      • Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses.

      • Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction.

      • High user adoption due to intuitive and easy-to-use interface

      • Exceptional analytics capabilities providing actionable insights

      • Customizable platform centralizing internal and external content

      • Overwhelming feature set and customizability for new users without training

      • Limited scalability in analytics and governance for complex team needs

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Negative Reviews

      No reviews available for the product

      No reviews available for the product

      Used HubSpot CRM or Highspot? Tell buyers what actually differs.

      HubSpot CRM and Highspot Customers

      Customers

      Classpass

      Classpass

      Avison Young

      Avison Young

      Crunch Fitness

      Crunch Fitness

      Aetna

      Aetna

      Docusign

      Docusign

      Okta

      Okta

      Media and Screenshots

      Screenshots

      HubSpot CRM

      13 Screenshots

      No screenshots available.

      Videos

      video-0

      2 Videos

      video-0

      1 Videos

      Top Alternatives to HubSpot CRM and Highspot in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, HubSpot CRM or Highspot?
      Highspot edges out the other on user ratings (4.9 vs 4.4). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do HubSpot CRM and Highspot offer a free trial?
      HubSpot CRM offers a free trial. Highspot does not.
      What is the starting price of HubSpot CRM vs Highspot?
      HubSpot CRM starts at $45 /Month. Highspot starts at Contact for pricing.
      What are the top alternatives to HubSpot CRM?
      Top alternatives to HubSpot CRM include Bigin by Zoho CRM, Creatio CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM.
      What are the top alternatives to Highspot?
      Top alternatives to Highspot include Seismic, Enablix, ProteusEngage, SAP Sales Cloud, Showell.