HubSpot CRM vs Clay Comparison
HubSpot CRM
Starting at $45 /Month
- Free Trial
- Individuals
- Freelancers / Consultants
HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you…
Clay
Starting at Free free
- Free Trial
- Small Business
- Mid-Market
Clay is a GTM data enrichment and automation platform that combines 100+ data providers into a single spreadsheet-like interface. Teams use Clay to build highly targeted prospect lists, enrich CRM records with real-time…
Clay leads on user satisfaction with a 4.7-star rating across 213 reviews.
HubSpot CRM vs Clay — at a glance
| Feature | HubSpot CRM | Clay |
|---|---|---|
| Rating | 4.4 / 5 | 4.7 / 5 |
| Reviews | 3,236 | 213 |
| Starting price | $45 /Month | Free free |
| Free trial | Yes | Yes |
| Free version | No | No |
| Best for | Individuals, Freelancers / Consultants, Large Enterprises | Small Business, Mid-Market, Enterprise |
| Category | CRM Software | Lead Generation Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac | Cloud |
| API | Available | Available |
| Support modes | 24/7 (Live rep), Business Hours, Online | Email Support, Live Chat, Help Center, Knowledge Base, Community Forum |
| Certifications | SOC 2, HIPAA, GDPR, ISO 27001 | — |
| Data residency | US | — |
Key differences between HubSpot CRM and Clay
- Pricing: HubSpot CRM starts at $45 /Month, while Clay starts at Free free.
- Target audience: HubSpot CRM is built for Individuals and Freelancers / Consultants, while Clay targets Small Business and Mid-Market.
- User satisfaction: Clay scores higher with a 4.7-star average.
- Deployment: HubSpot CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; Clay supports Cloud.
HubSpot CRM vs Clay — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Talk to an expert Talk to an expert | Talk to an expert Talk to an expert |
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Biggest differences
Start here before you go deeper into features.
Individuals, Freelancers / Consultants, Large Enterprises
Small Business, Mid-Market, Enterprise
HubSpot CRM typically suits Individuals and Freelancers / Consultants. Clay tends to fit Small Business and Mid-Market better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, ... Read More about HubSpot CRM | Clay is a GTM data enrichment and automation platform that combines 100+ data providers into a single spreadsheet-like interface. Teams use Clay to build highly targeted prospect lists, ... Read More about Clay |
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Entry Level Pricing |
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Free Trial Availability | ||
SpotScoreWhat's this? ↗ | 9.1/10 | 9.4/10 |
User RatingsBased on verified Spotsaas reviews | ||
Best Company Size | 1-1,000 employees | — |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Streamlined Communication: HubSpot CRM lets your team centralize all customer interactions in one place, so everyone stays informed and miscommunication drops. You can collaborate more easily and respond to customer needs faster.
- User-Friendly Interface: HubSpot CRM is designed for simplicity, letting users of all technical levels work through it easily. This means less training time for your staff and more focus on building relationships with clients.
- Analytics and Reporting: Powerful analytics tools help you understand sales performance and customer behavior. This data-driven approach supports informed decisions that can increase conversions and revenue growth.
- Best-in-Class Data Coverage: By routing enrichment requests through 100+ providers in priority order, Clay delivers higher email/phone match rates than any single-vendor enrichment tool.
- Eliminates Manual Research: Claygent automates the browsing, extraction, and summarization tasks that previously required hours of manual SDR research per prospect.
- Personalization at Scale: Clay generates unique, context-aware messaging for each prospect based on their LinkedIn activity, company news, and job postings — at list scale.
Best fit
- 1-1,000 employees
- Martech, SaaS, Consulting, Sales Automation, Revtech
- Sales Managers, Account Executives, Business Development Representatives, CRM Administrators
- RevOps teams enriching CRM records for 5,000+ accounts
- SDR teams building ICP prospect lists with custom signals
- Agencies building automated outbound pipelines for clients
Reasons buyers look elsewhere
- Pricing scales quickly with advanced features — teams under 20 seats often switch to Pipedrive or Freshsales for lower per-user costs
- Customization requires API work or third-party apps — businesses with non-standard sales processes add Salesforce or Microsoft Dynamics instead
- Interface complexity deters small teams — companies under 10 people frequently choose Zoho CRM or Capsule for simpler workflows
No alternatives guidance available yet.
Software Demo
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How do HubSpot CRM and Clay Compare on Features?
Total Features | 38 Features | 8 Features |
|---|---|---|
Unique Features | No unique features | No unique features |
Get Quote | Get Quote |
Compare HubSpot CRM and Clay on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Pricing Page |  | Pricing information not available |
Other Details
Organization Types supported |
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Platforms Supported |
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Modes of support |
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API Support |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | — |
|---|---|---|
HIPAA | ✓ Yes | — |
GDPR | ✓ Yes | — |
ISO 27001 | ✓ Yes | — |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | — |
Audit Logs | ✓ Yes | — |
Data Residency | 🇺🇸 US | — |
HubSpot CRM User Reviews & Rating Comparison
User Ratings | 4.7 (based on 213 reviews) | |
|---|---|---|
Rating Distribution | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is positive across 3172 reviews, with strong overall satisfaction. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 213 reviews, with consistently positive feedback. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Classpass  Avison Young  Crunch Fitness | No Customers information available. |
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Media and Screenshots
Screenshots |  13 Screenshots | No screenshots available. |
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Videos |  2 Videos | No videos available. |
Top Alternatives to HubSpot CRM and Clay in 2026
Alternatives | No Alternative products available. |
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Related Blogs and Articles for Lead Generation Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, HubSpot CRM or Clay?
- Clay edges out the other on user ratings (4.7 vs 4.4). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do HubSpot CRM and Clay offer a free trial?
- Yes, both HubSpot CRM and Clay offer a free trial.
- What is the starting price of HubSpot CRM vs Clay?
- HubSpot CRM starts at $45 /Month. Clay starts at Free free.
- What are the top alternatives to HubSpot CRM?
- Top alternatives to HubSpot CRM include Bigin by Zoho CRM, Creatio CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM.