Gusto vs Heartland Payroll Comparison
Gusto
Starting at $49 /user/month
- Free Trial
- Freelancers / Consultants
- Medium Business
Gusto is a comprehensive HR platform designed to help businesses of all sizes thrive. Whether you’re just starting out or scaling rapidly, Gusto provides the tools and guidance you need to grow and nurture your team. Tru…
Heartland Payroll
Starting at Contact for pricing
- Medium Business
- Small Business
Heartland Payroll is a payroll management software for small and medium sized companies. It handles all your payroll processing requirements such as bi-weekly, monthly or yearly paychecks, cost accounting and tracking of…
Heartland Payroll leads on user satisfaction with a 4.6-star rating across 118 reviews.
Spotsaas Analysis
GustoHeartland Payroll
The core difference between Gusto and Heartland Payroll lies in Gusto's all-in-one HR and payroll capabilities versus Heartland Payroll's focus on streamlined payroll with strong support. Gusto is ideal for small to mid-sized businesses looking for a comprehensive HR solution, while Heartland Payroll is best suited for businesses in retail, hospitality, or healthcare that require efficient payroll processing and support.
- Best for small to mid-sized businesses - Offers integrated payroll, benefits, hiring, and compliance - User-friendly interface with straightforward setup - Ideal for HR Managers and Payroll Administrators - Suitable for businesses with 1-100 employees - Price starts at $49
- Focuses on streamlined payroll processing - Strong support for businesses in retail, hospitality, and healthcare - Automated tax filings and integrated payment processing - Ideal for Payroll Managers and HR Directors - Suitable for businesses with 20-500 employees - Price not listed
Gusto vs Heartland Payroll — at a glance
| Feature | Gusto | Heartland Payroll |
|---|---|---|
| Rating | 4.4 / 5 | 4.6 / 5 |
| Reviews | 873 | 118 |
| Starting price | $49 /user/month | Contact for pricing |
| Free trial | Yes | No |
| Free version | No | No |
| Best for | Freelancers / Consultants, Medium Business, Small Business | Medium Business, Small Business |
| Category | Payroll Software | Payroll Software |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud |
| API | Available | — |
| Support modes | Business Hours, Online | 24/7 (Live rep) |
| Certifications | SOC 2, GDPR | — |
| Data residency | US | US |
Key differences between Gusto and Heartland Payroll
- Pricing: Gusto starts at $49 /user/month. Heartland Payroll pricing is not publicly listed.
- Free trial: Gusto offers a free trial; Heartland Payroll does not.
- Target audience: Gusto is built for Freelancers / Consultants and Medium Business, while Heartland Payroll targets Medium Business and Small Business.
- User satisfaction: Heartland Payroll scores higher with a 4.6-star average.
- Deployment: Gusto supports SaaS/Web/Cloud; Heartland Payroll supports SaaS/Web/Cloud.
Gusto vs Heartland Payroll — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Payroll Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
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Gusto vs Heartland Payroll: Biggest differences
Start here before you go deeper into features.
Best for small to mid-sized businesses needing simple, integrated payroll and HR.
- You want an all-in-one platform combining payroll, benefits, hiring, and compliance.
- Your team values a user-friendly interface with straightforward setup and workflows.
- You need strong integrations with accounting tools like QuickBooks Online.
- Your business requires highly complex or heavily customized payroll processing.
- You are a large enterprise with extensive, process-heavy HR workflows.
Best for small to mid-sized businesses needing streamlined payroll with strong support.
- You run a retail, hospitality, or healthcare business with 20-500 employees.
- You want automated tax filings and integrated payment processing to reduce manual work.
- You value responsive, knowledgeable payroll specialists for personalized customer support.
- Your company is a large enterprise with complex payroll needs requiring high customization.
- You need a highly customizable payroll entry and reporting system beyond standard options.
Gusto: Best for small to mid-sized businesses needing simple, integrated payroll and HR. Heartland Payroll: Best for small to mid-sized businesses needing streamlined payroll with strong support.
Description | Gusto is a comprehensive HR platform designed to help businesses of all sizes thrive. Whether you’re just starting out or scaling rapidly, Gusto provides the tools and guidance you need to ... Read More about Gusto | Heartland Payroll is a payroll management software for small and medium sized companies. It handles all your payroll processing requirements such as bi-weekly, monthly or yearly paychecks, ... Read More about Heartland Payroll |
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Entry Level Pricing |
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Free Trial Availability |
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SpotScoreWhat's this? ↗ | 9.7/10 | 8.7/10 |
User RatingsBased on verified Spotsaas reviews | ||
Best Company Size | 1-50 employees51-100 employees | 20-50 employees51-500 employees |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Streamlined Payroll Processing: Gusto simplifies payroll management, letting administrators run payroll in just a few clicks. Managers can save time and reduce errors, confirming employees get paid accurately and on time.
- Benefits Management: With Gusto, offering employee benefits is straightforward. From health insurance to retirement plans, you can manage and customize benefits packages that improve employee satisfaction and retention.
- User-Friendly Interface: Both managers and employees appreciate Gusto's intuitive design. This user-friendly platform means less training time for staff and more focus on what really matters – growing your business.
- Integrated Payments & Payroll: Combines payroll with Heartland's payment processing, simplifying employee compensation and business transactions.
- Compliance & Tax Filing: Automates federal, state, and local tax filings, helping reduce compliance risks and administrative workload.
- User-Friendly Platform: Designed to simplify payroll with easy-to-use dashboards, direct deposit options, and responsive customer support.
Best fit
- 1-100 employees
- Human Resources, Retail, Restaurants, Nonprofits, Professional Services
- HR Managers, Payroll Administrators, Business Owners, Office Managers
- 20–500 employees
- Retail, hospitality, healthcare, manufacturing, and small to mid-sized businesses
- Payroll Managers, HR Directors, Finance Officers, Business Owners, and Operations Managers
Reasons buyers look elsewhere
- Users may seek alternatives to Gusto if they require specific features not offered by the platform, such as advanced payroll reporting or industry-specific compliance tools that better meet their unique business needs.
- Companies with larger workforces might explore alternatives for scalability, as they may find that other solutions provide more robust support for managing high employee volumes efficiently.
- Budget-conscious businesses might look for more cost-effective payroll and HR solutions, especially if they find Gusto's pricing structure doesn't align with their financial goals or operational requirements.
- Businesses seeking deeper integration between payment processing and payroll may explore other all-in-one providers.
- Companies requiring advanced HR management, benefits administration, or time tracking may consider broader HCM platforms.
- Firms with multi-state or complex compliance needs might look for payroll solutions specializing in regulatory support.
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How do Gusto and Heartland Payroll Compare on Features?
Total Features | 54 Features | 12 Features |
|---|---|---|
Unique Features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Gusto and Heartland Payroll on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Pricing Page |  | Pricing information not available |
Gusto vs Heartland Payroll: Other Details
Organization Types supported |
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Get help choosing | Get help choosing |
Gusto vs Heartland Payroll Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | — |
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HIPAA | ✗ No | ✗ No |
GDPR | ✓ Yes | — |
ISO 27001 | ✗ No | — |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | — |
Audit Logs | ✓ Yes | — |
Data Residency | 🇺🇸 US | 🇺🇸 US |
Gusto User Reviews & Rating Comparison
User Ratings | ||
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Rating Distribution | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall positive sentiment highlights ease of use and comprehensive features, tempered by some concerns over support consistency and limited advanced customization. What buyers like
Common complaints
| Buyer sentiment Users appreciate the user-friendly platform and strong customer service but note onboarding challenges and portal access issues. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product |
Gusto and Heartland Payroll Customers
Customers |  Handlebar Cyclery  Dwg  American Canning | No Customers information available. |
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Media and Screenshots
Screenshots |  4 Screenshots | No screenshots available. |
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Videos |  1 Videos |  2 Videos |
Top Alternatives to Gusto and Heartland Payroll in 2026
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Gusto or Heartland Payroll?
- Heartland Payroll edges out the other on user ratings (4.6 vs 4.4). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Gusto and Heartland Payroll offer a free trial?
- Gusto offers a free trial. Heartland Payroll does not.
- What is the starting price of Gusto vs Heartland Payroll?
- Gusto starts at $49 /user/month. Heartland Payroll starts at Contact for pricing.
- What are the top alternatives to Gusto?
- Top alternatives to Gusto include Paylocity Web Pay, Greenshades, Paychex Flex, Zenefits, SumoPayroll.
- What are the top alternatives to Heartland Payroll?
- Top alternatives to Heartland Payroll include QuickBooks Payroll, OnPay, Square Payroll, Patriot Payroll, SurePayroll.