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Groove vs Supermetrics Comparison

Last updated:

Groove

4.7(4,260 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Groove is a sales engagement platform that makes communication and collaboration easy. Feature rich, the system is used by thousands of companies to connect sales teams, track deals from lead to close, and drive revenue.…

Supermetrics

4.1(221 reviews)

Starting at $69 /User/Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google Ads, and social media channels…

Groove leads on user satisfaction with a 4.7-star rating across 4,260 reviews.

Groove vs Supermetrics — at a glance

FeatureGrooveSupermetrics
Rating4.7 / 54.1 / 5
Reviews4,260221
Starting priceContact for pricing$69 /User/Month
Free trial No Yes
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategorySales Engagement SoftwareMarketing Analytics Software
PlatformsSaaS/Web/CloudSaaS/Web/Cloud, Installed - Windows, Installed - Mac
APIAvailable
Support modesBusiness Hours, OnlineBusiness Hours, Online
CertificationsSOC 2, GDPRSOC 2
Data residencyGlobalGlobal

Key differences between Groove and Supermetrics

  • Pricing: Supermetrics starts at $69 /User/Month. Groove pricing is not publicly listed.
  • Free trial: Supermetrics offers a free trial; Groove does not.
  • User satisfaction: Groove scores higher with a 4.7-star average.
  • Deployment: Groove supports SaaS/Web/Cloud; Supermetrics supports SaaS/Web/Cloud, Installed - Windows, Installed - Mac.

Groove vs Supermetrics — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Sales Engagement Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Groove - Sales Engagement Software
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Supermetrics - New SaaS Software
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Biggest differences

Start here before you go deeper into features.

Groove

Best for medium-sized sales teams needing seamless Salesforce and Gmail integration.

Choose if
  • You want a simple, streamlined sales engagement platform with medium setup complexity.
  • Your team relies heavily on Salesforce and Gmail for sales communication and tracking.
  • You need effective email management and client interaction tracking via built-in Flows.
Consider alternatives if
  • Your organization requires highly customizable or complex sales workflows beyond Groove's scope.
  • You need transparent, fixed pricing without engaging sales for quotes.

Supermetrics

Best for

Large Enterprises, Medium Business, Small Business

Groove typically suits Large Enterprises and Medium Business. Supermetrics tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Groove is a sales engagement platform that makes communication and collaboration easy. Feature rich, the system is used by thousands of companies to connect sales teams, track deals from ... Read More about Groove

Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google ... Read More about Supermetrics

Entry Level Pricing

  • Not Available
  • Starts from $69 , Billed Yearly

Free Trial Availability

  • No free trial

SpotScore

What's this? ↗

9.4/10

Not Available

User Ratings

Based on verified Spotsaas reviews

Best Company Size

100 to 1,000 employeesMedium Business
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Groove

  • Smooth Collaboration: Groove improves team communication by integrating various tools into one platform. Managers will appreciate the ease of collaboration, while team members can easily share updates and feedback in real time.
  • Increased Productivity: With Groove's intuitive interface and automation features, teams can focus on their core tasks rather than getting bogged down by administrative duties. Executives will find that this boost in productivity leads to faster decision-making and improved outcomes.
  • Data-Driven Insights: Groove provides reliable analytics and reporting capabilities, allowing administrators to track performance metrics effectively. This data lets leaders make informed decisions that drive growth and efficiency across the organization.
Best fit

Best fit

Groove

  • 100 to 1,000 employees
  • Sales Automation, SaaS, Consulting, and Revtech
  • Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
Watchouts

Reasons buyers look elsewhere

Groove

  • Users may seek alternatives to Groove if they find the platform's pricing model to be restrictive, especially for small businesses or startups with limited budgets that require cost-effective solutions.
  • Some users might consider alternatives due to specific feature gaps in Groove, such as advanced reporting capabilities or integrations with niche tools that better suit their unique business needs.
  • A need for improved customer support could drive users to explore other options, especially if they experience delays or inadequate assistance from Groove’s support team during critical times.

Software Demo

Demo

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How do Groove and Supermetrics Compare on Features?

Total Features

25 Features

4 Features

Unique Features

No unique features

No unique features

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Get Quote

Compare Groove and Supermetrics on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • Not Available
      • $69 , Billed Yearly

      Pricing Plans

      • Not Available
      • Hobby (Google Sheets)

        • Number of Reports : Unlimited

        • Number of License Users : 1

        • Data Sources : Google Analytics

        Show more +

      • Pro (Google Sheets)

        • Includes features of Hobby plan, plus

        • Data sources : All (excluding Adobe Analytics, Adform, Google Ad Manager, Google Campaign Manager, Google Display and Video 360, Google Search Ads 360, HubSpot Professional and Enterprise)

        • Scheduled refresh : Daily, Weekly, Monthly

        Show more +

      • Super Pro (Google Sheets)

        • Includes features of Pro plan, plus

        • Data sources : All (excluding HubSpot Professional and Enterprise)

        • Scheduled Refresh : Hourly

        Show more +

      • Browse all pricing plans

      Pricing Page

      Pricing information not available

      Supermetrics pricing

      Other Details

      Organization Types supported

      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals
      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Not Available
      • Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes
      ✓ Yes

      HIPAA

      ✗ No
      ✗ No

      GDPR

      ✓ Yes

      Single Sign-On (SSO)

      ✓ Yes

      Multi-Factor Auth (MFA)

      ✓ Yes

      Data Encryption

      ✓ Yes

      Audit Logs

      ✓ Yes

      Data Residency

      🌐 Global
      🌐 Global

      Groove User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      500

      66

      2

      0

      0

      460

      211

      21

      6

      13

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Overall, users praise Groove for its ease of use, seamless integrations, and productivity enhancements, though some desire improved organization features and clearer pricing.

      What buyers like

      • Ease of use
      • Integration with Salesforce and Gmail
      • Email management and automation

      Common complaints

      • Pricing transparency
      • Organization features

      Buyer sentiment

      Buyer sentiment is positive across 711 reviews, with strong overall satisfaction.

      What buyers like

      • Reviewers find it easy to use, pulling data fast and reliably with minimal training.
      • A wide variety of connectors lets users combine many data sources in one place.
      • Integration with Looker Studio and Google Sheets automates reporting effectively.

      Common complaints

      • Many reviewers find the pricing high, especially for sole traders or small users.
      • Some report occasional bugs, instability or needing to reconnect data sources.
      • A few note limits on the number of connections or datasources.

      Pros and Cons

      • Seamless integration with Salesforce and Gmail

      • Ease of use with intuitive interface and templates

      • Effective email management and client interaction tracking via Flows feature

      • Lack of transparent, published pricing requiring sales contact

      • Limited customization for complex or enterprise-heavy processes

      • Reviewers find it easy to use, pulling data fast and reliably with minimal training.

      • A wide variety of connectors lets users combine many data sources in one place.

      • Integration with Looker Studio and Google Sheets automates reporting effectively.

      • Many reviewers find the pricing high, especially for sole traders or small users.

      • Some report occasional bugs, instability or needing to reconnect data sources.

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Used Groove or Supermetrics? Tell buyers what actually differs.

      List of Customers

      Customers

      Uber

      Uber

      BBVA

      BBVA

      Google

      Google

      No Customers information available.

      Media and Screenshots

      Screenshots

      Account page

      5 Screenshots

      Supermetrics API screenshot

      8 Screenshots

      Videos

      video-0

      1 Videos

      video-0

      5 Videos

      Top Alternatives to Groove and Supermetrics in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Groove or Supermetrics?
      Groove edges out the other on user ratings (4.7 vs 4.1). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Groove and Supermetrics offer a free trial?
      Supermetrics offers a free trial. Groove does not.
      What is the starting price of Groove vs Supermetrics?
      Groove starts at Contact for pricing. Supermetrics starts at $69 /User/Month.
      What are the top alternatives to Groove?
      Top alternatives to Groove include AroundDeal, CrankWheel, ZoomInfo Engage, EngageBay, Captavi.
      What are the top alternatives to Supermetrics?
      Top alternatives to Supermetrics include Searchmetrics, Shortlist Metrics, Mainmetrics, Datorama, Adverity.