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Gravity Forms vs FormAssembly Comparison

Last updated:

Gravity Forms

4.7(202 reviews)

Starting at $59 /Year

  • Large Enterprises
  • Medium Business

Create online forms and capture leads from visitors to the site. Add unlimited form fields, pages, block and custom CSS, Google Analytics and more. Gravity Forms is a popular alternative for web developers & website desi…

FormAssembly

4.4(272 reviews)

Starting at Contact Sales

  • Free Trial
  • Large Enterprises
  • Medium Business

FormAssembly turns secure web forms into governed data collection workflows. From the moment information is submitted, it is validated, structured, and routed reliably into systems of record, like Salesforce. With AI-ass…

Gravity Forms leads on user satisfaction with a 4.7-star rating across 202 reviews.

SpotSaaS Analysis

Gravity FormsFormAssembly

The core difference lies in their target audience and integration capabilities: Gravity Forms is tailored for developers seeking customizable online forms with extensive integrations, while FormAssembly is designed for enterprises needing advanced Salesforce integration for data management. Ideal buyers include web developers and designers for Gravity Forms, and medium to large enterprises focused on Salesforce solutions for FormAssembly.

- Best for developers and designers - Offers powerful customization options - Extensive third-party integrations - Ideal for small to medium businesses - Price point at $59 - Versatile form builder capabilities

- Best for enterprises with Salesforce needs - Advanced data collection and CRM workflows - Focused on medium to large business solutions - Price point at $89 - Deep customization for enterprise use - Strong emphasis on data management capabilities

Gravity Forms vs FormAssembly — at a glance

FeatureGravity FormsFormAssembly
Rating4.7 / 54.4 / 5
Reviews202272
Starting price$59 /YearContact Sales
Free trial No Yes
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryOnline Form Builder SoftwareOnline Form Builder Software
Integrations12+ apps
PlatformsSaaS/Web/CloudSaaS/Web/Cloud, Mobile - iOS, Browser Based (Cloud)
APIAvailable
Support modesOnlineBusiness Hours, Online
CertificationsGDPRSOC 2, HIPAA, GDPR
Data residencyUSUS

Key differences between Gravity Forms and FormAssembly

  • Pricing: Gravity Forms starts at $59 /Year, while FormAssembly starts at Contact Sales.
  • Free trial: FormAssembly offers a free trial; Gravity Forms does not.
  • User satisfaction: Gravity Forms scores higher with a 4.7-star average.
  • Deployment: Gravity Forms supports SaaS/Web/Cloud; FormAssembly supports SaaS/Web/Cloud, Mobile - iOS, Browser Based (Cloud).

Gravity Forms vs FormAssembly — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Online Form Builder Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Gravity Forms - Online Form Builder Software
Talk to an expert
Talk to an expert
FormAssembly - Online Form Builder Software
Talk to an expert
Talk to an expert

Biggest differences

Start here before you go deeper into features.

Gravity Forms

Best for developers needing powerful, customizable online form creation with extensive integrations.

Choose if
  • You are a web developer or designer wanting full control over form design using CSS.
  • You need a versatile form builder with a wide range of add-ons and third-party integrations.
  • Your team requires a flexible, drag-and-drop interface suitable for both beginners and experts.
Consider alternatives if
  • You want extensive built-in styling options without writing any custom CSS.
  • Your business relies heavily on seamless integration with niche themes like Divi.

FormAssembly

Best for enterprises needing advanced Salesforce-integrated form solutions.

Choose if
  • You require deep, customizable Salesforce data collection and CRM workflows.
  • Your team needs enterprise-grade form customization and data management.
  • You operate in regulated industries needing secure, paperless application processes.
Consider alternatives if
  • You are a small business with a limited budget seeking low-cost form builders.
  • Your workflows depend heavily on third-party integrations beyond Salesforce.

Gravity Forms: Best for developers needing powerful, customizable online form creation with extensive integrations. FormAssembly: Best for enterprises needing advanced Salesforce-integrated form solutions.

Description

Create online forms and capture leads from visitors to the site. Add unlimited form fields, pages, block and custom CSS, Google Analytics and more. Gravity Forms is a popular alternative ... Read More about Gravity Forms

FormAssembly turns secure web forms into governed data collection workflows. From the moment information is submitted, it is validated, structured, and routed reliably into systems of ... Read More about FormAssembly

Entry Level Pricing

  • Starts from $59
  • Starts from Contact Sales , Billed Monthly

Free Trial Availability

  • No free trial

Spotsaas Score

What's this? ↗

8.8/10

8.9/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

Small BusinessMedium Business
Medium BusinessLarge Enterprises
Get pricing help
Get pricing help

Software Demo

Demo

No software demo available

Gravity Forms has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

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Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do Gravity Forms and FormAssembly Compare on Features?

Total Features

21 Features

28 Features

Unique Features

No unique features

No unique features

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Get Quote

Compare Gravity Forms and FormAssembly on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $59
      • Contact Sales , Billed Monthly

      Pricing Plans

      • Not Available
      • FormAssembly Atlas Explorer

        • The entry-level plan for individuals starting their data collection journey.

        • Unlimited Forms & Responses

        Show more +

      • FormAssembly Atlas Team

        • The mid-tier plan for a workgroup or small business.

        • All Core Functionality of the Explorer Plan

        Show more +

      • FormAssembly Atlas Enterprise

        • Best Business Value

        • The robust plan for larger organizations or multiple teams.

        Show more +

      • Browse all pricing plans

      Pricing Page

      Gravity Forms pricing
      FormAssembly pricing

      Other Details

      Organization Types supported

      • Individuals
      • Freelancers
      • Medium Business
      • Small Business
      • Large Enterprises
      • Individuals
      • Freelancers
      • Medium Business
      • Small Business
      • Large Enterprises

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Mac
      • Installed - Windows
      • Browser Based (Cloud)
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Mac
      • Installed - Windows
      • Browser Based (Cloud)

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Not Available
      • Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes

      HIPAA

      ✓ Yes

      GDPR

      ✓ Yes
      ✓ Yes

      ISO 27001

      ✗ No

      Single Sign-On (SSO)

      ✗ No
      ✓ Yes

      Multi-Factor Auth (MFA)

      ✓ Yes

      Data Encryption

      ✓ Yes
      ✓ Yes

      Audit Logs

      ✗ No
      ✓ Yes

      Data Residency

      🇺🇸 US
      🇺🇸 US

      Gravity Forms User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      106

      4

      0

      0

      0

      196

      50

      8

      2

      1

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Overall positive sentiment highlights Gravity Forms as a powerful, reliable, and well-supported form builder with minor UX and styling limitations.

      What buyers like

      • Versatility and power
      • Extensive integrations
      • User-friendly interface

      Common complaints

      • Backend user experience
      • Limited styling without CSS

      Buyer sentiment

      Overall positive sentiment highlights FormAssembly's powerful Salesforce integration and customization flexibility, tempered by some concerns over learning curve and pricing.

      What buyers like

      • Salesforce integration
      • Form customization flexibility
      • Customer support quality

      Common complaints

      • Learning curve
      • Limited integrations

      Pros and Cons

      • Powerful and versatile form creation capabilities

      • Extensive add-ons and integrations with popular services

      • User-friendly drag-and-drop interface suitable for beginners and developers

      • Backend interface could be improved for better user experience

      • Limited styling options without custom CSS

      • Highly advanced and customizable Salesforce integration

      • Robust connectors like prefill and powerful object connections

      • Responsive customer support with thorough documentation

      • Initial learning curve requiring time to master advanced features

      • Limited integrations with tools such as NetSuite and Zapier

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Integrations

      Integration with other apps

      No Integration information available.

      List of Customers

      Customers

      Nike

      Nike

      Airbnb

      Airbnb

      NASA

      NASA

      Amazon

      Amazon

      Lenovo

      Lenovo

      Target

      Target

      Media and Screenshots

      Screenshots

      Drag and Drop Form Builder screenshot

      3 Screenshots

      AI-Assisted Form Building

      6 Screenshots

      Videos

      No videos available.

      video-0

      3 Videos

      Top Alternatives to Gravity Forms and FormAssembly in 2026

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      Related Blogs and Articles for Online Form Builder Software

      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Gravity Forms or FormAssembly?
      Gravity Forms edges out the other on user ratings (4.7 vs 4.4). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Gravity Forms and FormAssembly offer a free trial?
      FormAssembly offers a free trial. Gravity Forms does not.
      What is the starting price of Gravity Forms vs FormAssembly?
      Gravity Forms starts at $59 /Year. FormAssembly starts at Contact Sales.
      What are the top alternatives to Gravity Forms?
      Top alternatives to Gravity Forms include Formidable Forms, Cognito Forms, Formsite, Formstack, Paperform.
      What are the top alternatives to FormAssembly?
      Top alternatives to FormAssembly include Cognito Forms, Formsite, Formstack, Typeform, MightyForms.

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