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Formstack vs Supermetrics Comparison

Last updated:

Formstack

4.5(283 reviews)

Starting at $50 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Formstack makes it easy to create forms. The online form builder software lets the user integrate seamlessly with the website, receive responses, and share data easily. Solo-preneurs and businesses managing a large numbe…

Supermetrics

4.4(642 reviews)

Starting at $69 /User/Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google Ads, and social media channels…

Formstack leads on user satisfaction with a 4.5-star rating across 283 reviews.

Formstack vs Supermetrics — at a glance

FeatureFormstackSupermetrics
Rating4.5 / 54.4 / 5
Reviews283642
Starting price$50 /Month$69 /User/Month
Free trial Yes Yes
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryOnline Form Builder SoftwareMarketing Analytics Software
Integrations1+ apps
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Installed - Windows, Installed - Mac
APIAvailableAvailable
Support modesOnlineBusiness Hours, Online
CertificationsSOC 2, HIPAA, GDPRSOC 2
Data residencyGlobalGlobal

Key differences between Formstack and Supermetrics

  • Pricing: Formstack starts at $50 /Month, while Supermetrics starts at $69 /User/Month.
  • User satisfaction: Formstack scores higher with a 4.5-star average.
  • Deployment: Formstack supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Supermetrics supports SaaS/Web/Cloud, Installed - Windows, Installed - Mac.

Formstack vs Supermetrics — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Online Form Builder Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Formstack - Online Form Builder Software
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Supermetrics - New SaaS Software
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Biggest differences

Start here before you go deeper into features.

Formstack

Best for efficient, customizable data collection with integrated CRM support.

Choose if
  • You need an easy-to-use form builder for marketing, support, or operations teams.
  • You want to centralize data collection and improve lead generation with CRM integration.
  • You require flexible forms with conditional logic and customizable themes.
Consider alternatives if
  • Your priority is highly creative or visually distinctive form designs.
  • You depend on complex third-party app integrations that require seamless syncing.

Supermetrics

Best for

Large Enterprises, Medium Business, Small Business

Formstack typically suits Large Enterprises and Medium Business. Supermetrics tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Formstack makes it easy to create forms. The online form builder software lets the user integrate seamlessly with the website, receive responses, and share data easily. Solo-preneurs and ... Read More about Formstack

Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google ... Read More about Supermetrics

Entry Level Pricing

  • Starts from $50 , Billed Yearly
  • Starts from $69 , Billed Yearly

Free Trial Availability

  • Free Trial available

SpotScore

What's this? ↗

9.5/10

Not Available

User Ratings

Based on verified Spotsaas reviews

4.54

(283)

4.41

(642)

Best Company Size

Small BusinessMedium Business
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Software Demo

Demo

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How do Formstack and Supermetrics Compare on Features?

Total Features

26 Features

4 Features

Unique Features

No unique features

No unique features

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Get Quote

Compare Formstack and Supermetrics on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $50 , Billed Yearly
      • $69 , Billed Yearly

      Pricing Plans

      • Hobby (Google Sheets)

        • Number of Reports : Unlimited

        • Number of License Users : 1

        • Data Sources : Google Analytics

        Show more +

      • Pro (Google Sheets)

        • Includes features of Hobby plan, plus

        • Data sources : All (excluding Adobe Analytics, Adform, Google Ad Manager, Google Campaign Manager, Google Display and Video 360, Google Search Ads 360, HubSpot Professional and Enterprise)

        • Scheduled refresh : Daily, Weekly, Monthly

        Show more +

      • Super Pro (Google Sheets)

        • Includes features of Pro plan, plus

        • Data sources : All (excluding HubSpot Professional and Enterprise)

        • Scheduled Refresh : Hourly

        Show more +

      • Browse all pricing plans

      Pricing Page

      Formstack pricing
      Supermetrics pricing

      Other Details

      Organization Types supported

      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals
      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes
      ✓ Yes

      HIPAA

      ✓ Yes
      ✗ No

      GDPR

      ✓ Yes

      Single Sign-On (SSO)

      ✓ Yes

      Multi-Factor Auth (MFA)

      ✓ Yes

      Data Encryption

      ✓ Yes

      Audit Logs

      ✓ Yes

      Data Residency

      🌐 Global
      🌐 Global

      Formstack User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      220

      56

      8

      2

      4

      460

      211

      21

      6

      13

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Overall positive sentiment highlights ease of use, customization options, and strong customer support, with some concerns about pricing and integration issues.

      What buyers like

      • Ease of use
      • Customization and conditional logic
      • Customer support

      Common complaints

      • Pricing for additional users
      • Integration challenges

      Buyer sentiment

      Buyer sentiment is positive across 711 reviews, with strong overall satisfaction.

      What buyers like

      • Reviewers find it easy to use, pulling data fast and reliably with minimal training.
      • A wide variety of connectors lets users combine many data sources in one place.
      • Integration with Looker Studio and Google Sheets automates reporting effectively.

      Common complaints

      • Many reviewers find the pricing high, especially for sole traders or small users.
      • Some report occasional bugs, instability or needing to reconnect data sources.
      • A few note limits on the number of connections or datasources.

      Pros and Cons

      • Simplifies data collection and centralizes information across departments

      • Easy and intuitive form creation process for technical and non-technical users

      • Customizable forms with conditional logic and themes

      • Learning curve for complex features and detailed rules

      • Pricing for additional users can be high

      • Reviewers find it easy to use, pulling data fast and reliably with minimal training.

      • A wide variety of connectors lets users combine many data sources in one place.

      • Integration with Looker Studio and Google Sheets automates reporting effectively.

      • Many reviewers find the pricing high, especially for sole traders or small users.

      • Some report occasional bugs, instability or needing to reconnect data sources.

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Used Formstack or Supermetrics? Tell buyers what actually differs.

      Integrations

      Integration with other apps

      No Integration information available.

      List of Customers

      Customers

      NetFlix

      NetFlix

      NHL

      NHL

      Cleveland Clinic

      Cleveland Clinic

      No Customers information available.

      Media and Screenshots

      Screenshots

      Dashboard

      2 Screenshots

      Supermetrics API screenshot

      8 Screenshots

      Videos

      video-0

      4 Videos

      video-0

      5 Videos

      Top Alternatives to Formstack and Supermetrics in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Formstack or Supermetrics?
      Formstack edges out the other on user ratings (4.5 vs 4.4). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Formstack and Supermetrics offer a free trial?
      Yes, both Formstack and Supermetrics offer a free trial.
      What is the starting price of Formstack vs Supermetrics?
      Formstack starts at $50 /Month. Supermetrics starts at $69 /User/Month.
      What are the top alternatives to Formstack?
      Top alternatives to Formstack include Cognito Forms, Zoho Forms, Formsite, Typeform, Google Forms.
      What are the top alternatives to Supermetrics?
      Top alternatives to Supermetrics include Searchmetrics, Shortlist Metrics, Mainmetrics, Datorama, Adverity.