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Formidable Forms vs Gravity Forms vs Wufoo Comparison

Last updated:

Formidable Forms

4.9(125 reviews)

Starting at $39.50 /Year

  • Individuals
  • Freelancers / Consultants

Formidable Forms is a user-friendly online form builder that allows anyone to create great looking forms. Features include: Predefined Form Templates, Modular Style Design, A/B Form-Splitting, Conditional Logic, Google A…

Gravity Forms

4.7(202 reviews)

Starting at $59 /Year

  • Large Enterprises
  • Medium Business

Create online forms and capture leads from visitors to the site. Add unlimited form fields, pages, block and custom CSS, Google Analytics and more. Gravity Forms is a popular alternative for web developers & website desi…

Wufoo

4.2(572 reviews)

Starting at $14.08 /Month

  • Freelancers / Consultants
  • Large Enterprises

Wufoo is a simple online form builder, perfect for everything from collecting customer data to driving subscribers. Features like conditional logic and choice fields make it easy to create forms with the appearance of a…

Formidable Forms leads on user satisfaction with a 4.9-star rating across 125 reviews.

Formidable Forms vs Gravity Forms vs Wufoo — at a glance

FeatureFormidable FormsGravity FormsWufoo
Rating4.9 / 54.7 / 54.2 / 5
Reviews125202572
Starting price$39.50 /Year$59 /Year$14.08 /Month
Free trial No No No
Free version No No No
Best forIndividuals, Freelancers / Consultants, Medium BusinessLarge Enterprises, Medium Business, Small BusinessFreelancers / Consultants, Large Enterprises, Medium Business
CategoryOnline Form Builder SoftwareOnline Form Builder SoftwareOnline Form Builder Software
PlatformsSaaS/Web/CloudSaaS/Web/CloudSaaS/Web/Cloud
APIAvailableAvailable
Support modesBusiness Hours, OnlineOnlineOnline
CertificationsGDPRGDPRSOC 2, GDPR
Data residencyGlobalUSUS

Key differences between Formidable Forms and Gravity Forms

  • Pricing: Formidable Forms starts at $39.50 /Year, while Gravity Forms starts at $59 /Year.
  • Target audience: Formidable Forms is built for Individuals and Freelancers / Consultants, while Gravity Forms targets Large Enterprises and Medium Business.
  • User satisfaction: Formidable Forms scores higher with a 4.9-star average.
  • Deployment: Formidable Forms supports SaaS/Web/Cloud; Gravity Forms supports SaaS/Web/Cloud.

Compare Formidable Forms vs Gravity Forms vs Wufoo — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Online Form Builder Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Formidable Forms - Online Form Builder Software
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Gravity Forms - Online Form Builder Software
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Wufoo - Online Form Builder Software
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Talk to an expert

Free PDF comparison

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Biggest differences

Start here before you go deeper into features.

Formidable Forms

Best for flexible, feature-rich form building with strong conditional logic.

Choose if
  • You need to create complex, customizable forms with conditional logic.
  • Your team values ease of use combined with powerful automation options.
  • You are a small to medium business or freelancer managing client data workflows.
Consider alternatives if
  • You require extensive third-party integrations and a large add-on marketplace.
  • You prefer a simpler tool with minimal customization and fewer features.

Gravity Forms

Best for developers needing powerful, customizable online form creation with extensive integrations.

Choose if
  • You are a web developer or designer wanting full control over form design using CSS.
  • You need a versatile form builder with a wide range of add-ons and third-party integrations.
  • Your team requires a flexible, drag-and-drop interface suitable for both beginners and experts.
Consider alternatives if
  • You want extensive built-in styling options without writing any custom CSS.
  • Your business relies heavily on seamless integration with niche themes like Divi.

Wufoo

Best for easy, customizable online forms with conditional logic and automation.

Choose if
  • You need to quickly create professional forms without any programming skills.
  • Your use cases include customer data collection, subscriber sign-ups, or event registrations.
  • You want a simple, intuitive interface with strong automation and dynamic field features.
Consider alternatives if
  • Your workflows require extensive integrations with niche or legacy systems.
  • You need to handle large file uploads or require significant file storage capacity.

Formidable Forms: Best for flexible, feature-rich form building with strong conditional logic. Gravity Forms: Best for developers needing powerful, customizable online form creation with extensive integrations.

Description

Formidable Forms is a user-friendly online form builder that allows anyone to create great looking forms. Features include: Predefined Form Templates, Modular Style Design, A/B ... Read More about Formidable Forms

Create online forms and capture leads from visitors to the site. Add unlimited form fields, pages, block and custom CSS, Google Analytics and more. Gravity Forms is a popular alternative ... Read More about Gravity Forms

Wufoo is a simple online form builder, perfect for everything from collecting customer data to driving subscribers. Features like conditional logic and choice fields make it easy to create ... Read More about Wufoo

Entry Level Pricing

  • Starts from $39.50
  • Starts from $59
  • Starts from $14.08 , Billed Yearly

Free Trial Availability

  • No free trial
  • No free trial
  • No free trial

Spotsaas Score

What's this? ↗

9.0/10

8.8/10

9.2/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

1-50 employees51-500 employees
Small BusinessMedium Business
1-50 employees51-500 employees
Get pricing help
Get pricing help
Get pricing help

Software Demo

Demo

No software demo available

Gravity Forms has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

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Step 1 of 4

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How do Formidable Forms, Gravity Forms and Wufoo Compare on Features?

Total Features

23 Features

21 Features

25 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote
Get Quote
Get Quote

Compare Formidable Forms, Gravity Forms and Wufoo on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $39.50
        • $59
        • $14.08 , Billed Yearly

        Pricing Plans

        • Not Available
        • Not Available

        Pricing Page

        Formidable Forms pricing
        Gravity Forms pricing
        Wufoo pricing

        Other Details

        Organization Types supported

        • Individuals
        • Freelancers
        • Medium Business
        • Small Business
        • Large Enterprises
        • Individuals
        • Freelancers
        • Medium Business
        • Small Business
        • Large Enterprises
        • Individuals
        • Freelancers
        • Medium Business
        • Small Business
        • Large Enterprises

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Mac
        • Installed - Windows
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Mac
        • Installed - Windows
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Mac
        • Installed - Windows
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Not Available
        • Available
        Get help choosing
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes

        HIPAA

        ✗ No

        GDPR

        ✓ Yes
        ✓ Yes
        ✓ Yes

        Single Sign-On (SSO)

        ✗ No
        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes

        Data Encryption

        ✓ Yes
        ✓ Yes

        Audit Logs

        ✗ No

        Data Residency

        🌐 Global
        🇺🇸 US
        🇺🇸 US

        Formidable Forms vs Gravity Forms User Reviews & Rating Comparison

        User Ratings

        Rating Distribution

        67

        2

        0

        0

        0

        106

        4

        0

        0

        0

        102

        55

        15

        2

        3

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Users overwhelmingly praise Formidable Forms for its ease of use, flexibility, and powerful features, though some find the feature set complex and desire more marketplace options.

        What buyers like

        • Ease of use
        • Feature richness
        • Flexibility and customization

        Common complaints

        • Complexity for new users
        • Limited marketplace integrations

        Buyer sentiment

        Overall positive sentiment highlights Gravity Forms as a powerful, reliable, and well-supported form builder with minor UX and styling limitations.

        What buyers like

        • Versatility and power
        • Extensive integrations
        • User-friendly interface

        Common complaints

        • Backend user experience
        • Limited styling without CSS

        Buyer sentiment

        Overall positive sentiment highlights ease of use and customization, tempered by concerns about integrations and support responsiveness.

        What buyers like

        • Ease of use
        • Customization options
        • Automation features

        Common complaints

        • Limited integrations
        • Slow customer support

        Pros and Cons

        • Wide set of features that cater to varying client needs

        • Ease of use with a short learning curve for beginners and advanced users

        • Strong conditional logic simplifying complex workflows and data gathering

        • Feature richness and customization can be overwhelming without proper support

        • Limited selection in the Marketplace for additional apps and connectors

        • Powerful and versatile form creation capabilities

        • Extensive add-ons and integrations with popular services

        • User-friendly drag-and-drop interface suitable for beginners and developers

        • Backend interface could be improved for better user experience

        • Limited styling options without custom CSS

        • Quick and easy customizable form creation without programming

        • Wide variety of templates and conditional logic features

        • Intuitive and user-friendly interface

        • Limited integration options with some applications

        • Slow customer support response times

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        List of Customers

        Customers

        No Customers information available.

        Nike

        Nike

        Airbnb

        Airbnb

        NASA

        NASA

        Amazon

        Amazon

        Microsoft

        Microsoft

        Sony

        Sony

        Media and Screenshots

        Screenshots

        Build

        4 Screenshots

        Drag and Drop Form Builder screenshot

        3 Screenshots

        No screenshots available.

        Videos

        video-0

        3 Videos

        No videos available.

        video-0

        3 Videos

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        Related Blogs and Articles for Online Form Builder Software

        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Formidable Forms or Gravity Forms?
        Formidable Forms edges out the other on user ratings (4.9 vs 4.7). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do Formidable Forms and Gravity Forms offer a free trial?
        Neither Formidable Forms nor Gravity Forms currently lists a free trial.
        What is the starting price of Formidable Forms vs Gravity Forms?
        Formidable Forms starts at $39.50 /Year. Gravity Forms starts at $59 /Year.
        What are the top alternatives to Formidable Forms?
        Top alternatives to Formidable Forms include Cognito Forms, Formsite, Formstack, Typeform, Gravity Forms.
        What are the top alternatives to Gravity Forms?
        Top alternatives to Gravity Forms include Formidable Forms, Cognito Forms, Formsite, Formstack, Paperform.

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