Figma vs Smartlook vs VWO Insights vs VWO FullStack Comparison
Figma
Starting at $12 /User/Month
- Freelancers / Consultants
- Large Enterprises
Figma is a browser-based UI design and prototyping tool used by product designers, UX teams, and front-end developers to collaborate on interface design in real time from any operating system. It replaces desktop design…
Smartlook
Starting at $39 /Month
- Free Trial
- Large Enterprises
- Medium Business
Smartlook is a session recording and behavioral analytics platform used by product and UX teams at web and mobile app companies who need to understand user behavior beyond pageview counts. It records user sessions, track…
VWO Insights
Starting at $169 /Month
- Free Trial
- Large Enterprises
- Medium Business
The VWO Heat Map for mobile app enhances user experience by providing visual capture of the interest on any piece of content at a given time. With easy access to insights, marketers can now get to know more about their…
VWO FullStack
Starting at Contact for pricing
- Large Enterprises
- Medium Business
The VWO Fullstack is a AB testing suite on the market that seamlessly integrates with current web development tools. The simple API means that user can be up and running in minutes! Whether a budding web developer or pro…
Figma leads on user satisfaction with a 4.6-star rating across 1,133 reviews.
Figma vs Smartlook vs VWO Insights vs VWO FullStack — at a glance
| Feature | Figma | Smartlook | VWO Insights | VWO FullStack |
|---|---|---|---|---|
| Rating | 4.6 / 5 | 4.5 / 5 | — | — |
| Reviews | 1,133 | 1,988 | — | — |
| Starting price | $12 /User/Month | $39 /Month | $169 /Month | Contact for pricing |
| Free trial | No | Yes | Yes | No |
| Free version | No | No | No | No |
| Best for | Freelancers / Consultants, Large Enterprises, Medium Business | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business |
| Category | UX Software | Heat Map Software | Heat Map Software | AB Testing Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud | SaaS/Web/Cloud |
| API | Available | Available | Available | — |
| Support modes | Online | Business Hours, Online | 24/7 (Live rep), Online | Online |
| Certifications | SOC 2, GDPR | GDPR | GDPR | GDPR |
| Data residency | — | Global | US | Global |
Key differences between Figma and Smartlook
- Pricing: Figma starts at $12 /User/Month, while Smartlook starts at $39 /Month.
- Free trial: Smartlook offers a free trial; Figma does not.
- Target audience: Figma is built for Freelancers / Consultants and Large Enterprises, while Smartlook targets Large Enterprises and Medium Business.
- User satisfaction: Figma scores higher with a 4.6-star average.
- Deployment: Figma supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; Smartlook supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare Figma vs Smartlook vs VWO Insights vs VWO FullStack — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most UX Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
*sponsored |
Free PDF comparison
Download this Figma vs Smartlook vs VWO Insights vs VWO FullStack comparison
Get the full side-by-side as a PDF — these picks plus the top UX Software tools, with verified ratings, pricing and features.
- Side-by-side on pricing, features & ratings
- Plus the category top 10, scored & ranked
- Emailed to you — no on-screen download
No file downloads on screen — we email it to you. One-click unsubscribe anytime.
Biggest differences
Start here before you go deeper into features.
Best for UX/UI teams needing real-time remote collaboration and versatile design tools.
- You require seamless real-time collaboration for remote UX/UI design teams.
- You want an intuitive, beginner-friendly interface with advanced prototyping features.
- You need a cross-platform tool with strong community support and scalable subscriptions.
- Your organization demands highly customizable billing and detailed account management.
- You need extensive enterprise-level support with responsive customer service.
Best for medium businesses needing easy heatmaps with real-time user insights.
- You want quick setup with minimal installation effort.
- Your team needs detailed session recordings to understand user behavior.
- You require real-time monitoring to detect issues immediately.
- Your organization depends on extensive third-party app integrations.
- You need advanced features fully utilized across all users.
Best for integrated user behavior insights and conversion optimization.
- You need combined heatmaps, session recordings, and funnel analysis in one tool.
- Your team includes product managers, UX researchers, or marketing analysts in medium-sized businesses.
- You want to improve conversion rates through simplified A/B testing and comprehensive reporting.
- You require advanced, specialized mobile app testing features beyond basic heatmaps.
- You prefer a highly simplified interface with minimal learning curve and no complexity.
Large Enterprises, Medium Business
Figma: Best for UX/UI teams needing real-time remote collaboration and versatile design tools. Smartlook: Best for medium businesses needing easy heatmaps with real-time user insights.
Description | Figma is a browser-based UI design and prototyping tool used by product designers, UX teams, and front-end developers to collaborate on interface design in real time from any operating ... Read More about Figma | Smartlook is a session recording and behavioral analytics platform used by product and UX teams at web and mobile app companies who need to understand user behavior beyond pageview counts. ... Read More about Smartlook | The VWO Heat Map for mobile app enhances user experience by providing visual capture of the interest on any piece of content at a given time. With easy access to insights, marketers can ... Read More about VWO Insights | The VWO Fullstack is a AB testing suite on the market that seamlessly integrates with current web development tools. The simple API means that user can be up and running in minutes! Whether ... Read More about VWO FullStack |
|---|---|---|---|---|
Entry Level Pricing |
|
|
|
|
Free Trial Availability |
|
| ||
SpotScoreWhat's this? ↗ | 9.8/10 | 9.8/10 | 8.6/10 | 8.3/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | Small BusinessMedium Business | 50 to 500 employeesMedium Business | 50 to 500 employeesMedium Business | 50 to 500 employees |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
No key benefits available yet.
- User Insights: With Smartlook, managers can analyze user behavior in detail, understanding how customers interact with their applications. This helps teams make data-driven decisions that match user needs.
- Session Replay Feature: Executives will appreciate the session replay capability that allows teams to watch real-time recordings of user sessions. This feature helps identify pain points and improve overall user experience, leading to higher customer satisfaction.
- Conversion Rate Optimization: Using Smartlook's detailed funnels and heatmaps, administrators can pinpoint exactly where users drop off in the conversion process. This information lets them implement targeted strategies for boosting conversion rates effectively.
- Data-Driven Decision Making: With VWO Insights, you'll help your team make informed decisions based on real user behavior. This platform turns raw data into actionable insights, helping managers identify areas for improvement and optimization.
- VWO Insights lets you examine user interactions on your website in detail. Administrators can identify friction points in the customer journey, improving user experiences and increasing satisfaction.
- Comprehensive Reporting: Executives will appreciate the reporting features that VWO Insights offers. With intuitive dashboards and visualizations, stakeholders can easily track performance metrics and understand the effectiveness of their strategies at a glance.
- Easy Experimentation: With VWO FullStack, teams can easily run A/B tests on any part of their application, whether it's front-end or back-end. This flexibility lets developers make data-driven decisions without disrupting the user experience.
- Complete Insights: By integrating both qualitative and quantitative data, VWO FullStack provides a complete view of user behavior. Managers can use these insights to understand customer preferences and optimize their offerings effectively.
- Rapid Deployment: The platform allows for quick implementation of experiments with minimal coding required. This means your team can focus more on innovation and less on technical hurdles, speeding up the time to market for new features.
Best fit
No best-fit guidance available yet.
- 50 to 500 employees
- Martech, Fintech, SaaS, and Consulting
- Product Managers, UX Designers, Marketing Analysts, and Customer Experience Specialists
- 50 to 500 employees
- Martech, SaaS, E-commerce, Digital Marketing, and Consulting
- Product Managers, UX Researchers, Marketing Analysts, and Data Scientists
- 50 to 500 employees
- Marketing Technology, E-commerce, SaaS, Digital Agencies, and Consulting
- Digital Marketers, Product Managers, User Experience Researchers, and Conversion Rate Optimization Specialists
Reasons buyers look elsewhere
No alternatives guidance available yet.
- Users may seek alternatives to Smartlook if they require more extensive customization options to tailor analytics and tracking features specific to their unique business needs and user behaviors.
- Some businesses might explore other solutions due to pricing concerns, particularly if they find that the cost of Smartlook exceeds their budget or does not align with their expected return on investment.
- Organizations looking for more robust customer support or onboarding assistance might consider alternatives, especially if they feel that Smartlook's resources and responsiveness do not meet their expectations.
- Users may seek alternatives to VWO Insights due to budget constraints, as some competitors offer similar features at a lower price point, making them more accessible for small businesses or startups.
- Organizations might consider alternatives when they require more advanced analytics capabilities or integration options that VWO Insights does not support, allowing for greater flexibility and customization.
- Companies focused on specific industries or niches may look for tailored solutions that better address their unique needs, providing more relevant insights and data analysis than a general tool like VWO Insights.
- Users may seek alternatives to VWO FullStack due to its pricing structure, especially if they require a more budget-friendly solution that still offers robust testing and optimization capabilities for their digital products.
- Some organizations might find VWO FullStack's feature set overwhelming or not fully aligned with their specific needs, prompting them to explore simpler or more targeted tools that cater directly to their testing requirements.
- Companies with unique technical environments or specific integration needs may look for alternatives that offer better compatibility with their existing systems or provide custom solutions tailored to their infrastructure.
Software Demo
Demo |
|---|
Need a second opinion?
Get shortlist help from a software advisor
Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.
- Independent advice — matched to your business
- Understand the tradeoffs before you talk to vendors
- Free 15-min call with a software advisor.
Step 1 of 4
How big is your team?
We tailor recommendations to companies your size.
How do Figma, Smartlook, VWO Insights and VWO FullStack Compare on Features?
Total Features | 8 Features | 19 Features | 13 Features | 10 Features |
|---|---|---|---|---|
Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Figma, Smartlook, VWO Insights and VWO FullStack on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
Pricing Option | ||||
|---|---|---|---|---|
Starting From |
|
|
|
|
Pricing Plans |
|
|
|
|
Pricing Page |  |  |  | Pricing information not available |
Other Details
Organization Types supported |
|
|
|
|
|---|---|---|---|---|
Platforms Supported |
|
|
|
|
Modes of support |
|
|
|
|
API Support |
|
|
|
|
Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | — |
|---|---|---|
HIPAA | ✗ No | ✗ No |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | ✗ No | — |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | ✓ Yes |
Data Residency | — | 🌐 Global |
Figma vs Smartlook vs VWO Insights User Reviews & Rating Comparison
User Ratings | No reviews available for the product | No reviews available for the product | ||
|---|---|---|---|---|
Rating Distribution | No reviews available for this product | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall positive sentiment highlights Figma's ease of use, collaboration strengths, and versatile design features, tempered by concerns over billing and customer support. What buyers like
Common complaints
| Buyer sentiment Overall positive sentiment highlights ease of use, valuable user behavior insights, and effective real-time monitoring, with some concerns about limited marketplace options and feature utilization. What buyers like
Common complaints
| Buyer sentiment Overall positive sentiment with praise for data gathering and A/B testing capabilities, tempered by concerns about interface complexity and occasional feature issues. What buyers like
Common complaints
| What buyers like
Common complaints
|
Pros and Cons |
|
|
|
|
Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Uber  Zoom  Buffer |  O2  Miele  Conrad | No Customers information available. | No Customers information available. |
|---|
Media and Screenshots
Screenshots |  2 Screenshots |  8 Screenshots |
|---|---|---|
Videos |  2 Videos |  3 Videos |
Alternatives
Alternatives |
|---|
Add another option to compare side by side
Search by product name to compare pricing, fit, and buyer feedback in one view.Compare similar software options
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Figma or Smartlook?
- Figma edges out the other on user ratings (4.6 vs 4.5). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Figma and Smartlook offer a free trial?
- Smartlook offers a free trial. Figma does not.
- What is the starting price of Figma vs Smartlook?
- Figma starts at $12 /User/Month. Smartlook starts at $39 /Month.
- What are the top alternatives to Figma?
- Top alternatives to Figma include Adobe XD, UXPin, UX-App, Justinmind, Balsamiq.
- What are the top alternatives to Smartlook?
- Top alternatives to Smartlook include VWO Insights, VWO FullStack, Hotjar, FullStory, UXCam.