Compare Customer.io vs Pardot vs Outgrow vs ActiveCampaign

Overview

Key features

Pricing

Other Details

User reviews

Integratons

Media & Screenshots

Alternatives

	Customer.io (275) Get Quote Get Quote	Pardot (3426) Get Quote Get Quote

Overview
Affiliate Disclosure

Description	Customer.io is marketing automation software that combines the power of customer data from across your organization into a single actionable database that enables your team to send the ... Read More	Pardot is a web-based marketing automation software solution that helps businesses of all sizes and across verticals drive leads and revenue growth while reducing costs. Pardot's easy to ... Read More
Entry Level Pricing	Starts from $100	Not Available
Free Trial Availability	Get Free Trial	No free trial
Spotsaas Score	8.9/10	9.4/10
User Ratings	4.3 (310)	4.2 (3396)
	Get Quote	Get Quote

Software Demo

Demo

Features

Total Features	10 Features	23 Features
Unique Features
	Get Quote	Get Quote

Pricing

Pricing Option
Starting From	$100	Not Available
Pricing Plans	Not Available	Not Available
	View detailed pricing	View detailed pricing

Other Details

Organization Types supported	Large Enterprises Medium Business Small Business Freelancers Individuals	Large Enterprises Medium Business Small Business Freelancers Individuals
Platforms Supported	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Browser Based (Cloud)
Modes of support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available
	Get Quote	Get Quote

User Reviews

User Ratings	4.3 (based on 310 reviews)	4.2 (based on 3396 reviews)
Rating Distribution	Excellent 186 Very Good 74 Good 10 Poor 1 Terible 4	Excellent 1659 Very Good 1147 Good 354 Poor 161 Terible 105
Expert's Review generated by AI	Customer.io is a robust and versatile platform celebrated for its powerful automation capabilities, advanced segmentation tools, and seamless multi-channel messaging. Its intuitive interface ...Read more	Salesforce Marketing Cloud Account Engagement (formerly Pardot) emerges as a powerful marketing automation tool, particularly well-suited for B2B organizations and those deeply embedded in the ...Read more
Pros and Cons	Intuitive and user-friendly platform with an excellent interface, simplifying the process for marketers and non-technical users alike. Highly customizable and flexible, supporting dynamic segmentation, advanced personalizations, and tailored automations for campaigns. Wide variety of integrations with CRMs, APIs, webhooks, and other tools, making it developer-friendly and easy to incorporate into existing systems. Multi-channel communication support such as email, push notifications, SMS, and WhatsApp, enabling effective customer reach across platforms. Complex features and advanced capabilities can pose a learning curve for less technical or non-experienced users, with a higher ramp-up time in some cases. Pricing concerns, particularly for startups and smaller businesses, as costs can rise with growing user bases or features.	Comprehensive marketing suite that simplifies automation, lead scoring, segmentation, and campaign execution. Seamless integration with Salesforce CRM, enabling unified pipeline management and better visibility into sales and marketing data. Intuitive drag-and-drop tools for designing landing pages and creating emails without heavy technical expertise. Data-driven insights and robust analytics, enabling businesses to optimize campaigns and make informed decisions. Steep learning curve for beginners, with complex features and a need for technical expertise in some areas like custom branding. Cost-prohibitive for small or mid-sized businesses due to high pricing.
Positive Reviews	No reviews available for the product	No reviews available for the product
Negative Reviews	No reviews available for the product	No reviews available for the product
	Read reviews	Read reviews

Customers

Customers	asics Segment Reddit	VMware Sequoia Financial Group ENGIE Cofely

Media and Screenshots

Screenshots	2 Screenshots	3 Screenshots
Videos	2 Videos	3 Videos

Alternatives

Alternatives	Outgrow 4.7 ActiveCampaign 4.5 CleverTap 4.5	Outgrow 4.7 ActiveCampaign 4.5 CleverTap 4.5

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

Customer.io offers Free Trial, but Pardot does not.

Customer.io is designed for Large Enterprises, Medium Business and Small Business.

Pardot is designed for Large Enterprises, Medium Business and Small Business.

The starting price of Customer.io begins at $100/Month, while pricing details for Pardot are unavailable.

Some top alternatives to Customer.io includes Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend, ActiveTrail, Iterable, Hubspot Marketing Hub, Klaviyo, SendGrid, MailChimp, StreamSend, Adobe Marketo Engage and Contactspot.

Some top alternatives to Pardot includes Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend, ActiveTrail, EngageBay, Hubspot Marketing Hub, Oracle Eloqua, MailChimp, Salesforce Email Studio, Elite Campaign, Adobe Marketo Engage and Ackwire.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

Compare Customer.io vs Pardot vs Outgrow vs ActiveCampaign

Customer.io

Pardot

OverviewAffiliate Disclosure

Software Demo

Features

Pricing

Other Details

User Reviews

Customers

Media and Screenshots

Alternatives

Frequently Asked Questions (FAQs)

Overview
Affiliate Disclosure