Close vs Clay Comparison
Close
Starting at $9 /user/month
- Free Trial
- Individuals
- Freelancers / Consultants
Close is a sales engagement CRM built for SMBs that lets teams email, call, and text leads directly from the platform without additional add-ons. It includes Sequences, task reminders, and a Power Dialer, with all activi…
Clay
Starting at Free free
- Free Trial
- Small Business
- Mid-Market
Clay is a GTM data enrichment and automation platform that combines 100+ data providers into a single spreadsheet-like interface. Teams use Clay to build highly targeted prospect lists, enrich CRM records with real-time…
Close leads on user satisfaction with a 4.9-star rating across 573 reviews.
Close vs Clay — at a glance
| Feature | Close | Clay |
|---|---|---|
| Rating | 4.9 / 5 | 4.7 / 5 |
| Reviews | 573 | 213 |
| Starting price | $9 /user/month | Free free |
| Free trial | Yes | Yes |
| Free version | No | No |
| Best for | Individuals, Freelancers / Consultants, Medium Business | Small Business, Mid-Market, Enterprise |
| Category | CRM Software | Lead Generation Software |
| Integrations | 1+ apps | — |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | Cloud |
| API | Available | Available |
| Support modes | Business Hours, Online | Email Support, Live Chat, Help Center, Knowledge Base, Community Forum |
| Certifications | SOC 2, GDPR | — |
| Data residency | US | — |
Key differences between Close and Clay
- Pricing: Close starts at $9 /user/month, while Clay starts at Free free.
- Target audience: Close is built for Individuals and Freelancers / Consultants, while Clay targets Small Business and Mid-Market.
- User satisfaction: Close scores higher with a 4.9-star average.
- Deployment: Close supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Clay supports Cloud.
Close vs Clay — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Individuals, Freelancers / Consultants, Medium Business
Small Business, Mid-Market, Enterprise
Close typically suits Individuals and Freelancers / Consultants. Clay tends to fit Small Business and Mid-Market better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Close is a sales engagement CRM built for SMBs that lets teams email, call, and text leads directly from the platform without additional add-ons. It includes Sequences, task reminders, and ... Read More about Close | Clay is a GTM data enrichment and automation platform that combines 100+ data providers into a single spreadsheet-like interface. Teams use Clay to build highly targeted prospect lists, ... Read More about Clay |
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Entry Level Pricing |
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Free Trial Availability | ||
SpotScoreWhat's this? ↗ | 8.6/10 | 9.4/10 |
User RatingsBased on verified Spotsaas reviews | ||
Best Company Size | 5–100 employees | — |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- All-in-One Communication: Hub Close integrates calling, emailing, and texting directly into the CRM, eliminating the need for third-party tools. This unified approach increases efficiency and reduces costs for growing sales teams.
- Built for Productivity: With features like Sequences, Power Dialer, and task reminders, Close helps sales reps stay organized, automate outreach, and follow up with leads at the right time — all of which drive higher conversion rates.
- Transparent Collaboration with Coaching Tools: The single timeline view gives complete team visibility on lead activities, and the built-in call coaching lets sales leaders mentor and improve team performance directly within the platform.
- Best-in-Class Data Coverage: By routing enrichment requests through 100+ providers in priority order, Clay delivers higher email/phone match rates than any single-vendor enrichment tool.
- Eliminates Manual Research: Claygent automates the browsing, extraction, and summarization tasks that previously required hours of manual SDR research per prospect.
- Personalization at Scale: Clay generates unique, context-aware messaging for each prospect based on their LinkedIn activity, company news, and job postings — at list scale.
Best fit
- 5–100 employees
- SaaS, Marketing Agencies, E-commerce, EdTech, Consulting Services, B2B Tech, Remote-first Startups
- Account Executives, Sales Development Representatives, Sales Managers, Founders, Revenue Operations Managers, Customer Success Managers
- RevOps teams enriching CRM records for 5,000+ accounts
- SDR teams building ICP prospect lists with custom signals
- Agencies building automated outbound pipelines for clients
Reasons buyers look elsewhere
- Close is specifically built for SMBs, so larger enterprises with complex sales processes or deeper customization needs may seek platforms with more robust enterprise features.
- While strong on sales engagement, Close doesn’t offer native marketing automation or lead nurturing workflows that other CRMs like HubSpot or ActiveCampaign may provide.
- Users looking for highly customizable or advanced analytics and forecasting capabilities may find Close’s reporting features less extensive compared to solutions like Salesforce or Zoho CRM.
No alternatives guidance available yet.
Software Demo
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How do Close and Clay Compare on Features?
Total Features | 15 Features | 8 Features |
|---|---|---|
Unique Features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Close and Clay on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Pricing Page |  | Pricing information not available |
Other Details
Organization Types supported |
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Platforms Supported |
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Modes of support |
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API Support |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | — |
|---|---|---|
HIPAA | ✗ No | — |
GDPR | ✓ Yes | — |
ISO 27001 | ✗ No | — |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | — |
Audit Logs | ✓ Yes | — |
Data Residency | 🇺🇸 US | — |
Close User Reviews & Rating Comparison
User Ratings | 4.7 (based on 213 reviews) | |
|---|---|---|
Rating Distribution | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is very strong across 639 reviews, with consistently positive feedback. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 213 reviews, with consistently positive feedback. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. |
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List of Customers
Customers |  Toggl  Bench  Freightview | No Customers information available. |
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Media and Screenshots
Screenshots |  12 Screenshots | No screenshots available. |
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Videos |  1 Videos | No videos available. |
Top Alternatives to Close and Clay in 2026
Alternatives | No Alternative products available. |
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Related Blogs and Articles for Lead Generation Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Close or Clay?
- Close edges out the other on user ratings (4.9 vs 4.7). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Close and Clay offer a free trial?
- Yes, both Close and Clay offer a free trial.
- What is the starting price of Close vs Clay?
- Close starts at $9 /user/month. Clay starts at Free free.
- What are the top alternatives to Close?
- Top alternatives to Close include Bigin by Zoho CRM, Creatio CRM, ClickUp, Zoho CRM, Freshsales.