Which is better, Board or Insightly?

Board edges out Insightly based on user ratings across 667 reviews. That said, the best pick depends on your workflow — Insightly may be a stronger fit for specific team sizes or use cases. Review the full comparison to decide.

What are the main differences between Board and Insightly?

Key differences between Board and Insightly include pricing (Board starts at undisclosed vs Insightly at $29); target audience (Board targets Large Enterprises while Insightly serves Freelancers / Consultants); free trial availability (Insightly offers one, Board does not). Use the Spotsaas comparison table to evaluate each dimension before deciding.

Do both Board and Insightly offer a Free trial?

Insightly offers Free Trial, but Board does not.

Who are the typical users of Board?

Board is designed for Large Enterprises, Medium Business, Small Business.

Who are the typical users of Insightly?

Insightly is designed for Freelancers / Consultants, Large Enterprises, Medium Business, Small Business.

What is the starting price of Board and Insightly?

The starting price of Insightly is $29/User/Month. Pricing for Board is unavailable.

What are the best alternatives to Board?

Some top alternatives to Board include IntraManager Board, Corporater Business Management Platform, Microsoft Power BI, Dundas BI, SAS Business Intelligence.

What are the best alternatives to Insightly?

Some top alternatives to Insightly include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Salesforce.

Board vs Insightly vs Bigin by Zoho CRM Comparison

Last updated: May 20, 2026

Board

4.4(667 reviews)

Starting at Contact for pricing

Large Enterprises
Medium Business

Board is a lightweight, easy to use BI Analytics tool that offers real-time reporting capabilities and is designed specifically for the business user. Now Businesses using the Web Analytics service can use the Board view…

View Pricing Read Reviews

Insightly

4.2(879 reviews)

Starting at $29 /User/Month

Free Trial
Freelancers / Consultants
Large Enterprises

Insightly is CRM software for growing B2B sales and marketing teams that need pipeline tracking, contact management, and task automation without enterprise-level complexity. It integrates with Gmail and Outlook so reps c…

View Pricing Read Reviews

Bigin by Zoho CRM

4.6(294 reviews)

Starting at $7 /User/Month

Free Trial
Small Business

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…

View Pricing Read Reviews

Board leads on user satisfaction with a 4.4-star rating across 667 reviews.

Board vs Insightly vs Bigin by Zoho CRM — at a glance

Feature	Board	Insightly	Bigin by Zoho CRM
Rating	4.4 / 5	4.2 / 5	4.6 / 5
Reviews	667	879	294
Starting price	Contact for pricing	$29 /User/Month	$7 /User/Month
Free trial	No	Yes	Yes
Free version	No	No	No
Best for	Large Enterprises, Medium Business, Small Business	Freelancers / Consultants, Large Enterprises, Medium Business	Small Business
Category	Business Intelligence Software	CRM Software	CRM Software
Platforms	SaaS/Web/Cloud, Mobile - iOS, Installed - Windows	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS
API	—	Available	Available
Support modes	24/7 (Live rep), Business Hours, Online	Business Hours, Online	Business Hours, Online
Certifications	SOC 2, GDPR	SOC 2, HIPAA, GDPR	—
Data residency	US	US	Global

Key differences between Board and Insightly

Pricing: Insightly starts at $29 /User/Month. Board pricing is not publicly listed.
Free trial: Insightly offers a free trial; Board does not.
Target audience: Board is built for Large Enterprises and Medium Business, while Insightly targets Freelancers / Consultants and Large Enterprises.
User satisfaction: Board scores higher with a 4.4-star average.
Deployment: Board supports SaaS/Web/Cloud, Mobile - iOS, Installed - Windows; Insightly supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Board vs Insightly vs Bigin by Zoho CRM — and walk away knowing which one fits.

Which tool fits your team best

Which is actually cheaper for your team size

Where each product wins, per real buyers

Most Business Intelligence Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Biggest differences

Features

Pricing

Buying details

Security

Buyer feedback

Integrations

Product tour

Other options

	Board (287) Talk to an expert Talk to an expert	Insightly (877) Talk to an expert Talk to an expert

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Biggest differences

Affiliate Disclosure

Start here before you go deeper into features.

Board

Best for business users needing easy, real-time BI with legacy system connectivity.

Choose if

You want a low/no-code BI tool for quick adoption by non-technical users.
You need real-time reporting and dynamic visualizations tailored to business needs.
Your organization requires flexible integration with legacy systems and collaborative data entry.

Consider alternatives if

Your team requires advanced ETL process optimization and data processing capabilities.
You depend on a large marketplace of apps and connectors for extended functionality.

Insightly

Best for mid-sized teams needing flexible CRM with strong email integration.

Choose if

You want a unified platform managing contacts, leads, deals, and opportunities.
Your team values built-in real-time messaging for seamless collaboration.
You require syncing capabilities with Outlook and Gmail for streamlined workflows.

Consider alternatives if

You need advanced reporting and analytics beyond basic CRM capabilities.
You rely heavily on mobile app features with full desktop parity.

Bigin by Zoho CRM

Best for

Small Business

Board: Best for business users needing easy, real-time BI with legacy system connectivity. Insightly: Best for mid-sized teams needing flexible CRM with strong email integration.

Description	Board is a lightweight, easy to use BI Analytics tool that offers real-time reporting capabilities and is designed specifically for the business user. Now Businesses using the Web Analytics ... Read More about Board	Insightly is CRM software for growing B2B sales and marketing teams that need pipeline tracking, contact management, and task automation without enterprise-level complexity. It integrates ... Read More about Insightly	Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM
Entry Level Pricing	Not Available	Starts from $29	Starts from $7 , Billed Yearly
Free Trial Availability	No free trial	Free Trial available	Get Free Trial
SpotScore What's this? ↗	9.3/10	9.3/10	9.0/10
User Ratings Based on verified Spotsaas reviews	4.4 (667)	4.16 (879)	4.57 (294)
Best Company Size	Small BusinessLarge Enterprises	1-50 employees51-500 employees	—
	Get pricing help	Get pricing help	Visit website

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Board

No key benefits available yet.

Insightly

Project Management: With Insightly, teams can easily manage projects from initiation to completion. Tasks, deadlines, and milestones are organized in one intuitive platform, keeping everyone aligned and focused.
Reliable CRM Capabilities: Insightly offers a powerful customer relationship management system that helps you maintain meaningful connections with clients. You'll find it easy to track interactions, manage leads, and build stronger relationships that drive sales.
Customizable Workflows: Design workflows that fit your unique business needs. Administrators can automate repetitive tasks and maintain consistent processes across teams.

Bigin by Zoho CRM

No key benefits available yet.

Best fit

Board

No best-fit guidance available yet.

Insightly

1 to 500 employees
SaaS, Consulting, Marketing Technology (Martech), and Sales Automation
roles such as Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators

Bigin by Zoho CRM

No best-fit guidance available yet.

Watchouts

Reasons buyers look elsewhere

Board

No alternatives guidance available yet.

Insightly

Users may seek alternatives if they require more advanced customization options for workflows and dashboards, as Insightly's flexibility might not meet specific business needs or unique processes.
Businesses looking for enhanced reporting capabilities may explore other CRM solutions that offer more robust analytics tools, which can provide deeper insights into customer interactions and sales performance.
Companies with larger teams might consider alternatives that support more extensive user management features, as Insightly's user limits and pricing tiers could be restrictive for growing organizations.

Bigin by Zoho CRM

No alternatives guidance available yet.

Software Demo

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How do Board, Insightly and Bigin by Zoho CRM Compare on Features?

Total Features	10 Features	30 Features	10 Features
Unique Features	No unique features	No unique features	No unique features
	Get Quote	Get Quote	Visit website

Compare Board, Insightly and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option
Starting From	Not Available	$29	$7 , Billed Yearly
Pricing Plans	Not Available	Not Available	Free Get Started Single Pipeline 500 Records Instant Workflows (3) Show more + Express Get Started Includes features of Free plan, plus Team Pipelines (3) 50,000 Records Show more + Premier Get Started Includes features of Express Edition plan. plus Team Pipelines (5) 100,000 Records Show more +
Pricing Page
	View detailed pricing	View detailed pricing	View detailed pricing

Other Details

Organization Types supported	Large Enterprises Medium Business Small Business Freelancers Individuals	Large Enterprises Medium Business Small Business Freelancers Individuals	Large Enterprises Medium Business Small Business Freelancers Individuals
Platforms Supported	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac Browser Based (Cloud)
Modes of support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Not Available	Available	Available
	Get help choosing	Get help choosing	Visit Website

Security & Compliance

Certifications, data handling, and security controls for IT and compliance evaluators.

SOC 2	✓ Yes	✓ Yes
HIPAA	✗ No	✓ Yes
GDPR	✓ Yes	✓ Yes
Single Sign-On (SSO)	✓ Yes	✓ Yes
Multi-Factor Auth (MFA)	✓ Yes	✓ Yes
Data Encryption	✓ Yes	✓ Yes
Audit Logs	✓ Yes	✓ Yes
Data Residency	🇺🇸 US	🇺🇸 US

Board vs Insightly User Reviews & Rating Comparison

User Ratings	4.4 (based on 667 reviews)	4.16 (based on 879 reviews)	4.57 (based on 294 reviews)
Rating Distribution	186 94 5 2 0	502 253 72 40 10	204 66 7 1 1
Spotsaas Editor’s POV generated by AI	Buyer sentiment Overall positive sentiment highlighting ease of use, flexibility, and quick report generation, tempered by concerns about complexity for new users and limited marketplace options. What buyers like Ease of use Flexibility and connectivity Quick report generation Common complaints Complexity for newcomers Limited marketplace and ETL inefficiencies	Buyer sentiment Overall positive sentiment highlights ease of use, collaboration features, and integration capabilities, with some concerns about mobile functionality and pricing. What buyers like Ease of use Collaboration features Integration with email platforms Common complaints Limited mobile app functionality Insufficient advanced reporting	Buyer sentiment Buyer sentiment is very strong across 279 reviews, with consistently positive feedback. What buyers like Simple design with a short learning curve — accessible for non-technical users. Pricing targets startups and small businesses with core CRM features at low cost. Pipeline management and workflow automation reduce manual steps in sales processes. Common complaints Limited integrations with social media apps and LinkedIn or Facebook ad platforms. Lacks advanced features needed by larger enterprises or complex workflows. Customer support availability is inconsistent, affecting issue resolution during critical moments.
Pros and Cons	Ease of use and quick adoption by end users Ability to quickly generate tailored reports with dynamic visualizations Flexibility to connect with legacy systems and support collaborative data entry Feature richness and customization can overwhelm newcomers without support Limited marketplace selection for additional apps and connectors	Unified platform for managing contacts, leads, deals, and opportunities Built-in real-time messaging for team collaboration Seamless syncing with Outlook and Gmail Reporting tools lack robustness for advanced analytics Mobile app has limited features compared to desktop	Real-time updates keep teams informed. Integration with email and calendar enhances productivity. User-friendly interface simplifies navigation. Customization options may not meet all needs. New users may find the interface complex.
Positive Reviews	No reviews available for the product	No reviews available for the product	No reviews available for the product
Negative Reviews	No reviews available for the product	No reviews available for the product	No reviews available for the product
	Read reviews	Read reviews	Read reviews

List of Customers

Customers	Volkswagen BASF Toyota	4over LLC Savanta Atlanta Eats	Antech Microsystem Pvt.Ltd Investacc Hire

Media and Screenshots

Screenshots	No screenshots available.	9 Screenshots
Videos	5 Videos	5 Videos

Alternatives

Alternatives	IntraManager Board Corporater Business Management Platform Microsoft Power BI 4.4	Bigin by Zoho CRM 4.57 Hubspot Marketing Hub 4.86 ClickUp 4.4	ClickUp 4.4 Zoho CRM 4.07 Freshsales 4.67

Frequently asked questions

Which is better, Board or Insightly?: Board edges out the other on user ratings (4.4 vs 4.2). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
Do Board and Insightly offer a free trial?: Insightly offers a free trial. Board does not.
What is the starting price of Board vs Insightly?: Board starts at Contact for pricing. Insightly starts at $29 /User/Month.
What are the top alternatives to Board?: Top alternatives to Board include IntraManager Board, Corporater Business Management Platform, Microsoft Power BI, Dundas BI, SAS Business Intelligence.
What are the top alternatives to Insightly?: Top alternatives to Insightly include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Salesforce.

Board vs Insightly vs Bigin by Zoho CRM Comparison

Board

Insightly

Bigin by Zoho CRM

Board vs Insightly vs Bigin by Zoho CRM — at a glance

Key differences between Board and Insightly

Compare Board vs Insightly vs Bigin by Zoho CRM — and walk away knowing which one fits.

Board

Insightly

Download this Board vs Insightly vs Bigin by Zoho CRM comparison

Biggest differences

Description

Entry Level Pricing

Free Trial Availability

SpotScore

User Ratings

Best Company Size

Where each option fits best

Key strengths

Best fit

Reasons buyers look elsewhere

Software Demo

Demo

Get shortlist help from a software advisor

How big is your team?

How do Board, Insightly and Bigin by Zoho CRM Compare on Features?

Compare Board, Insightly and Bigin by Zoho CRM on pricing

Other Details

Organization Types supported

Platforms Supported

Modes of support

API Support

Security & Compliance

Board vs Insightly User Reviews & Rating Comparison

List of Customers

Customers

Media and Screenshots

Screenshots

Videos

Alternatives

Related Blogs and Articles for Crm Software

Frequently asked questions