AdRoll vs RollWorks vs Outgrow vs ActiveCampaign Comparison
AdRoll
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
AdRoll is a marketing automation software that gives your business the ability to track and measure each of your marketing channels. With advanced features like dynamic remarketing and Facebook Ad creation, you'll have t…
RollWorks
Starting at $975 /Month
- Large Enterprises
- Medium Business
RollWorks is a comprehensive Account Based Marketing Platform that helps B2B companies to expand their revenues by leveraging machine learning and detailed account data. With this software, customers can focus efforts on…
Outgrow
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful…
ActiveCampaign
Starting at $29 /User/Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that…
AdRoll leads on user satisfaction with a 4.1-star rating across 713 reviews.
AdRoll vs RollWorks vs Outgrow vs ActiveCampaign — at a glance
| Feature | AdRoll | RollWorks | Outgrow | ActiveCampaign |
|---|---|---|---|---|
| Rating | 4.1 / 5 | — | 4.7 / 5 | 4.5 / 5 |
| Reviews | 713 | — | 567 | 12,031 |
| Starting price | Contact for pricing | $975 /Month | Contact for pricing | $29 /User/Month |
| Free trial | Yes | No | Yes | Yes |
| Free version | No | No | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Freelancers / Consultants, Large Enterprises, Medium Business |
| Category | Marketing Automation Software | Marketing Automation Software | Marketing Automation Software | Marketing Automation Software |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available | Available | Available |
| Support modes | Business Hours, Online | Business Hours, Online | 24/7 (Live rep), Online | Business Hours, Online |
| Certifications | — | — | GDPR | SOC 2, HIPAA, GDPR |
| Data residency | US | US | Global | Global |
Key differences between AdRoll and RollWorks
- Pricing: RollWorks starts at $975 /Month. AdRoll pricing is not publicly listed.
- Free trial: AdRoll offers a free trial; RollWorks does not.
- Deployment: AdRoll supports SaaS/Web/Cloud; RollWorks supports SaaS/Web/Cloud.
Compare AdRoll vs RollWorks vs Outgrow vs ActiveCampaign — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Biggest differences
Start here before you go deeper into features.
Large Enterprises, Medium Business, Small Business
Large Enterprises, Medium Business, Small Business
Best for creating interactive lead generation content with easy marketing automation.
- You need to build quizzes, calculators, or surveys without coding skills.
- Your focus is on lead generation and customer engagement campaigns.
- You want a user-friendly platform with versatile customizable templates.
- Your company requires extensive third-party app integrations and marketplace options.
- You need complex, enterprise-level automation workflows beyond simple streamlined setups.
Best for SMBs needing powerful, flexible marketing automation with integrated CRM.
- You want robust automation workflows with a visual builder for complex campaigns.
- You need strong segmentation and targeting for personalized marketing efforts.
- You value responsive, knowledgeable customer support to help navigate the platform.
- You require highly advanced, flexible email design customization beyond platform limits.
- You prefer very simple, minimal automation tools with little to no learning curve.
AdRoll typically suits Large Enterprises and Medium Business. RollWorks tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | AdRoll is a marketing automation software that gives your business the ability to track and measure each of your marketing channels. With advanced features like dynamic remarketing and ... Read More about AdRoll | RollWorks is a comprehensive Account Based Marketing Platform that helps B2B companies to expand their revenues by leveraging machine learning and detailed account data. With this software, ... Read More about RollWorks | Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. ... Read More about Outgrow | ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term ... Read More about ActiveCampaign |
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Spotsaas ScoreWhat's this? ↗ | 8.6/10 | Not Available | 9.0/10 | 9.8/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | — | — | Small BusinessMedium Business | 10-500 employeesSmall to medium businesses |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
No key benefits available yet.
No key benefits available yet.
No key benefits available yet.
- Seamless Automation: ActiveCampaign empowers your marketing team to create highly personalized customer experiences through robust automation workflows. Imagine setting up a campaign that runs itself, engaging customers at the right moments without manual intervention.
- Advanced CRM Functionality: With its integrated CRM, ActiveCampaign helps you manage customer relationships efficiently. You'll gain insights into your sales pipeline and customer interactions, allowing you to make informed decisions that drive growth.
- Segmentation and Targeting: This platform enables precise audience segmentation, making it easier for you to tailor messages based on user behavior and preferences. By doing so, you can significantly increase engagement rates and conversions.
Best fit
No best-fit guidance available yet.
No best-fit guidance available yet.
No best-fit guidance available yet.
- 10 to 500 employees
- Martech, SaaS, E-commerce, Consulting, and Nonprofits
- Marketing Managers, Sales Managers, Customer Success Representatives, and CRM Administrators
Reasons buyers look elsewhere
No alternatives guidance available yet.
No alternatives guidance available yet.
No alternatives guidance available yet.
- Users may seek alternatives due to budget constraints, as ActiveCampaign can be relatively expensive for small businesses or startups looking for cost-effective marketing automation solutions.
- Some users might find the learning curve steep, prompting them to explore more intuitive platforms that offer user-friendly interfaces and easier onboarding processes.
- Businesses with specific needs, such as e-commerce integration or advanced CRM features, may look for alternatives that provide tailored functionalities better suited to their unique operational requirements.
Software Demo
Demo |
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How do AdRoll, RollWorks, Outgrow and ActiveCampaign Compare on Features?
Total Features | 8 Features | 12 Features | 19 Features | 30 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare AdRoll, RollWorks, Outgrow and ActiveCampaign on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | — | — |
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HIPAA | ✗ No | ✗ No |
GDPR | — | — |
ISO 27001 | — | — |
Single Sign-On (SSO) | — | — |
Multi-Factor Auth (MFA) | — | — |
Data Encryption | — | — |
Audit Logs | — | — |
Data Residency | 🇺🇸 US | 🇺🇸 US |
AdRoll vs RollWorks vs Outgrow User Reviews & Rating Comparison
User Ratings | No reviews available for the product | |||
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Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is positive across 231 reviews, with strong overall satisfaction. What buyers like
Common complaints
| What buyers like
Common complaints
| Buyer sentiment Users generally praise Outgrow for its ease of use, customization options, and strong lead generation features, though some note limitations in integrations and advanced feature complexity. What buyers like
Common complaints
| Buyer sentiment Overall, buyers appreciate ActiveCampaign for its powerful automation, excellent support, and user-friendly interface, though some find the learning curve and email design limitations challenging. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers | No Customers information available. |  Dialpad  NS1  Pitchbook |  Github  Codepen  VOD |  Platinum Skin Care  MOM  Heather Read Photography |
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Media and Screenshots
Screenshots | No screenshots available. | No screenshots available. |
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Videos |  2 Videos |  3 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, AdRoll or RollWorks?
- AdRoll edges out the other on user ratings (4.1 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do AdRoll and RollWorks offer a free trial?
- AdRoll offers a free trial. RollWorks does not.
- What is the starting price of AdRoll vs RollWorks?
- AdRoll starts at Contact for pricing. RollWorks starts at $975 /Month.
- What are the top alternatives to AdRoll?
- Top alternatives to AdRoll include Outgrow, ActiveCampaign, CleverTap, Moosend, Marketing 360.
- What are the top alternatives to RollWorks?
- Top alternatives to RollWorks include Outgrow, ActiveCampaign, CleverTap, Moosend, AdRoll.