ActiveCampaign vs Zoho Campaigns vs Campaign Monitor vs Campaigner Comparison
ActiveCampaign
Starting at $29 /User/Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that…
Zoho Campaigns
Starting at $3 /Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
Zoho Campaigns empowers businesses to streamline their email marketing efforts with ease. From creating visually stunning campaigns to analyzing performance metrics, Zoho Campaigns offers a robust feature set to engage c…
Campaign Monitor
Starting at $10.80 /month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
Campaign Monitor is a web and email marketing application that allows users to design and send marketing campaigns through the internet. Users use it to communicate with website visitors, create e-newsletters, build data…
Campaigner
Starting at $14 /month
- Free Trial
- Large Enterprises
- Medium Business
The Campaigner email marketing software from Constant Contact allows you to easily create, send and track professional emails and newsletters. With the help of a dedicated marketing team, it is simple to use, and will ha…
ActiveCampaign leads on user satisfaction with a 4.5-star rating across 12,031 reviews.
ActiveCampaign vs Zoho Campaigns vs Campaign Monitor vs Campaigner — at a glance
| Feature | ActiveCampaign | Zoho Campaigns | Campaign Monitor | Campaigner |
|---|---|---|---|---|
| Rating | 4.5 / 5 | 4.3 / 5 | 4.3 / 5 | 5.0 / 5 |
| Reviews | 12,031 | 2,018 | 1,195 | 2 |
| Starting price | $29 /User/Month | $3 /Month | $10.80 /month | $14 /month |
| Free trial | Yes | Yes | Yes | Yes |
| Free version | No | No | No | No |
| Best for | Freelancers / Consultants, Large Enterprises, Medium Business | Freelancers / Consultants, Large Enterprises, Medium Business | Freelancers / Consultants, Large Enterprises, Medium Business | Large Enterprises, Medium Business, Small Business |
| Category | Marketing Automation Software | Email Marketing Software | Email Marketing Software | Email Marketing Software |
| Integrations | — | — | 10+ apps | 7+ apps |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud | SaaS/Web/Cloud |
| API | Available | Available | Available | Available |
| Support modes | Business Hours, Online | Business Hours, Online | 24/7 (Live rep), Online | 24/7 (Live rep), Online |
| Certifications | SOC 2, HIPAA, GDPR | SOC 2, GDPR, ISO 27001 | SOC 2, GDPR | GDPR |
| Data residency | Global | Global | US | US |
Key differences between ActiveCampaign and Zoho Campaigns
- Pricing: ActiveCampaign starts at $29 /User/Month, while Zoho Campaigns starts at $3 /Month.
- User satisfaction: ActiveCampaign scores higher with a 4.5-star average.
- Deployment: ActiveCampaign supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Zoho Campaigns supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare ActiveCampaign vs Zoho Campaigns vs Campaign Monitor vs Campaigner — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Marketing Automation Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Best for SMBs needing powerful, flexible marketing automation with integrated CRM.
- You want robust automation workflows with a visual builder for complex campaigns.
- You need strong segmentation and targeting for personalized marketing efforts.
- You value responsive, knowledgeable customer support to help navigate the platform.
- You require highly advanced, flexible email design customization beyond platform limits.
- You prefer very simple, minimal automation tools with little to no learning curve.
Best for small to mid-sized businesses needing easy, robust email marketing.
- You want an intuitive, user-friendly interface accessible to non-technical users
- You need strong scheduling and automation features for efficient campaign management
- You value comprehensive analytics with actionable insights for marketing performance
- You are a large enterprise requiring advanced team activity tracking
- You need highly customizable analytics and reporting beyond standard options
Best for marketers seeking polished email design with strong segmentation and delivery.
- You need an easy drag-and-drop email builder with professional templates.
- You want advanced audience segmentation and behavioral targeting capabilities.
- Your team values reliable inbox deliverability and anti-spam measures.
- You require extensive multi-channel marketing automation beyond email campaigns.
- You have a large subscriber list and need a cost-effective solution at scale.
Large Enterprises, Medium Business, Small Business
ActiveCampaign: Best for SMBs needing powerful, flexible marketing automation with integrated CRM. Zoho Campaigns: Best for small to mid-sized businesses needing easy, robust email marketing.
Description | ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term ... Read More about ActiveCampaign | Zoho Campaigns empowers businesses to streamline their email marketing efforts with ease. From creating visually stunning campaigns to analyzing performance metrics, Zoho Campaigns offers a ... Read More about Zoho Campaigns | Campaign Monitor is a web and email marketing application that allows users to design and send marketing campaigns through the internet. Users use it to communicate with website visitors, ... Read More about Campaign Monitor | The Campaigner email marketing software from Constant Contact allows you to easily create, send and track professional emails and newsletters. With the help of a dedicated marketing team, ... Read More about Campaigner |
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Spotsaas ScoreWhat's this? ↗ | 9.8/10 | 9.4/10 | 9.4/10 | 8.8/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 10-500 employeesSmall to medium businesses | 1-50 employees51-500 employees | 1-50 employees51-500 employees | 50 to 500 employees |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Seamless Automation: ActiveCampaign empowers your marketing team to create highly personalized customer experiences through robust automation workflows. Imagine setting up a campaign that runs itself, engaging customers at the right moments without manual intervention.
- Advanced CRM Functionality: With its integrated CRM, ActiveCampaign helps you manage customer relationships efficiently. You'll gain insights into your sales pipeline and customer interactions, allowing you to make informed decisions that drive growth.
- Segmentation and Targeting: This platform enables precise audience segmentation, making it easier for you to tailor messages based on user behavior and preferences. By doing so, you can significantly increase engagement rates and conversions.
- Streamlined Email Marketing: With Zoho Campaigns, managers can effortlessly create and automate email marketing campaigns that resonate with their audience, ensuring high engagement rates and streamlined outreach.
- Robust Analytics and Reporting: Administrators benefit from comprehensive analytics tools that provide insights into campaign performance. This data-driven approach allows you to refine strategies and improve future campaigns based on real-time feedback.
- Seamless Integration: Executives will appreciate how Zoho Campaigns integrates smoothly with other Zoho applications and third-party tools, creating a unified ecosystem for managing customer relationships and marketing efforts.
- User-Friendly Interface: Campaign Monitor offers a clean and intuitive design, making it easy for team members at all levels to create and manage email campaigns without extensive training. You’ll appreciate how quickly you can get started.
- Powerful Segmentation & Personalization: With advanced segmentation tools, you can tailor your messages based on subscriber behavior and preferences. This means you’re not just sending emails; you’re delivering personalized experiences that drive higher engagement.
- Robust Analytics & Reporting: Gain valuable insights with detailed reports on open rates, click-through rates, and conversion metrics. You’ll find that the data-driven approach helps in refining your strategies for better results over time.
- Streamlined Email Marketing Automation: With Campaigner, managers can effortlessly automate their email campaigns, saving valuable time while ensuring that no customer is left behind. This means you can focus on strategy while our platform handles the routine.
- Advanced Segmentation Capabilities: Administrators will appreciate the powerful segmentation tools that allow for highly targeted messaging. This ensures that your emails resonate with specific audience segments, ultimately driving higher engagement rates and conversions.
- Robust Analytics and Reporting: Executives benefit from Campaigner’s comprehensive analytics dashboard, which provides actionable insights into campaign performance. You can easily track open rates, click-through rates, and ROI to make informed decisions moving forward.
Best fit
- 10 to 500 employees
- Martech, SaaS, E-commerce, Consulting, and Nonprofits
- Marketing Managers, Sales Managers, Customer Success Representatives, and CRM Administrators
- 1 to 500 employees
- Marketing and Advertising, E-commerce, Nonprofit Organizations, Real Estate, Education, Healthcare, SaaS, and Consulting
- Marketing Managers, Email Marketing Specialists, Digital Marketing Coordinators, Content Creators, and Small Business Owners
- 1-500 employees
- Marketing Technology, E-commerce, Nonprofit, Education, SaaS
- Marketing Managers, Email Marketing Specialists, Content Creators, Digital Marketing Strategists, Nonprofit Fundraising Coordinators
- 50 to 500 employees
- Martech, Revtech, SaaS, and Consulting
- Marketing Managers, Email Marketing Specialists, Digital Marketing Coordinators, and Campaign Strategists
Reasons buyers look elsewhere
- Users may seek alternatives due to budget constraints, as ActiveCampaign can be relatively expensive for small businesses or startups looking for cost-effective marketing automation solutions.
- Some users might find the learning curve steep, prompting them to explore more intuitive platforms that offer user-friendly interfaces and easier onboarding processes.
- Businesses with specific needs, such as e-commerce integration or advanced CRM features, may look for alternatives that provide tailored functionalities better suited to their unique operational requirements.
- Users may find Zoho Campaigns lacking in advanced automation features, prompting them to seek alternatives that offer more sophisticated workflows for complex marketing campaigns or customer journeys.
- Some businesses may experience integration challenges with other software tools, leading them to explore platforms that provide seamless connectivity with their existing tech stack for improved efficiency.
- The pricing structure of Zoho Campaigns might not align with the budget constraints of smaller businesses or startups, encouraging them to look for cost-effective solutions that still deliver robust email marketing capabilities.
- Users may seek alternatives due to Campaign Monitor's pricing structure, which can be perceived as high for small businesses or startups, prompting a search for more budget-friendly email marketing solutions.
- Some users might find Campaign Monitor's feature set lacking in advanced automation capabilities, leading them to explore platforms that offer more robust automation tools for personalized customer engagement.
- Limited integration options with certain third-party applications can drive users to consider alternatives that provide seamless connectivity with their existing tech stack, enhancing overall marketing efficiency.
- Users may seek alternatives to Campaigner due to its pricing structure, which could be perceived as high for small businesses or startups looking for more budget-friendly email marketing solutions.
- Some users might find Campaigner's user interface less intuitive compared to competitors, prompting them to explore platforms that offer a more streamlined and user-friendly experience for their email campaigns.
- The need for advanced automation features can drive users away from Campaigner, especially if they require more sophisticated workflows that are better supported by other email marketing tools in the market.
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How do ActiveCampaign, Zoho Campaigns, Campaign Monitor and Campaigner Compare on Features?
Total Features | 30 Features | 25 Features | 33 Features | 20 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare ActiveCampaign, Zoho Campaigns, Campaign Monitor and Campaigner on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes | ✓ Yes |
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HIPAA | ✓ Yes | ✗ No | ✗ No |
GDPR | ✓ Yes | ✓ Yes | ✓ Yes |
ISO 27001 | ✗ No | ✓ Yes | ✗ No |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes | ✓ Yes |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | ✓ Yes | — |
Data Residency | 🌐 Global | 🌐 Global | 🇺🇸 US |
ActiveCampaign vs Zoho Campaigns vs Campaign Monitor User Reviews & Rating Comparison
User Ratings | 4.3 (based on 1195 reviews) | |||
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Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall, buyers appreciate ActiveCampaign for its powerful automation, excellent support, and user-friendly interface, though some find the learning curve and email design limitations challenging. What buyers like
Common complaints
| Buyer sentiment Users generally praise Zoho Campaigns for its intuitive interface, robust scheduling, and strong analytics, though some find the feature set overwhelming and desire more advanced customization. What buyers like
Common complaints
| Buyer sentiment Users appreciate Campaign Monitor for its ease of use, strong segmentation, and reliable deliverability, though some find advanced features complex and pricing higher at scale. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 2 reviews, with consistently positive feedback. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. | No Integration information available. |
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List of Customers
Customers |  Platinum Skin Care  MOM  Heather Read Photography |  Thinking Map  Modus  3Ding |  Adidas  TEDx  Airbnb |  LG  The UPS Store  CLARINS |
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Media and Screenshots
Screenshots |  7 Screenshots |  11 Screenshots |  5 Screenshots |
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Videos |  2 Videos |  6 Videos |  2 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, ActiveCampaign or Zoho Campaigns?
- ActiveCampaign edges out the other on user ratings (4.5 vs 4.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do ActiveCampaign and Zoho Campaigns offer a free trial?
- Yes, both ActiveCampaign and Zoho Campaigns offer a free trial.
- What is the starting price of ActiveCampaign vs Zoho Campaigns?
- ActiveCampaign starts at $29 /User/Month. Zoho Campaigns starts at $3 /Month.
- What are the top alternatives to ActiveCampaign?
- Top alternatives to ActiveCampaign include Outgrow, CleverTap, Moosend, Omnisend, Hubspot Marketing Hub.
- What are the top alternatives to Zoho Campaigns?
- Top alternatives to Zoho Campaigns include Campaigner, Moosend, SMTP, ActiveCampaign, Omnisend.