Researched and Edited by Rajat Gupta
Last updated: · How we review
Editor's Summary · Marketing Analytics Software
nexoya at 4.8/5 with nearly 10,000 reviews is the most-reviewed option in the category and focuses on AI-driven budget allocation across paid media channels, giving performance marketing teams a single view of cross-channel spend efficiency and ROI. 6sense at 4.3/5 from 1,044 reviews serves enterprise demand generation teams that need account-level intent data layered on top of campaign analytics to understand which target accounts are actively in a buying cycle. People.ai at 4.6/5 from 452 reviews connects marketing attribution to CRM activity, helping revenue operations teams trace which campaigns influenced specific pipeline deals and closed revenue.
Marketing analytics software aggregates campaign data from paid, organic, email, and social channels to show which activities are driving pipeline and revenue. Demand generation teams, marketing operations leads, and CMOs at B2B companies use it to prove marketing's contribution to revenue and make better-informed spend allocation decisions.
Quick picks for Marketing Analytics Software
- Best overall — nexoya
- Best for enterprise account-based analytics — 6sense
- Best for revenue attribution — People.ai
- Best free option — Singular
Who gets the most from Marketing Analytics Software
- 1Marketing analysts evaluating campaign performance and customer segmentation
- 2Marketing managers overseeing digital advertising and brand safety
- 3Data scientists integrating socio-demographic data for predictive marketing models
How to choose Marketing Analytics Software
If you need advanced predictive segmentation, filter for products with statistical algorithm strengths; for brand safety and fraud prevention, prioritize solutions showing ad fraud protection. Sort by user sentiment and filter by availability of API integrations or expert network access to match your team's technical needs.
Showing 41-60 out of 90

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What is People.ai?
People.ai's cutting-edge revenue operations and intelligence (ROI) platform helps leading organizations such as AppDynamics, DataRobot, Ivanti, Okta, and Zoom optimize their growth potential. Leveraging proprietary AI technology, People.ai allows users to transform data from emails, meetings, ...
Read more about People.aiPeople.ai offers custom pricing plan

DeltaX Assistant
Revolutionize your digital strategy with DeltaX Assistant's AI.
Best for: SMB teams · Mid-market
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What is DeltaX Assistant?
Introducing DeltaX Assistant! The AI Assistant for Business that helps you streamline workflows and gain valuable insights into your Google Ads accounts. Just in a few clicks, you can get an instant score and identify potential optimization opportunities. Dig deeper into your data and track ...
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Intelliad
Maximize ROI with AI-driven performance marketing.
Best for: SMB teams · Mid-market · Enterprise
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What is Intelliad?
IntelliAd is a comprehensive cloud-based framework designed to maximize performance marketing efficiency. By tracking entire customer journeys instead of isolated marketing channels, you gain insights into which strategies are making the greatest impact. Leverage the power of AI-driven bid ...
Read more about IntelliadIntelliad offers custom pricing plan

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Konnecto
Uncover untapped potential and dominate the market.
Best for: SMB teams · Mid-market · Enterprise
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What is Konnecto?
Konnecto is the ultimate tool for elevating your online sales. Drawing on AI-powered technologies, this innovative Market Intelligence platform provides daily updates on your customer journey and reveals untapped potential across your rival's commercial activities. By reverse engineering ...
Read more about KonnectoKonnecto offers custom pricing plan

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What is Nudge?
Nudge is an all-in-one analytics, attribution, and intelligence tool for content creators. It provides marketers with an integrated view of their clicks, content, and sentiment. This comprehensive feedback loop enables teams to make the most out of their content experiences, helping them reach ...
Read more about NudgeStarts from $75/User/Month, also offers free forever plan

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What is Adswerve?
Adswerve is a cloud-based marketing platform designed to empower digital marketers, data analysts, agencies and publishers alike with detailed insights and data-driven strategies. Its comprehensive set of tools aids users to plan, manage, execute, and optimise their marketing campaigns in ...
Read more about AdswerveAdswerve offers custom pricing plan

Admetrics Data Studio
Unleash your first-party data for smarter targeting.
Best for: SMB teams · Mid-market · Enterprise
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What is Admetrics Data Studio?
Admetrics Data Studio enables custom audiences to unleash their first-party data and be more predictive. Retargeting and prospecting become easy with the data collected, allowing you to engage with high-value customers and find other potential markets. Keep track of customer journeys with ...
Read more about Admetrics Data StudioStarts from $129/Month
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What is PathFactory?
PathFactory is a comprehensive analytics platform designed to provide invaluable insights into content consumption. Utilizing AI-based technology, it eliminates the need for hard gating and facilitates the creation of real-time tailored content journeys. This maximizes the return on clicks and ...
Read more about PathFactoryPathFactory offers custom pricing plan

ZooTools Panda
Convert leads, grow audience, with personalized campaigns.
Best for: SMB teams · Mid-market · Enterprise
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What is ZooTools Panda?
ZooTools Panda is the perfect platform for businesses to grow their audience and collect leads. Utilize the power of personalized experiences to stay connected with potential leads and keep the brand in everyone's mind. Create highly effective campaigns that can be quickly launched and tracked ...
Read more about ZooTools PandaStarts from $15/Month when Billed Yearly, also offers free forever plan

PixDynamics
Optimize consultant management with powerful AI insights.
Best for: SMB teams · Mid-market · Enterprise
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What is PixDynamics?
PixDynamics puts powerful AI to work for your organization, providing you with up-to-date insights regarding your consultants. Our cutting-edge data set is updated on a regular basis, ensuring that you always have the latest information when it comes to managing your consultants. With seamless ...
Read more about PixDynamicsPixDynamics offers custom pricing plan

CHEQ
Secure, optimize, and protect your digital marketing ventures.
Best for: SMB teams · Mid-market · Enterprise
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What is CHEQ?
Secure your paid marketing strategies with CHEQ – an AI-powered cybersecurity solution that is designed to identify and locate invalid users and bots. CHEQ ensures that brands are actively targeting real customers only, resulting in improved sales and business growth. Improve conversions and ...
Read more about CHEQCHEQ offers custom pricing plan

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What is Strackr?
Strackr is a powerful piece of software that helps businesses to maximize their revenue and optimize their efficiency. It has been designed with no-code and made for email marketing and coupon channels. This software aids users to track data from multiple partners, including Awin, Impact, ...
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What is DataMyth?
Introducing DataMyth, the ultimate SaaS reporting and analysis tool designed for digital marketers. Our platform streamlines the process of tracking, enhancing, and optimizing campaign performance by generating comprehensive and automated reports. Easily monitor paid media and web performance ...
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GreyMetrics
Streamline marketing data with ease and precision.
Best for: SMB teams · Mid-market · Enterprise
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What is GreyMetrics?
GreyMetrics is a comprehensive marketing analytics software that offers a range of features to help businesses build and manage reports and dashboards. With its intuitive drag-and-drop tool, users can easily create custom reports by selecting data widgets of their choice. It also offers over 25 ...
Read more about GreyMetricsStarts from $49

Mayple
Unlock your brand's potential with Mayple's marketing experts.
Best for: SMB teams · Mid-market · Enterprise
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What is Mayple?
Introducing Mayple - the perfect match for your brand. This innovative platform connects businesses with top marketing experts and agencies, ensuring real, measurable results. No longer do you have to sift through traditional job platforms filled with sales pitches. With Mayple, you have access ...
Read more about MaypleStarts from $1,800/Month

Funnel
Transform scattered marketing data into actionable insights.
Best for: SMB teams · Mid-market · Enterprise
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What is Funnel?
"Experience the power of Funnel - an automated data collection and marketing reporting software that transforms your scattered marketing data into actionable insights. Our integrated platform offers over 500 active integrations, making it a go-to choice for IT engineers, analysts, and anyone in ...
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Improvado
Maximize your marketing results with Improvado.
Best for: SMB teams · Mid-market · Enterprise
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What is Improvado?
Improvado is a marketing analytics software. It can be used to track leads, optimize videos, monitor website traffic, automate email campaigns, manage landing pages, run A/B tests, analyze sales funnel performance—the list goes on. It provide video optimization tools that allow to tweak videos ...
Read more about ImprovadoImprovado offers custom pricing plan

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What is Revalyze?
Revalyze is a marketing analytics platform for media companies that lets marketers analyze campaign, creative, and audience data across three interconnected layers. It surfaces how performance at each layer — results, ad delivery, and audience reach — affects the other two, giving a complete ...
Read more about RevalyzeRevalyze offers custom pricing plan
nexoya
Powering data-driven decisions for macroeconomists.
Best for: SMB teams · Mid-market · Enterprise
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What is nexoya?
nexoya has revolutionized the analytics software for macroeconomists by making it possible to analyze markets in near real-time, using state of the art econometric methods. This enables macroeconomists to formulate better policy recommendations which are more likely to be adopted. ...
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What is Maralytics?
Maralytics revolutionizes the way individuals approach marketing and sales. Software that requires no IT skills and will immediately improve marketing and sales. Marketers and Sales team members can finally perform analyses of their marketing and sales process all without importing data or ...
Read more about MaralyticsStarts from $50.41/Month when Billed Yearly
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].











