8.6
SpotScore
Top 10 VWO Insights Alternatives 2026
Uncover user behavior, optimize your strategy with VWO Insights.
Main Features
- A/B Testing
- Chat Integration
- Custom Targeting
- Customer Feedback
Pricing
Starts from $169/Month
Free Trial available
VWO Insights is a Heat Map Software platform with a user rating of 4.2★ based on 41 reviews. Teams looking for alternatives typically need better pricing flexibility, easier deployment, or a closer feature fit for their specific use case. Below you'll find 10 vetted Heat Map Software alternatives ranked by user rating, with filters to narrow by pricing, platform, and features — so you can find the right fit for 2026.
VWO Insights vs Top Alternatives at a Glance
Side-by-side comparison of pricing, user rating, and free trial availability to help you decide faster.
| Tool | Best For | Pricing | Rating | Free Option |
|---|---|---|---|---|
| VWO Insights Current | Heat Map Software | $169 | 4.2 ★ | ✓ Yes |
 VWO FullStack | AB Testing Software | Custom pricing | No reviews | ✗ No |
 FullStory | Heat Map Software | Free plan available | 4.7 ★ | ✓ Yes |
 Deepneurals | Heat Map Software | Free plan available | 4.5 ★ | ✓ Yes |
 Plerdy | Heat Map Software | $23 | 5.0 ★ | ✓ Yes |
 TruConversion | Heat Map Software | $41 | 4.3 ★ | ✓ Yes |
Showing 1-10 out of 10
List of the Top VWO Insights alternatives as of October 2026
Compare business software, products, and services to find the best solution for your business or organization. Use the filters on the left to drill down by category, pricing, features, market segment, user ratings, and more.
8.3
SpotScore
VWO FullStack — AB Testing Software
RECOMMENDED
Unlock the power of A/B testing effortlessly.
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What is VWO FullStack?
The VWO Fullstack is a AB testing suite on the market that seamlessly integrates with current web development tools. The simple API means that user can be up and running in minutes! Whether a budding web developer or product manager of an established site, thus platform gives everyone access to ...
Read moreCommon Features
No common features
Unique Features
-
Visual Editor
-
Test Scheduling
-
Surveys
+ 7 more
Pricing
VWO FullStack offers custom pricing plan
9.6
SpotScore
FullStory — 4.66★
Track every move, understand your users.
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What is FullStory?
The FullStory Chrome Extension lets you see every click, scroll, and keystroke your visitors make on your site, allowing you to review every step of their journey. You'll find insights about what they do on each page where FullStory is installed, so you can review exactly why a customer may ...
Read moreWhat reviewers like about FullStory
- Provides detailed analytics and metrics for understanding user behavior effectively.
- Easy to set up and implement, with quick access to data insights.
- Offers real-time feedback and alerts to improve user experience and product quality.
Where FullStory falls short
- May require some time to explore the full range of features, which can be overwhelming for new users without adequate support.
- Limited selection in the Marketplace for additional apps and connectors may restrict advanced functionalities for some users.
Common Features
-
Team Sharing
-
GDPR Compliance
-
Form Testing
+ 7 more
Unique Features
No unique features
Pricing
Free Trial available, Try Now
FullStory offers custom pricing plan
7.9
SpotScore
Deepneurals — 4.5★
Transform your data into powerful insights.
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What is Deepneurals?
Deepneurals is a heat map software company, providing visualization tools for businesses to monitor and analyze data.This software provide visual analytics solutions to organizations in a broad range of industries, including pharmaceuticals, manufacturing, chemical, automotive, pharmaceuticals, ...
Read moreWhat reviewers like about Deepneurals
- Visual analytics tools
- Broad industry application
- Data monitoring capabilities
Where Deepneurals falls short
- May require technical expertise
- Limited to visualization
- Not a full analytics suite
Common Features
-
Team Sharing
-
GDPR Compliance
-
Custom Targeting
+ 7 more
Unique Features
No unique features
Spotsaas Buyer Intelligence
Own the software buyers are comparing here? See who's weighing you against rivals — and who's comparing your competitors while you're not in the running.
9.3
SpotScore
Plerdy — from $23 · 4.95★
Track, Analyze, Optimize your mobile app's performance.
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What is Plerdy?
Plerdy has a universal mobile SDK that syncs with its Heat Map—a social media navigation and tracking platform for mobile apps. The Heat Map records where people click, which parts of the app they use, and how long they stay at each page. Users can see all of this data in the interface, along ...
Read moreWhat reviewers like about Plerdy
- Features for website optimization and conversion growth, including heatmaps and SEO tools.
- User-friendly setup making it easy to explore features and analyze user interactions.
- Provides valuable insights into user behavior and helps identify areas for improvement.
Where Plerdy falls short
- Initially complicated due to extensive features, might require time to learn and understand fully.
- Limited marketplace for additional apps and connectors, impacting access to advanced functionalities.
Common Features
-
Team Sharing
-
GDPR Compliance
-
Form Testing
+ 6 more
Unique Features
No unique features
Pricing
Free Trial available, Try Now
Starts from $23/Month when Billed Yearly, also offers free forever plan
7.7
SpotScore
TruConversion — from $41 · 4.35★
Optimize conversions with TruConversion.
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What is TruConversion?
TruConversion is an all-in-one analytics tool designed to give you the insight you need to optimize conversions on your website and mobile apps. With its insightful Funnel tracking feature you can quickly detect what's working and what's not, plus you can easily fix bottlenecks with our unique ...
Read moreWhat reviewers like about TruConversion
- Interface has clear navigation and funnel tracking tools.
- Detailed analytics and reports support decisions on optimizing website performance.
- Convenient heatmaps that help in understanding visitor behavior effectively.
Where TruConversion falls short
- Newcomers may find the feature set complex without adequate onboarding support.
- Limited selection in the Marketplace for additional apps and connectors might restrict access to advanced functionalities.
Common Features
-
Team Sharing
-
Form Testing
-
Custom Targeting
+ 5 more
Unique Features
No unique features
Pricing
Free Trial available, Try Now
Starts from $41/Month when Billed Yearly
9.8
SpotScore
Smartlook — from $39 · 4.79★
Uncover customer insights to maximize your potential.
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What is Smartlook?
Smartlook is a session recording and behavioral analytics platform used by product and UX teams at web and mobile app companies who need to understand user behavior beyond pageview counts. It records user sessions, tracks custom events, and segments recordings by user attributes so teams can ...
Read moreWhat reviewers like about Smartlook
- Easy to install and configure, providing quick setup and usability for users.
- Detailed visitor recordings offer valuable insights into user behavior, aiding in decision-making for improving user experience.
- User-friendly interface with clear navigation, making it accessible and understandable for users across different roles.
Where Smartlook falls short
- Lack of advanced features usage by all users may lead to underutilization of certain functionalities.
- Some users find the Marketplace options limited, impacting the availability of additional apps and connectors for enhanced functionality.
Common Features
-
Team Sharing
-
GDPR Compliance
-
Form Testing
+ 9 more
Unique Features
-
User Journeys
-
Usability Testing
-
Screen Activity Recording
+ 4 more
Pricing
Free Trial available, Try Now
Starts from $39/Month, also offers free forever plan
8.8
SpotScore
Lucky Orange — from $9 · 4.75★
Track user behavior for better insights.
Add to compare
What is Lucky Orange?
Lucky Orange is a website heatmap and session recording tool used by UX researchers, conversion rate optimizers, and marketing teams who need to understand how visitors navigate and interact with their site. It captures click heatmaps, scroll depth maps, and individual session recordings so ...
Read moreWhat reviewers like about Lucky Orange
- Provides valuable insights through heatmaps, user engagement visualizations, and real-time tracking.
- Easy installation and clear dashboard for quick understanding and use.
- Excellent customer support and resource articles for in-depth knowledge.
Where Lucky Orange falls short
- Limited Marketplace options for additional apps and integrations.
- Chat feature may not be as useful for all users.
- Some features could be overwhelming for newcomers without proper guidance and support.
Common Features
-
Form Testing
-
Funneling
-
Customer Feedback
+ 4 more
Unique Features
No unique features
Pricing
Free Trial available, Try Now
Starts from $9/Month when Billed Yearly
8.9
SpotScore
Mouseflow — from $24 · 4.89★
Uncover insights, optimize your site.
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What is Mouseflow?
The MouseFlow plugin records user behavior and displays heat maps that show areas of interest on your site. It is ideal for optimizing your information architecture and deciding on the placement of key features on your site. With a heat map, you can see which page is getting the most attention, ...
Read moreWhat reviewers like about Mouseflow
- Provides valuable insights for business with easy-to-use and fast reporting.
- User-friendly interface with a variety of features like heatmaps and recordings.
- Excellent customer support and helpful widgets for quick assistance.
Where Mouseflow falls short
- Richness of features may be overwhelming for newcomers without sufficient support.
- Limited marketplace selection for additional apps and connectors, limiting advanced functionality options.
Common Features
-
Form Testing
-
JavaScript Error Detection
-
Funneling
+ 3 more
Unique Features
No unique features
Pricing
Free Trial available
Starts from $24/Month when Billed Yearly, also offers free forever plan
8.2
SpotScore
Cux.io — from $112.02 · 4.92★
Uncover user behaviors to optimize your site.
Add to compare
What is Cux.io?
Cux.io is an intuitive software that provides heat map analytics, easy to use reports and user interface. Cux.io's built in reporting tool allows for good-to-great analysis of your website's performance and provides insights into how a visitor uses a website, where they click on a page, where ...
Read moreWhat reviewers like about Cux.io
- Provides intuitive interface and well-presented data, enabling customization of goals for focused insights.
- Offers detailed user behavior analysis tailored for companies, professionals, and individuals, highlighting pain points and suggesting improvements.
- Enables tracking of detailed sales funnels and conversion waterfalls for e-commerce teams.
Where Cux.io falls short
- Lack of mobile app support might limit the tool's usability on mobile platforms.
- Initially unclear pricing and limited integrations with other platforms may pose challenges for some users.
Common Features
-
Team Sharing
-
GDPR Compliance
-
Funneling
+ 3 more
Unique Features
No unique features
Pricing
Free Trial available, Try Now
Starts from $112.02/Month
8.3
SpotScore
LiveSession — from $55.63 · 4.67★
Improve your game with real-time data.
Add to compare
What is LiveSession?
The LiveSession™ software allows players to track, analyze and improve their game from a smartphone or tablet. With this technology, players can provide real-time data that is displayed on the screen of the Analytics Stick while they're playing on the field. We offer different levels of ...
Read moreWhat reviewers like about LiveSession
- Effective and easy to use, with smooth functioning and user-friendly interface.
- Helpful for tracking and analyzing user behavior on websites, aiding in bug detection.
- Quick and simple integration with websites, along with good customer support.
Where LiveSession falls short
- Lack of heatmaps and limited customizations may hinder advanced analysis and features.
- Some users find the Marketplace offerings including apps and connectors to be limited, impacting functionalities and integrations.
Common Features
-
GDPR Compliance
-
JavaScript Error Detection
-
Custom Targeting
+ 3 more
Unique Features
No unique features
Pricing
Free Trial available, Try Now
Starts from $55.63/Month
VWO Insights competitors, compared
There are 10 direct VWO Insights competitors in Heat Map Software. The ones that come up most often are VWO FullStack, FullStory and Deepneurals. Each is compared against VWO Insights on rating, pricing and feature coverage below.
Tools similar to VWO Insights
Searches for "sites like VWO Insights" and "apps like VWO Insights" land on the same set of options as "VWO Insights alternatives" — the 10 options below cover both, whether you want a like-for-like replacement or something lighter.
Why these tools are worth your time
Provides detailed analytics and metrics for understanding user behavior effectively.
Watch for: May require some time to explore the full range of features, which can be overwhelming for new users without adequate support.
Visual analytics tools
Watch for: May require technical expertise
Features for website optimization and conversion growth, including heatmaps and SEO tools.
Watch for: Initially complicated due to extensive features, might require time to learn and understand fully.
Interface has clear navigation and funnel tracking tools.
Watch for: Newcomers may find the feature set complex without adequate onboarding support.
Easy to install and configure, providing quick setup and usability for users.
Watch for: Lack of advanced features usage by all users may lead to underutilization of certain functionalities.
Provides valuable insights through heatmaps, user engagement visualizations, and real-time tracking.
Watch for: Limited Marketplace options for additional apps and integrations.
Provides valuable insights for business with easy-to-use and fast reporting.
Watch for: Richness of features may be overwhelming for newcomers without sufficient support.
Provides intuitive interface and well-presented data, enabling customization of goals for focused insights.
Watch for: Lack of mobile app support might limit the tool's usability on mobile platforms.
Effective and easy to use, with smooth functioning and user-friendly interface.
Watch for: Lack of heatmaps and limited customizations may hinder advanced analysis and features.
Why teams look for a VWO Insights alternative
Why do teams want a VWO Insights alternative? Most point to issues like these:
- Interface complexity can be overwhelming, especially for new users without proper guidance.
- Limited functionality for mobile app testing, prompting users to explore alternatives for specific needs.
- Occasional bugs or issues with features like heatmaps, clickmaps, and form analysis can affect usability.
- Some usability issues present, such as slow loading times, unclear setup instructions, and inconsistencies with data reporting.
What to weigh when comparing VWO Insights alternatives
Where the 10 heat map software alternatives stand on price and rating: 9 offer a free tier; and Plerdy is the highest rated at 4.95★ across 164 reviews.
How the list is built.
Why Teams Look for VWO Insights Alternatives
- Users may seek alternatives to VWO Insights due to budget constraints, as some competitors offer similar features at a lower price point, making them more accessible for small businesses or startups.
- Organizations might consider alternatives when they require more advanced analytics capabilities or integration options that VWO Insights does not support, allowing for greater flexibility and customization.
- Companies focused on specific industries or niches may look for tailored solutions that better address their unique needs, providing more relevant insights and data analysis than a general tool like VWO Insights.
- Users seeking enhanced customer support or user experience might explore alternatives that offer more robust training resources, onboarding assistance, or dedicated account management to facilitate smoother implementation and usage.
Why Reviewers Recommend These VWO Insights Alternatives
- Crazy Egg: Users often switch to Crazy Egg for its user-friendly interface and powerful heatmap features. The pricing structure is appealing for small to medium-sized businesses, and it offers seamless integration with popular CMS platforms, enhancing overall usability.
- Lucky Orange: Many users find Lucky Orange's live chat and visitor recording features more robust than VWO Insights. Its competitive pricing and easy setup process make it attractive for businesses looking to improve customer engagement without a steep learning curve.
- Smartlook: Users are drawn to Smartlook for its advanced session replay capabilities and event tracking. Its flexible pricing plans and strong integration options with other marketing tools allow users to gain deeper insights into user behavior without breaking the bank.
- Hotjar: Hotjar is favored for its all-in-one solution combining heatmaps, session recordings, and feedback tools. Users appreciate its straightforward interface and affordable pricing tiers that cater to startups, making it a go-to choice for those seeking comprehensive user insights.
- Mouseflow: Users switch to Mouseflow due to its detailed session replay features and real-time analytics. The platform offers competitive pricing and strong integration options, which appeal to businesses wanting to streamline their user experience analysis.
- FullStory: Users often prefer FullStory for its powerful analytics capabilities and extensive data retention policies. Though slightly pricier, its performance in delivering in-depth insights into user interactions makes it a valuable investment for larger organizations.
- UXCam: UXCam is chosen by users looking for mobile app analytics specifically. Its focus on app usability testing and excellent integration with development tools provides a tailored experience, making it a top choice for mobile-centric businesses.
- MouseStats: Users turn to MouseStats for its diverse range of tracking tools, including heatmaps and A/B testing. The platform’s affordable pricing and comprehensive reporting capabilities attract users wanting a multi-faceted approach to user behavior analysis.
- PinPut: PinPut appeals to those seeking an intuitive interface combined with effective user feedback tools. Its cost-effective solutions and quick setup process make it an attractive alternative for businesses prioritizing ease of use over complex functionalities.
- WebForce Analytics: Users often switch to WebForce Analytics for its strong focus on data visualization and reporting features. Its competitive pricing model, along with easy integration with various CMS systems, makes it appealing for businesses looking to enhance their data-driven decision-making processes.
Which VWO Insights Alternative Is Right for You?
- If you need a free or low-cost option: FullStory — offers a free plan or trial suitable for small teams.
- If user satisfaction is your top priority: Plerdy — holds the highest user rating (5.0★) among VWO Insights alternatives.
- If you want a mid-range option: Smartlook — sits in the middle of the list by rating and may fit teams with mixed requirements.
Frequently Asked Questions (FAQs)
Stuck on something? We're here to help with all the questions and answers in one place.
The top-rated alternatives to VWO Insights for Heat Map Software are Plerdy (5.0★), Cux.io (4.9★), Mouseflow (4.9★). Compare all 10 alternatives side-by-side above.
When evaluating alternatives to VWO Insights, prioritize: Team Sharing, GDPR Compliance, Form Testing, JavaScript Error Detection, Custom Targeting, transparent pricing, free trial availability, and integrations with tools you already use. Use the filters above to compare by feature, budget, and team size.
For small businesses, the best Heat Map Software tools are Smartlook, FullStory, Hotjar. Look for affordable per-seat pricing, quick setup (under 1 day), no long-term contracts, and strong onboarding support to reduce time-to-value.
VWO Insights starts from $169 /Month. Many alternatives offer similar functionality at different price points — some with free tiers, others with more flexible per-seat pricing. Use the filters above to narrow by budget.
Migration difficulty depends on how deeply VWO Insights is integrated into your workflows. Most alternatives offer data export/import tools and dedicated onboarding support. We recommend narrowing to 2–3 options, running a free trial, and checking each vendor's migration guides before committing.
VWO Insights has a rating of 4.2. 9 alternatives — including FullStory and Deepneurals — rate higher. The right choice depends on your workflow, team size, and budget.
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].