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9 VWO Insights Alternatives Ranked by Real Users — Free Picks Included (2026)

Explore 9 alternatives to VWO Insights — vetted by our editors with real user reviews, pricing, and feature comparisons.

9 top free VWO Insights alternatives, compared

Quick answer

The VWO Insights alternatives worth knowing first are Smartlook, FullStory and Crazy Egg. Smartlook earns the top SpotScore (9.8) and a 4.79★ rating. See how all 9 stack up on score, rating, and price below.

Comparing VWO Insights free alternatives doesn't have to be guesswork. These 9 heat map software options are ranked by SpotScore, which blends verified satisfaction with market presence, alongside ratings and pricing. Each tool clears editorial review. Use the table for a fast comparison, then read the full breakdown below.

ProductSpotScoreRatingPricingBest for
SmartlookUncover customer insights to maximize your potential.9.8★★★★★ 4.79(280)Freefrom $39/moteams of all sizes
FullStoryTrack every move, understand your users.9.6★★★★★ 4.66(276)FreeFree Trial · Freemium · Quotation Basedteams of all sizes
Crazy EggUnlock the power of user insights.9.4★★★★ 4.43(136)FreeFree Trial · Quotation Basedteams of all sizes
PlerdyTrack, Analyze, Optimize your mobile app's performance.9.3★★★★★ 4.95(164)Freefrom $23/mosmall & mid-size businesses
MouseflowUncover insights, optimize your site.8.9★★★★★ 4.89(334)Freefrom $24/moteams of all sizes
Lucky OrangeTrack user behavior for better insights.8.8★★★★★ 4.75(107)Freefrom $9/moteams of all sizes
LiveSessionImprove your game with real-time data.8.3★★★★★ 4.67(27)Freefrom $55.63/mosmall & mid-size businesses
Cux.ioUncover user behaviors to optimize your site.8.2★★★★★ 4.92(48)Freefrom $112.02/mosmall & mid-size businesses
TruConversionOptimize conversions with TruConversion.7.7★★★★ 4.35(10)Freefrom $41/moteams of all sizes

9.8

SpotScore

Smartlook - Heat Map Software

Smartlook

Uncover customer insights to maximize your potential.

Best for: SMB teams · Mid-market · Enterprise

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What is Smartlook?

Smartlook is a session recording and behavioral analytics platform used by product and UX teams at web and mobile app companies who need to understand user behavior beyond pageview counts. It records user sessions, tracks custom events, and segments recordings by user attributes so teams can ...

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Free TrialTry Free →·

Smartlook offers custom pricing plan

9.6

SpotScore

FullStory - Heat Map Software

FullStory

Track every move, understand your users.

Best for: SMB teams · Mid-market · Enterprise

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What is FullStory?

The FullStory Chrome Extension lets you see every click, scroll, and keystroke your visitors make on your site, allowing you to review every step of their journey. You'll find insights about what they do on each page where FullStory is installed, so you can review exactly why a customer may ...

Read more about FullStory
Free TrialTry Free →·

FullStory offers custom pricing plan

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9.4

SpotScore

Crazy Egg - Heat Map Software

Crazy Egg

Unlock the power of user insights.

Best for: SMB teams · Mid-market · Enterprise

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What is Crazy Egg?

With Crazy Egg, you can measure the customer experience of any web page in minutes—and then make it far better. You'll pinpoint which of your web pages work and don't work; find out how users are behaving online; and then use that information to optimize your site with design tweaks or content ...

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Free Trial·

Crazy Egg offers custom pricing plan

9.3

SpotScore

Plerdy - Heat Map Software

Plerdy

Track, Analyze, Optimize your mobile app's performance.

Best for: SMB teams · Mid-market

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What is Plerdy?

Plerdy has a universal mobile SDK that syncs with its Heat Map—a social media navigation and tracking platform for mobile apps. The Heat Map records where people click, which parts of the app they use, and how long they stay at each page. Users can see all of this data in the interface, along ...

Read more about Plerdy
Free TrialTry Free →·

Plerdy offers custom pricing plan

8.9

SpotScore

Mouseflow - Heat Map Software

Mouseflow

Uncover insights, optimize your site.

Best for: SMB teams · Mid-market · Enterprise

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What is Mouseflow?

The MouseFlow plugin records user behavior and displays heat maps that show areas of interest on your site. It is ideal for optimizing your information architecture and deciding on the placement of key features on your site. With a heat map, you can see which page is getting the most attention, ...

Read more about Mouseflow
Free Trial·

Mouseflow offers custom pricing plan

8.8

SpotScore

Lucky Orange - Heat Map Software

Lucky Orange

Track user behavior for better insights.

Best for: SMB teams · Mid-market · Enterprise

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What is Lucky Orange?

Lucky Orange is a website heatmap and session recording tool used by UX researchers, conversion rate optimizers, and marketing teams who need to understand how visitors navigate and interact with their site. It captures click heatmaps, scroll depth maps, and individual session recordings so ...

Read more about Lucky Orange
Free TrialTry Free →·

Lucky Orange offers custom pricing plan

8.3

SpotScore

LiveSession - Heat Map Software

LiveSession

Improve your game with real-time data.

Best for: SMB teams · Mid-market

Start Free Trial

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What is LiveSession?

The LiveSession™ software allows players to track, analyze and improve their game from a smartphone or tablet. With this technology, players can provide real-time data that is displayed on the screen of the Analytics Stick while they're playing on the field. We offer different levels of ...

Read more about LiveSession
Free TrialTry Free →

8.2

SpotScore

Cux.io - Heat Map Software

Cux.io

Uncover user behaviors to optimize your site.

Best for: SMB teams · Mid-market

Start Free Trial

Add to compare

What is Cux.io?

Cux.io is an intuitive software that provides heat map analytics, easy to use reports and user interface. Cux.io's built in reporting tool allows for good-to-great analysis of your website's performance and provides insights into how a visitor uses a website, where they click on a page, where ...

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Free TrialTry Free →

7.7

SpotScore

TruConversion - Heat Map Software

TruConversion

Optimize conversions with TruConversion.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is TruConversion?

TruConversion is an all-in-one analytics tool designed to give you the insight you need to optimize conversions on your website and mobile apps. With its insightful Funnel tracking feature you can quickly detect what's working and what's not, plus you can easily fix bottlenecks with our unique ...

Read more about TruConversion
Free TrialTry Free →

VWO Insights competitors, compared

There are 9 direct VWO Insights competitors in Heat Map Software. The ones that come up most often are Smartlook, FullStory and Crazy Egg. Each is compared against VWO Insights on rating, pricing and feature coverage below.

Tools similar to VWO Insights

Searches for "sites like VWO Insights" and "apps like VWO Insights" land on the same shortlist as "VWO Insights alternatives" — the 9 options below cover both, whether you want a like-for-like replacement or something lighter.

Why these tools are worth your time

Smartlook9.8Best for teams of all sizes

Easy to install and configure, providing quick setup and usability for users.

Watch for: Lack of advanced features usage by all users may lead to underutilization of certain functionalities.

FullStory9.6Best for teams of all sizes

Provides detailed analytics and metrics for understanding user behavior effectively.

Watch for: May require some time to explore the full range of features, which can be overwhelming for new users without adequate support.

Crazy Egg9.4Best for teams of all sizes

Provides valuable insights through heat maps and user behavior analysis, aiding in optimization efforts.

Watch for: Setup and customization of snapshots may be complex for users, especially with advanced tracking requirements.

Plerdy9.3Best for small & mid-size businesses

Features for website optimization and conversion growth, including heatmaps and SEO tools.

Watch for: Initially complicated due to extensive features, might require time to learn and understand fully.

Mouseflow8.9Best for teams of all sizes

Provides valuable insights for business with easy-to-use and fast reporting.

Watch for: Richness of features may be overwhelming for newcomers without sufficient support.

Lucky Orange8.8Best for teams of all sizes

Provides valuable insights through heatmaps, user engagement visualizations, and real-time tracking.

Watch for: Limited Marketplace options for additional apps and integrations.

LiveSession8.3Best for small & mid-size businesses

Effective and easy to use, with smooth functioning and user-friendly interface.

Watch for: Lack of heatmaps and limited customizations may hinder advanced analysis and features.

Cux.io8.2Best for small & mid-size businesses

Provides intuitive interface and well-presented data, enabling customization of goals for focused insights.

Watch for: Lack of mobile app support might limit the tool's usability on mobile platforms.

TruConversion7.7Best for teams of all sizes

Interface has clear navigation and funnel tracking tools.

Watch for: Newcomers may find the feature set complex without adequate onboarding support.

Why teams look for a VWO Insights alternative

Why do teams want a VWO Insights alternative? Most point to issues like these:

  • Interface complexity can be overwhelming, especially for new users without proper guidance.
  • Limited functionality for mobile app testing, prompting users to explore alternatives for specific needs.
  • Occasional bugs or issues with features like heatmaps, clickmaps, and form analysis can affect usability.
  • Some usability issues present, such as slow loading times, unclear setup instructions, and inconsistencies with data reporting.

What to weigh when comparing VWO Insights alternatives

Where the 9 heat map software free alternatives stand on price and rating: 9 offer a free tier; paid plans run $9–$112.02, with Lucky Orange the cheapest entry point; and Plerdy is the highest rated at 4.95 across 164 reviews.

How the list is built.

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

The top-rated alternatives to VWO Insights are Plerdy (5.0★), Cux.io (4.9★), Mouseflow (4.9★). Compare all 9 alternatives side-by-side above.

When evaluating alternatives to VWO Insights, prioritize: Team Sharing, GDPR Compliance, Form Testing, JavaScript Error Detection, Custom Targeting, transparent pricing, free trial availability, and integrations with your existing tools. Use the filters above to compare by feature, budget, and team size.

VWO Insights starts from $169 /Month. Many alternatives offer similar functionality at different price points — some with free tiers, others with more flexible per-seat pricing. Use the filters above to narrow by budget.

Migration difficulty depends on how deeply VWO Insights is integrated into your workflows. Most alternatives offer data export/import tools and dedicated onboarding support. We recommend narrowing to 2–3 options, running a free trial, and checking each vendor's migration guides before committing.

Which VWO Insights alternative is right for you?

  • On a budget / just exploring: start with a free tier — Smartlook, FullStory and Crazy Egg let you evaluate without paying upfront.
  • If real-user ratings matter most: Plerdy has the strongest star rating (4.95★) among the options with verified reviews.
  • Want the safest pick: Smartlook has the highest Spotsaas Score (9.8) in this list — a strong default if you're unsure.

Replacing VWO Insights: how to switch

Migrating from VWO Insights works best in stages. Export your data, confirm the new tool accepts it, and check that your essential workflows hold up. Try a short pilot before rolling out, and leave VWO Insights running until you're confident. Most picks above offer free testing.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].