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7 Free VWO Insights Alternatives Ranked by Real Users (2026)

Explore 7 alternatives to VWO Insights — vetted by our editors with real user reviews, pricing, and feature comparisons.

7 top free VWO Insights alternatives, compared

Quick answer

The VWO Insights alternatives worth knowing first are Smartlook, FullStory and Crazy Egg. Smartlook earns the top SpotScore (9.8) and a 4.5★ rating. See how all 7 stack up on score, rating, and price below.

Comparing VWO Insights free alternatives doesn't have to be guesswork. These 7 heat map software options are ranked by SpotScore, which blends verified satisfaction with market presence, alongside ratings and pricing. Each tool clears editorial review. Use the table for a fast comparison, then read the full breakdown below.

ProductSpotScoreRatingPricingBest for
SmartlookUncover customer insights to maximize your potential.9.8★★★★★ 4.5(280)Freefrom $39/moteams of all sizes
FullStoryTrack every move, understand your users.9.6★★★★☆ 4.4(276)FreeFree Trial · Freemium · Quotation Basedteams of all sizes
Crazy EggUnlock the power of user insights.9.4★★★★☆ 4.36(136)FreeFree Trial · Quotation Basedteams of all sizes
MouseflowUncover insights, optimize your site.8.9★★★★★ 4.6(334)Freefrom $24/moteams of all sizes
Lucky OrangeTrack user behavior for better insights.8.8★★★★☆ 4.3(107)Freefrom $9/moteams of all sizes
UXCamTransforming photos into stunning artwork made easy.8.5★★★★★ 4.8(170)FreeFree Trial · Freemium · Quotation Basedteams of all sizes
PinPutSimplifying feedback collection for seamless user experience.8.2Not yet ratedFreeFree Trial · Subscription · Quotation Basedteams of all sizes

9.8

SpotScore

Smartlook - Heat Map Software

Smartlook

Uncover customer insights to maximize your potential.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.5

280 verified reviews

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What is Smartlook?

Smartlook is a session recording and behavioral analytics platform used by product and UX teams at web and mobile app companies who need to understand user behavior beyond pageview counts. It records user sessions, tracks custom events, and segments recordings by user attributes so teams can ...

Read more about Smartlook
Free TrialTry Free →·

Smartlook offers custom pricing plan

9.6

SpotScore

FullStory - Heat Map Software

FullStory

Track every move, understand your users.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.4

276 verified reviews

Add to compare

What is FullStory?

The FullStory Chrome Extension lets you see every click, scroll, and keystroke your visitors make on your site, allowing you to review every step of their journey. You'll find insights about what they do on each page where FullStory is installed, so you can review exactly why a customer may ...

Read more about FullStory
Free TrialTry Free →·

FullStory offers custom pricing plan

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9.4

SpotScore

Crazy Egg - Heat Map Software

Crazy Egg

Unlock the power of user insights.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.4

136 verified reviews

Add to compare

What is Crazy Egg?

With Crazy Egg, you can measure the customer experience of any web page in minutes—and then make it far better. You'll pinpoint which of your web pages work and don't work; find out how users are behaving online; and then use that information to optimize your site with design tweaks or content ...

Read more about Crazy Egg
Free Trial·

Crazy Egg offers custom pricing plan

8.9

SpotScore

Mouseflow - Heat Map Software

Mouseflow

Uncover insights, optimize your site.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.6

334 verified reviews

Add to compare

What is Mouseflow?

The MouseFlow plugin records user behavior and displays heat maps that show areas of interest on your site. It is ideal for optimizing your information architecture and deciding on the placement of key features on your site. With a heat map, you can see which page is getting the most attention, ...

Read more about Mouseflow
Free Trial·

Mouseflow offers custom pricing plan

8.8

SpotScore

Lucky Orange - Heat Map Software

Lucky Orange

Track user behavior for better insights.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.3

107 verified reviews

Add to compare

What is Lucky Orange?

Lucky Orange is a website heatmap and session recording tool used by UX researchers, conversion rate optimizers, and marketing teams who need to understand how visitors navigate and interact with their site. It captures click heatmaps, scroll depth maps, and individual session recordings so ...

Read more about Lucky Orange
Free TrialTry Free →·

Lucky Orange offers custom pricing plan

8.5

SpotScore

UXCam - UX Software

UXCam

Transforming photos into stunning artwork made easy.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.8

170 verified reviews

Add to compare

What is UXCam?

UXCam is a photo editor app for the iPhone that lets the user take photos, and then apply different effects such as oil paint, water color, crayon or pencil sketch by simply swiping their fingers across the screen. If photo is of an object, user can turn it into a drawing with any of ...

Read more about UXCam
Free TrialTry Free →·

UXCam offers custom pricing plan

8.2

SpotScore

PinPut - UX Software

PinPut

Simplifying feedback collection for seamless user experience.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is PinPut?

PinPut, an easy-to-use UX software for iPhone, helps to collect user feedback in one click. Anyone an start a project, add questions and answers, send the form to the participants by push notification or email, and collect results. PinPut is compatible with any device. User can use it on any ...

Read more about PinPut
Free TrialTry Free →·

PinPut offers custom pricing plan

Why these tools made our shortlist

Smartlook9.8Best for teams of all sizes

Easy to install and configure, providing quick setup and usability for users.

Watch for: Lack of advanced features usage by all users may lead to underutilization of certain functionalities.

FullStory9.6Best for teams of all sizes

Provides detailed analytics and metrics for understanding user behavior effectively.

Watch for: May require some time to explore the full range of features, which can be overwhelming for new users without adequate support.

Crazy Egg9.4Best for teams of all sizes

Provides valuable insights through heat maps and user behavior analysis, aiding in optimization efforts.

Watch for: Setup and customization of snapshots may be complex for users, especially with advanced tracking requirements.

Mouseflow8.9Best for teams of all sizes

Provides valuable insights for business with easy-to-use and fast reporting.

Watch for: Richness of features may be overwhelming for newcomers without sufficient support.

Lucky Orange8.8Best for teams of all sizes

Provides valuable insights through heatmaps, user engagement visualizations, and real-time tracking.

Watch for: Limited Marketplace options for additional apps and integrations.

UXCam8.5Best for teams of all sizes

Provides valuable insights into user behavior with features like session recordings and funnels.

Watch for: Limited selection of additional apps and connectors in the Marketplace for advanced functionalities.

PinPut8.2Best for teams of all sizes

One-click feedback collection

Watch for: Limited question types

Why teams look for a VWO Insights alternative

Why do teams want a VWO Insights alternative? Most point to issues like these:

  • Interface complexity can be overwhelming, especially for new users without proper guidance.
  • Limited functionality for mobile app testing, prompting users to explore alternatives for specific needs.
  • Occasional bugs or issues with features like heatmaps, clickmaps, and form analysis can affect usability.
  • Some usability issues present, such as slow loading times, unclear setup instructions, and inconsistencies with data reporting.

What to weigh when comparing VWO Insights alternatives

Where the 7 heat map software free alternatives stand on price and rating: 7 offer a free tier; paid plans run $9–$39, with Lucky Orange the cheapest entry point; and UXCam is the highest rated at 4.8★ across 170 reviews.

How the list is built.

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

The top-rated alternatives to VWO Insights are UXCam (4.8★), Mouseflow (4.6★), Smartlook (4.5★). Compare all 7 alternatives side-by-side above.

When evaluating alternatives to VWO Insights, prioritize: Team Sharing, GDPR Compliance, Form Testing, JavaScript Error Detection, Custom Targeting, transparent pricing, free trial availability, and integrations with your existing tools. Use the filters above to compare by feature, budget, and team size.

VWO Insights starts from $169 /Month. Many alternatives offer similar functionality at different price points — some with free tiers, others with more flexible per-seat pricing. Use the filters above to narrow by budget.

Migration difficulty depends on how deeply VWO Insights is integrated into your workflows. Most alternatives offer data export/import tools and dedicated onboarding support. We recommend shortlisting 2–3 options, running a free trial, and checking each vendor's migration guides before committing.

Which VWO Insights alternative is right for you?

  • On a budget / just exploring: start with a free tier — Smartlook, FullStory and Crazy Egg let you evaluate without paying upfront.
  • If real-user ratings matter most: UXCam has the strongest star rating (4.8★) among the options with verified reviews.
  • Want the safest pick: Smartlook has the highest Spotsaas Score (9.8) in this list — a strong default if you're unsure.

Replacing VWO Insights: how to switch

Migrating from VWO Insights works best in stages. Export your data, confirm the new tool accepts it, and check that your essential workflows hold up. Try a short pilot before rolling out, and leave VWO Insights running until you're confident. Most picks above offer free testing.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].