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12 Free Supermetrics Alternatives Ranked by Real Users (2026)

Explore 12 alternatives to Supermetrics — vetted by our editors with real user reviews, pricing, and feature comparisons.

Best free Supermetrics alternatives: a side-by-side view

Quick answer

If you only check three Supermetrics alternatives, make them Power My Analytics, Datorama and Funnel. Power My Analytics leads with a SpotScore of 8.4 and a 4.67★ rating. See how all 12 compare on score, rating, and price below.

A tool that fits one team can frustrate another, so if Supermetrics is frustrating yours, these 12 marketing analytics software free alternatives are worth a look. We rank them by SpotScore, which combines verified user satisfaction with market presence, then ratings and pricing. The table gives a quick side-by-side; the sections below explain each pick.

ProductSpotScoreRatingPricingBest for
Power My AnalyticsEffortlessly automate your marketing reports.8.4★★★★★ 4.67(187)Freefrom $24.96/mosmall & mid-size businesses
DatoramaBoost your marketing ROI and dominate the competition.★★★★ 4.34(89)FreeFree Trial · Quotation Basedteams of all sizes
FunnelTransform scattered marketing data into actionable insights.★★★★★ 4.62(100)Freefrom $399/moteams of all sizes
QualifiedAccelerate sales, maximize your website's potential.★★★★★ 4.6(25)FreeFree Trial · Quotation Basedteams of all sizes
Zulu5Stay ahead of the game with Zulu5.Not yet ratedFreeFree Trial · Quotation Basedteams of all sizes
WeberloMaximize your website traffic with advanced sales attribution.Not yet ratedFreeFreemium · Subscriptionteams of all sizes
UplifterOptimize campaigns with precision and efficiency.Not yet ratedFreeFree Trial · Quotation Based · Subscriptionteams of all sizes
EDEEMaximize campaign impact with automated budget management.Not yet ratedFreeFree Trial · Quotation Based · Subscriptionteams of all sizes
AgencyEasyElevate your agency with precision and ease.★★★★★ 4.67(3)FreeFree Trial · Subscriptionteams of all sizes
BadgerStreamline marketing reports with ease and precision.Not yet ratedFreeFree Trial · Quotation Based · Subscriptionteams of all sizes
Lead MirrorTransform your marketing strategy with Lead Mirror.Not yet ratedFreeFree Trial · Subscription · Quotation Basedteams of all sizes
AfterclickMaximize marketing spend and drive business growth.Not yet ratedFreeFree Trial · Subscriptionteams of all sizes

8.4

SpotScore

Power My Analytics - ETL Tools

Power My Analytics

Effortlessly automate your marketing reports.

Best for: SMB teams · Mid-market

Start Free Trial

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What is Power My Analytics?

Power My Analytics, with its tagline of "Automate Marketing Reports," is a robust reporting automation tool specifically designed for digital marketers. The tool seamlessly collects data from various popular platforms such as Facebook, Instagram, Microsoft Ads, Twitter, LinkedIn, Mailchimp, ...

Read more about Power My Analytics
Free TrialTry Free →·

Power My Analytics offers custom pricing plan

Datorama - Marketing Analytics Software

Datorama

Boost your marketing ROI and dominate the competition.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Datorama?

Datorama is a marketing analytics software used by web and mobile marketers for optimizing their marketing efforts, from generating more traffic to increasing sales. It gives users all the tools they need to drive more traffic from organic search, social media, email marketing and many other ...

Read more about Datorama
Free Trial·

Datorama offers custom pricing plan

Spotsaas Ads

Want your product up here? Put it in front of buyers the moment they're comparing your category.

Reach in-market buyersRank above rivals2M+ buyers a year
Funnel - Marketing Analytics Software

Funnel

Transform scattered marketing data into actionable insights.

Best for: SMB teams · Mid-market · Enterprise

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Add to compare

What is Funnel?

"Experience the power of Funnel - an automated data collection and marketing reporting software that transforms your scattered marketing data into actionable insights. Our integrated platform offers over 500 active integrations, making it a go-to choice for IT engineers, analysts, and anyone in ...

Read more about Funnel
Free TrialTry Free →·

Funnel offers custom pricing plan

Qualified - New SaaS Software

Qualified

Accelerate sales, maximize your website's potential.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Qualified?

Qualified leverages the current website of companies to identify leads and get the best return on investment. This comprehensive developer assessment helps start meaningful sales conversation, convert outbound and digital adverts, and further analyse clues of buying intent. This software helps ...

Read more about Qualified
Free TrialTry Free →·

Qualified offers custom pricing plan

Zulu5

Zulu5

Stay ahead of the game with Zulu5.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Zulu5?

Unveil the latest in digital advertising insights with Zulu5, your go-to solution for staying in the know about trending campaigns and ensuring transparency and security. Zulu5 empowers users by simplifying the analysis, comparison, and protection of their digital advertising endeavors. Bid ...

Read more about Zulu5
Free TrialTry Free →·

Zulu5 offers custom pricing plan

Weberlo

Weberlo

Maximize your website traffic with advanced sales attribution.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Weberlo?

Weberlo, the premier E-commerce PPC Attribution Solution, is a cutting-edge platform that revolutionizes the way marketers optimize website traffic. With its advanced algorithms and intuitive interface, Weberlo simplifies the process of sales attribution, empowering marketers to maximize ...

Read more about Weberlo

Starts from $99.00/month when Billed Yearly, also offers free forever plan

Uplifter

Uplifter

Optimize campaigns with precision and efficiency.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Uplifter?

Uplifter is a campaign tracking and analytics platform that generates tracking URLs and consolidates reporting into one dashboard, replacing manual data entry across multiple systems. Marketers can monitor, track, and analyze campaign performance in one place, while analysts can build reports ...

Read more about Uplifter
Free TrialTry Free →·

Uplifter offers custom pricing plan

EDEE

EDEE

Maximize campaign impact with automated budget management.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is EDEE?

Introducing EDEE, the cutting-edge Digital Marketing Budget Management Software designed to revolutionize how advertising budgets are managed. Bid farewell to the challenges of erratic spending and manual calculations, as EDEE offers a seamless solution with automated budget pacing reporting. ...

Read more about EDEE
Free Trial·

EDEE offers custom pricing plan

AgencyEasy

AgencyEasy

Elevate your agency with precision and ease.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is AgencyEasy?

AgencyEasy is a white-label SEO rank tracking and reporting platform for digital agencies. It monitors client keyword rankings in real time, tracks SEO performance data, and generates branded reports. The platform also includes competitor analysis, market analytics, and automated campaign ...

Read more about AgencyEasy
Free Trial
Badger

Badger

Streamline marketing reports with ease and precision.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Badger?

Introducing Badger, the hassle-free solution for streamlining marketing reports with ease. Elevate your data analysis game and impress clients with our innovative platform designed for professionals seeking a seamless way to consolidate multiple data sources into visually appealing custom ...

Read more about Badger
Free Trial·

Badger offers custom pricing plan

Lead Mirror - New SaaS Software

Lead Mirror

Transform your marketing strategy with Lead Mirror.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Lead Mirror?

Introducing Lead Mirror - the ultimate tool for maximizing your marketing efforts. With its powerful user-centric data pool architecture, this SaaS aggregator helps you understand your web audience and convert them into leads. Say goodbye to scattered data and marketing guesswork - Lead Mirror ...

Read more about Lead Mirror
Free Trial·

Starts from $14.63/User/Month when Billed Yearly

Afterclick - New SaaS Software

Afterclick

Maximize marketing spend and drive business growth.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Afterclick?

Afterclick is a powerful SaaS platform that provides valuable insights into your marketing spend, allowing you to make informed decisions to improve your business. Its advanced features help you manage your budgets and track the performance of your campaigns. With Afterclick, you can monitor ...

Read more about Afterclick
Free Trial·

Starts from $29/Month

What makes each Supermetrics alternative worth considering

Power My Analytics8.4Best for small & mid-size businesses

Simplifies workflow automation, enhancing productivity and efficiency for users.

Watch for: Some users faced challenges with connectors failing and unreliable service.

DatoramaBest for teams of all sizes

Optimizes marketing efforts

Watch for: Limited features for non-marketers

FunnelBest for teams of all sizes

Automated data collection

Watch for: Can be overwhelming for beginners

QualifiedBest for teams of all sizes

Lead identification

Watch for: Requires website integration

Zulu5Best for teams of all sizes
WeberloBest for teams of all sizes
UplifterBest for teams of all sizes
EDEEBest for teams of all sizes
AgencyEasyBest for teams of all sizes
BadgerBest for teams of all sizes
Lead MirrorBest for teams of all sizes
AfterclickBest for teams of all sizes

Why teams look for a Supermetrics alternative

Here's what tends to push teams toward a Supermetrics alternative:

  • Many reviewers find the pricing high, especially for sole traders or small users.
  • Some report occasional bugs, instability or needing to reconnect data sources.
  • A few note limits on the number of connections or datasources.

The buyer's checklist for a Supermetrics alternative

By the numbers, these 12 marketing analytics software free alternatives shake out as follows: 12 offer a free tier; paid plans run $24.96–$399, with Power My Analytics the cheapest entry point; and Power My Analytics is the highest rated at 4.67 across 187 reviews.

How we sort these tools.

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

The top-rated alternatives to Supermetrics are Power My Analytics (4.7★), AgencyEasy (4.7★), Funnel (4.6★). Compare all 12 alternatives side-by-side above.

When evaluating alternatives to Supermetrics, prioritize: Dashboard, Sales Tracking, Data Analysis, Report Exporting, transparent pricing, free trial availability, and integrations with your existing tools. Use the filters above to compare by feature, budget, and team size.

Supermetrics starts from $69 /User/Month. Many alternatives offer similar functionality at different price points — some with free tiers, others with more flexible per-seat pricing. Use the filters above to narrow by budget.

Migration difficulty depends on how deeply Supermetrics is integrated into your workflows. Most alternatives offer data export/import tools and dedicated onboarding support. We recommend shortlisting 2–3 options, running a free trial, and checking each vendor's migration guides before committing.

How to find your ideal Supermetrics alternative

  • On a budget / just exploring: start with a free tier — Power My Analytics, Datorama and Funnel let you evaluate without paying upfront.
  • If real-user ratings matter most: Power My Analytics has the strongest star rating (4.67★) among the options with verified reviews.
  • Want the safest pick: Power My Analytics has the highest Spotsaas Score (8.4) in this list — a strong default if you're unsure.

Moving your team off Supermetrics

Easing off Supermetrics works best when you test before you commit. Export your data, confirm the new tool reads it, and verify your essential features. Pilot the change with a free trial, then roll out fully, keeping Supermetrics as a fallback until migration ends.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].