7.9
SpotScore
Top 10 Oracle Eloqua Alternatives 2026
Empower your marketing with personalized cross-channel engagement.
Main Features
- Analytics (ROI Tracking)
- Campaign Segmentation
- Channel Management
- Email Drip Campaigns
Pricing
Oracle Eloqua offers custom pricing plan
Oracle Eloqua is a Marketing Automation Software platform with a user rating of 3.9★ based on 493 reviews. Teams looking for alternatives typically need better pricing flexibility, easier deployment, or a closer feature fit for their specific use case. Below you'll find 10 vetted Marketing Automation Software alternatives ranked by user rating, with filters to narrow by pricing, platform, and features — so you can find the right fit for 2026.
Oracle Eloqua vs Top Alternatives at a Glance
Side-by-side comparison of pricing, user rating, and free trial availability to help you decide faster.
| Tool | Best For | Pricing | Rating | Free Option |
|---|---|---|---|---|
| Oracle Eloqua Current | Marketing Automation Software | Custom pricing | 3.9 ★ | ✗ No |
 Outgrow | Marketing Automation Software | Free trial | 4.9 ★ | ✓ Yes |
 ActiveCampaign | Marketing Automation Software | $15 | 4.7 ★ | ✓ Yes |
 CleverTap | Mobile Analytics Software | Free trial | 4.7 ★ | ✓ Yes |
 Moosend | Email Marketing Software | Free plan available | 4.3 ★ | ✓ Yes |
 Resulticks | Marketing Automation Software | Custom pricing | 4.6 ★ | ✗ No |
Showing 1-10 out of 10
List of the Top Oracle Eloqua alternatives as of October 2026
Compare business software, products, and services to find the best solution for your business or organization. Use the filters on the left to drill down by category, pricing, features, market segment, user ratings, and more.
9.0
SpotScore
Outgrow — 4.86★
RECOMMENDED
Boost sales and engage customers effortlessly.
Add to compare
What is Outgrow?
Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful marketing automation solution designed specifically for high-growth ...
Read moreCommon Features
-
Lead Scoring
-
Analytics (ROI Tracking)
-
Campaign Segmentation
+ 3 more
Unique Features
-
Multivariate Testing
-
Lead Management
-
Lead Nurturing
+ 10 more
Pricing
Free Trial available, Try Now
Outgrow offers custom pricing plan
9.8
SpotScore
ActiveCampaign — from $15 · 4.66★
RECOMMENDED
Streamline your marketing efforts and see results.
Add to compare
What is ActiveCampaign?
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that turns warm prospects into paying customers. It is the complete marketing ...
Read moreCommon Features
-
Website Visitor Tracking
-
Landing Pages
-
Email Drip Campaigns
+ 4 more
Unique Features
-
Lead Nurturing
-
Lead Management
-
Multivariate Testing
+ 20 more
Pricing
Free Trial available
Starts from $15/Month when billed annually, ~1,000 contacts ($19/mo billed monthly)
9.8
SpotScore
CleverTap — Mobile Analytics Software · 4.74★
RECOMMENDED
Turn data into dollars with CleverTap.
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What is CleverTap?
CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and in-app events. CleverTap allows user to view over 15 different reports including session details, retention ...
Read moreCommon Features
-
Email Drip Campaigns
Unique Features
-
Event Tracking
-
Push Notifications
-
Revenue Tracking
+ 6 more
Pricing
Free Trial available, Try Now
CleverTap offers custom pricing plan
8.8
SpotScore
Moosend — Email Marketing Software · 4.3★
RECOMMENDED
Boost your business with Moosend's email marketing solution.
Add to compare
What is Moosend?
Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to create and send professional email campaigns so you can reach out to new ...
Read moreCommon Features
No common features
Unique Features
-
Contact Management
-
Auto-Responders
-
Click-through Tracking
+ 19 more
Pricing
Moosend offers custom pricing plan
8.5
SpotScore
Resulticks — 4.56★
Grow your business with Resulticks.
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What is Resulticks?
Resulticks software allows you to use your own purchasers to get more visibility, sell more products, and increase rental rates on your property faster. Resulticks marketing automation software is designed for business owners who want to grow their business. Her users can send automated emails, ...
Read moreWhat reviewers like about Resulticks
- Automated communication channels
- User-friendly interface
- Real-time insights
Where Resulticks falls short
- Limited integrations
- Steep learning curve
- High pricing tiers
Common Features
-
Website Visitor Tracking
-
Landing Pages
-
Email Drip Campaigns
+ 4 more
Unique Features
-
Multivariate Testing
Pricing
Resulticks offers custom pricing plan
8.9
SpotScore
Listrak — 4.61★
Target, engage, and convert your audience.
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What is Listrak?
Listrak is a marketing automation platform built for mid-market ecommerce retailers managing high-volume email and SMS campaigns. It automates customer lifecycle messaging — browse abandonment, cart recovery, post-purchase follow-ups — with segmentation and a drag-and-drop editor. SMS ...
Read moreWhat reviewers like about Listrak
- Account managers provide strategic advice and hands-on assistance, with consistent positive feedback on responsiveness.
- Drag-and-drop composer lets marketers create targeted campaigns without coding.
- Automation, segmentation, and personalization capabilities reduce manual communication effort and save time.
Where Listrak falls short
- Navigation and user interface are often unintuitive, with a steep learning curve for new users and overwhelming options at times.
- SMS functionality is limited compared to the email tools, lacking advanced segmentation and other capabilities.
- Reporting features need better customization options, clearer visualizations, and easier data exports.
Common Features
-
Website Visitor Tracking
-
Landing Pages
-
Email Drip Campaigns
+ 4 more
Unique Features
-
Lead Nurturing
-
Lead Management
Pricing
Listrak offers custom pricing plan
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8.8
SpotScore
Delivra — from $99 · 4.56★
Streamline your marketing strategy, delight your customers.
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What is Delivra?
Delivra is an email marketing and automation platform for marketing teams in healthcare, nonprofits, and retail that need precise audience segmentation and reliable deliverability. It automates targeted email campaigns based on subscriber behavior and includes a click-through heat map for ...
Read moreWhat reviewers like about Delivra
- Extensive features like drip campaigns, CRM integration, and dynamic content that enable effective email marketing automation and personalized communication for businesses of varying sizes.
- User-friendly drag-and-drop editor for creating professional-looking emails without design expertise, with customizable templates for diverse needs.
- Access to comprehensive reporting tools such as clickthrough heatmaps, analytics, and audience segmentation, helping businesses track performance and optimize email strategies.
Where Delivra falls short
- Occasionally slow performance and system speed, especially when designing or sending emails, leading to time inefficiencies.
- Complex learning curve for fully utilizing the platform due to the abundance of features and some outdated help documentation.
- Limited edits and design options, such as inability to text-wrap, inconsistent formatting on mobile vs desktop, and lack of auto-save or undo features.
Common Features
-
Website Visitor Tracking
-
Landing Pages
-
Email Drip Campaigns
+ 4 more
Unique Features
-
Lead Nurturing
-
Lead Management
Pricing
Free Trial available, Try Now
Starts from $99/Month
8.4
SpotScore
LeadBI — 4.67★
Unlock your sales potential with LeadBI.
Add to compare
What is LeadBI?
LeadBI is a marketing automation platform for sales and marketing teams to nurture prospects. It combines data from email, social media, web & mobile activity, visits and other sources. With this, sales and marketing teams can uncover key insights and take actions to accelerate new customer ...
Read moreWhat reviewers like about LeadBI
- Data-driven insights
- Nurtures prospects effectively
- Integrates multiple data sources
Where LeadBI falls short
- Complex setup process
- May overwhelm new users
- Limited customization options
Common Features
-
Website Visitor Tracking
-
Landing Pages
-
Email Drip Campaigns
+ 4 more
Unique Features
-
Lead Nurturing
-
Lead Management
8.7
SpotScore
Ortto — from $99 · 4.4★
Unify, analyze, and elevate your brand's growth.
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What is Ortto?
Introducing Ortto – the ultimate solution to boost your brand's growth. With our innovative no-code integrations, you can easily access data from various departments such as marketing, finance, support, sales, and product. This data is seamlessly merged into a single customer profile, enabling ...
Read moreWhat reviewers like about Ortto
- Visual journey builder makes automation accessible for non-experts.
- Customer support responds quickly.
- Handles email marketing campaigns and bulk email tasks efficiently.
Where Ortto falls short
- Setting up complex journeys or advanced features has a learning curve for new users.
- Some users report occasional bugs and cluttered functionality.
- Fewer third-party integrations than some competitors.
Common Features
-
Website Visitor Tracking
-
Landing Pages
-
Email Drip Campaigns
+ 4 more
Unique Features
-
Lead Nurturing
-
Lead Management
Pricing
Free Trial available, Try Now
Starts from $99/Month
8.4
SpotScore
Akero — 4.13★
Streamline customer engagement & retention with Akero.
Add to compare
What is Akero?
Akero is a marketing automation platform for physical service businesses — gyms, salons, and local service providers — that need affordable, low-complexity tools for customer engagement and retention. It automates customer follow-up and integrates with existing email marketing or CRM platforms ...
Read moreWhat reviewers like about Akero
- Personalized customer interactions
- Affordable pricing
- Easy integration
Where Akero falls short
- Limited features for large businesses
- Basic analytics tools
- May lack advanced automation
Common Features
-
Website Visitor Tracking
-
Landing Pages
-
Email Drip Campaigns
+ 4 more
Unique Features
-
Lead Nurturing
-
Lead Management
Pricing
Akero offers custom pricing plan
Oracle Eloqua competitors, compared
There are 10 direct Oracle Eloqua competitors in Marketing Automation Software. The ones that come up most often are Outgrow, ActiveCampaign and CleverTap. Each is compared against Oracle Eloqua on rating, pricing and feature coverage below.
Tools similar to Oracle Eloqua
Searches for "sites like Oracle Eloqua" and "apps like Oracle Eloqua" land on the same set of options as "Oracle Eloqua alternatives" — the 10 options below cover both, whether you want a like-for-like replacement or something lighter.
Why each made the list
Automated communication channels
Watch for: Limited integrations
Account managers provide strategic advice and hands-on assistance, with consistent positive feedback on responsiveness.
Watch for: Navigation and user interface are often unintuitive, with a steep learning curve for new users and overwhelming options at times.
Extensive features like drip campaigns, CRM integration, and dynamic content that enable effective email marketing automation and personalized communication for businesses of varying sizes.
Watch for: Occasionally slow performance and system speed, especially when designing or sending emails, leading to time inefficiencies.
Visual journey builder makes automation accessible for non-experts.
Watch for: Setting up complex journeys or advanced features has a learning curve for new users.
Personalized customer interactions
Watch for: Limited features for large businesses
Why teams look for a Oracle Eloqua alternative
Why do teams want a Oracle Eloqua alternative? Most point to issues like these:
- Steep learning curve for newcomers, especially due to the extensive feature set and complexity of advanced functions.
- Limited templates and tools for landing pages, often requiring developer input for customization and advanced tasks.
- Some users find the interface confusing and difficult to navigate as a beginner.
- Campaign configurations for highly detailed workflows can become unwieldy without sufficient training or experience.
What to keep in mind choosing a Oracle Eloqua alternative
Where the 10 marketing automation software alternatives stand on price and rating: 7 offer a free tier; and Outgrow is the highest rated at 4.86★ across 378 reviews.
Our ranking method.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
