9.8
SpotScore
Top 10 Optimizely Alternatives 2026
Test, optimize, and conquer your online presence.
Main Features
- Audience Targeting
- Funnel Analysis
- Heatmaps
- Landing Pages
Pricing
Optimizely offers custom pricing plan
Optimizely is a AB Testing Software platform with a user rating of 4.3★ based on 137 reviews. Teams looking for alternatives typically need better pricing flexibility, easier deployment, or a closer feature fit for their specific use case. Below you'll find 10 vetted AB Testing Software alternatives ranked by user rating, with filters to narrow by pricing, platform, and features — so you can find the right fit for 2026.
Optimizely vs Top Alternatives at a Glance
Side-by-side comparison of pricing, user rating, and free trial availability to help you decide faster.
| Tool | Best For | Pricing | Rating | Free Option |
|---|---|---|---|---|
| Optimizely Current | AB Testing Software | Custom pricing | 4.3 ★ | ✗ No |
 VWO Testing | AB Testing Software | Free trial | 4.3 ★ | ✓ Yes |
 Concurra | AB Testing Software | $14 | 3.5 ★ | ✓ Yes |
 Google Optimize | AB Testing Software | Free plan available | 4.2 ★ | ✓ Yes |
 Zoho PageSense | AB Testing Software | $16 | 4.1 ★ | ✓ Yes |
 Kameleoon | AB Testing Software | Custom pricing | 4.8 ★ | ✗ No |
Showing 1-10 out of 10
List of the Top Optimizely alternatives as of September 2026
Compare business software, products, and services to find the best solution for your business or organization. Use the filters on the left to drill down by category, pricing, features, market segment, user ratings, and more.
8.8
SpotScore
VWO Testing
RECOMMENDED
Unlock your website's full potential with VWO Testing.
Add to compare
What is VWO Testing?
VWO is an all-in-one AB testing platform that helps to boost conversion. It has powerful A/B testing capabilities, heatmaps, funnel analysis, real time statistics and an extensive data explorer. It allows to run tests on content, design elements, headlines, winning parameters, any element on ...
Read moreCommon Features
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Visual Editor
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Test Scheduling
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Statistical Relevance Analysis
+ 6 more
Unique Features
-
Surveys
Pricing
Free Trial available, Try Now
VWO Testing offers custom pricing plan
8.4
SpotScore
Concurra
Get more conversions with data-driven A/B testing.
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What is Concurra?
Concurra AB Testing Software allows to conduct A/B tests for website. Choose the winner of any test before it is completed, allowing to act with certainty, instead of subjectively. It is ideal for landing pages and other key high conversion pages of website. It is built around the needs of both ...
Read moreCommon Features
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Visual Editor
-
Test Scheduling
-
Statistical Relevance Analysis
+ 6 more
Unique Features
No unique features
Pricing
Free Trial available
Starts from $14/Month when Billed Yearly
8.9
SpotScore
Google Optimize
Maximize conversions with real-time A/B testing.
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What is Google Optimize?
The free Google Optimize product page introduces visitors to this AB testing software, and highlights its benefits in a chatty tone: The world's fastest A/B testing software. Features include: Test in real-time on all devices, Get more conversions with smart traffic splitting, Seamless ...
Read moreCommon Features
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Visual Editor
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Test Scheduling
-
Statistical Relevance Analysis
+ 6 more
Unique Features
No unique features
Spotsaas Buyer Intelligence
Own the software buyers are comparing here? See who's weighing you against rivals — and who's comparing your competitors while you're not in the running.
8.8
SpotScore
Zoho PageSense
Optimize conversions with powerful AB testing.
Add to compare
What is Zoho PageSense?
Zoho PageSense is a complete AB Testing and Conversion Optimization suite enabling to design, deploy and manage A/B and multivariate tests. Zoho PageSense makes it easy to analyze the results of experiments by providing powerful visualizations that enable to see users' behaviour and track ...
Read moreCommon Features
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Visual Editor
-
Test Scheduling
-
Statistical Relevance Analysis
+ 6 more
Unique Features
No unique features
Pricing
Free Trial available, Try Now
Starts from $16/Month when Billed Yearly
9.2
SpotScore
Kameleoon
Transforming feedback into actionable results.
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What is Kameleoon?
Testing and customer feedback is a critical part of any product development process. Kameleoon makes that process more effective by unifying the way user collect, share and analyze reactions to real-life prototypes or digital product mockups. It's the AB testing software solution available with ...
Read moreCommon Features
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Visual Editor
-
Test Scheduling
-
Statistical Relevance Analysis
+ 6 more
Unique Features
-
Surveys
Pricing
Kameleoon offers custom pricing plan
9.6
SpotScore
AB Tasty
Optimize conversions with powerful A/B testing.
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What is AB Tasty?
The AB Tasty Software enables to create, run, and report on marketing experiments. The software facilitates A/B or Multivariate testing of landing pages, emails, website features, videos, images, advertisements, or apps. Through the AB Tasty dashboard users can create an experiment, see their ...
Read moreCommon Features
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Visual Editor
-
Test Scheduling
-
Statistical Relevance Analysis
+ 6 more
Unique Features
-
Surveys
Pricing
AB Tasty offers custom pricing plan
8.9
SpotScore
SiteSpect
Maximize conversions with intuitive AB testing software.
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What is SiteSpect?
SiteSpect is easy to use, web-based AB testing software that enables marketers to create A/B tests for pages, images, buttons, overlays and more. Sitespect's intuitive interface makes it possible to create high quality tests in minutes without any coding. SiteSpect empowers marketers to build ...
Read moreCommon Features
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Visual Editor
-
Test Scheduling
-
Statistical Relevance Analysis
+ 5 more
Unique Features
No unique features
Pricing
SiteSpect offers custom pricing plan
8.6
SpotScore
Webtrends Optimize
Boost conversions with streamlined AB testing
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What is Webtrends Optimize?
Webtrends Optimize is AB testing software that simplifies website A/B testing workflow. It makes it easy to create and manage tests, get insights into results, and deploy winning page variants with one click. With Webtrends Optimize accelerate site optimization journey by running more tests, ...
Read moreCommon Features
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Visual Editor
-
Test Scheduling
-
Statistical Relevance Analysis
+ 5 more
Unique Features
-
Surveys
Pricing
Free Trial available, Try Now
Webtrends Optimize offers custom pricing plan
9.0
SpotScore
Convert Experiences
Optimize your conversions with powerful A/B testing.
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What is Convert Experiences?
Convert Experiences is an A/B testing platform used on over 40,000 websites with a 13-year track record, offering full-stack experimentation without annual contracts. It supports both Frequentist and Bayesian statistical methods, advanced targeting, post-segmentation, SRM evaluations, and ...
Read moreCommon Features
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Visual Editor
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Test Scheduling
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Split Testing
+ 4 more
Unique Features
No unique features
Pricing
Free Trial available
Starts from $599/Month when Billed Yearly
8.2
SpotScore
Thrive Optimize
Maximize your website's potential with A/B testing.
Add to compare
What is Thrive Optimize?
Thrive Optimize is a plugin that can be used in most browsers. It injects A/B testing functionality into the URL of website and enables visitors to participate in A/B tests. Thrive Optimize supports complex experiments, advanced targeting and advanced statistical analysis with Bayesian and ...
Read moreCommon Features
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Visual Editor
-
Test Scheduling
-
Statistical Relevance Analysis
+ 4 more
Unique Features
No unique features
Pricing
Starts from $19/Month
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
