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9.8

Spot Score

Optimizely - AB Testing Software

Optimizely Alternatives and Competitors

Test, optimize, and conquer your online presence.

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Main Features

  • Audience Targeting
  • Funnel Analysis
  • Heatmaps
  • Landing Pages (Web Forms)

Pricing

  • Optimizely offers custom pricing plan

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Alternatives of Optimizely with

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List of the Top Optimizely alternatives as of June 2025

Compare business software, products, and services to find the best solution for your business or organization. Use the filters on the left to drill down by category, pricing, features, market segment, user ratings, and more.

8.8

Spot Score

VWO Testing - AB Testing Software

VWO Testing

RECOMMENDED

Unlock your website's full potential with VWO Testing.

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Product Description

VWO is an all-in-one AB testing platform that helps to boost conversion. It has powerful A/B testing capabilities, heatmaps, funnel analysis, real time statistics and an extensive data explorer. It allows to run tests on content, design elements, headlines, winning parameters, any element on ...

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Common Features

  • Visual Editor

  • Test Scheduling

  • Statistical Relevance Analysis

+ 6 more

Unique Features

  • Surveys

Pricing

Free Trial available, Try Now

VWO Testing offers custom pricing plan

8.1

Spot Score

SplitWit - AB Testing Software

SplitWit

Optimize your online presence with SplitWit's A/B testing.

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Product Description

The SplitWit A/B Testing Platform enables businesses to create more personalized digital-channel experiences by testing different versions of their website, advertisement, or online application. SplitWit's intuitive interface gives the ability to see results in real time with built-in reporting ...

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Common Features

  • Visual Editor

  • Test Scheduling

  • Statistical Relevance Analysis

+ 5 more

Unique Features

No unique features

Pricing

Free Trial available, Try Now

Starts from $25/Month

7.9

Spot Score

Dual Kind - AB Testing Software

Dual Kind

Unleash the potential of your advertising with AB testing.

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Product Description

Dual Kind, the AB testing software that lets user discover the best headlines for advertising. Its easy to use interface makes it possible to create an unlimited number of variations of an original advertisement, send these variations to the right people, and get qualitative data in real time ...

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Common Features

  • Test Scheduling

  • Statistical Relevance Analysis

  • Split Testing

+ 4 more

Unique Features

No unique features

7.9

Spot Score

Nelio A/B Testing - AB Testing Software

Nelio A/B Testing

Maximize website performance with quantitative experiments.

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Product Description

Nelio helps to perform quantitative A/B tests on website. The software runs randomized controlled experiments, which allow to test the impact of different webpage elements (layout, images, text, etc.) on site's goal (more sales, higher registration rate, better social sharing, etc). Nelio A/B ...

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Common Features

  • Statistical Relevance Analysis

  • Split Testing

  • Multivariate Testing

+ 3 more

Unique Features

No unique features

Pricing

Starts from $29/Month

7.5

Spot Score

Increab - AB Testing Software

Increab

Boost sales with effortless A/B testing.

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Product Description

Increab is a revolutionary software product that can enhance your sales by twofold. With its simple yet powerful A/B testing feature, it allows you to create and run experiments on your web page effortlessly. Compare multiple variants and see which one works best, leading to increased ...

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Common Features

  • Test Scheduling

  • Statistical Relevance Analysis

  • Split Testing

+ 1 more

Unique Features

No unique features

Pricing

Free Trial available, Try Now

Starts from $6/Month when Billed Yearly

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

Popular alternatives include VWO Testing, SplitWit, Dual Kind, Nelio A/B Testing and Increab.

Key factors include Visual Editor, Test Scheduling, Statistical Relevance Analysis, Split Testing, Multivariate Testing and pricing.

Tools like Optimizely, AB Tasty, Kameleoon, Convert Experiences and Zoho PageSense are best for small businesses for AB Testing Software.

This software is researched and edited by

Rajat Gupta is the founder of Spotsaas, where he reviews and compares software tools that help businesses work smarter. Over the past two years, he has analyzed thousands of products across CRM, HR, AI, and finance — combining real-world research with a strong foundation in commerce and the CFA program. He's especially curious about AI, automation, and the future of work tech. Outside of SpotSaaS, you'll find him on a badminton court or tracking the stock market.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].