9.8
SpotScore
Top Alternatives to Optimizely - Better Options for 2026
Test, optimize, and conquer your online presence.
Main Features
- Audience Targeting
- Funnel Analysis
- Heatmaps
- Landing Pages
Pricing
Optimizely offers custom pricing plan
Optimizely is a AB Testing Software platform with a user rating of 4.3★ based on 137 reviews. Teams looking for alternatives typically need better pricing flexibility, easier deployment, or a closer feature fit for their specific use case. Below you'll find 9 vetted AB Testing Software alternatives ranked by user rating, with filters to narrow by pricing, platform, and features — so you can find the right fit for 2026.
Optimizely vs Top Alternatives at a Glance
Side-by-side comparison of pricing, user rating, and free trial availability to help you shortlist faster.
| Tool | Best For | Pricing | Rating | Free Option |
|---|---|---|---|---|
| Optimizely Current | AB Testing Software | Custom pricing | 4.3 ★ | ✗ No |
 VWO Testing | AB Testing Software | Free trial | 4.3 ★ | ✓ Yes |
 AB Tasty | AB Testing Software | Custom pricing | 4.6 ★ | ✗ No |
 Google Optimize | AB Testing Software | Free plan available | 4.2 ★ | ✓ Yes |
 Webtrends Optimize | AB Testing Software | Free plan available | 4.9 ★ | ✓ Yes |
 Adobe Target | AB Testing Software | Custom pricing | 3.8 ★ | ✗ No |
Showing 1-9 out of 9
List of the Top Optimizely alternatives as of August 2026
Compare business software, products, and services to find the best solution for your business or organization. Use the filters on the left to drill down by category, pricing, features, market segment, user ratings, and more.
8.8
SpotScore
VWO Testing
RECOMMENDED
Unlock your website's full potential with VWO Testing.
Add to compare
What is VWO Testing?
VWO is an all-in-one AB testing platform that helps to boost conversion. It has powerful A/B testing capabilities, heatmaps, funnel analysis, real time statistics and an extensive data explorer. It allows to run tests on content, design elements, headlines, winning parameters, any element on ...
Read moreCommon Features
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Visual Editor
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Test Scheduling
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Statistical Relevance Analysis
+ 6 more
Unique Features
-
Surveys
Pricing
Free Trial available, Try Now
VWO Testing offers custom pricing plan
9.6
SpotScore
AB Tasty
Optimize conversions with powerful A/B testing.
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What is AB Tasty?
The AB Tasty Software enables to create, run, and report on marketing experiments. The software facilitates A/B or Multivariate testing of landing pages, emails, website features, videos, images, advertisements, or apps. Through the AB Tasty dashboard users can create an experiment, see their ...
Read moreCommon Features
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Visual Editor
-
Test Scheduling
-
Statistical Relevance Analysis
+ 6 more
Unique Features
-
Surveys
Pricing
AB Tasty offers custom pricing plan
8.9
SpotScore
Google Optimize
Maximize conversions with real-time A/B testing.
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What is Google Optimize?
The free Google Optimize product page introduces visitors to this AB testing software, and highlights its benefits in a chatty tone: The world's fastest A/B testing software. Features include: Test in real-time on all devices, Get more conversions with smart traffic splitting, Seamless ...
Read moreCommon Features
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Visual Editor
-
Test Scheduling
-
Statistical Relevance Analysis
+ 6 more
Unique Features
No unique features
Spotsaas Buyer Intelligence
Own the software buyers are comparing here? See who's weighing you against rivals — and who's comparing your competitors while you're not in the running.
8.6
SpotScore
Webtrends Optimize
Boost conversions with streamlined AB testing
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What is Webtrends Optimize?
Webtrends Optimize is AB testing software that simplifies website A/B testing workflow. It makes it easy to create and manage tests, get insights into results, and deploy winning page variants with one click. With Webtrends Optimize accelerate site optimization journey by running more tests, ...
Read moreCommon Features
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Visual Editor
-
Test Scheduling
-
Statistical Relevance Analysis
+ 5 more
Unique Features
-
Surveys
Pricing
Free Trial available, Try Now
Webtrends Optimize offers custom pricing plan
8.2
SpotScore
Adobe Target
Maximize conversions with targeted content experimentation.
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What is Adobe Target?
Adobe Target is a unique content marketing system that allows to manage every aspect of AB testing process. Create a beautiful storefront, define audience, set up email drip campaign and start testing the look, feel and messaging of website, mobile app or landing page – all from one intuitive ...
Read moreCommon Features
-
Statistical Relevance Analysis
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Split Testing
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Multivariate Testing
+ 2 more
Unique Features
No unique features
Pricing
Adobe Target offers custom pricing plan
7.9
SpotScore
Dual Kind
Unleash the potential of your advertising with AB testing.
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What is Dual Kind?
Dual Kind, the AB testing software that lets user discover the best headlines for advertising. Its easy to use interface makes it possible to create an unlimited number of variations of an original advertisement, send these variations to the right people, and get qualitative data in real time ...
Read moreCommon Features
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Test Scheduling
-
Statistical Relevance Analysis
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Split Testing
+ 4 more
Unique Features
No unique features
8.3
SpotScore
ABlyft
Boost conversions with ABlyft's advanced AB testing.
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What is ABlyft?
ABlyft is a advanced AB Testing software in marketplace. With ABlyft, create unlimited A/B Test scenarios with hundreds of Variants, view detailed statistics on page metrics, engagement, conversions and more. Generate heatmaps with ABlyft to visualize multivariate test conversion data. ABlyft ...
Read moreCommon Features
-
Visual Editor
-
Test Scheduling
-
Statistical Relevance Analysis
+ 5 more
Unique Features
No unique features
Pricing
ABlyft offers custom pricing plan
7.9
SpotScore
Nelio A/B Testing
Maximize website performance with quantitative experiments.
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What is Nelio A/B Testing?
Nelio helps to perform quantitative A/B tests on website. The software runs randomized controlled experiments, which allow to test the impact of different webpage elements (layout, images, text, etc.) on site's goal (more sales, higher registration rate, better social sharing, etc). Nelio A/B ...
Read moreCommon Features
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Statistical Relevance Analysis
-
Split Testing
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Multivariate Testing
+ 3 more
Unique Features
No unique features
Pricing
Starts from $29/Month
8.3
SpotScore
Figpii
Boost profits with AI-powered A/B testing.
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What is Figpii?
Figpii helps to easily create, manage, and report AB tests. It's built to work seamlessly with the tools user already use to run online business, including Mailchimp, Squarespace, Kissmetrics, Shopify, Google Analytics, Buffer, Pardot, Facebook Pixel and more. Figpii helps undertake A/B tests, ...
Read moreCommon Features
-
Visual Editor
-
Statistical Relevance Analysis
-
Split Testing
+ 3 more
Unique Features
-
Surveys
Pricing
Free Trial available, Try Now
Starts from $79/Month, also offers free forever plan
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
