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Last updated:

9.8

Spot Score

Optimizely - AB Testing Software

Optimizely Pricing Plans & Top Alternatives in 2026

Test, optimize, and conquer your online presence.

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User Ratings

Trusted by 254,745+ software buyers annually.

Main Features

  • Audience Targeting
  • Funnel Analysis
  • Heatmaps
  • Landing Pages (Web Forms)

Pricing

  • Optimizely offers custom pricing plan

Get Pricing Details

Optimizely Pricing

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"Allows A/B testing without developer assistance, enhancing flexibility and autonomy in running experiments."

Free Trial

Not available

Starting Price

Custom pricing

Pricing Model

Quotation Based
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Optimizely Pricing Plans Explained

Content Cloud

Individuals & small teams
  • Content management

  • Authoring & layout

  • Headless API

  • Approval workflows

Intelligence Cloud

Large teams & enterprises
  • A/B testing & experimentation

  • Advanced visitor personalization

  • Collaborate with program management

  • Deploy on web, in apps and server-side

Need a plan for 50+ users?

Get volume pricing, dedicated onboarding, and a custom contract. Switching from another tool? Optimizely supports data import to get you set up quickly.

Talk to Sales →

Pricing sourced from Optimizely's official website as of May 2026. For the latest pricing, visit their website.

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Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

Optimizely does not offer a free trial or free plan. All plans are paid. Contact the Optimizely team for a demo or visit their pricing page for current options.

Optimizely offers Quotation Based pricing. View all Optimizely pricing plans →

The starting price is not disclosed by Optimizely. You can visit Optimizely pricing page to get the latest pricing.

Optimizely does not currently offer a free plan. All plans are paid. Visit the pricing page to see current options.

Annual billing discounts vary by plan. Visit Optimizely's pricing page to compare monthly vs annual rates.

Most SaaS products including Optimizely allow you to cancel your subscription at any time. For monthly plans, cancellation typically takes effect at the end of the current billing cycle. For annual plans, refund policies vary — check Optimizely's terms or contact their support team for details.

Optimizely offers tiered pricing plans designed for teams of different sizes. Small businesses can typically start with a lower-tier plan and upgrade as they scale. See all plans to find the best fit.

Help & Contact

Optimizely Support Options

Customer Service24/7 (Live rep)Online
LocationSan Francisco, CA

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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