7.2
SpotScore
Hive Marketing Cloud Review: Is It The Right Customer Data Platform (CDP) For Your Team?
Best for SMB teams · Mid-market · Enterprise
GDPR
SOC 2Add to compare
Starts from $2,250 / Month
AAA
Pet Drugs Online
Dementia Friends
Lake District HotelsTrusted by teams including AAA
Overview
Pricing
Features
Buyer feedback
Alternatives
Customers
Media
Security & Compliance
Support
FAQ
Blogs
What is Hive Marketing Cloud?
Hive Marketing Cloud is a multi-channel marketing software designed for medium-sized businesses to grow their marketing revenue. This software platform makes it easy to deploy personalised, sophisticated, multi-channel marketing campaigns. By surfacing all available data, marketers have everything they need to create a specialised customer experience that engages and converts more users.
Pricing
Starts from $2,250 / Month
Best For
Suited for small teams, SMBs, and enterprise
Security & Compliance
SOC 2GDPRData residency:Global
Hive Marketing Cloud Software Demo
Hive Marketing Cloud was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Hive Marketing Cloud
- Team types
- Large Enterprises, Medium Business
Why teams choose Hive Marketing Cloud
Facilitates personalized marketing across various channels.
Provides comprehensive analytics for user engagement.
Supports revenue growth through targeted campaigns.
Is Hive Marketing Cloud right for you?
What buyers should know before choosing Hive Marketing Cloud
Hive Marketing Cloud is designed for medium-sized businesses looking to enhance their marketing efforts through personalized campaigns across multiple channels. Its data-driven approach helps marketers engage users effectively.
Hive Marketing Cloud pros and cons
- Hive Marketing Cloud pros
Facilitates personalized marketing across various channels.
Provides comprehensive analytics for user engagement.
Supports revenue growth through targeted campaigns.
- Hive Marketing Cloud cons
Setup may require significant time investment.
Can be complex for smaller teams.
Ready to try it?
Get started with Hive Marketing Cloud
Connect with the team for a personalised demo.
Still comparing?
See how it stacks up
Compare Hive Marketing Cloud side-by-side with top Customer Data Platform (CDP) alternatives.
What is the pricing of Hive Marketing Cloud?
Hive Marketing Cloud Pricing Plans
Small ( Self Services )
$2,250
/Month
Online and offline
Real-time and historic
Identity resolution
Unified profiles
Unlimited sources
Medium ( Self Service )
$4,250
/Month
Online and offline
Real-time and historic
Identity resolution
Unified profiles
Unlimited sources
Large ( Self Service )
$6,500
/Month
Online and offline
Real-time and historic
Identity resolution
Unified profiles
Unlimited sources
Custom
Online and offline
Real-time and historic
Identity resolution
Unified profiles
Unlimited sources
Weighing your options?
Not sure if Hive Marketing Cloud fits your budget?
Hive Marketing Cloud reviews and ratings
What buyers like
- Multi-channel marketing
- Personalized campaigns
- User engagement focus
Common complaints
- Complex setup process
- May overwhelm small teams
- Requires ongoing management
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What are the features of Hive Marketing Cloud?
Audience Builder is an invaluable tool for any software platform that wants to effectively reach its target market. This feature allows comp…
Behavior Tracking is a feature that allows users to monitor and analyze the actions and behaviors of their target audience. This feature has…
Data Source is a vital feature of any software that allows users to access and retrieve data from various sources. It enables the software t…
The Identity Graph is a powerful software feature designed to help businesses understand and connect with their customers in a more effectiv…
Multi-step marketing refers to the process of dividing a marketing campaign into multiple steps or stages. This strategy allows for a more t…
Hive Marketing Cloud security and data handling
Key compliance certifications and security features for IT and security teams evaluating Hive Marketing Cloud.
Certifications
Developer & data
Alternatives to Hive Marketing Cloud
Transform data into valuable ...
8.3
Very Good
Hive Marketing Cloud Customers
AAA
Pet Drugs Online
Dementia Friends
Lake District Hotels
Hive Marketing Cloud Support Options
Frequently Asked Questions About Hive Marketing Cloud
Common questions buyers ask before choosing Hive Marketing Cloud.
Hive Marketing Cloud is a Customer Data Platform (CDP). Hive Marketing Cloud offers Multi-step Marketing, Audience Builder, Behavior Tracking, Identity Graph and many more functionalities.
Buyers commonly note the following limitations of Hive Marketing Cloud: Setup may require significant time investment.; Can be complex for smaller teams.; Ongoing management is essential for success..
Some top alternatives to Hive Marketing Cloud includes Zeotap, Evergage, AgilOne, Segment and FirstHive.
Hive Marketing Cloud offers Subscription, Quotation Based pricing models
The starting price of Hive Marketing Cloud is $2,250/Month
Ready to try it?
Get started with Hive Marketing Cloud
Get connected with the team for a personalised demo.
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].