Identity Graph
The Identity Graph is a powerful software feature designed to help businesses understand and connect with their customers in a more effective and strategic way. It is a comprehensive database that contains detailed information about a customer's online behavior, interests, preferences, and purchase history across different digital platforms. This feature works by compiling data from various sources such as social media, website visits, email interactions, and online transactions. The data is then organized into individual customer profiles, allowing businesses to gain a deeper understanding of each customer's
This software is researched and edited by
Rajat Gupta is the founder of Spotsaas, where he reviews and compares software tools that help businesses work smarter. Over the past two years, he has analyzed thousands of products across CRM, HR, AI, and finance — combining real-world research with a strong foundation in commerce and the CFA program. He's especially curious about AI, automation, and the future of work tech. Outside of SpotSaaS, you'll find him on a badminton court or tracking the stock market.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
