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Hive Marketing Cloud vs Adobe Experience Platform Comparison

Last updated:

Hive Marketing Cloud

Starting at $2,250 /Month

  • Large Enterprises
  • Medium Business

Hive Marketing Cloud is a multi-channel marketing software designed for medium-sized businesses to grow their marketing revenue. This software platform makes it easy to deploy personalised, sophisticated, multi-channel m…

Adobe Experience Platform

4.0(59 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

The Adobe Experience Platform is a complete solution for managing customer data with tools used every day. Built around a powerful CDP, it provides automation and insights that transform the marketing and technical infra…

Adobe Experience Platform leads on user satisfaction with a 4.0-star rating across 59 reviews.

Hive Marketing Cloud vs Adobe Experience Platform — at a glance

FeatureHive Marketing CloudAdobe Experience Platform
Rating—4.0 / 5
Reviews—59
Starting price$2,250 /MonthContact for pricing
Free trial No No
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryCustomer Data Platform (CDP)Customer Data Platform (CDP)
PlatformsSaaS/Web/CloudSaaS/Web/Cloud
API—Available
Support modesOnlineOnline
CertificationsSOC 2, GDPRSOC 2, HIPAA, GDPR, ISO 27001
Data residencyGlobalGlobal

Key differences between Hive Marketing Cloud and Adobe Experience Platform

  • Pricing: Hive Marketing Cloud starts at $2,250 /Month. Adobe Experience Platform pricing is not publicly listed.
  • Deployment: Hive Marketing Cloud supports SaaS/Web/Cloud; Adobe Experience Platform supports SaaS/Web/Cloud.

Hive Marketing Cloud vs Adobe Experience Platform — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Customer Data Platform (CDP) tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Hive Marketing Cloud - Customer Data Platform (CDP)
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Talk to an expert
Adobe Experience Platform - Customer Data Platform (CDP)
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Talk to an expert

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Hive Marketing Cloud vs Adobe Experience Platform: Biggest differences

Start here before you go deeper into features.

Hive Marketing Cloud

Best for

Large Enterprises, Medium Business, Small Business

Adobe Experience Platform

Best for

Large Enterprises, Medium Business, Small Business

Hive Marketing Cloud typically suits Large Enterprises and Medium Business. Adobe Experience Platform tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Hive Marketing Cloud is a multi-channel marketing software designed for medium-sized businesses to grow their marketing revenue. This software platform makes it easy to deploy personalised, ... Read More about Hive Marketing Cloud

The Adobe Experience Platform is a complete solution for managing customer data with tools used every day. Built around a powerful CDP, it provides automation and insights that transform ... Read More about Adobe Experience Platform

Entry Level Pricing

  • Starts from $2,250
  • Not Available

Free Trial Availability

  • No free trial
  • No free trial

SpotScore

What's this? ↗

7.2/10

8.3/10

User Ratings

Based on verified Spotsaas reviews
Get pricing help
Get pricing help

Software Demo

Demo

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How do Hive Marketing Cloud and Adobe Experience Platform Compare on Features?

Total Features

5 Features

9 Features

Unique Features

No unique features

No unique features

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Get Quote

Compare Hive Marketing Cloud and Adobe Experience Platform on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $2,250
      • Not Available

      Pricing Plans

      • Not Available
      • Not Available

      Hive Marketing Cloud vs Adobe Experience Platform: Other Details

      Organization Types supported

      • Large Enterprises
      • Medium Business
      • Small Business
      • Individuals
      • Large Enterprises
      • Medium Business
      • Small Business
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - iOS
      • Mobile - Android
      • Browser Based (Cloud)
      • Browser Based (Cloud)
      • Mobile - iOS
      • Mobile - Android
      • Browser Based (Cloud)

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Not Available
      • Available
      Get help choosing
      Get help choosing

      Hive Marketing Cloud vs Adobe Experience Platform Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes
      ✓ Yes

      HIPAA

      ✗ No
      ✓ Yes

      GDPR

      ✓ Yes
      ✓ Yes

      ISO 27001

      —
      ✓ Yes

      Single Sign-On (SSO)

      —
      ✓ Yes

      Multi-Factor Auth (MFA)

      —
      ✓ Yes

      Data Encryption

      —
      ✓ Yes

      Audit Logs

      —
      ✓ Yes

      Data Residency

      🌐 Global
      🌐 Global

      Hive Marketing Cloud User Reviews & Rating Comparison

      User Ratings

      No reviews available for the product

      4

      (based on 59 reviews)

      Rating Distribution

      No reviews available for this product

      0

      0

      0

      0

      0

      Spotsaas Editor’s POV generated by AI

      What buyers like

      • Multi-channel marketing
      • Personalized campaigns
      • User engagement focus

      Common complaints

      • Complex setup process
      • May overwhelm small teams
      • Requires ongoing management

      Buyer sentiment

      Buyer sentiment is positive across 59 reviews, with strong overall satisfaction.

      What buyers like

      • Comprehensive customer data management
      • Automation tools
      • Single environment for data

      Common complaints

      • Steep learning curve
      • High cost for small businesses
      • Complex integration with existing systems

      Pros and Cons

      • Facilitates personalized marketing across various channels.

      • Provides comprehensive analytics for user engagement.

      • Supports revenue growth through targeted campaigns.

      • Setup may require significant time investment.

      • Can be complex for smaller teams.

      • Comprehensive tools for managing customer data.

      • Powerful automation enhances marketing efforts.

      • Integrated environment simplifies data management.

      • Steep learning curve for new users.

      • High cost may deter smaller businesses.

      Used Hive Marketing Cloud or Adobe Experience Platform? Tell buyers what actually differs.

      Hive Marketing Cloud and Adobe Experience Platform Customers

      Customers

      AAA

      AAA

      Pet Drugs Online

      Pet Drugs Online

      Dementia Friends

      Dementia Friends

      No Customers information available.

      Media and Screenshots

      Videos

      video-0

      3 Videos

      video-0

      1 Videos

      Top Alternatives to Hive Marketing Cloud and Adobe Experience Platform in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Hive Marketing Cloud or Adobe Experience Platform?
      Adobe Experience Platform edges out the other on user ratings (4.0 vs -1.0). That said, the best pick depends on your use case, so use the comparison tables above to evaluate each dimension.
      Do Hive Marketing Cloud and Adobe Experience Platform offer a free trial?
      Neither Hive Marketing Cloud nor Adobe Experience Platform currently lists a free trial.
      What is the starting price of Hive Marketing Cloud vs Adobe Experience Platform?
      Hive Marketing Cloud starts at $2,250 /Month. Adobe Experience Platform starts at Contact for pricing.
      What are the top alternatives to Hive Marketing Cloud?
      Top alternatives to Hive Marketing Cloud include Zeotap, Evergage, AgilOne, Segment, ActionIQ.
      What are the top alternatives to Adobe Experience Platform?
      Top alternatives to Adobe Experience Platform include FirstHive, Zeotap, LeadBoxer, InsightXM, AgilOne.