Email Personalization
Email personalization of email marketing uses subscribers' personal information to create more tailored mailings. It treats each customer as an individual and dramatically improves email marketing stats. Because it enables advertisers to provide subscribers with more relevant, personalized information, it has been shown to increase open rates and revenue by 760%. Marketers utilize this strategy to move away from bulk marketing. Instead, they make their subscribers feel like VIPs by gathering subscriber data (such as a first name) and segmenting them into more specialized lists. You address your subscribers by name, send them communications they enjoy, and provide them with customized content to their requirements.
This software is researched and edited by
Rajat Gupta is the founder of Spotsaas, where he reviews and compares software tools that help businesses work smarter. Over the past two years, he has analyzed thousands of products across CRM, HR, AI, and finance — combining real-world research with a strong foundation in commerce and the CFA program. He's especially curious about AI, automation, and the future of work tech. Outside of SpotSaaS, you'll find him on a badminton court or tracking the stock market.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
