Email Tag
A tag is a label that you apply to a communication in order to identify or categorise it. You may arrange your email statistics by applying tags, giving you access to more specific and detailed information. The beautiful thing about tags is that you can choose whatever categories you want to use. It doesn't matter if you name an email "45729" or "Shipping Notification B" — as long as it's meaningful to you, it doesn't matter how you organise your communications. When a visitor takes action on a website or interacts with your email, sign-up form, or landing page, email marketing tags can be placed automatically. To send more focused broadcasts and initiate automatic campaigns, you can apply individual tags (or labels) to each of your subscribers.
This software is researched and edited by
Rajat Gupta is the founder of Spotsaas, where he reviews and compares software tools that help businesses work smarter. Over the past two years, he has analyzed thousands of products across CRM, HR, AI, and finance — combining real-world research with a strong foundation in commerce and the CFA program. He's especially curious about AI, automation, and the future of work tech. Outside of SpotSaaS, you'll find him on a badminton court or tracking the stock market.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
