7.2
Spot Score

Applicata Alternatives with Better Features
Empowering businesses for online success.
Trusted by 254,745+ software buyers annually.
Main Features
- Audience Builder
- Data Cleansing
- Data Source
- Hyper Targeting
Pricing
Applicata offers custom pricing plan
Showing 1-4 out of 4

List of the Top Applicata alternatives as of June 2026
Compare business software, products, and services to find the best solution for your business or organization. Use the filters on the left to drill down by category, pricing, features, market segment, user ratings, and more.
9.8
Spot Score

Segment
Transform data into personalized experiences.
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What is Segment?
Segment is the Customer Data Platform that connects business customer data, automating data lakes and allowing businesses to send the most relevant message at the best time. Segment enables to collect data from various sources, including e-commerce platforms, loyalty programs, ad networks and ...
Read moreCommon Features
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Audience Builder
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Data Source
Unique Features
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Identity Graph
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360-degree Customer view
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Data Enrichment
+ 2 more
Pricing
Free Trial available
Starts from $120/Month, also offers free forever plan
9.8
Spot Score

Zeotap
Connect, personalize, and excel in digital interactions.
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What is Zeotap?
The Zeotap Customer Data Platform (CDP) is an application that enables businesses to deliver a rich, personalized online and mobile experience by uniting customer interactions across all channels of the digital world into a single, integrated view. It is a powerful and flexible SaaS platform ...
Read moreCommon Features
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Multi-step Marketing
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Audience Builder
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Data Source
+ 2 more
Unique Features
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Behavior Tracking
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Identity Graph
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360-degree Customer view
+ 4 more
Pricing
Zeotap offers custom pricing plan
7.7
Spot Score

Lexer
Empowering retailers to exceed customer expectations.
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What is Lexer?
Lexer's Customer Data Platform (CDP) for Retail enables retailers to gain deeper customer insight and improve engagement. With Lexer, marketers gain valuable augmented knowledge of clients, and then use it to construct experiences that drive sales. By using Lexer CDP, retailers can create ...
Read moreCommon Features
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Audience Builder
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Hyper Targeting
Unique Features
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360-degree Customer view
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Data Enrichment
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Data Orchestration
+ 1 more
Pricing
Lexer offers custom pricing plan
7.2
Spot Score

BSI CDP
Unify your data, elevate your customer experience.
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What is BSI CDP?
BSI CDP is a Customer Data Platform designed to address data clutter with an industry-specific matrix for every system in your business. Our CDP not only gathers data from multiple sources but also offers presentable customer profiles in real-time – this is essential to ensure consistent ...
Read moreCommon Features
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Data Source
-
Hyper Targeting
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Data Cleansing
Unique Features
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360-degree Customer view
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Data Enrichment
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GDPR Compliance
Pricing
BSI CDP offers custom pricing plan
Compare Applicata with alternatives
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
