8.3
Spot Score
Transform data into valuable insights with ease.
User Ratings
Main Features
Pricing
Adobe Experience Platform offers custom pricing plan
Showing 1-5 out of 5
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7.7
Spot Score
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Product Description
Captain Metrics is a Marketing Data Platform that enables brands to extract actionable customer insights from their customer data sources in one place. It helps them make data driven decisions and easily build marketing automation workflows. Easily extract new business insights from ...
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Audience Builder
Behavior Tracking
360-degree Customer view
+ 3 more
Unique Features
Multi-step Marketing
Identity Graph
GDPR Compliance
Pricing
Captain Metrics offers custom pricing plan
7.7
Spot Score
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Product Description
Lexer's Customer Data Platform (CDP) for Retail enables retailers to gain deeper customer insight and improve engagement. With Lexer, marketers gain valuable augmented knowledge of clients, and then use it to construct experiences that drive sales. By using Lexer CDP, retailers can create ...
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Audience Builder
360-degree Customer view
Data Orchestration
+ 2 more
Unique Features
Data Enrichment
Pricing
Lexer offers custom pricing plan
7.6
Spot Score
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Product Description
Acquia Marketing Cloud is a digital experience platform that redefines how content, community and customer data are managed. Leveraging advanced machine learning technology, Acquia helps companies bring back the personal touch that was lost with siloed marketing. Create higher customer lifetime ...
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Audience Builder
Data Orchestration
Data Source
+ 1 more
Unique Features
No unique features
Pricing
Acquia Marketing Cloud offers custom pricing plan
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Product Description
Oracle Cloud CX offers businesses an all-in-one package of tools to manage their customer experience. Based on an advanced cloud platform equipped with the newest technologies and best practices, Oracle CX apps provide a seamless user experience for both users and developers. What sets this ...
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No common features
Unique Features
No unique features
Pricing
Oracle Cloud CX offers custom pricing plan
7.2
Spot Score
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Product Description
BSI CDP is a Customer Data Platform designed to address data clutter with an industry-specific matrix for every system in your business. Our CDP not only gathers data from multiple sources but also offers presentable customer profiles in real-time – this is essential to ensure consistent ...
Read moreCommon Features
360-degree Customer view
Data Source
Hyper Targeting
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Unique Features
Data Enrichment
GDPR Compliance
Pricing
BSI CDP offers custom pricing plan
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Popular alternatives include Captain Metrics, Lexer, Acquia Marketing Cloud, Oracle Cloud CX and BSI CDP.
Key factors include Audience Builder, Behavior Tracking, 360-degree Customer view, Data Orchestration, Data Source and pricing.
Tools like Zeotap, Amperity, Segment, LeadBoxer and Blueshift are best for small businesses for Customer Data Platform (CDP).
This software is researched and edited by
Rajat Gupta is the founder of Spotsaas, where he reviews and compares software tools that help businesses work smarter. Over the past two years, he has analyzed thousands of products across CRM, HR, AI, and finance — combining real-world research with a strong foundation in commerce and the CFA program. He's especially curious about AI, automation, and the future of work tech. Outside of SpotSaaS, you'll find him on a badminton court or tracking the stock market.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
