7.2
SpotScore
Top Alternatives to Applicata - Better Options for 2026
Empowering businesses for online success.
Trusted by 2M+ software buyers annually.
Main Features
- Audience Builder
- Data Cleansing
- Data Source
- Hyper Targeting
Pricing
Applicata offers custom pricing plan
Applicata is a Customer Data Platform (CDP) platform. Teams looking for alternatives typically need better pricing flexibility, easier deployment, or a closer feature fit for their specific use case. Below you'll find 9 vetted Customer Data Platform (CDP) alternatives ranked by user rating, with filters to narrow by pricing, platform, and features — so you can find the right fit for 2026.
Applicata vs Top Alternatives at a Glance
Side-by-side comparison of pricing, user rating, and free trial availability to help you shortlist faster.
| Tool | Best For | Pricing | Rating | Free Option |
|---|---|---|---|---|
| Applicata Current | Customer Data Platform (CDP) | Custom pricing | No reviews | ✗ No |
 Segment | Customer Data Platform (CDP) | $120 | 4.7 ★ | ✓ Yes |
 Zylotech | Customer Data Platform (CDP) | Custom pricing | 4.5 ★ | ✗ No |
 Zeotap | Customer Data Platform (CDP) | Custom pricing | 4.4 ★ | ✗ No |
 LeadSpace | Customer Data Platform (CDP) | Custom pricing | 4.3 ★ | ✗ No |
 Lexer | Customer Data Platform (CDP) | Custom pricing | No reviews | ✗ No |
Showing 1-9 out of 9
List of the Top Applicata alternatives as of July 2026
Compare business software, products, and services to find the best solution for your business or organization. Use the filters on the left to drill down by category, pricing, features, market segment, user ratings, and more.
9.8
SpotScore
Segment
Transform data into personalized experiences.
Add to compare
What is Segment?
Segment is the Customer Data Platform that connects business customer data, automating data lakes and allowing businesses to send the most relevant message at the best time. Segment enables to collect data from various sources, including e-commerce platforms, loyalty programs, ad networks and ...
Read moreCommon Features
-
Audience Builder
-
Data Source
Unique Features
-
Identity Graph
-
360-degree Customer view
-
Data Enrichment
+ 2 more
Pricing
Free Trial available
Starts from $120/Month, also offers free forever plan
7.8
SpotScore
Zylotech
Unleash the power of your customer data.
Add to compare
What is Zylotech?
Zylotech CRM is a fully customizable customer data platform for large enterprise applications. It collects information from multiple sources and allows easy analysis, refinement, and delivery to suit the system. With its built-in support for web services and APIs or tightly-coupled integration, ...
Read moreCommon Features
-
Audience Builder
-
Data Source
-
Data Cleansing
Unique Features
-
Behavior Tracking
-
Data Enrichment
Pricing
Zylotech offers custom pricing plan
Spotsaas Buyer Intelligence
Own the software buyers are comparing here? See who's weighing you against rivals — and who's comparing your competitors while you're not in the running.
9.8
SpotScore
Zeotap
Connect, personalize, and excel in digital interactions.
Add to compare
What is Zeotap?
The Zeotap Customer Data Platform (CDP) is an application that enables businesses to deliver a rich, personalized online and mobile experience by uniting customer interactions across all channels of the digital world into a single, integrated view. It is a powerful and flexible SaaS platform ...
Read moreCommon Features
-
Multi-step Marketing
-
Audience Builder
-
Data Source
+ 2 more
Unique Features
-
Behavior Tracking
-
Identity Graph
-
360-degree Customer view
+ 4 more
Pricing
Zeotap offers custom pricing plan
8.5
SpotScore
LeadSpace
Unlock the potential of your B2B data.
Add to compare
What is LeadSpace?
Leadspace is a Customer Data Platform (CDP) designed specifically for the B2B market. Our advanced Artificial Intelligence (AI) technology turns data into actionable insights, like who to target, when, and how. Our resources ensure easy integration into Sales, Marketing, and Digital Advertising ...
Read moreCommon Features
-
Data Source
-
Hyper Targeting
Unique Features
-
Identity Graph
-
Data Enrichment
-
Email Marketing
Pricing
LeadSpace offers custom pricing plan
7.7
SpotScore
Lexer
Empowering retailers to exceed customer expectations.
Add to compare
What is Lexer?
Lexer's Customer Data Platform (CDP) for Retail enables retailers to gain deeper customer insight and improve engagement. With Lexer, marketers gain valuable augmented knowledge of clients, and then use it to construct experiences that drive sales. By using Lexer CDP, retailers can create ...
Read moreCommon Features
-
Audience Builder
-
Hyper Targeting
Unique Features
-
360-degree Customer view
-
Data Enrichment
-
Data Orchestration
+ 1 more
Pricing
Lexer offers custom pricing plan
7.6
SpotScore
Acquia Marketing Cloud
Unleash the power of personalization with Acquia.
Add to compare
What is Acquia Marketing Cloud?
Acquia Marketing Cloud is a digital experience platform that redefines how content, community and customer data are managed. Leveraging advanced machine learning technology, Acquia helps companies bring back the personal touch that was lost with siloed marketing. Create higher customer lifetime ...
Read moreCommon Features
-
Audience Builder
-
Data Source
-
Hyper Targeting
Unique Features
-
Data Orchestration
Pricing
Acquia Marketing Cloud offers custom pricing plan
7.2
SpotScore
BSI CDP
Unify your data, elevate your customer experience.
Add to compare
What is BSI CDP?
BSI CDP is a customer data platform that consolidates data from multiple business systems into unified, real-time customer profiles using an industry-specific data matrix. It reduces fragmentation between marketing, sales, and service teams by making customer data available across all ...
Read moreCommon Features
-
Data Source
-
Hyper Targeting
-
Data Cleansing
Unique Features
-
360-degree Customer view
-
Data Enrichment
-
GDPR Compliance
Pricing
BSI CDP offers custom pricing plan
7.9
SpotScore
Data Commander
Unleashing the power of customer data.
Add to compare
What is Data Commander?
The Data Commander is an in-memory customer data platform (CDP) designed for companies to build a 360-degree view of all their customers across channels, interactions and touchpoints. By leveraging advanced AI algorithms and multichannel datasets, the Data Commander automates the collection and ...
Read moreCommon Features
-
Multi-step Marketing
-
Audience Builder
-
Data Source
+ 1 more
Unique Features
-
Behavior Tracking
-
360-degree Customer view
-
Data Enrichment
+ 2 more
Pricing
Data Commander offers custom pricing plan
9.8
SpotScore
Amperity
Empower your growth with Amperity's insights.
Add to compare
What is Amperity?
Amperity, is a customer data platform that helps companies generate insights about their best customers and prospects in order to deliver faster growth. The predictive software combines powerful machine learning techniques with proprietary data sources and billions of disparate customer ...
Read moreCommon Features
-
Multi-step Marketing
-
Audience Builder
-
Data Source
+ 2 more
Unique Features
-
Behavior Tracking
-
Identity Graph
-
360-degree Customer view
+ 5 more
Pricing
Amperity offers custom pricing plan
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
