8.9
SpotScore
Top 10 Act-On Alternatives 2026
Convert leads into loyal customers with Act-On.
Main Features
- Analytics (ROI Tracking)
- Campaign Segmentation
- Channel Management
- Email Drip Campaigns
Pricing
Starts from $900/Month
Act-On is a Marketing Automation Software platform with a user rating of 4.2★ based on 905 reviews. Teams looking for alternatives typically need better pricing flexibility, easier deployment, or a closer feature fit for their specific use case. Below you'll find 10 vetted Marketing Automation Software alternatives ranked by user rating, with filters to narrow by pricing, platform, and features — so you can find the right fit for 2026.
Act-On vs Top Alternatives at a Glance
Side-by-side comparison of pricing, user rating, and free trial availability to help you decide faster.
| Tool | Best For | Pricing | Rating | Free Option |
|---|---|---|---|---|
| Act-On Current | Marketing Automation Software | $900 | 4.2 ★ | ✗ No |
 Outgrow | Marketing Automation Software | Free trial | 4.9 ★ | ✓ Yes |
 ActiveCampaign | Marketing Automation Software | $15 | 4.7 ★ | ✓ Yes |
 CleverTap | Mobile Analytics Software | Free trial | 4.7 ★ | ✓ Yes |
 Moosend | Email Marketing Software | Free plan available | 4.3 ★ | ✓ Yes |
 Webmecanik Automation | Marketing Automation Software | — | 4.7 ★ | ✗ No |
Showing 1-10 out of 10
List of the Top Act-On alternatives as of October 2026
Compare business software, products, and services to find the best solution for your business or organization. Use the filters on the left to drill down by category, pricing, features, market segment, user ratings, and more.
9.0
SpotScore
Outgrow — 4.86★
RECOMMENDED
Boost sales and engage customers effortlessly.
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What is Outgrow?
Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful marketing automation solution designed specifically for high-growth ...
Read moreCommon Features
-
Lead Scoring
-
Multivariate Testing
-
Analytics (ROI Tracking)
+ 6 more
Unique Features
-
Version Control
-
Approval Process Control
-
Document Management
+ 7 more
Pricing
Free Trial available, Try Now
Outgrow offers custom pricing plan
9.8
SpotScore
ActiveCampaign — from $15 · 4.66★
RECOMMENDED
Streamline your marketing efforts and see results.
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What is ActiveCampaign?
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that turns warm prospects into paying customers. It is the complete marketing ...
Read moreCommon Features
-
Website Visitor Tracking
-
Lead Nurturing
-
Lead Management
+ 8 more
Unique Features
-
Facebook Ads
-
Abandoned Cart Email
-
Mobile App
+ 16 more
Pricing
Free Trial available
Starts from $15/Month when billed annually, ~1,000 contacts ($19/mo billed monthly)
9.8
SpotScore
CleverTap — Mobile Analytics Software · 4.74★
RECOMMENDED
Turn data into dollars with CleverTap.
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What is CleverTap?
CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and in-app events. CleverTap allows user to view over 15 different reports including session details, retention ...
Read moreCommon Features
-
Email Drip Campaigns
-
Multivariate Testing
Unique Features
-
Event Tracking
-
Push Notifications
-
Revenue Tracking
+ 5 more
Pricing
Free Trial available, Try Now
CleverTap offers custom pricing plan
8.8
SpotScore
Moosend — Email Marketing Software · 4.3★
RECOMMENDED
Boost your business with Moosend's email marketing solution.
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What is Moosend?
Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to create and send professional email campaigns so you can reach out to new ...
Read moreCommon Features
No common features
Unique Features
-
Contact Management
-
Auto-Responders
-
Click-through Tracking
+ 19 more
Pricing
Moosend offers custom pricing plan
8.3
SpotScore
Webmecanik Automation — 4.73★
Streamline your marketing with powerful automation.
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What is Webmecanik Automation?
Webmecanik Automation is an affordable, easy-to-use complete marketing automation solution for small to mid-sized businesses. It is packed with features that help you automate key tasks on the website and generate leads and conversions. The software is completely configurable to suit your ...
Read moreWhat reviewers like about Webmecanik Automation
- Automates email marketing, lead generation, and sales management tasks.
- Interface and setup are accessible to non-technical users and small businesses.
- Pricing starts at $100/month, making it a cost-effective option for marketing automation.
Where Webmecanik Automation falls short
- The steep learning curve, particularly for smaller companies or new users, can be challenging without proper onboarding.
- Some users may feel overwhelmed due to the vast range of features available.
- Limited customization and scalability of certain tools might hinder large enterprises or advanced use cases.
Common Features
-
Website Visitor Tracking
-
Lead Nurturing
-
Lead Management
+ 7 more
Unique Features
No unique features
8.3
SpotScore
cmercury — from $74.25 · 4.56★
Streamline your marketing efforts with cMercury.
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What is cmercury?
cMarketing eXperience (cMercury) is a powerful yet affordable marketing automation solution designed to help you reach your customers across any channel, and through every stage of the buying cycle.It is web-based software that allows marketing departments to automate repetitive tasks and focus ...
Read moreWhat reviewers like about cmercury
- Affordable pricing
- Multi-channel reach
- Automates repetitive tasks
Where cmercury falls short
- Basic features may not suffice
- Limited advanced analytics
- User interface could improve
Common Features
-
Website Visitor Tracking
-
Lead Nurturing
-
Lead Management
+ 7 more
Unique Features
No unique features
Pricing
Starts from $74.25/Month when Billed Yearly, also offers free forever plan
Spotsaas Buyer Intelligence
Own the software buyers are comparing here? See who's weighing you against rivals — and who's comparing your competitors while you're not in the running.
8.4
SpotScore
Zymplify — from $136 · 4.65★
Streamline your marketing efforts and boost sales.
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What is Zymplify?
Zymplify is a marketing and sales automation platform for small-to-mid-sized B2B companies that want to combine lead generation, email marketing, and pipeline tracking without stitching together multiple point solutions. Its Buyer Intent Engine identifies in-market prospects and feeds them into ...
Read moreWhat reviewers like about Zymplify
- Lead generation tools include demographic filters and prospecting features for targeting specific audiences at scale.
- Combines campaign management, email management, and social media activities in one platform.
- Setup is straightforward with documented onboarding and ongoing customer support.
Where Zymplify falls short
- The interface and email/landing page builders could be more polished for better usability.
- Limited out-of-the-box integrations and analytics depth, which can require external tools or workarounds.
- Some users find it less suitable for advanced B2B businesses compared to premium alternatives.
Common Features
-
Website Visitor Tracking
-
Lead Nurturing
-
Lead Management
+ 7 more
Unique Features
No unique features
Pricing
Free Trial available, Try Now
Starts from $136/User/Month
8.3
SpotScore
LinkedCamp — from $69 · 4.75★
Streamline your outreach, revolutionize your sales.
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What is LinkedCamp?
Introducing LinkedCamp - the ultimate solution to streamline your outreach efforts. With our cutting-edge technology, you can personalize your outreach process and save valuable time by eliminating manual work. LinkedCamp takes care of prospecting professionally and efficiently, so you can ...
Read moreWhat reviewers like about LinkedCamp
- Streamlined outreach process
- Personalization capabilities
- Saves time on manual tasks
Where LinkedCamp falls short
- Limited to outreach automation
- May require technical knowledge
- Not suitable for small teams
Common Features
-
Website Visitor Tracking
-
Lead Nurturing
-
Lead Management
+ 6 more
Unique Features
No unique features
Pricing
Free Trial available, Try Now
Starts from $69/Month
8.6
SpotScore
Plezi — 4.75★
Boost your marketing efficiency with Plezi's automation tools.
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What is Plezi?
Plezi is a content-driven marketing automation platform for small-to-mid-sized B2B marketing teams, particularly those in French-speaking markets, that want to automate lead nurturing without building manual drip sequences. It analyzes contact behavior and automatically serves the most relevant ...
Read moreWhat reviewers like about Plezi
- Intuitive user interface
- Affordable pricing
- Comprehensive automation tools
Where Plezi falls short
- Limited advanced features
- Basic analytics capabilities
- May not scale well for large enterprises
Common Features
-
Website Visitor Tracking
-
Lead Nurturing
-
Lead Management
+ 6 more
Unique Features
No unique features
Pricing
Plezi offers custom pricing plan
8.2
SpotScore
Growmatik — from $49 · 4.73★
Personalized marketing made easy.
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What is Growmatik?
Growmatik is the ultimate personalized marketing tool for WordPress & WooCommerce. Empower your customers with tailored journeys to boost sales. Segment targets with targeted emails or newsletters. Create amazing landing pages and product pages using templates. Track the performance of your ...
Read moreWhat reviewers like about Growmatik
- Clean UI accessible to beginners.
- Covers email, web, and pop-up channels in one platform.
- Audience segmentation based on e-commerce behavior and metrics supports personalized campaigns.
Where Growmatik falls short
- Learning curve for some advanced features might be challenging for newcomers.
- Limited brand recognition compared to larger "big player" tools, which may deter cautious users.
- Some users want more advanced app integrations.
Common Features
-
Website Visitor Tracking
-
Lead Nurturing
-
Lead Management
+ 5 more
Unique Features
No unique features
Pricing
Free Trial available, Try Now
Starts from $49/Month
How Act-On competitors stack up
There are 10 direct Act-On competitors in Marketing Automation Software. The ones that come up most often are Outgrow, ActiveCampaign and CleverTap. Each is compared against Act-On on rating, pricing and feature coverage below.
Tools similar to Act-On
Searches for "sites like Act-On" and "apps like Act-On" land on the same set of options as "Act-On alternatives" — the 10 options below cover both, whether you want a like-for-like replacement or something lighter.
Why each made our Act-On alternatives list
Automates email marketing, lead generation, and sales management tasks.
Watch for: The steep learning curve, particularly for smaller companies or new users, can be challenging without proper onboarding.
Lead generation tools include demographic filters and prospecting features for targeting specific audiences at scale.
Watch for: The interface and email/landing page builders could be more polished for better usability.
Streamlined outreach process
Watch for: Limited to outreach automation
Clean UI accessible to beginners.
Watch for: Learning curve for some advanced features might be challenging for newcomers.
Why teams look for a Act-On alternative
Why do teams want a Act-On alternative? Most point to issues like these:
- Extensive features can overwhelm newcomers without proper guidance.
- Some user feedback suggests the email and landing page builders could be more user-friendly.
- Customization options can require additional effort or expertise to fully leverage.
- Limited design flexibility or aesthetics for professionals prioritizing creative elements.
How to compare Act-On alternatives
Where the 10 marketing automation software alternatives stand on price and rating: 8 offer a free tier; and Outgrow is the highest rated at 4.86★ across 378 reviews.
How we decide the order.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
