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Best Web Analytics Software For Free

Top picks for Web Analytics Software available for Free

8.2

Spot Score

Uncover your competitors' secrets and maximize your online presence.

3.5

Good

Free trial not available

Freemium

SimilarWeb Pro offers custom pricing plan

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9.8

Spot Score

Unlock the power of website analytics.

4.6

Excellent

Free trial not available

Freemium

Google Analytics offers custom pricing plan

9.5

Spot Score

Empowering you with accurate website insights.

4.2

Very Good

Free trial not available

Freemium

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List of the Best Web Analytics Software For Free as of June 2026

8.2

Spot Score

SimilarWeb Pro - Web Analytics Software

SimilarWeb Pro

RECOMMENDED

Uncover your competitors' secrets and maximize your online presence.

Best for: SMB teams · Mid-market · Enterprise

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What is SimilarWeb Pro?

The SimilarWeb Browser Extension gives access to all of the power of the SimilarWeb Analytics Platform. With this one-click add-on, user can: View traffic, rank & market share trends by market across the web or within a specific domain; Track social media efforts; Find out which sites are ...

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SimilarWeb Pro offers custom pricing plan

9.8

Spot Score

Google Analytics - Web Analytics Software

Google Analytics

Unlock the power of website analytics.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

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What is Google Analytics?

Google Analytics is a popular website statistics service in the world with 3 billion hits per month and counting. Businesses trust in Google Analytics to give them insight into their customers, market trends, and overall website performance. This product has a comprehensive amount of ...

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Google Analytics offers custom pricing plan

9.5

Spot Score

Matomo - Web Analytics Software

Matomo

Empowering you with accurate website insights.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

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What is Matomo?

Matomo is Open Source Web Analytics Software (OSS) that can be installed on any own server. It allows user to easily get page views, unique visitors, referrers, search engine keywords, current browser versions, the best operating systems and browsers used by the visitors and more. Matomo ...

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9.2

Spot Score

Clicky - Web Analytics Software

Clicky

Yes, "Real-time web analytics at its finest.

Best for: SMB teams · Mid-market · Enterprise

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What is Clicky?

Clicky provides unmatched real-time web analytics, to help you monitor how many visitors are viewing your website and the page currently open. No need to leave your site as you can launch heatmaps directly from the widget. The software also offers website uptime alerts with its monitoring ...

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Free TrialTry Free →·

Starts from $9.99/Month, also offers free forever plan

9.2

Spot Score

Mixpanel - Web Analytics Software

Mixpanel

Unleash the power of customer data.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

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What is Mixpanel?

Mixpanel is a full-featured, free web analytics software with a beautiful, responsive interface. The Mixpanel platform helps users to learn how customers discover, use, and engage with the product or service by gathering user data and generating analytics reports. With free Mixpanel accounts, ...

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Starts from $25/Month, also offers free forever plan

8.9

Spot Score

Woopra - Web Analytics Software

Woopra

Real-time web analytics for data-driven decisions.

Best for: SMB teams · Mid-market · Enterprise

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What is Woopra?

Woopra is a real-time web analytics software that provides organizations with complete visibility into their online traffic, conversion and sales data. Use Woopra to monitor visitors and their behavior, view geographic location and IP address of visitors, track how many conversions the site ...

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Free TrialTry Free →·

Starts from $349/Month, also offers free forever plan

8.9

Spot Score

Indicative - Web Analytics Software

Indicative

Maximize your digital insights with Indicative.

Best for: SMB teams · Mid-market · Enterprise

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What is Indicative?

Indicative is a Software as a Service (SaaS) solution for web analytics that measures and analyzes the user behavior on websites and mobile apps. The company's core product features: website visitor traffic, heatmaps, keyword ranking, backlink analysis, search engine indexing, SEO analytics, ...

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Free Trial·

Starts from $950/Month, also offers free forever plan

8.7

Spot Score

Hitsteps - Web Analytics Software

Hitsteps

Maximize your digital strategy with Hitsteps analytics.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

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What is Hitsteps?

Hitsteps is widely known for providing the most affordable and easy-to-use professional grade web analytics software. This software provides marketers with a single, consolidated view across their websites and digital properties to help them track, analyze, report, and optimize their digital ...

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Starts from $4.99/Month, also offers free forever plan

8.7

Spot Score

Plausible Analytics - Web Analytics Software

Plausible Analytics

Transforming data into growth.

Best for: SMB teams · Mid-market · Enterprise

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What is Plausible Analytics?

Plausible comes with all the core features a user can expect from a solid web analytics app, but what makes it special is the focus on providing the with customer insights - helping user grow their business faster by making smart data-driven decisions. Instead of focusing on reporting only raw ...

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Free TrialTry Free →·

Starts from $5/Month when Billed Yearly

8.6

Spot Score

Visitor Analytics - Web Analytics Software

Visitor Analytics

Uncover insights, optimize online presence.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

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What is Visitor Analytics?

Visitor Analytics is a powerful Web visitor analysis and reporting software solution that delivers deep insights for small businesses, conferences and conventions. UWRS enables to track detailed visitor behavior data – such as who website visitors are, where they come from, how they find the ...

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Starts from $8.29/Month when Billed Yearly, also offers free forever plan

8.4

Spot Score

Trackboxx - Web Analytics Software

Trackboxx

Empowering web analytics to drive online success.

Best for: SMB teams · Mid-market · Enterprise

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What is Trackboxx?

Trackboxx is a complete web analytics software package that analyses website's traffic, showing where the visitors are coming from, how long they stay and which pages they visit. The live interactive reports make it easy to monitor how the site is being used and what needs improving. Trackboxx ...

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Free TrialTry Free →

8.4

Spot Score

Finteza - Web Analytics Software

Finteza

Unlock Your Data, Unleash Your Strategy.

Best for: SMB teams · Mid-market

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What is Finteza?

Finteza is a web analytics software that enables companies to analyze and report on customers' behavior across both digital (website, mobile app) and traditional (call center, retail, and branch). Finteza is a complete package. Analyze data using powerful visual dashboards, set up automated ...

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Free TrialTry Free →·

Starts from $4/Month

8.3

Spot Score

Microanalytics - Web Analytics Software

Microanalytics

Transform data into business insights.

Best for: SMB teams · Mid-market

Try for Free

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What is Microanalytics?

MicroAnalitics is a revolutionary web analytics software designed to help users get accurate business information. The simplicity of use and the speed of implementation will reduce cost and time of the data analysis and business decisions. It helps to monitor conversion and see which parts of ...

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Starts from $7.50/Month when Billed Yearly, also offers free forever plan

8.2

Spot Score

Creabl - Web Analytics Software

Creabl

Unlock your website's full potential with Creabl.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

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What is Creabl?

Creabl, an ingenious conversion rate optimization software, helps you understand user behavior on websites and track visitors engagement. Create efficient funnels to segment users and identify key opportunities for product, service and support. Harness the power of Creabl's user-behavior ...

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Starts from $36/Month when Billed Yearly, also offers free forever plan

8.2

Spot Score

Fathom Analytics - Web Analytics Software

Fathom Analytics

Measure, analyze, succeed.

Best for: SMB teams · Mid-market · Enterprise

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What is Fathom Analytics?

Fathom Analytics is a web analytics software that enables small businesses to measure and analyze their performance on the Internet. Fathom offers the tools to track, analyze, and understand the website traffic more effectively. The trained web analytics experts at Fathom have developed this ...

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Free TrialTry Free →·

Starts from $14/Month

8.1

Spot Score

WebMaxy Analyzer - Web Analytics Software

WebMaxy Analyzer

Unlock the power of website data.

Best for: SMB teams · Mid-market · Enterprise

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What is WebMaxy Analyzer?

WebMaxy Analyzer works to find the missing elements needed to analyze user behavior. Get valuable data to improve web application and website performance. Know which features are preferred by your target customers. With WebMaxy, you'll have all the information you need to join the pieces and ...

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Free TrialTry Free →·

Starts from $26.33/Month when Billed Yearly, also offers free forever plan

8.1

Spot Score

Capturly - Web Analytics Software

Capturly

Track, analyze, and optimize your website.

Best for: SMB teams · Mid-market · Enterprise

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What is Capturly?

Capturly is a powerful analytics tool that helps businesses gather valuable insights about their website visitors. By analyzing customer interactions, it provides users with heatmaps to highlight high-performing areas and identify missed opportunities. With details on customer origin and ...

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Free TrialTry Free →·

Starts from $29/Month, also offers free forever plan

8.1

Spot Score

Panelbear - Web Analytics Software

Panelbear

Real-time insights for better UX.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

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What is Panelbear?

Panelbear takes real-time performance and traffic data to the next level, streamlining your website's user experience. Get quick updates on your website's most important metrics in a simple, clean dashboard. With a single click, you can filter and compare any metric to gain powerful insights. ...

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8.1

Spot Score

Toasted Analytics - Web Analytics Software

Toasted Analytics

Uncover powerful insights from your web traffic.

Best for: SMB teams · Mid-market · Enterprise

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What is Toasted Analytics?

Toasted is a new package of web analytics software that is built on the latest data processing and advanced analytics techniques to enable customers to extract as much insight as possible from their web traffic. This is a true self-service package that allows anyone with basic SQL knowledge to ...

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Free TrialTry Free →

8.1

Spot Score

Volument - Web Analytics Software

Volument

Gain insight into your website's performance.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Volument?

Volument is powerful website analytics software for monitoring the digital traffic on the website. Using the web analytical tool, user can view as much or as little data as they want, using a combination of charts and tables. Volument has many features for analyzing customers' behavior such as ...

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Free TrialTry Free →·

Starts from $25/Month, also offers free forever plan

Frequently Asked Questions About Web Analytics Software

Stuck on something? We're here to help with all the questions and answers in one place.

The most important Web Analytics Software features to evaluate are Website Visitor Tracking, Heatmaps, Event Tracking, Campaign Management, Conversion Tracking, User Interaction Tracking. Most buyers prioritize ease of use, reporting, and integration capabilities. Look for tools that cover your core workflow before comparing advanced features.

Web Analytics Software pricing varies widely — from free plans to enterprise contracts. 15 products on Spotsaas offer a free plan or trial:

The top rated Web Analytics Software based on verified user reviews and SpotScore are WatchThemLive, Capturly, WebMaxy Analyzer. These tools score highest on ease of use, feature depth, and customer support — updated monthly from real buyer feedback.

Start by listing your must-have features — commonly Website Visitor Tracking, Heatmaps, Event Tracking, Campaign Management, Conversion Tracking, User Interaction Tracking. Then filter by team size, budget, and integrations you already use. Compare at least 3 options using free trials before committing. Spotsaas lets you compare side-by-side in minutes.

Yes — 15 Web Analytics Software on Spotsaas offer a free plan or trial. Free plans cover core features for small teams; paid upgrades unlock advanced reporting and integrations.

The best Web Analytics Software for small businesses are affordable, quick to set up, and scale without complexity. Look for per-user pricing, no long-term contracts, and strong onboarding support.

About the reviewer

Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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