Best Web Analytics Software For Free
Top picks for Web Analytics Software available for Free
8.2
Spot Score
Uncover your competitors' secrets and maximize your online presence.
Free trial not available
Freemium
SimilarWeb Pro offers custom pricing plan
9.8
Spot Score
Unlock the power of website analytics.
Free trial not available
Freemium
Google Analytics offers custom pricing plan
Showing 1-20 out of 40

List of the Best Web Analytics Software For Free as of June 2026
8.2
Spot Score

SimilarWeb Pro
RECOMMENDED
Uncover your competitors' secrets and maximize your online presence.
Best for: SMB teams · Mid-market · Enterprise
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What is SimilarWeb Pro?
The SimilarWeb Browser Extension gives access to all of the power of the SimilarWeb Analytics Platform. With this one-click add-on, user can: View traffic, rank & market share trends by market across the web or within a specific domain; Track social media efforts; Find out which sites are ...
Read more about SimilarWeb ProSimilarWeb Pro offers custom pricing plan
9.8
Spot Score

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What is Google Analytics?
Google Analytics is a popular website statistics service in the world with 3 billion hits per month and counting. Businesses trust in Google Analytics to give them insight into their customers, market trends, and overall website performance. This product has a comprehensive amount of ...
Read more about Google AnalyticsGoogle Analytics offers custom pricing plan
9.5
Spot Score

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What is Matomo?
Matomo is Open Source Web Analytics Software (OSS) that can be installed on any own server. It allows user to easily get page views, unique visitors, referrers, search engine keywords, current browser versions, the best operating systems and browsers used by the visitors and more. Matomo ...
Read more about Matomo9.2
Spot Score

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What is Clicky?
Clicky provides unmatched real-time web analytics, to help you monitor how many visitors are viewing your website and the page currently open. No need to leave your site as you can launch heatmaps directly from the widget. The software also offers website uptime alerts with its monitoring ...
Read more about Clicky9.2
Spot Score

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What is Mixpanel?
Mixpanel is a full-featured, free web analytics software with a beautiful, responsive interface. The Mixpanel platform helps users to learn how customers discover, use, and engage with the product or service by gathering user data and generating analytics reports. With free Mixpanel accounts, ...
Read more about MixpanelStarts from $25/Month, also offers free forever plan
8.9
Spot Score

Woopra
Real-time web analytics for data-driven decisions.
Best for: SMB teams · Mid-market · Enterprise
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What is Woopra?
Woopra is a real-time web analytics software that provides organizations with complete visibility into their online traffic, conversion and sales data. Use Woopra to monitor visitors and their behavior, view geographic location and IP address of visitors, track how many conversions the site ...
Read more about Woopra8.9
Spot Score

Indicative
Maximize your digital insights with Indicative.
Best for: SMB teams · Mid-market · Enterprise
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What is Indicative?
Indicative is a Software as a Service (SaaS) solution for web analytics that measures and analyzes the user behavior on websites and mobile apps. The company's core product features: website visitor traffic, heatmaps, keyword ranking, backlink analysis, search engine indexing, SEO analytics, ...
Read more about IndicativeStarts from $950/Month, also offers free forever plan
8.7
Spot Score

Hitsteps
Maximize your digital strategy with Hitsteps analytics.
Best for: SMB teams · Mid-market · Enterprise
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What is Hitsteps?
Hitsteps is widely known for providing the most affordable and easy-to-use professional grade web analytics software. This software provides marketers with a single, consolidated view across their websites and digital properties to help them track, analyze, report, and optimize their digital ...
Read more about HitstepsStarts from $4.99/Month, also offers free forever plan
8.7
Spot Score

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What is Plausible Analytics?
Plausible comes with all the core features a user can expect from a solid web analytics app, but what makes it special is the focus on providing the with customer insights - helping user grow their business faster by making smart data-driven decisions. Instead of focusing on reporting only raw ...
Read more about Plausible Analytics8.6
Spot Score

Visitor Analytics
Uncover insights, optimize online presence.
Best for: SMB teams · Mid-market · Enterprise
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What is Visitor Analytics?
Visitor Analytics is a powerful Web visitor analysis and reporting software solution that delivers deep insights for small businesses, conferences and conventions. UWRS enables to track detailed visitor behavior data – such as who website visitors are, where they come from, how they find the ...
Read more about Visitor AnalyticsStarts from $8.29/Month when Billed Yearly, also offers free forever plan
8.4
Spot Score

Trackboxx
Empowering web analytics to drive online success.
Best for: SMB teams · Mid-market · Enterprise
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What is Trackboxx?
Trackboxx is a complete web analytics software package that analyses website's traffic, showing where the visitors are coming from, how long they stay and which pages they visit. The live interactive reports make it easy to monitor how the site is being used and what needs improving. Trackboxx ...
Read more about Trackboxx8.4
Spot Score

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What is Finteza?
Finteza is a web analytics software that enables companies to analyze and report on customers' behavior across both digital (website, mobile app) and traditional (call center, retail, and branch). Finteza is a complete package. Analyze data using powerful visual dashboards, set up automated ...
Read more about Finteza8.3
Spot Score

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What is Microanalytics?
MicroAnalitics is a revolutionary web analytics software designed to help users get accurate business information. The simplicity of use and the speed of implementation will reduce cost and time of the data analysis and business decisions. It helps to monitor conversion and see which parts of ...
Read more about MicroanalyticsStarts from $7.50/Month when Billed Yearly, also offers free forever plan
8.2
Spot Score
Creabl
Unlock your website's full potential with Creabl.
Best for: SMB teams · Mid-market · Enterprise
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What is Creabl?
Creabl, an ingenious conversion rate optimization software, helps you understand user behavior on websites and track visitors engagement. Create efficient funnels to segment users and identify key opportunities for product, service and support. Harness the power of Creabl's user-behavior ...
Read more about CreablStarts from $36/Month when Billed Yearly, also offers free forever plan
8.2
Spot Score

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What is Fathom Analytics?
Fathom Analytics is a web analytics software that enables small businesses to measure and analyze their performance on the Internet. Fathom offers the tools to track, analyze, and understand the website traffic more effectively. The trained web analytics experts at Fathom have developed this ...
Read more about Fathom Analytics8.1
Spot Score
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What is WebMaxy Analyzer?
WebMaxy Analyzer works to find the missing elements needed to analyze user behavior. Get valuable data to improve web application and website performance. Know which features are preferred by your target customers. With WebMaxy, you'll have all the information you need to join the pieces and ...
Read more about WebMaxy Analyzer8.1
Spot Score

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What is Capturly?
Capturly is a powerful analytics tool that helps businesses gather valuable insights about their website visitors. By analyzing customer interactions, it provides users with heatmaps to highlight high-performing areas and identify missed opportunities. With details on customer origin and ...
Read more about Capturly8.1
Spot Score

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What is Panelbear?
Panelbear takes real-time performance and traffic data to the next level, streamlining your website's user experience. Get quick updates on your website's most important metrics in a simple, clean dashboard. With a single click, you can filter and compare any metric to gain powerful insights. ...
Read more about Panelbear8.1
Spot Score

Toasted Analytics
Uncover powerful insights from your web traffic.
Best for: SMB teams · Mid-market · Enterprise
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What is Toasted Analytics?
Toasted is a new package of web analytics software that is built on the latest data processing and advanced analytics techniques to enable customers to extract as much insight as possible from their web traffic. This is a true self-service package that allows anyone with basic SQL knowledge to ...
Read more about Toasted Analytics8.1
Spot Score

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What is Volument?
Volument is powerful website analytics software for monitoring the digital traffic on the website. Using the web analytical tool, user can view as much or as little data as they want, using a combination of charts and tables. Volument has many features for analyzing customers' behavior such as ...
Read more about VolumentCompare Top Products
Frequently Asked Questions About Web Analytics Software
Stuck on something? We're here to help with all the questions and answers in one place.
The most important Web Analytics Software features to evaluate are Website Visitor Tracking, Heatmaps, Event Tracking, Campaign Management, Conversion Tracking, User Interaction Tracking. Most buyers prioritize ease of use, reporting, and integration capabilities. Look for tools that cover your core workflow before comparing advanced features.
Web Analytics Software pricing varies widely — from free plans to enterprise contracts. 15 products on Spotsaas offer a free plan or trial:
The top rated Web Analytics Software based on verified user reviews and SpotScore are WatchThemLive, Capturly, WebMaxy Analyzer. These tools score highest on ease of use, feature depth, and customer support — updated monthly from real buyer feedback.
Start by listing your must-have features — commonly Website Visitor Tracking, Heatmaps, Event Tracking, Campaign Management, Conversion Tracking, User Interaction Tracking. Then filter by team size, budget, and integrations you already use. Compare at least 3 options using free trials before committing. Spotsaas lets you compare side-by-side in minutes.
Yes — 15 Web Analytics Software on Spotsaas offer a free plan or trial. Free plans cover core features for small teams; paid upgrades unlock advanced reporting and integrations.
The best Web Analytics Software for small businesses are affordable, quick to set up, and scale without complexity. Look for per-user pricing, no long-term contracts, and strong onboarding support.
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].




