Is there a free alternative to UserSplit?

Yes — Google Analytics, Matomo, SimilarWeb Pro offer free tiers or trials suitable for small teams and individuals.

Last updated: July 20, 2026

12 UserSplit Alternatives for Android, Ranked (2026)

Explore 12 alternatives to UserSplit — vetted by our editors with real user reviews, pricing, and feature comparisons.

12 UserSplit alternatives, ranked at a glance

Quick answer

The most popular web analytics software alternatives to UserSplit are Google Analytics, Matomo and SimilarWeb Pro. Google Analytics tops the ranking with a SpotScore of 9.8 and 4.6★ from users. Compare all 12 on score, rating, and pricing below.

Some teams leave UserSplit for the price, others for features or fit. Whatever yours is, these 12 web analytics software alternatives are the picks we'd start with, ranked by SpotScore (real-user satisfaction plus market presence), ratings, and pricing. Editors review each. The table is your quick comparison; the sections below add depth.

Product	SpotScore	Rating	Pricing	Best for
Google AnalyticsUnlock the power of website analytics.	9.8	★★★★★ 4.6(2517)	FreeFreemium · Quotation Based	teams of all sizes
MatomoEmpowering you with accurate website insights.	9.5	★★★★☆ 4.2(33)	FreeFreemium · Open-source · Subscription	teams of all sizes
SimilarWeb ProUncover your competitors' secrets and maximize your online presence.	8.2	★★★★☆ 4.41(1308)	FreeFreemium · Quotation Based	teams of all sizes
CleverTapTurn data into dollars with CleverTap.	9.8	★★★★★ 4.5(296)	FreeFree Trial · Subscription · Quotation Based	teams of all sizes
ClickyYes, "Real-time web analytics at its finest.	9.2	★★★★☆ 4.4(37)	FreeFree Trial · Freemium · Subscription · Quotation Based	teams of all sizes
MixpanelUnleash the power of customer data.	9.2	★★★★☆ 4.3(1134)	FreeFreemium · Subscription · Quotation Based	teams of all sizes
CountlyReal-time insights for smarter business decisions.	8.9	★★★★☆ 4(18)	FreeFree Trial · Freemium · Subscription	teams of all sizes
WoopraReal-time web analytics for data-driven decisions.	8.9	★★★★☆ 4.3(188)	FreeFree Trial · Freemium · Subscription · Quotation Based	teams of all sizes
IndicativeMaximize your digital insights with Indicative.	8.9	★★★★☆ 4.3(140)	FreeFree Trial · Freemium · Subscription · Quotation Based	teams of all sizes
KissmetricsUnlock insights and drive growth with Kissmetrics.	8.8	★★★★☆ 4.2(220)	Quotation Based	small & mid-size businesses
Plausible AnalyticsTransforming data into growth.	8.7	Not yet rated	FreeFree Trial · Open-source · Subscription	teams of all sizes
HitstepsMaximize your digital strategy with Hitsteps analytics.	8.7	★★★★☆ 4.4(40)	FreeFreemium · Subscription · Quotation Based	teams of all sizes

9.8

SpotScore

Google Analytics

Unlock the power of website analytics.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

4.6

2517 verified reviews

Add to compare

What is Google Analytics?

Google Analytics is a popular website statistics service in the world with 3 billion hits per month and counting. Businesses trust in Google Analytics to give them insight into their customers, market trends, and overall website performance. This product has a comprehensive amount of ...

Matomo

Empowering you with accurate website insights.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

4.2

33 verified reviews

Add to compare

What is Matomo?

Matomo is Open Source Web Analytics Software (OSS) that can be installed on any own server. It allows user to easily get page views, unique visitors, referrers, search engine keywords, current browser versions, the best operating systems and browsers used by the visitors and more. Matomo ...

SimilarWeb Pro

RECOMMENDED

Uncover your competitors' secrets and maximize your online presence.

Best for: SMB teams · Mid-market · Enterprise

Visit Website

4.4

1308 verified reviews

Add to compare

What is SimilarWeb Pro?

The SimilarWeb Browser Extension gives access to all of the power of the SimilarWeb Analytics Platform. With this one-click add-on, user can: View traffic, rank & market share trends by market across the web or within a specific domain; Track social media efforts; Find out which sites are ...

CleverTap

Turn data into dollars with CleverTap.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.5

296 verified reviews

Add to compare

What is CleverTap?

CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and in-app events. CleverTap allows user to view over 15 different reports including session details, retention ...

Clicky

Yes, "Real-time web analytics at its finest.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.4

37 verified reviews

Add to compare

What is Clicky?

Clicky provides unmatched real-time web analytics, to help you monitor how many visitors are viewing your website and the page currently open. No need to leave your site as you can launch heatmaps directly from the widget. The software also offers website uptime alerts with its monitoring ...

Mixpanel

Unleash the power of customer data.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

4.3

1134 verified reviews

Add to compare

What is Mixpanel?

Mixpanel is a full-featured, free web analytics software with a beautiful, responsive interface. The Mixpanel platform helps users to learn how customers discover, use, and engage with the product or service by gathering user data and generating analytics reports. With free Mixpanel accounts, ...

Countly

Real-time insights for smarter business decisions.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.0

18 verified reviews

Add to compare

What is Countly?

Countly is a open source mobile analytics software. Its features are analytical, operational, reporting and development integrated into one platform. Countly provides actionable insights to drive business decisions effectively by collecting data from smartphones, tablets, apps and console games ...

Woopra

Real-time web analytics for data-driven decisions.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.3

188 verified reviews

Add to compare

What is Woopra?

Woopra is a real-time web analytics software that provides organizations with complete visibility into their online traffic, conversion and sales data. Use Woopra to monitor visitors and their behavior, view geographic location and IP address of visitors, track how many conversions the site ...

Indicative

Maximize your digital insights with Indicative.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.3

140 verified reviews

Add to compare

What is Indicative?

Indicative is a Software as a Service (SaaS) solution for web analytics that measures and analyzes the user behavior on websites and mobile apps. The company's core product features: website visitor traffic, heatmaps, keyword ranking, backlink analysis, search engine indexing, SEO analytics, ...

Kissmetrics

Unlock insights and drive growth with Kissmetrics.

Best for: SMB teams · Mid-market

Get Pricing Details

4.2

220 verified reviews

Add to compare

What is Kissmetrics?

Kissmetrics is web analytics software that helps to understand website visitors and gauge the effectiveness of the website. The analytics component of Kissmetrics does a good job of telling what is on the website--sort of like using Google Analytics for a single page. Kissmetrics gives users ...

Plausible Analytics

Transforming data into growth.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Plausible Analytics?

Plausible comes with all the core features a user can expect from a solid web analytics app, but what makes it special is the focus on providing the with customer insights - helping user grow their business faster by making smart data-driven decisions. Instead of focusing on reporting only raw ...

Hitsteps

Maximize your digital strategy with Hitsteps analytics.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

4.4

40 verified reviews

Add to compare

What is Hitsteps?

Hitsteps is widely known for providing the most affordable and easy-to-use professional grade web analytics software. This software provides marketers with a single, consolidated view across their websites and digital properties to help them track, analyze, report, and optimize their digital ...

Why each tool made the shortlist

Google Analytics9.8Best for teams of all sizes

Provides detailed reports on website performance and user behavior.

Watch for: Steep learning curve for beginners due to the complexity of features and vast amount of data available.

Matomo9.5Best for teams of all sizes

Easy to install and use, with a user-friendly interface that provides quick overviews of important stats.

Watch for: Newcomers may find the richness of features and customizations complex without sufficient support.

SimilarWeb Pro8.2Best for teams of all sizes

Market research and competitor analysis tools.

Watch for: Learning curve for advanced features may be challenging for less tech-savvy users.

CleverTap9.8Best for teams of all sizes

Campaign setup is straightforward, with clear analytics and reports.

Watch for: Limited marketplace for additional apps and connectors, restricting advanced functionality.

Clicky9.2Best for teams of all sizes

Real-time tracking providing valuable insights for immediate decision-making.

Watch for: Some reports have limited date ranges, affecting overall data overview.

Mixpanel9.2Best for teams of all sizes

Detailed event tracking and user funnels for in-depth insights into user behavior.

Watch for: Steep learning curve initially, requiring time and effort to fully master and utilize the platform's features.

Countly8.9Best for teams of all sizes

Offers open-source client and server code, providing transparency and customization options.

Watch for: Limited community edition features, restricting access to certain functionalities for free users.

Woopra8.9Best for teams of all sizes

Provides customer data integration from multiple sources, allowing for personalized marketing strategies.

Watch for: Newcomers may face a learning curve due to the richness of features, requiring support to fully leverage the platform.

Indicative8.9Best for teams of all sizes

Simple drag-and-drop SQL tool for analysis of user segments and funnels without coding.

Watch for: Falls short compared to other tools like Amplitude in certain aspects.

Kissmetrics8.8Best for small & mid-size businesses

Tracks customer behavior in detail and surfaces data to support decision-making.

Watch for: Graphical outputs and visualization options are limited.

Plausible Analytics8.7Best for teams of all sizes

Actionable customer insights

Watch for: Limited advanced features

Hitsteps8.7Best for teams of all sizes

Provides real-time monitoring of site visitors, including traffic sources and visitor demographics, aiding in understanding user behavior.

Watch for: Limited marketplace offerings for additional functionalities, potentially restricting advanced features.

Why teams look for a UserSplit alternative

Teams rarely leave UserSplit without a reason — usually it's one of these:

Limited historical data
Basic customization options
May lack advanced features
Not suitable for large enterprises

What to look at before switching from UserSplit

Comparing pricing, ratings, and strengths across the 12 alternatives: 11 offer a free tier; and Google Analytics is the highest rated at 4.6★ across 2517 reviews.

Behind the order.

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

What are the best alternatives to UserSplit?

The top-rated alternatives to UserSplit are Google Analytics (4.6★), CleverTap (4.5★), SimilarWeb Pro (4.4★). Compare all 12 alternatives side-by-side above.

What features should I look for in a Web Analytics Software alternative?

When evaluating alternatives to UserSplit, prioritize: Alert Notifications, Multiple Site Management, Report Generation, User Interaction Tracking, Conversion Tracking, transparent pricing, free trial availability, and integrations with your existing tools. Use the filters above to compare by feature, budget, and team size.

How does UserSplit pricing compare to its alternatives?

UserSplit starts from $19 /Month. Many alternatives offer similar functionality at different price points — some with free tiers, others with more flexible per-seat pricing. Use the filters above to narrow by budget.

How difficult is it to migrate from UserSplit to an alternative?

Migration difficulty depends on how deeply UserSplit is integrated into your workflows. Most alternatives offer data export/import tools and dedicated onboarding support. We recommend shortlisting 2–3 options, running a free trial, and checking each vendor's migration guides before committing.

Choosing the best UserSplit alternative for your goals

On a budget / just exploring: start with a free tier — Google Analytics, Matomo and SimilarWeb Pro let you evaluate without paying upfront.
If real-user ratings matter most: Google Analytics has the strongest star rating (4.6★) among the options with verified reviews.
Want the safest pick: Google Analytics has the highest Spotsaas Score (9.8) in this list — a strong default if you're unsure.

The switch from UserSplit

A low-stress switch from UserSplit starts with exporting your data and confirming the new tool imports it. Check feature parity for your real workflows, run a short pilot, and keep UserSplit active until the move is finished. The free tiers above let you trial first.

Compare top products

Clicky

Mixpanel

Matomo

Plausible Analytics

Matomo

Clicky

Google Analytics

Indicative

Google Analytics

Matomo

CleverTap

Matomo

Countly

Matomo

Mixpanel

Matomo

Indicative

About the reviewer

Rajat Gupta

Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

12 UserSplit Alternatives for Android, Ranked (2026)

12 UserSplit alternatives, ranked at a glance

Google Analytics

Unlock the power of website analytics.

Matomo

Empowering you with accurate website insights.

SimilarWeb Pro

Uncover your competitors' secrets and maximize your online presence.

CleverTap

Turn data into dollars with CleverTap.

Clicky

Yes, "Real-time web analytics at its finest.

Mixpanel

Unleash the power of customer data.

Countly

Real-time insights for smarter business decisions.

Woopra

Real-time web analytics for data-driven decisions.

Indicative

Maximize your digital insights with Indicative.

Kissmetrics

Unlock insights and drive growth with Kissmetrics.

Plausible Analytics

Transforming data into growth.

Hitsteps

Maximize your digital strategy with Hitsteps analytics.

Why each tool made the shortlist

Why teams look for a UserSplit alternative

What to look at before switching from UserSplit

Frequently Asked Questions (FAQs)

Choosing the best UserSplit alternative for your goals

The switch from UserSplit

Compare top products

Clicky

Mixpanel

Matomo

Plausible Analytics

Matomo

Clicky

Google Analytics

Indicative

Google Analytics

Matomo

Matomo

CleverTap

Matomo

Countly

Matomo

Mixpanel

Matomo

Indicative

Research Popular Software and Services

About the reviewer

Compare top products

Clicky

Mixpanel

Matomo

Plausible Analytics

Matomo

Clicky

Google Analytics

Indicative

Google Analytics

Matomo

Matomo

CleverTap

Matomo

Countly

Matomo

Mixpanel

Matomo

Indicative

Research Popular Software and Services

About the reviewer