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Top 6 Free Thryv Alternatives, Compared (2026)

Explore 6 alternatives to Thryv — vetted by our editors with real user reviews, pricing, and feature comparisons.

6 top-rated free Thryv alternatives at a glance

Quick answer

Short on time? The best free alternatives to Thryv are Agentforce Sales (formerly Salesforce Sales Cloud), Keap and HubSpot CRM. Agentforce Sales (formerly Salesforce Sales Cloud) leads with a SpotScore of 9.8 and a 4.55★ rating. All 6 are compared on score, rating, and pricing below.

Price, missing features, or a steep learning curve will make any team rethink Thryv. These 6 crm software free alternatives are the options we'd put on your shortlist. We rank by SpotScore (real-user satisfaction and market presence), then ratings and pricing. Editors review every entry. Glance at the table, then read on.

ProductSpotScoreRatingPricingBest for
Agentforce Sales (formerly Salesforce Sales Cloud)AI agents for sales — Salesforce CRM with Agentforce autonomous selling, pipeline & forecasting9.8★★★★★ 4.55(710)Freefrom $25 /user/monthteams of all sizes
KeapStreamline your customer relationships for maximum success.9.6★★★★☆ 4.2(208)Freefrom $129/moteams of all sizes
HubSpot CRMStreamline your sales and marketing efforts with ease.9.1★★★★☆ 4.36(3521)Freefrom $45/moteams of all sizes
Zoho CRM PlusStreamline your business with Zoho CRM Plus.8.8★★★★★ 4.67(40)Freefrom $57 /User/Monthteams of all sizes
Simply CRMTransforming customer connections, powering your business.8.6★★★★★ 4.94(121)Freefrom $15 /User/Monthteams of all sizes
SalesCRMBoost sales and streamline workflows with SalesCRM.8★★★★★ 4.5(3)Freefrom $19/moteams of all sizes

9.8

SpotScore

Salesforce - CRM Software

Agentforce Sales (formerly Salesforce Sales Cloud)

AI agents for sales — Salesforce CRM with Agentforce autonomous selling, pipeline & forecasting

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.5

710 verified reviews

Add to compare

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What is Agentforce Sales (formerly Salesforce Sales Cloud)?

Agentforce Sales (formerly Salesforce Sales Cloud) is Salesforce's flagship AI-powered sales CRM. It combines core CRM — lead, contact, opportunity and pipeline management, forecasting and analytics — with Agentforce, Salesforce's suite of autonomous AI agents that prospect, answer rep ...

Read more about Agentforce Sales (formerly Salesforce Sales Cloud)
Free TrialTry Free →

9.6

SpotScore

Keap - CRM Software

Keap

Streamline your customer relationships for maximum success.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.2

208 verified reviews

Add to compare

What is Keap?

Keap is the all-in-one customer relationship management (CRM) software solution you need to manage your contacts with ease. Its innovative features and intuitive interface make it a perfect fit for any business, from retail to restaurants. Its CRM tool helps businesses get more data about their ...

Read more about Keap
Free Trial·

Keap offers custom pricing plan

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9.1

SpotScore

HubSpot CRM - CRM Software

HubSpot CRM

Streamline your sales and marketing efforts with ease.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.4

3521 verified reviews

Add to compare

What is HubSpot CRM?

HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you need to work with your leads, create powerful campaigns, convert quality ...

Read more about HubSpot CRM
Free TrialTry Free →·

HubSpot CRM offers custom pricing plan

8.8

SpotScore

Zoho CRM Plus - CRM Software

Zoho CRM Plus

Streamline your business with Zoho CRM Plus.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.7

40 verified reviews

Add to compare

watch-demo

Watch Demo

What is Zoho CRM Plus?

Zoho CRM Plus is a friendly, easy-to-use customer relationship management (CRM) system for small and midsized businesses. It gives you a powerful platform to manage all aspects of your business from sales to service. The core CRM software comes with rich modules like lists & contacts, leads, ...

Read more about Zoho CRM Plus
Free TrialTry Free →

8.6

SpotScore

Simply CRM - CRM Software

Simply CRM

Transforming customer connections, powering your business.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.9

121 verified reviews

Add to compare

What is Simply CRM?

Simply CRM is a cloud-based CRM that tracks customer interactions and manages communication across internal teams and external contacts. It gives businesses a centralized record of customer data to support relationship management and sales growth.

Read more about Simply CRM
Free TrialTry Free →·

Simply CRM offers custom pricing plan

8.0

SpotScore

SalesCRM - CRM Software

SalesCRM

Boost sales and streamline workflows with SalesCRM.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.5

3 verified reviews

Add to compare

What is SalesCRM?

SalesCRM is a pipeline management tool for sales teams that need to track deals, manage recurring revenue, and reduce manual data entry in their sales process. It provides reporting to help managers identify pipeline bottlenecks and prioritize opportunities without building custom dashboards. ...

Read more about SalesCRM
Free TrialTry Free →

Why each made the list

Agentforce Sales (formerly Salesforce Sales Cloud)9.8Best for teams of all sizes

Highly customizable, allowing businesses to tailor processes and workflows to their specific needs.

Watch for: Licensing costs are high, with additional charges for features, making it less accessible for small businesses or startups.

Keap9.6Best for teams of all sizes

Combines CRM, marketing, and automation in one platform for small businesses.

Watch for: Landing page builder and calendar task linking have limited functionality.

HubSpot CRM9.1Best for teams of all sizes

Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups.

Watch for: Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses.

Zoho CRM Plus8.8Best for teams of all sizes

User-friendly interface with easy navigation, requiring minimal support or technical skills for basic usage.

Watch for: Steep learning curve for advanced features and customization, which might require some technical expertise for optimal use.

Simply CRM8.6Best for teams of all sizes

Simply CRM is accessible from anywhere, offering flexibility for teams working remotely or across different locations.

Watch for: Some advanced CRM features might be lacking, which could be a drawback for larger or more complex organizations.

SalesCRM8Best for teams of all sizes

Empowers sales organizations

Watch for: May lack advanced features

Why teams look for a Thryv alternative

Switching away from Thryv is usually triggered by one or more of these sticking points:

  • Paid ad tracking is reported as inadequate or unreliable by some users.
  • Layered support tiers can complicate resolution of complex issues.
  • A few users feel expectations set during sales were not fully met.
  • Advanced feature implementation may require additional guidance or troubleshooting.

What to keep in mind choosing a Thryv alternative

The hard numbers across these 6 crm software free alternatives: 6 offer a free tier; paid plans run $15–$129, with Simply CRM the cheapest entry point; and Simply CRM is the highest rated at 4.94★ across 121 reviews.

Our ranking method.

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

The top-rated alternatives to Thryv are Simply CRM (4.9★), Zoho CRM Plus (4.7★), Agentforce Sales (formerly Salesforce Sales Cloud) (4.5★). Compare all 6 alternatives side-by-side above.

When evaluating alternatives to Thryv, prioritize: Quotes (Proposals), List Management, Customer Support, Marketing Automation, Referral Tracking, transparent pricing, free trial availability, and integrations with your existing tools. Use the filters above to compare by feature, budget, and team size.

Migration difficulty depends on how deeply Thryv is integrated into your workflows. Most alternatives offer data export/import tools and dedicated onboarding support. We recommend shortlisting 2–3 options, running a free trial, and checking each vendor's migration guides before committing.

Picking the best Thryv alternative for your team

How to switch from Thryv

Switching from Thryv goes smoother with a plan. Start by exporting your data and making sure the new tool imports it cleanly. Confirm the workflows you rely on still work, run a small pilot first, and keep Thryv running until everything's moved. Most options above let you test free before you commit.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].