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Top 12 Free Magic Alternatives, Compared (2026)

Explore 12 alternatives to Magic — vetted by our editors with real user reviews, pricing, and feature comparisons.

12 free Magic alternatives, ranked at a glance

Quick answer

The most popular free sales engagement software alternatives to Magic are AWS IAM, DID and Frontegg. AWS IAM tops the ranking with a SpotScore of 8.6 and 4.4★ from users. Compare all 12 on score, rating, and pricing below.

If the value just isn't there with Magic anymore, these 12 sales engagement software free alternatives are worth weighing. We rank by SpotScore (real-user satisfaction and market presence), star ratings, and pricing model, and our editors vet each pick. Scan the table for a quick view, then read the sections below for the why.

ProductSpotScoreRatingPricingBest for
AWS IAMSecure AWS services made simple.8.6★★★★ 4.4(66)FreeFree Trial · Quotation Basedteams of all sizes
DIDEfficient IAM for secure and simplified access.7.5Not yet ratedFreefrom $29/moteams of all sizes
FronteggSecure your customers' data with ease.-1★★★★★ 4.9FreeFree Trial · Quotation Basedteams of all sizes
AroundDealUnlock high-quality leads for faster deal closure.-1★★★★ 3.5(154)FreeFreemiumteams of all sizes
CrankWheelBoost sales with instant screen-sharing.-1★★★★★ 5(30)FreeFreemium · Subscription · Quotation Basedteams of all sizes
SalesHandyTake your email marketing to new heights.9.6★★★★★ 4.65(570)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
Apollo.ioEmpower your sales team to exceed goals.9.6★★★☆☆ 2.8(2210)FreeFree Trial · Freemium · Subscription · Quotation Basedteams of all sizes
Cirrus InsightEmpower your sales team with game-changing insights.9.5★★★★ 4(315)FreeFree Trial · Subscriptionteams of all sizes
ClayGTM enrichment platform combining 100+ data providers with AI automation9.4★★★★★ 4.7FreeSubscription · Usage-Based · Free Trial · Freemiumteams of all sizes
YeswareStreamline your sales process and close deals faster.9.4★★★★ 4.4(341)FreeFree Trial · Subscriptionteams of all sizes
AutokloseAccelerate your sales with AI technology.9.3★★★★★ 4.6(350)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
VanillaSoftBoost sales, collaborate, and grow.9.3★★★★ 4.4(551)FreeFree Trial · Subscriptionteams of all sizes

8.6

SpotScore

AWS IAM

AWS IAM

Secure AWS services made simple.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is AWS IAM?

AWS Identity and Access Management (IAM) lets user use AWS services in a way that provides strong security for applications, without requiring to become an AWS security expert. IAM supports the use of multiple authentication factors such as access keys, security tokens, or phone calls or texts ...

Read more about AWS IAM
Free Trial·

AWS IAM offers custom pricing plan

7.5

SpotScore

DID - Identity and Access Management (IAM) Software

DID

Efficient IAM for secure and simplified access.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is DID?

DID is a modern Identity and Access Management solution that enables enterprises to store and assign identities - for users, devices, or applications - to access resources in a simple, cost-effective manner. With DID's IAM software, organizations can increase security, lower the costs of ...

Read more about DID
Free Trial
Frontegg - Customer Identity and Access Management (CIAM) Software

Frontegg

Secure your customers' data with ease.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.9

Add to compare

What is Frontegg?

Frontegg is a comprehensive Customer Identity and Access Management (CIAM) solution designed to provide seamless authentication, security, and user management for modern applications. With a focus on self-service and developer-friendly integration, Frontegg enables businesses to implement ...

Read more about Frontegg
Free TrialTry Free →·

Frontegg offers custom pricing plan

AroundDeal - New SaaS Software

AroundDeal

RECOMMENDED

Unlock high-quality leads for faster deal closure.

Best for: SMB teams · Mid-market · Enterprise

Add to compare

What is AroundDeal?

AroundDeal is the ultimate tool for B2B marketing initiatives. Our extension helps you quickly and accurately identify leads necessary to close deals faster. We provide you with a list of high-quality, high-value prospects and their email addresses, as well as contact information to help you ...

Read more about AroundDeal
CrankWheel - New SaaS Software

CrankWheel

RECOMMENDED

Boost sales with instant screen-sharing.

Best for: SMB teams · Mid-market · Enterprise

Add to compare

What is CrankWheel?

CrankWheel provides instant screen-sharing and helps you to quickly reduce your sales cycle by half. It can broadcast your visual presentation from your phone in just 10 seconds, simplifying the process of responding to customer issues and challenges on the spot. Easily invite customers to ...

Read more about CrankWheel

Starts from $89/Month, also offers free forever plan

9.6

SpotScore

SalesHandy - Sales Engagement Software

SalesHandy

Take your email marketing to new heights.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is SalesHandy?

SalesHandy is the perfect tool to help you take your email marketing strategies to the next level. It easily enables sales teams to rapidly deploy email campaigns in a matter of seconds. With intelligent features like real-time notifications on opens and clicks, customizable tracking links and ...

Read more about SalesHandy
Free TrialTry Free →·

Starts from $27/User/Month when Billed Yearly

9.6

SpotScore

Apollo.io - Sales Engagement Software

Apollo.io

Empower your sales team to exceed goals.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

watch-demo

Watch Demo

What is Apollo.io?

Apollo is sales engagement software designed for the sales team. When managers view their team through the lens of goal setting and progress tracking, motivation increases across the board. Apollo helps make targets easier to set and hit with the right dashboards that provide relevant ...

Read more about Apollo.io
Free TrialTry Free →·

Starts from $0/user/month when monthly, also offers free forever plan

9.5

SpotScore

Cirrus Insight - Sales Engagement Software

Cirrus Insight

Empower your sales team with game-changing insights.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Cirrus Insight?

Cirrus Insight is the leading sales engagement software. With Cirrus Insight, sales teams get unlimited visibility into all of their buyer activity in one place. The Cirrus Insight platform helps sales teams be more productive by curating and organizing data into a single source of truth. ...

Read more about Cirrus Insight
Free TrialTry Free →·

Starts from $7/Month

9.4

SpotScore

Clay logo

Clay

GTM enrichment platform combining 100+ data providers with AI automation

Best for: SMB teams

Start Free Trial

4.7

Add to compare

watch-demo

Watch Demo

What is Clay?

Clay is a GTM data enrichment and automation platform that combines 100+ data providers into a single spreadsheet-like interface. Teams use Clay to build highly targeted prospect lists, enrich CRM records with real-time signals, and automate personalized outreach at scale. Its AI agent ...

Read more about Clay
Free TrialTry Free →·

Starts from Freefree, also offers free forever plan

9.4

SpotScore

Yesware - Sales Engagement Software

Yesware

Streamline your sales process and close deals faster.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Yesware?

Yesware is a sales engagement platform that runs inside Gmail, giving sales reps tools for lead capture, email tracking, meeting scheduling, and activity logging in one place. It reduces time spent switching between tools by centralizing outreach data, email history, and follow-up plans in a ...

Read more about Yesware
Free TrialTry Free →·

Starts from $15/User/Month when Billed Yearly

9.3

SpotScore

Autoklose - Sales Engagement Software

Autoklose

Accelerate your sales with AI technology.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Autoklose?

Autoklose is a powerful artificial intelligence-driven sales platform, providing an abundance of B2B leads for specialized demographics. With Autoklose, you'll be able to close deals faster than ever before. Simply pick a niche, generate your target list, switch to autopilot mode, and you're ...

Read more about Autoklose
Free TrialTry Free →·

Starts from $49.99/User/Month when Billed Yearly

9.3

SpotScore

VanillaSoft - Sales Engagement Software

VanillaSoft

Boost sales, collaborate, and grow.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is VanillaSoft?

VanillaSoft is the Sales Engagement Platform for global sales organizations. Essential functions like Account, Product and Contact management are realigned with how salespeople engage with their customers and collaborate with their team. The result is better selling, more collaborating and a ...

Read more about VanillaSoft
Free TrialTry Free →·

Starts from $80/User/Month

Why each tool made the shortlist

AWS IAM8.6Best for teams of all sizes

Strong AWS integration

Watch for: Limited to AWS ecosystem

DID7.5Best for teams of all sizes

Cost-effective identity management

Watch for: Limited advanced features

Frontegg-1Best for teams of all sizes
AroundDeal-1Best for teams of all sizes

Identifies high-quality leads

Watch for: Limited to B2B

CrankWheel-1Best for teams of all sizes

Instant screen-sharing

Watch for: Limited to screen-sharing

SalesHandy9.6Best for teams of all sizes

Automates cold email follow-ups, reducing manual outreach workload and improving response rates.

Watch for: Users report receiving ongoing notifications even after acknowledging them, which becomes disruptive over time.

Apollo.io9.6Best for teams of all sizes

Easy to use and user-friendly interface for locating contacts and companies, with convenient filters for narrowing down searches.

Watch for: Potential complexity for newcomers due to the richness of features without proper support.

Cirrus Insight9.5Best for teams of all sizes

Automated tools streamline processes and save time by tracking and managing emails and contacts without manual effort.

Watch for: Users may face challenges with feature clarity, complexity, and limitations like accessing functionalities and understanding available tools.

Clay9.4Best for teams of all sizes

Waterfall enrichment across 100+ providers means the best available data — email, phone, firmographics — without manually juggling multiple vendor subscriptions.

Watch for: Credit-based pricing can become expensive quickly at volume — users report costs escalating unexpectedly as teams scale their enrichment workflows.

Yesware9.4Best for teams of all sizes

Integration with Gmail for email tracking and virus scanning.

Watch for: Complexity in features and customizations may be overwhelming for new users without adequate support.

Autoklose9.3Best for teams of all sizes

Easy to use, effective for cold email campaigns, and helps in prospecting and engaging potential customers.

Watch for: Limited integrations in the Marketplace may impact advanced functionalities.

VanillaSoft9.3Best for teams of all sizes

Designed for volume calls, making it efficient for outbound calling needs.

Watch for: Limited customization options and features may be overwhelming for new users without sufficient support.

Why teams look for a Magic alternative

Most people weighing a Magic alternative are reacting to the same handful of pain points:

  • Limited integrations
  • Complex setup process
  • Requires training for users

What to look at before switching from Magic

A quick data read across all 12 sales engagement software free alternatives: 12 offer a free tier; paid plans run $29, with DID the cheapest entry point; and CrankWheel is the highest rated at 5 across 30 reviews.

Behind the order.

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

The top-rated alternatives to Magic are CrankWheel (5.0★), Frontegg (4.9★), Clay (4.7★). Compare all 12 alternatives side-by-side above.

When evaluating alternatives to Magic, prioritize: CRM Integration, Sales Activity Automation, Team Management, Content Management, Inbox Integration, transparent pricing, free trial availability, and integrations with your existing tools. Use the filters above to compare by feature, budget, and team size.

Migration difficulty depends on how deeply Magic is integrated into your workflows. Most alternatives offer data export/import tools and dedicated onboarding support. We recommend shortlisting 2–3 options, running a free trial, and checking each vendor's migration guides before committing.

Choosing the best Magic alternative for your goals

  • On a budget / just exploring: start with a free tier — AWS IAM, DID and Frontegg let you evaluate without paying upfront.
  • If real-user ratings matter most: CrankWheel has the strongest star rating (5★) among the options with verified reviews.
  • Want the safest pick: AWS IAM has the highest Spotsaas Score (8.6) in this list — a strong default if you're unsure.

The switch from Magic

A low-stress switch from Magic starts with exporting your data and confirming the new tool imports it. Check feature parity for your real workflows, run a short pilot, and keep Magic active until the move is finished. The free tiers above let you trial first.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].