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8 Best FullStory Alternatives in 2026 — Free Options Included

Explore 8 alternatives to FullStory — vetted by our editors with real user reviews, pricing, and feature comparisons.

FullStory alternatives compared: the 8 top picks

Quick answer

The standout free heat map software alternatives to FullStory are Crazy Egg, Plerdy and Mouseflow. Crazy Egg comes first with a SpotScore of 9.4 and 4.43★ from reviewers. Compare all 8 on score, rating, and pricing below.

A tool that fits one team can frustrate another, so if FullStory is frustrating yours, these 8 heat map software free alternatives are worth a look. We rank them by SpotScore, which combines verified user satisfaction with market presence, then ratings and pricing. The table gives a quick side-by-side; the sections below explain each pick.

ProductSpotScoreRatingPricingBest for
Crazy EggUnlock the power of user insights.9.4★★★★☆ 4.43(136)FreeFree Trial · Quotation Basedteams of all sizes
PlerdyTrack, Analyze, Optimize your mobile app's performance.9.3★★★★★ 4.95(164)Freefrom $23/mosmall & mid-size businesses
MouseflowUncover insights, optimize your site.8.9★★★★★ 4.89(334)Freefrom $24/moteams of all sizes
Lucky OrangeTrack user behavior for better insights.8.8★★★★★ 4.75(107)Freefrom $9/moteams of all sizes
VWO InsightsUncover user behavior, optimize your strategy with VWO Insights.8.6★★★★☆ 4.16(51)Freefrom $169/moteams of all sizes
LiveSessionImprove your game with real-time data.8.3★★★★★ 4.67(27)Freefrom $55.63/mosmall & mid-size businesses
Cux.ioUncover user behaviors to optimize your site.8.2★★★★★ 4.92(48)Freefrom $112.02/mosmall & mid-size businesses
TruConversionOptimize conversions with TruConversion.7.7★★★★☆ 4.35(10)Freefrom $41/moteams of all sizes

9.4

SpotScore

Crazy Egg - Heat Map Software

Crazy Egg

Unlock the power of user insights.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.4

136 verified reviews

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What is Crazy Egg?

With Crazy Egg, you can measure the customer experience of any web page in minutes—and then make it far better. You'll pinpoint which of your web pages work and don't work; find out how users are behaving online; and then use that information to optimize your site with design tweaks or content ...

Read more about Crazy Egg
Free Trial·

Crazy Egg offers custom pricing plan

9.3

SpotScore

Plerdy - Heat Map Software

Plerdy

Track, Analyze, Optimize your mobile app's performance.

Best for: SMB teams · Mid-market

Start Free Trial

5.0

164 verified reviews

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What is Plerdy?

Plerdy has a universal mobile SDK that syncs with its Heat Map—a social media navigation and tracking platform for mobile apps. The Heat Map records where people click, which parts of the app they use, and how long they stay at each page. Users can see all of this data in the interface, along ...

Read more about Plerdy
Free TrialTry Free →·

Plerdy offers custom pricing plan

8.9

SpotScore

Mouseflow - Heat Map Software

Mouseflow

Uncover insights, optimize your site.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.9

334 verified reviews

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What is Mouseflow?

The MouseFlow plugin records user behavior and displays heat maps that show areas of interest on your site. It is ideal for optimizing your information architecture and deciding on the placement of key features on your site. With a heat map, you can see which page is getting the most attention, ...

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Free Trial·

Mouseflow offers custom pricing plan

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8.8

SpotScore

Lucky Orange - Heat Map Software

Lucky Orange

Track user behavior for better insights.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.8

107 verified reviews

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What is Lucky Orange?

Lucky Orange is a website heatmap and session recording tool used by UX researchers, conversion rate optimizers, and marketing teams who need to understand how visitors navigate and interact with their site. It captures click heatmaps, scroll depth maps, and individual session recordings so ...

Read more about Lucky Orange
Free TrialTry Free →·

Lucky Orange offers custom pricing plan

8.6

SpotScore

VWO Insights - Heat Map Software

VWO Insights

RECOMMENDED

Uncover user behavior, optimize your strategy with VWO Insights.

Best for: SMB teams · Mid-market · Enterprise

4.2

51 verified reviews

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What is VWO Insights?

The VWO Heat Map for mobile app enhances user experience by providing visual capture of the interest on any piece of content at a given time.   With easy access to insights, marketers can now get to know more about their audience and know how to better communicate on how they can meet their ...

Read more about VWO Insights
Free TrialTry Free →

8.3

SpotScore

LiveSession - Heat Map Software

LiveSession

Improve your game with real-time data.

Best for: SMB teams · Mid-market

Start Free Trial

4.7

27 verified reviews

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What is LiveSession?

The LiveSession™ software allows players to track, analyze and improve their game from a smartphone or tablet. With this technology, players can provide real-time data that is displayed on the screen of the Analytics Stick while they're playing on the field. We offer different levels of ...

Read more about LiveSession
Free TrialTry Free →

8.2

SpotScore

Cux.io - Heat Map Software

Cux.io

Uncover user behaviors to optimize your site.

Best for: SMB teams · Mid-market

Start Free Trial

4.9

48 verified reviews

Add to compare

What is Cux.io?

Cux.io is an intuitive software that provides heat map analytics, easy to use reports and user interface. Cux.io's built in reporting tool allows for good-to-great analysis of your website's performance and provides insights into how a visitor uses a website, where they click on a page, where ...

Read more about Cux.io
Free TrialTry Free →

7.7

SpotScore

TruConversion - Heat Map Software

TruConversion

Optimize conversions with TruConversion.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.3

10 verified reviews

Add to compare

What is TruConversion?

TruConversion is an all-in-one analytics tool designed to give you the insight you need to optimize conversions on your website and mobile apps. With its insightful Funnel tracking feature you can quickly detect what's working and what's not, plus you can easily fix bottlenecks with our unique ...

Read more about TruConversion
Free TrialTry Free →

Who competes with FullStory?

FullStory competes with 8 other heat map software tools tracked on Spotsaas. The closest by feature overlap are Crazy Egg, Plerdy and Mouseflow. Each is compared against FullStory on rating, pricing and feature coverage below.

What else works like FullStory?

Searches for "sites like FullStory" and "apps like FullStory" land on the same shortlist as "FullStory alternatives" — the 8 options below cover both, whether you want a like-for-like replacement or something lighter.

Why these options stand out

Crazy Egg9.4Best for teams of all sizes

Provides valuable insights through heat maps and user behavior analysis, aiding in optimization efforts.

Watch for: Setup and customization of snapshots may be complex for users, especially with advanced tracking requirements.

Plerdy9.3Best for small & mid-size businesses

Features for website optimization and conversion growth, including heatmaps and SEO tools.

Watch for: Initially complicated due to extensive features, might require time to learn and understand fully.

Mouseflow8.9Best for teams of all sizes

Provides valuable insights for business with easy-to-use and fast reporting.

Watch for: Richness of features may be overwhelming for newcomers without sufficient support.

Lucky Orange8.8Best for teams of all sizes

Provides valuable insights through heatmaps, user engagement visualizations, and real-time tracking.

Watch for: Limited Marketplace options for additional apps and integrations.

VWO Insights8.6Best for teams of all sizes

Efficient data gathering through surveys, session recordings, heatmaps, and funnels, aiding in building better products.

Watch for: Interface complexity can be overwhelming, especially for new users without proper guidance.

LiveSession8.3Best for small & mid-size businesses

Effective and easy to use, with smooth functioning and user-friendly interface.

Watch for: Lack of heatmaps and limited customizations may hinder advanced analysis and features.

Cux.io8.2Best for small & mid-size businesses

Provides intuitive interface and well-presented data, enabling customization of goals for focused insights.

Watch for: Lack of mobile app support might limit the tool's usability on mobile platforms.

TruConversion7.7Best for teams of all sizes

Interface has clear navigation and funnel tracking tools.

Watch for: Newcomers may find the feature set complex without adequate onboarding support.

Why teams look for a FullStory alternative

There are a few common reasons buyers start shopping for a FullStory alternative:

  • May require some time to explore the full range of features, which can be overwhelming for new users without adequate support.
  • Limited selection in the Marketplace for additional apps and connectors may restrict advanced functionalities for some users.

What separates a strong FullStory alternative

Side by side, the 8 free alternatives break down like this: 8 offer a free tier; paid plans run $9–$169, with Lucky Orange the cheapest entry point; and Plerdy is the highest rated at 4.95★ across 164 reviews.

The method behind the list.

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

The top-rated alternatives to FullStory are Plerdy (5.0★), Cux.io (4.9★), Mouseflow (4.9★). Compare all 8 alternatives side-by-side above.

When evaluating alternatives to FullStory, prioritize: Team Sharing, GDPR Compliance, Form Testing, JavaScript Error Detection, Custom Targeting, transparent pricing, free trial availability, and integrations with your existing tools. Use the filters above to compare by feature, budget, and team size.

Migration difficulty depends on how deeply FullStory is integrated into your workflows. Most alternatives offer data export/import tools and dedicated onboarding support. We recommend narrowing to 2–3 options, running a free trial, and checking each vendor's migration guides before committing.

Picking a FullStory alternative: where to start

  • On a budget / just exploring: start with a free tier — Crazy Egg, Plerdy and Mouseflow let you evaluate without paying upfront.
  • If real-user ratings matter most: Plerdy has the strongest star rating (4.95★) among the options with verified reviews.
  • Want the safest pick: Crazy Egg has the highest Spotsaas Score (9.4) in this list — a strong default if you're unsure.

Migrating from FullStory, step by step

The smart way to leave FullStory is step by step. Export your data, make sure it imports, and confirm your core workflows survive the move. Trial the new tool before committing, and keep FullStory live until you're fully migrated. Most options above offer free testing.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].