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12 Best Free FullStory Alternatives in 2026

Explore 12 alternatives to FullStory — vetted by our editors with real user reviews, pricing, and feature comparisons.

FullStory alternatives compared: the 12 top picks

Quick answer

The standout free heat map software alternatives to FullStory are Crazy Egg, Mouseflow and Lucky Orange. Crazy Egg comes first with a SpotScore of 9.4 and 4.36★ from reviewers. Compare all 12 on score, rating, and pricing below.

A tool that fits one team can frustrate another, so if FullStory is frustrating yours, these 12 heat map software free alternatives are worth a look. We rank them by SpotScore, which combines verified user satisfaction with market presence, then ratings and pricing. The table gives a quick side-by-side; the sections below explain each pick.

ProductSpotScoreRatingPricingBest for
Crazy EggUnlock the power of user insights.9.4★★★★ 4.36(136)FreeFree Trial · Quotation Basedteams of all sizes
MouseflowUncover insights, optimize your site.8.9★★★★★ 4.6(334)Freefrom $24/moteams of all sizes
Lucky OrangeTrack user behavior for better insights.8.8★★★★ 4.3(107)Freefrom $9/moteams of all sizes
PinPutSimplifying feedback collection for seamless user experience.8.2Not yet ratedFreeFree Trial · Subscription · Quotation Basedteams of all sizes
VWO InsightsUncover user behavior, optimize your strategy with VWO Insights.8.6Not yet ratedFreeFree Trial · Subscriptionteams of all sizes
SmartlookUncover customer insights to maximize your potential.9.8★★★★★ 4.5(280)FreeFree Trial · Freemium · Subscription · Quotation Basedteams of all sizes
HotjarUnlocking user behavior for website success.9.6★★★★ 4.1(359)FreeFreemium · Subscriptionteams of all sizes
PlerdyTrack, Analyze, Optimize your mobile app's performance.9.3★★★★★ 4.6(164)FreeFree Trial · Freemium · Subscription · Quotation Basedsmall & mid-size businesses
InspectletSee your website through your visitors' eyes.8.5★★★★ 4(47)FreeFreemium · Subscription · Quotation Basedteams of all sizes
LiveSessionImprove your game with real-time data.8.3★★★★★ 4.6(27)FreeFree Trial · Subscriptionsmall & mid-size businesses
Cux.ioUncover user behaviors to optimize your site.8.2★★★★★ 4.8(48)FreeFree Trial · Subscriptionsmall & mid-size businesses
DeepneuralsTransform your data into powerful insights.7.9★★★★★ 4.5FreeFreemiumsmall & mid-size businesses

9.4

SpotScore

Crazy Egg - Heat Map Software

Crazy Egg

Unlock the power of user insights.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Crazy Egg?

With Crazy Egg, you can measure the customer experience of any web page in minutes—and then make it far better. You'll pinpoint which of your web pages work and don't work; find out how users are behaving online; and then use that information to optimize your site with design tweaks or content ...

Read more about Crazy Egg
Free Trial·

Crazy Egg offers custom pricing plan

8.9

SpotScore

Mouseflow - Heat Map Software

Mouseflow

Uncover insights, optimize your site.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Mouseflow?

The MouseFlow plugin records user behavior and displays heat maps that show areas of interest on your site. It is ideal for optimizing your information architecture and deciding on the placement of key features on your site. With a heat map, you can see which page is getting the most attention, ...

Read more about Mouseflow
Free Trial·

Mouseflow offers custom pricing plan

8.8

SpotScore

Lucky Orange - Heat Map Software

Lucky Orange

Track user behavior for better insights.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Lucky Orange?

Lucky Orange is a website heatmap and session recording tool used by UX researchers, conversion rate optimizers, and marketing teams who need to understand how visitors navigate and interact with their site. It captures click heatmaps, scroll depth maps, and individual session recordings so ...

Read more about Lucky Orange
Free TrialTry Free →·

Lucky Orange offers custom pricing plan

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8.2

SpotScore

PinPut - UX Software

PinPut

Simplifying feedback collection for seamless user experience.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is PinPut?

PinPut, an easy-to-use UX software for iPhone, helps to collect user feedback in one click. Anyone an start a project, add questions and answers, send the form to the participants by push notification or email, and collect results. PinPut is compatible with any device. User can use it on any ...

Read more about PinPut
Free TrialTry Free →·

PinPut offers custom pricing plan

8.6

SpotScore

VWO Insights - Heat Map Software

VWO Insights

RECOMMENDED

Uncover user behavior, optimize your strategy with VWO Insights.

Best for: SMB teams · Mid-market · Enterprise

GDPR

Add to compare

What is VWO Insights?

The VWO Heat Map for mobile app enhances user experience by providing visual capture of the interest on any piece of content at a given time.   With easy access to insights, marketers can now get to know more about their audience and know how to better communicate on how they can meet their ...

Read more about VWO Insights
Free TrialTry Free →·

Starts from $169/Month

9.8

SpotScore

Smartlook - Heat Map Software

Smartlook

Uncover customer insights to maximize your potential.

Best for: SMB teams · Mid-market · Enterprise

GDPR
Start Free Trial

Add to compare

What is Smartlook?

Smartlook is a session recording and behavioral analytics platform used by product and UX teams at web and mobile app companies who need to understand user behavior beyond pageview counts. It records user sessions, tracks custom events, and segments recordings by user attributes so teams can ...

Read more about Smartlook
Free TrialTry Free →·

Starts from $39/Month, also offers free forever plan

9.6

SpotScore

Hotjar - Heat Map Software

Hotjar

Unlocking user behavior for website success.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Hotjar?

The Hotjar Heatmap Tool helps you to significantly understand and improve the experience of your users on your website. By allowing you to see exactly where they spend their time, click and scroll in real-time, you can easily understand what is working well and what needs improvement. When ...

Read more about Hotjar

Starts from $39/Month, also offers free forever plan

9.3

SpotScore

Plerdy - Heat Map Software

Plerdy

Track, Analyze, Optimize your mobile app's performance.

Best for: SMB teams · Mid-market

GDPR
Start Free Trial

Add to compare

What is Plerdy?

Plerdy has a universal mobile SDK that syncs with its Heat Map—a social media navigation and tracking platform for mobile apps. The Heat Map records where people click, which parts of the app they use, and how long they stay at each page. Users can see all of this data in the interface, along ...

Read more about Plerdy
Free TrialTry Free →·

Starts from $23/Month when Billed Yearly, also offers free forever plan

8.5

SpotScore

Inspectlet - Heat Map Software

Inspectlet

See your website through your visitors' eyes.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Inspectlet?

Inspectlet is a heatmap software solution that captures your visitor behavior online and generates an easy to understand visual analytics report within minutes. It uses JavaScript to record visitors' actions, like mouse clicks, keyboard presses, scrolls and form submits, and these videos are ...

Read more about Inspectlet

Starts from $33/Month when Billed Yearly, also offers free forever plan

8.3

SpotScore

LiveSession - Heat Map Software

LiveSession

Improve your game with real-time data.

Best for: SMB teams · Mid-market

GDPR
Start Free Trial

Add to compare

What is LiveSession?

The LiveSession™ software allows players to track, analyze and improve their game from a smartphone or tablet. With this technology, players can provide real-time data that is displayed on the screen of the Analytics Stick while they're playing on the field. We offer different levels of ...

Read more about LiveSession
Free TrialTry Free →·

Starts from $55.63/Month

8.2

SpotScore

Cux.io - Heat Map Software

Cux.io

Uncover user behaviors to optimize your site.

Best for: SMB teams · Mid-market

GDPR
Start Free Trial

Add to compare

What is Cux.io?

Cux.io is an intuitive software that provides heat map analytics, easy to use reports and user interface. Cux.io's built in reporting tool allows for good-to-great analysis of your website's performance and provides insights into how a visitor uses a website, where they click on a page, where ...

Read more about Cux.io
Free TrialTry Free →·

Starts from $112.02/Month

7.9

SpotScore

Deepneurals - Heat Map Software

Deepneurals

Transform your data into powerful insights.

Best for: SMB teams · Mid-market

GDPR
Try for Free

4.5

Add to compare

What is Deepneurals?

Deepneurals is a heat map software company, providing visualization tools for businesses to monitor and analyze data.This software provide visual analytics solutions to organizations in a broad range of industries, including pharmaceuticals, manufacturing, chemical, automotive, pharmaceuticals, ...

Read more about Deepneurals

Why these options stand out

Crazy Egg9.4Best for teams of all sizes

Provides valuable insights through heat maps and user behavior analysis, aiding in optimization efforts.

Watch for: Setup and customization of snapshots may be complex for users, especially with advanced tracking requirements.

Mouseflow8.9Best for teams of all sizes

Provides valuable insights for business with easy-to-use and fast reporting.

Watch for: Richness of features may be overwhelming for newcomers without sufficient support.

Lucky Orange8.8Best for teams of all sizes

Provides valuable insights through heatmaps, user engagement visualizations, and real-time tracking.

Watch for: Limited Marketplace options for additional apps and integrations.

PinPut8.2Best for teams of all sizes

One-click feedback collection

Watch for: Limited question types

VWO Insights8.6Best for teams of all sizes

Efficient data gathering through surveys, session recordings, heatmaps, and funnels, aiding in building better products.

Watch for: Interface complexity can be overwhelming, especially for new users without proper guidance.

Smartlook9.8Best for teams of all sizes

Easy to install and configure, providing quick setup and usability for users.

Watch for: Lack of advanced features usage by all users may lead to underutilization of certain functionalities.

Hotjar9.6Best for teams of all sizes

Provides valuable insights into user behavior, enhancing website optimization.

Watch for: Some limitations in integration options with other tools.

Plerdy9.3Best for small & mid-size businesses

Features for website optimization and conversion growth, including heatmaps and SEO tools.

Watch for: Initially complicated due to extensive features, might require time to learn and understand fully.

Inspectlet8.5Best for teams of all sizes

Provides detailed analysis and monitoring features such as session recordings, heatmaps, and trend tracking, enabling users to gain insights into user behavior.

Watch for: Some users find the pricing relatively high, especially for start-up companies, and suggest more flexible pricing options.

LiveSession8.3Best for small & mid-size businesses

Effective and easy to use, with smooth functioning and user-friendly interface.

Watch for: Lack of heatmaps and limited customizations may hinder advanced analysis and features.

Cux.io8.2Best for small & mid-size businesses

Provides intuitive interface and well-presented data, enabling customization of goals for focused insights.

Watch for: Lack of mobile app support might limit the tool's usability on mobile platforms.

Deepneurals7.9Best for small & mid-size businesses

Visual analytics tools

Watch for: May require technical expertise

Why teams look for a FullStory alternative

There are a few common reasons buyers start shopping for a FullStory alternative:

  • May require some time to explore the full range of features, which can be overwhelming for new users without adequate support.
  • Limited selection in the Marketplace for additional apps and connectors may restrict advanced functionalities for some users.

What separates a strong FullStory alternative

Side by side, the 12 free alternatives break down like this: 12 offer a free tier; paid plans run $9–$24, with Lucky Orange the cheapest entry point; and Cux.io is the highest rated at 4.8 across 48 reviews.

The method behind the list.

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

The top-rated alternatives to FullStory are Cux.io (4.8★), Mouseflow (4.6★), Plerdy (4.6★). Compare all 12 alternatives side-by-side above.

When evaluating alternatives to FullStory, prioritize: Team Sharing, GDPR Compliance, Form Testing, JavaScript Error Detection, Custom Targeting, transparent pricing, free trial availability, and integrations with your existing tools. Use the filters above to compare by feature, budget, and team size.

Migration difficulty depends on how deeply FullStory is integrated into your workflows. Most alternatives offer data export/import tools and dedicated onboarding support. We recommend shortlisting 2–3 options, running a free trial, and checking each vendor's migration guides before committing.

Picking a FullStory alternative: where to start

  • On a budget / just exploring: start with a free tier — Crazy Egg, Mouseflow and Lucky Orange let you evaluate without paying upfront.
  • If real-user ratings matter most: Cux.io has the strongest star rating (4.8★) among the options with verified reviews.
  • Want the safest pick: Crazy Egg has the highest Spotsaas Score (9.4) in this list — a strong default if you're unsure.

Migrating from FullStory, step by step

The smart way to leave FullStory is step by step. Export your data, make sure it imports, and confirm your core workflows survive the move. Trial the new tool before committing, and keep FullStory live until you're fully migrated. Most options above offer free testing.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].