Is there a free alternative to Amplitude?

Yes — CleverTap, Google Analytics, Smartlook offer free tiers or trials suitable for small teams and individuals.

Last updated: July 30, 2026

12 Amplitude Alternatives for Windows, Ranked (2026)

Explore 12 alternatives to Amplitude — vetted by our editors with real user reviews, pricing, and feature comparisons.

The best Amplitude alternatives, ranked by SpotScore

Quick answer

Looking for a Amplitude alternative? The top picks are Localytics, CleverTap and Google Analytics. Localytics comes out ahead with a SpotScore of 8.4 and a 3.7★ rating. See all 12 compared on score, rating, and price below.

There's no single best tool for everyone, so if Amplitude falls short on cost, features, or ease of use, look here. These 12 mobile analytics software alternatives lead the field, ranked by SpotScore (a blend of real-user satisfaction and market presence), ratings, and pricing. Compare them quickly in the table, then read each profile.

Product	SpotScore	Rating	Pricing	Best for
LocalyticsUnlock the power of mobile marketing.	8.4	★★★★☆ 3.7(19)	Quotation Based	teams of all sizes
CleverTapTurn data into dollars with CleverTap.	9.8	★★★★★ 4.5(296)	FreeFree Trial · Subscription · Quotation Based	teams of all sizes
Google AnalyticsUnlock the power of website analytics.	9.8	★★★★★ 4.6(2517)	FreeFreemium · Quotation Based	teams of all sizes
SmartlookUncover customer insights to maximize your potential.	9.8	★★★★★ 4.5(280)	FreeFree Trial · Freemium · Subscription · Quotation Based	teams of all sizes
AppsFlyerTrack, analyze, and engage with your app users effortlessly.	9.5	★★★★☆ 4.4(351)	FreeFreemium · Subscription · Quotation Based	teams of all sizes
LeanplumDriving mobile engagement, one insight at a time.	9.3	★★★★☆ 3.8(83)	Quotation Based	teams of all sizes
KochavaEmpowering data-driven marketing strategies.	9.1	★★★★☆ 4(152)	FreeFree Trial · Freemium · Subscription	teams of all sizes
CountlyReal-time insights for smarter business decisions.	8.9	★★★★☆ 4(18)	FreeFree Trial · Freemium · Subscription	teams of all sizes
AT InternetUnlock the power of mobile data.	8.9	★★★★☆ 4.2(22)	FreeFree Trial · Freemium · Subscription	teams of all sizes
AdjustUnlock data and growth for your mobile app.	8.9	★★★★☆ 4.3(54)	Quotation Based	teams of all sizes
IndicativeMaximize your digital insights with Indicative.	8.9	★★★★☆ 4.3(140)	FreeFree Trial · Freemium · Subscription · Quotation Based	teams of all sizes
Piwik PROTracking insights for optimal performance.	8.6	★★★★★ 4.6(40)	Quotation Based	teams of all sizes

8.4

SpotScore

Localytics

Unlock the power of mobile marketing.

Best for: SMB teams · Mid-market · Enterprise

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3.7

19 verified reviews

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What is Localytics?

Localytics provides mobile analytics software so user can connect with their customers wherever they are. Localytics was designed from the ground up to specialize in mobile marketing and app analytics. It allows to comprehensively understand the performance of campaigns, including what sources ...

CleverTap

Turn data into dollars with CleverTap.

Best for: SMB teams · Mid-market · Enterprise

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4.5

296 verified reviews

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What is CleverTap?

CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and in-app events. CleverTap allows user to view over 15 different reports including session details, retention ...

Google Analytics

Unlock the power of website analytics.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

4.6

2517 verified reviews

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What is Google Analytics?

Google Analytics is a popular website statistics service in the world with 3 billion hits per month and counting. Businesses trust in Google Analytics to give them insight into their customers, market trends, and overall website performance. This product has a comprehensive amount of ...

Smartlook

Uncover customer insights to maximize your potential.

Best for: SMB teams · Mid-market · Enterprise

GDPR

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4.5

280 verified reviews

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What is Smartlook?

Smartlook is a session recording and behavioral analytics platform used by product and UX teams at web and mobile app companies who need to understand user behavior beyond pageview counts. It records user sessions, tracks custom events, and segments recordings by user attributes so teams can ...

AppsFlyer

Track, analyze, and engage with your app users effortlessly.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

4.4

351 verified reviews

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What is AppsFlyer?

AppsFlyer is a unified marketing measurement and analytics platform designed to help performance marketers, creative teams, agencies, and brands make smarter, faster decisions based on accurate, real-time data. It offers a robust suite of features including mobile attribution, audience ...

Leanplum

Driving mobile engagement, one insight at a time.

Best for: SMB teams · Mid-market · Enterprise

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3.8

83 verified reviews

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What is Leanplum?

Leanplum is the only full-stack mobile analytics software that helps to achieve engagement and retention at scale. It automatically identifies powerful insights in the data and delivers them through a simple interface that any marketer or product manager can use. Documents, customer service ...

Kochava

Empowering data-driven marketing strategies.

Best for: SMB teams · Mid-market · Enterprise

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4.0

152 verified reviews

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What is Kochava?

Kochava is an advanced unified platform delivering data-driven insights through connected devices. Easily monitor user retention & LTV, create dynamic audience segments, and receive push notifications. Marketers and SMBs have the tools to measure the performance of campaigns with mobile app ...

Countly

Real-time insights for smarter business decisions.

Best for: SMB teams · Mid-market · Enterprise

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4.0

18 verified reviews

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What is Countly?

Countly is a open source mobile analytics software. Its features are analytical, operational, reporting and development integrated into one platform. Countly provides actionable insights to drive business decisions effectively by collecting data from smartphones, tablets, apps and console games ...

AT Internet

Unlock the power of mobile data.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.2

22 verified reviews

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What is AT Internet?

AT Internet's Mobile Analytics Software enables individuals to measure, understand, and act on mobile data. Anytime & anywhere. The platform is built to capture the powerful combination of web insight and location intelligence. As a leader in mobile analytics, we help businesses get more value ...

Adjust

Unlock data and growth for your mobile app.

Best for: SMB teams · Mid-market · Enterprise

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4.3

54 verified reviews

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What is Adjust?

Adjust is a mobile analytics platform for iOS and Android that helps user understand how iOS and Android apps are used, find critical bugs, and grow user base. Its cloud-based solution tracks millions of devices for thousands of companies through proprietary implementation of Apple's & Google's ...

Indicative

Maximize your digital insights with Indicative.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.3

140 verified reviews

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What is Indicative?

Indicative is a Software as a Service (SaaS) solution for web analytics that measures and analyzes the user behavior on websites and mobile apps. The company's core product features: website visitor traffic, heatmaps, keyword ranking, backlink analysis, search engine indexing, SEO analytics, ...

Piwik PRO

Tracking insights for optimal performance.

Best for: SMB teams · Mid-market · Enterprise

Get Pricing Details

4.6

40 verified reviews

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What is Piwik PRO?

Piwik is a web analytics software used by millions of websites and people around the world. Piwik combines real-time analytics with user behavior tracking and campaign tracking features. It provides in-depth site reports, actionable business insights, user engagement correlations and advanced ...

Why these Amplitude alternatives made the cut

Localytics8.4Best for teams of all sizes

Integrated system for tracking app analytics, in-app messaging, and push notification campaigns, simplifying management.

Watch for: Issues with integrating with other tools or platforms, limiting seamless data sharing and utilization.

CleverTap9.8Best for teams of all sizes

Campaign setup is straightforward, with clear analytics and reports.

Watch for: Limited marketplace for additional apps and connectors, restricting advanced functionality.

Google Analytics9.8Best for teams of all sizes

Provides detailed reports on website performance and user behavior.

Watch for: Steep learning curve for beginners due to the complexity of features and vast amount of data available.

Smartlook9.8Best for teams of all sizes

Easy to install and configure, providing quick setup and usability for users.

Watch for: Lack of advanced features usage by all users may lead to underutilization of certain functionalities.

AppsFlyer9.5Best for teams of all sizes

Efficient integration with various platforms, comfortable dashboards, customization, and time-saving custom dashboards for easy report generation.

Watch for: Some users find the platform's richness of features and customizations intimidating, especially for newcomers without proper guidance.

Leanplum9.3Best for teams of all sizes

Advanced data accuracy and specification variety for personalized communication.

Watch for: Limited customization options and template flexibility can restrict branding alignment.

Kochava9.1Best for teams of all sizes

Provides data insights through custom segments and analytics.

Watch for: The richness of features may be intimidating for newcomers without proper support.

Countly8.9Best for teams of all sizes

Offers open-source client and server code, providing transparency and customization options.

Watch for: Limited community edition features, restricting access to certain functionalities for free users.

AT Internet8.9Best for teams of all sizes

Provides accurate data flow and problem-solving skills are commendable.

Watch for: Complex and confusing interface for navigation and usage.

Adjust8.9Best for teams of all sizes

Account team provides training and responds quickly to technical support requests.

Watch for: Feature depth can be difficult for new users to navigate without proper onboarding.

Indicative8.9Best for teams of all sizes

Simple drag-and-drop SQL tool for analysis of user segments and funnels without coding.

Watch for: Falls short compared to other tools like Amplitude in certain aspects.

Piwik PRO8.6Best for teams of all sizes

Easy to handle with a quick overview of important stats, similar to Google Analytics.

Watch for: Integrations and goals can be challenging for users with low programming know-how.

Why teams look for a Amplitude alternative

When Amplitude stops fitting, it's typically for reasons such as:

Some users find the richness of features and customizations complex, especially for newcomers without proper support.
Limited selection in the Marketplace for additional apps and connectors may restrict access to advanced functionalities.

The things that matter when replacing Amplitude

Here's how the 12 alternatives differ where it counts: 8 offer a free tier; and Google Analytics is the highest rated at 4.6★ across 2517 reviews.

How the order works.

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

What are the best alternatives to Amplitude?

The top-rated alternatives to Amplitude are Google Analytics (4.6★), Piwik PRO (4.6★), CleverTap (4.5★). Compare all 12 alternatives side-by-side above.

What features should I look for in a Mobile Analytics Software alternative?

When evaluating alternatives to Amplitude, prioritize: Event Tracking, Revenue Tracking, Retention Tracking, Cohort Analysis, Funnel Analysis, transparent pricing, free trial availability, and integrations with your existing tools. Use the filters above to compare by feature, budget, and team size.

How difficult is it to migrate from Amplitude to an alternative?

Migration difficulty depends on how deeply Amplitude is integrated into your workflows. Most alternatives offer data export/import tools and dedicated onboarding support. We recommend shortlisting 2–3 options, running a free trial, and checking each vendor's migration guides before committing.

How to decide on a Amplitude alternative

On a budget / just exploring: start with a free tier — CleverTap, Google Analytics and Smartlook let you evaluate without paying upfront.
If real-user ratings matter most: Google Analytics has the strongest star rating (4.6★) among the options with verified reviews.
Want the safest pick: Localytics has the highest Spotsaas Score (8.4) in this list — a strong default if you're unsure.

Making the move from Amplitude

A clean break from Amplitude starts with your data. Export it, verify the new tool can take it in, and check that your core workflows carry over. Pilot the switch with a small team or project before going all in, and don't cancel Amplitude until the migration's finished. Free trials above make testing low-risk.