NEWJoin 2M+ software buyers|Get Weekly Insights, Trends & Expert PicksSubscribe free →

Last updated:

Best Free Adapty Alternatives — 12 Tools Compared in 2026

Explore 12 alternatives to Adapty — vetted by our editors with real user reviews, pricing, and feature comparisons.

12 free Adapty alternatives, ranked at a glance

Quick answer

The most popular free mobile analytics software alternatives to Adapty are InAppStory, Appflow.ai and CleverTap. InAppStory leads the list with a 4.97★ rating from real users. Compare all 12 on rating and pricing below.

Price, missing features, or a steep learning curve will make any team rethink Adapty. These 12 mobile analytics software free alternatives are the options we'd put on your shortlist. We rank by SpotScore (real-user satisfaction and market presence), then ratings and pricing. Editors review every entry. Glance at the table, then read on.

ProductSpotScoreRatingPricingBest for
InAppStoryPersonalize, engage, and measure: all with ease.★★★★★ 4.97(44)Freefrom $399/moteams of all sizes
Appflow.aiMaximize Subscription Growth and Insights.★★★★ 4.47(17)Freefrom $3.88/moteams of all sizes
CleverTapTurn data into dollars with CleverTap.9.8★★★★★ 4.74(296)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
Google AnalyticsUnlock the power of website analytics.9.8★★★★★ 4.56(2517)FreeFreemium · Quotation Basedteams of all sizes
SmartlookUncover customer insights to maximize your potential.9.8★★★★★ 4.79(280)FreeFree Trial · Freemium · Subscription · Quotation Basedteams of all sizes
AmplitudeEmpowering mobile apps with data-driven decisions.9.6★★★★★ 4.77(866)FreeFreemium · Quotation Basedteams of all sizes
AppsFlyerTrack, analyze, and engage with your app users effortlessly.9.5★★★★★ 4.64(351)FreeFreemium · Subscription · Quotation Basedteams of all sizes
KochavaEmpowering data-driven marketing strategies.9.1★★★★ 4.03(152)FreeFree Trial · Freemium · Subscriptionteams of all sizes
CountlyReal-time insights for smarter business decisions.8.9★★★★ 4.08(18)FreeFree Trial · Freemium · Subscriptionteams of all sizes
AT InternetUnlock the power of mobile data.8.9★★★★ 4.39(22)FreeFree Trial · Freemium · Subscriptionteams of all sizes
IndicativeMaximize your digital insights with Indicative.8.9★★★★ 4.38(140)FreeFree Trial · Freemium · Subscription · Quotation Basedteams of all sizes
QonversionUnlock the power of mobile analytics.8.3Not yet ratedFreeFreemium · Subscriptionteams of all sizes
InAppStory - New SaaS Software

InAppStory

Personalize, engage, and measure: all with ease.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is InAppStory?

InAppStory is the perfect choice for Small and Medium companies to quickly connect with customers and measure their behavior. Our user-friendly platform provides an easy way to segmentize audiences and deliver personalized content in just a few minutes. Plus, our software works across Android ...

Read more about InAppStory
Free TrialTry Free →·

InAppStory offers custom pricing plan

Appflow.ai - Subscription Analytics Software

Appflow.ai

Maximize Subscription Growth and Insights.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Appflow.ai?

Appflow.ai is a powerful In-app Subscription Analytics Tool that helps you to manage iOS & Android in-app subscriptions, paywall A/B testing, and push notifications in the same place. Using our innovative platform you can unlock valuable insights by segmenting and comparing subscriber data and ...

Read more about Appflow.ai
Free TrialTry Free →·

Appflow.ai offers custom pricing plan

Spotsaas Ads

Want your product up here? Put it in front of buyers the moment they're comparing your category.

Reach in-market buyersRank above rivals2M+ buyers a year

9.8

SpotScore

CleverTap - Mobile Analytics Software

CleverTap

Turn data into dollars with CleverTap.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is CleverTap?

CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and in-app events. CleverTap allows user to view over 15 different reports including session details, retention ...

Read more about CleverTap
Free TrialTry Free →·

CleverTap offers custom pricing plan

9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics

Unlock the power of website analytics.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Google Analytics?

Google Analytics is a popular website statistics service in the world with 3 billion hits per month and counting. Businesses trust in Google Analytics to give them insight into their customers, market trends, and overall website performance. This product has a comprehensive amount of ...

Read more about Google Analytics

Google Analytics offers custom pricing plan

9.8

SpotScore

Smartlook - Heat Map Software

Smartlook

Uncover customer insights to maximize your potential.

Best for: SMB teams · Mid-market · Enterprise

GDPR
Start Free Trial

Add to compare

What is Smartlook?

Smartlook is a session recording and behavioral analytics platform used by product and UX teams at web and mobile app companies who need to understand user behavior beyond pageview counts. It records user sessions, tracks custom events, and segments recordings by user attributes so teams can ...

Read more about Smartlook
Free TrialTry Free →·

Starts from $39/Month, also offers free forever plan

9.6

SpotScore

Amplitude - Mobile Analytics Software

Amplitude

Empowering mobile apps with data-driven decisions.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Amplitude?

Amplitude is the mobile analytics software that gives user real-time, comprehensive data on their mobile app's performance. Amplitude helps mobile app teams make decisions based on fact rather than opinion with qualitative and quantitative insights to improve retention, monetization, engagement ...

Read more about Amplitude

Amplitude offers custom pricing plan

9.5

SpotScore

AppsFlyer - Mobile Analytics Software

AppsFlyer

Track, analyze, and engage with your app users effortlessly.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

watch-demo

Watch Demo

What is AppsFlyer?

AppsFlyer is a unified marketing measurement and analytics platform designed to help performance marketers, creative teams, agencies, and brands make smarter, faster decisions based on accurate, real-time data. It offers a robust suite of features including mobile attribution, audience ...

Read more about AppsFlyer

AppsFlyer offers custom pricing plan

9.1

SpotScore

Kochava - Mobile Analytics Software

Kochava

Empowering data-driven marketing strategies.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Kochava?

Kochava is an advanced unified platform delivering data-driven insights through connected devices. Easily monitor user retention & LTV, create dynamic audience segments, and receive push notifications. Marketers and SMBs have the tools to measure the performance of campaigns with mobile app ...

Read more about Kochava
Free TrialTry Free →·

Starts from $100/Month, also offers free forever plan

8.9

SpotScore

Countly - Mobile Analytics Software

Countly

Real-time insights for smarter business decisions.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Countly?

Countly is a open source mobile analytics software. Its features are analytical, operational, reporting and development integrated into one platform. Countly provides actionable insights to drive business decisions effectively by collecting data from smartphones, tablets, apps and console games ...

Read more about Countly
Free TrialTry Free →

8.9

SpotScore

AT Internet - Mobile Analytics Software

AT Internet

Unlock the power of mobile data.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is AT Internet?

AT Internet's Mobile Analytics Software enables individuals to measure, understand, and act on mobile data. Anytime & anywhere. The platform is built to capture the powerful combination of web insight and location intelligence. As a leader in mobile analytics, we help businesses get more value ...

Read more about AT Internet
Free TrialTry Free →·

Starts from $399.41/Month, also offers free forever plan

8.9

SpotScore

Indicative - Web Analytics Software

Indicative

Maximize your digital insights with Indicative.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Indicative?

Indicative is a Software as a Service (SaaS) solution for web analytics that measures and analyzes the user behavior on websites and mobile apps. The company's core product features: website visitor traffic, heatmaps, keyword ranking, backlink analysis, search engine indexing, SEO analytics, ...

Read more about Indicative
Free Trial·

Starts from $950/Month, also offers free forever plan

8.3

SpotScore

Qonversion - Mobile Analytics Software

Qonversion

Unlock the power of mobile analytics.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Qonversion?

Qonversion is a mobile analytics platform that brings web visitors' behavior on smartphones and tablets into view. It's an all-in-one tool for collecting, processing, and analyzing mobile website data. This comprehensive suite of features is specially designed to provide easy-to-digest ...

Read more about Qonversion

Starts from $99/Month, also offers free forever plan

Why each tool made the shortlist

InAppStoryBest for teams of all sizes

Engages customers effectively

Watch for: Limited to small and medium businesses

Appflow.aiBest for teams of all sizes

Appflow.ai automates tasks, saving time and streamlining app development.

Watch for: Pricing can be perceived as high in the industry.

CleverTap9.8Best for teams of all sizes

Campaign setup is straightforward, with clear analytics and reports.

Watch for: Limited marketplace for additional apps and connectors, restricting advanced functionality.

Google Analytics9.8Best for teams of all sizes

Provides detailed reports on website performance and user behavior.

Watch for: Steep learning curve for beginners due to the complexity of features and vast amount of data available.

Smartlook9.8Best for teams of all sizes

Easy to install and configure, providing quick setup and usability for users.

Watch for: Lack of advanced features usage by all users may lead to underutilization of certain functionalities.

Amplitude9.6Best for teams of all sizes

User-friendly interface that is easy to navigate, making it accessible to all users.

Watch for: Some users find the richness of features and customizations complex, especially for newcomers without proper support.

AppsFlyer9.5Best for teams of all sizes

Efficient integration with various platforms, comfortable dashboards, customization, and time-saving custom dashboards for easy report generation.

Watch for: Some users find the platform's richness of features and customizations intimidating, especially for newcomers without proper guidance.

Kochava9.1Best for teams of all sizes

Provides data insights through custom segments and analytics.

Watch for: The richness of features may be intimidating for newcomers without proper support.

Countly8.9Best for teams of all sizes

Offers open-source client and server code, providing transparency and customization options.

Watch for: Limited community edition features, restricting access to certain functionalities for free users.

AT Internet8.9Best for teams of all sizes

Provides accurate data flow and problem-solving skills are commendable.

Watch for: Complex and confusing interface for navigation and usage.

Indicative8.9Best for teams of all sizes

Simple drag-and-drop SQL tool for analysis of user segments and funnels without coding.

Watch for: Falls short compared to other tools like Amplitude in certain aspects.

Qonversion8.3Best for teams of all sizes

Comprehensive mobile data analysis

Watch for: Limited to mobile websites

Why teams look for a Adapty alternative

Teams rarely leave Adapty without a reason — usually it's one of these:

  • Limited to mobile applications
  • May require technical setup
  • Pricing may be high for small teams
  • Support can be slow

What to look at before switching from Adapty

Comparing pricing, ratings, and strengths across the 12 free alternatives: 12 offer a free tier; paid plans run $3.88–$399, with Appflow.ai the cheapest entry point; and InAppStory is the highest rated at 4.97 across 44 reviews.

Behind the order.

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

The top-rated alternatives to Adapty are InAppStory (5.0★), Smartlook (4.8★), Amplitude (4.8★). Compare all 12 alternatives side-by-side above.

When evaluating alternatives to Adapty, prioritize: Push Notifications, A/B Testing, Funnel Analysis, transparent pricing, free trial availability, and integrations with your existing tools. Use the filters above to compare by feature, budget, and team size.

Adapty starts from $99 /Month. Many alternatives offer similar functionality at different price points — some with free tiers, others with more flexible per-seat pricing. Use the filters above to narrow by budget.

Migration difficulty depends on how deeply Adapty is integrated into your workflows. Most alternatives offer data export/import tools and dedicated onboarding support. We recommend shortlisting 2–3 options, running a free trial, and checking each vendor's migration guides before committing.

Choosing the best Adapty alternative for your goals

  • On a budget / just exploring: start with a free tier — InAppStory, Appflow.ai and CleverTap let you evaluate without paying upfront.
  • If real-user ratings matter most: InAppStory has the strongest star rating (4.97★) among the options with verified reviews.

The switch from Adapty

A low-stress switch from Adapty starts with exporting your data and confirming the new tool imports it. Check feature parity for your real workflows, run a short pilot, and keep Adapty active until the move is finished. The free tiers above let you trial first.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].