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What does 'Multi-channel Messaging' mean?

Multi-channel messaging entails sending customized material to customers via text messages, emails, push alerts, social media, and online browsers. It's not to be mistaken with multi-channel marketing, which involves promoting through a variety of distribution and promotional channels. This type of corporate message is critical for publishers to reach customers on their preferred digital platforms with the content they care about.

Software with Multi-channel Messaging functionality