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Zoho CRM vs Dex vs Bigin by Zoho CRM Comparison

Last updated:

Zoho CRM

4.1(8,849 reviews)

Starting at $9 /user/month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

Zoho CRM is an intuitive and powerful customer relationship management solution designed to enhance business workflows and improve collaboration. With its user-friendly interface and drag-and-drop functionality, it simpl…

Dex

Starting at $12 /Month

  • Large Enterprises
  • Medium Business

Dex is an indispensable CRM platform that helps users build strong relationships and facilitates consistent communication with their contacts. Its functions, such as notifications and reminders, help users stay in touch…

Bigin by Zoho CRM

4.3(119 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…

Zoho CRM leads on user satisfaction with a 4.1-star rating across 8,849 reviews.

Zoho CRM vs Dex vs Bigin by Zoho CRM — at a glance

FeatureZoho CRMDexBigin by Zoho CRM
Rating4.1 / 54.3 / 5
Reviews8,849119
Starting price$9 /user/month$12 /Month$7 /User/Month
Free trial Yes No Yes
Free version No No No
Best forFreelancers / Consultants, Large Enterprises, Medium BusinessLarge Enterprises, Medium Business, Small BusinessSmall Business
CategoryCRM SoftwareCRM SoftwareCRM Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailable
Support modes24/7 (Live rep), Business Hours, Online24/7 (Live rep), OnlineBusiness Hours, Online
CertificationsSOC 2, HIPAA, GDPR, ISO 27001
Data residencyGlobalUSGlobal

Key differences between Zoho CRM and Dex

  • Pricing: Zoho CRM starts at $9 /user/month, while Dex starts at $12 /Month.
  • Free trial: Zoho CRM offers a free trial; Dex does not.
  • Target audience: Zoho CRM is built for Freelancers / Consultants and Large Enterprises, while Dex targets Large Enterprises and Medium Business.
  • Deployment: Zoho CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Dex supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Zoho CRM vs Dex vs Bigin by Zoho CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Zoho CRM - CRM Software
Talk to an expert
Talk to an expert
Dex - CRM Software
Talk to an expert
Talk to an expert

Biggest differences

Start here before you go deeper into features.

Zoho CRM

Best for small to medium businesses needing customizable, cost-effective CRM.

Choose if
  • You want an intuitive, easy-to-use CRM with minimal technical expertise required
  • Your business needs highly customizable workflows, fields, and dashboards
  • You seek strong sales automation and seamless integration with tools like G Suite and Power BI
Consider alternatives if
  • You are a large enterprise requiring deep scalability and advanced CRM features
  • You need extensive advanced third-party app integrations beyond the available marketplace

Dex

Best for

Large Enterprises, Medium Business, Small Business

Bigin by Zoho CRM

Best for

Small Business

Zoho CRM typically suits Freelancers / Consultants and Large Enterprises. Dex tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Zoho CRM is an intuitive and powerful customer relationship management solution designed to enhance business workflows and improve collaboration. With its user-friendly interface and ... Read More about Zoho CRM

Dex is an indispensable CRM platform that helps users build strong relationships and facilitates consistent communication with their contacts. Its functions, such as notifications and ... Read More about Dex

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM

Entry Level Pricing

  • Starts from $9 , yearly
  • Starts from $12
  • Starts from $7 , Billed Yearly

Free Trial Availability

  • No free trial

Spotsaas Score

What's this? ↗

9.8/10

7.7/10

9.0/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

1-50 employees51-500 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Zoho CRM

  • Streamlined Sales Processes: With Zoho CRM, your sales team can automate repetitive tasks, allowing them to focus on what truly matters—building relationships and closing deals. Managers will appreciate the time saved and the increase in productivity.
  • Enhanced Customer Insights: The platform offers robust analytics and reporting features that empower administrators to gain deep insights into customer behavior. This data-driven approach enables you to tailor strategies that resonate with your target audience.
  • Seamless Integration: Zoho CRM seamlessly integrates with a wide range of third-party applications, making it easy for executives to unify their tech stack. This interoperability ensures that all teams are aligned and working efficiently towards common goals.

Dex

No key benefits available yet.

Best fit

Best fit

Zoho CRM

  • 1-500 employees.
  • Martech, SaaS, Consulting, Sales Automation, Fintech.
  • Sales Managers, Account Executives, Business Development Representatives, CRM Administrators.

Dex

No best-fit guidance available yet.

Watchouts

Reasons buyers look elsewhere

Zoho CRM

  • Users may seek alternatives to Zoho CRM due to the complexity of its interface, which can be overwhelming for new users and hinder productivity during the onboarding process.
  • Some businesses may require more advanced customization options that Zoho CRM does not fully support, limiting their ability to tailor the software to specific operational needs.
  • Cost concerns can also drive users to explore alternatives, especially if they find competing solutions that offer comparable features at a lower price point or with more flexible pricing structures.

Dex

No alternatives guidance available yet.

Software Demo

Demo

Need a second opinion?

Get shortlist help from a software advisor

Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do Zoho CRM, Dex and Bigin by Zoho CRM Compare on Features?

Total Features

47 Features

11 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare Zoho CRM, Dex and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $9 , yearly
        • $12
        • $7 , Billed Yearly

        Pricing Plans

        • Standard

          $15

          /user/month

          • All the essentials:

          • Mass email

          • Custom modules

          Show more +

        • Professional

          $25

          /user/month

          • Everything in Standard +

          • Blueprint

          • CPQ

          Show more +

        • Enterprise

          $35

          /user/month

          • Everything in Professional +

          • Zia — AI assistant

          • Territory management

          Show more +

        • Browse all pricing plans
        • Not Available
        • Free

          • Single Pipeline

          • 500 Records

          • Instant Workflows (3)

          Show more +

        • Express

          • Includes features of Free plan, plus

          • Team Pipelines (3)

          • 50,000 Records

          Show more +

        • Premier

          • Includes features of Express Edition plan. plus

          • Team Pipelines (5)

          • 100,000 Records

          Show more +

        Pricing Page

        Zoho CRM pricing
        Dex pricing
        Bigin by Zoho CRM pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Not Available
        • Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes

        HIPAA

        ✓ Yes
        ✗ No

        GDPR

        ✓ Yes

        ISO 27001

        ✓ Yes

        Single Sign-On (SSO)

        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes

        Data Encryption

        ✓ Yes

        Audit Logs

        ✓ Yes

        Data Residency

        🌐 Global
        🇺🇸 US

        Zoho CRM vs Dex User Reviews & Rating Comparison

        User Ratings

        No reviews available for the product

        Rating Distribution

        1257

        833

        238

        69

        74

        No reviews available for this product

        204

        66

        7

        1

        1

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Overall positive sentiment highlights ease of use, customization, and cost-effectiveness, tempered by concerns about scalability and occasional performance issues.

        What buyers like

        • Ease of use
        • Customizability
        • Cost-effectiveness

        Common complaints

        • Limited scalability
        • Performance inconsistencies

        What buyers like

        • Strong relationship management
        • Custom fields for organization
        • Automated reminders

        Common complaints

        • Limited advanced analytics
        • No mobile app
        • Basic reporting features

        Buyer sentiment

        Buyer sentiment is positive across 279 reviews, with strong overall satisfaction.

        What buyers like

        • Simple, intuitive design with a short learning curve, making it easy to use and implement, even for non-technical users.
        • Affordable pricing tailored for startups and small businesses, offering great value for core CRM functionalities.
        • Effective pipeline management and workflow automation, enabling businesses to streamline sales processes.

        Common complaints

        • Limited integrations with third-party tools (e.g., social media apps, direct LinkedIn or Facebook ad imports), making data syncing challenging.
        • Lack of advanced features and scalability, restricting use for larger enterprises or complex workflows.
        • Inconsistent customer support with restricted availability, affecting issue resolution during critical times.

        Pros and Cons

        • Intuitive and easy-to-use interface requiring minimal technical expertise

        • Highly customizable workflows, fields, and dashboards

        • Cost-effective with strong ROI for small to medium businesses

        • Limited scalability and depth for larger businesses

        • Fewer advanced apps and connectors in the marketplace compared to competitors

        • Excellent for maintaining contact relationships

        • Customizable fields enhance organization

        • Automated reminders ensure timely follow-ups

        • May lack advanced features for larger teams

        • Limited integrations with other tools

        • Real-time updates keep teams informed.

        • Integration with email and calendar enhances productivity.

        • User-friendly interface simplifies navigation.

        • Customization options may not meet all needs.

        • New users may find the interface complex.

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        List of Customers

        Customers

        Amazon

        Amazon

        EuroKids

        EuroKids

        HotStar

        HotStar

        Axios

        Axios

        TechCrunch

        TechCrunch

        Combinator

        Combinator

        Antech Microsystem Pvt.Ltd

        Antech Microsystem Pvt.Ltd

        Investacc

        Investacc

        Hire

        Hire

        Media and Screenshots

        Screenshots

        CRM bot teams up zia

        4 Screenshots

        No screenshots available.

        Videos

        video-0

        1 Videos

        video-0

        2 Videos

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Zoho CRM or Dex?
        Zoho CRM edges out the other on user ratings (4.1 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do Zoho CRM and Dex offer a free trial?
        Zoho CRM offers a free trial. Dex does not.
        What is the starting price of Zoho CRM vs Dex?
        Zoho CRM starts at $9 /user/month. Dex starts at $12 /Month.
        What are the top alternatives to Zoho CRM?
        Top alternatives to Zoho CRM include Bigin by Zoho CRM, Zoho One, Hubspot Marketing Hub, Freshsales, Salesforce.
        What are the top alternatives to Dex?
        Top alternatives to Dex include Bigin by Zoho CRM, ClickUp, Zoho CRM, Interface 365, Thryv.

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