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UserZoom vs Insightly vs Bigin by Zoho CRM Comparison

Last updated:

UserZoom

3.7(326 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

UserZoom (now part of UserTesting) is a user research platform used by UX teams and product researchers at mid-to-large organizations to run both moderated and unmoderated remote usability studies with recruited particip…

Insightly

4.2(879 reviews)

Starting at $29 /User/Month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

Insightly is CRM software for growing B2B sales and marketing teams that need pipeline tracking, contact management, and task automation without enterprise-level complexity. It integrates with Gmail and Outlook so reps c…

Bigin by Zoho CRM

4.6(294 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…

Insightly leads on user satisfaction with a 4.2-star rating across 879 reviews.

UserZoom vs Insightly vs Bigin by Zoho CRM — at a glance

FeatureUserZoomInsightlyBigin by Zoho CRM
Rating3.7 / 54.2 / 54.6 / 5
Reviews326879294
Starting priceContact for pricing$29 /User/Month$7 /User/Month
Free trial No Yes Yes
Free version No No No
Best forLarge Enterprises, Medium Business, Small BusinessFreelancers / Consultants, Large Enterprises, Medium BusinessSmall Business
CategoryUX SoftwareCRM SoftwareCRM Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailableAvailable
Support modesOnlineBusiness Hours, OnlineBusiness Hours, Online
CertificationsSOC 2, GDPR, ISO 27001SOC 2, HIPAA, GDPR
Data residencyGlobalUSGlobal

Key differences between UserZoom and Insightly

  • Pricing: Insightly starts at $29 /User/Month. UserZoom pricing is not publicly listed.
  • Free trial: Insightly offers a free trial; UserZoom does not.
  • Target audience: UserZoom is built for Large Enterprises and Medium Business, while Insightly targets Freelancers / Consultants and Large Enterprises.
  • User satisfaction: Insightly scores higher with a 4.2-star average.
  • Deployment: UserZoom supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Insightly supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare UserZoom vs Insightly vs Bigin by Zoho CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most UX Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

UserZoom - UX Software
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Talk to an expert
Insightly - CRM Software
Talk to an expert
Talk to an expert

Free PDF comparison

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Biggest differences

Start here before you go deeper into features.

UserZoom

Best for affordable, flexible remote UX testing with direct user interaction.

Choose if
  • You need a cost-effective solution for small to medium UX research teams.
  • You want to quickly conduct remote usability tests without complex setup.
  • You require features like keyword tagging and segmentation for deeper analysis.
Consider alternatives if
  • Your organization demands flawless survey execution without glitches or errors.
  • You rely on guaranteed high survey volumes and reliable payment processing.

Insightly

Best for mid-sized teams needing flexible CRM with strong email integration.

Choose if
  • You want a unified platform managing contacts, leads, deals, and opportunities.
  • Your team values built-in real-time messaging for seamless collaboration.
  • You require syncing capabilities with Outlook and Gmail for streamlined workflows.
Consider alternatives if
  • You need advanced reporting and analytics beyond basic CRM capabilities.
  • You rely heavily on mobile app features with full desktop parity.

Bigin by Zoho CRM

Best for

Small Business

UserZoom: Best for affordable, flexible remote UX testing with direct user interaction. Insightly: Best for mid-sized teams needing flexible CRM with strong email integration.

Description

UserZoom (now part of UserTesting) is a user research platform used by UX teams and product researchers at mid-to-large organizations to run both moderated and unmoderated remote usability ... Read More about UserZoom

Insightly is CRM software for growing B2B sales and marketing teams that need pipeline tracking, contact management, and task automation without enterprise-level complexity. It integrates ... Read More about Insightly

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM

Entry Level Pricing

  • Not Available
  • Starts from $29
  • Starts from $7 , Billed Yearly

Free Trial Availability

  • No free trial
  • Free Trial available

SpotScore

What's this? ↗

9.5/10

9.3/10

9.0/10

User Ratings

Based on verified Spotsaas reviews

4.16

(879)

4.57

(294)

Best Company Size

Small BusinessMedium Business
1-50 employees51-500 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Insightly

  • Project Management: With Insightly, teams can easily manage projects from initiation to completion. Tasks, deadlines, and milestones are organized in one intuitive platform, keeping everyone aligned and focused.
  • Reliable CRM Capabilities: Insightly offers a powerful customer relationship management system that helps you maintain meaningful connections with clients. You'll find it easy to track interactions, manage leads, and build stronger relationships that drive sales.
  • Customizable Workflows: Design workflows that fit your unique business needs. Administrators can automate repetitive tasks and maintain consistent processes across teams.
Best fit

Best fit

UserZoom

No best-fit guidance available yet.

Insightly

  • 1 to 500 employees
  • SaaS, Consulting, Marketing Technology (Martech), and Sales Automation
  • roles such as Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
Watchouts

Reasons buyers look elsewhere

UserZoom

No alternatives guidance available yet.

Insightly

  • Users may seek alternatives if they require more advanced customization options for workflows and dashboards, as Insightly's flexibility might not meet specific business needs or unique processes.
  • Businesses looking for enhanced reporting capabilities may explore other CRM solutions that offer more robust analytics tools, which can provide deeper insights into customer interactions and sales performance.
  • Companies with larger teams might consider alternatives that support more extensive user management features, as Insightly's user limits and pricing tiers could be restrictive for growing organizations.

Software Demo

Demo

No software demo available

UserZoom has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

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Step 1 of 4

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How do UserZoom, Insightly and Bigin by Zoho CRM Compare on Features?

Total Features

9 Features

30 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare UserZoom, Insightly and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • Not Available
        • $29
        • $7 , Billed Yearly

        Pricing Plans

        • Not Available
        • Not Available
        • Free

          • Single Pipeline

          • 500 Records

          • Instant Workflows (3)

          Show more +

        • Express

          • Includes features of Free plan, plus

          • Team Pipelines (3)

          • 50,000 Records

          Show more +

        • Premier

          • Includes features of Express Edition plan. plus

          • Team Pipelines (5)

          • 100,000 Records

          Show more +

        Pricing Page

        Pricing information not available

        Insightly pricing
        Bigin by Zoho CRM pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Available
        • Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes
        ✓ Yes

        HIPAA

        ✗ No
        ✓ Yes

        GDPR

        ✓ Yes
        ✓ Yes

        ISO 27001

        ✓ Yes

        Single Sign-On (SSO)

        ✓ Yes
        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes
        ✓ Yes

        Data Encryption

        ✓ Yes
        ✓ Yes

        Audit Logs

        ✓ Yes

        Data Residency

        🌐 Global
        🇺🇸 US

        UserZoom vs Insightly User Reviews & Rating Comparison

        User Ratings

        Rating Distribution

        22

        14

        6

        0

        12

        502

        253

        72

        40

        10

        204

        66

        7

        1

        1

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Users appreciate UserZoom's affordability and ease of use but express concerns about payment reliability and survey glitches.

        What buyers like

        • Ease of use
        • Affordability
        • Direct user interaction

        Common complaints

        • Payment issues
        • Survey glitches

        Buyer sentiment

        Overall positive sentiment highlights ease of use, collaboration features, and integration capabilities, with some concerns about mobile functionality and pricing.

        What buyers like

        • Ease of use
        • Collaboration features
        • Integration with email platforms

        Common complaints

        • Limited mobile app functionality
        • Insufficient advanced reporting

        Buyer sentiment

        Buyer sentiment is very strong across 279 reviews, with consistently positive feedback.

        What buyers like

        • Simple design with a short learning curve — accessible for non-technical users.
        • Pricing targets startups and small businesses with core CRM features at low cost.
        • Pipeline management and workflow automation reduce manual steps in sales processes.

        Common complaints

        • Limited integrations with social media apps and LinkedIn or Facebook ad platforms.
        • Lacks advanced features needed by larger enterprises or complex workflows.
        • Customer support availability is inconsistent, affecting issue resolution during critical moments.

        Pros and Cons

        • Facilitates direct interaction with users for better UX understanding

        • Affordable pricing suitable for cost-conscious users

        • Features like keyword tagging and segmentation ease analysis of research interviews

        • Reports of missed payments and cancellations after completing surveys

        • Survey glitches and specific surveys not meeting quality standards

        • Unified platform for managing contacts, leads, deals, and opportunities

        • Built-in real-time messaging for team collaboration

        • Seamless syncing with Outlook and Gmail

        • Reporting tools lack robustness for advanced analytics

        • Mobile app has limited features compared to desktop

        • Real-time updates keep teams informed.

        • Integration with email and calendar enhances productivity.

        • User-friendly interface simplifies navigation.

        • Customization options may not meet all needs.

        • New users may find the interface complex.

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Negative Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Used UserZoom, Insightly, or Bigin by Zoho CRM? Tell buyers what actually differs.

        List of Customers

        Customers

        Adobe

        Adobe

        Lenovo

        Lenovo

        Ryanair

        Ryanair

        4over LLC

        4over LLC

        Savanta

        Savanta

        Atlanta Eats

        Atlanta Eats

        Antech Microsystem Pvt.Ltd

        Antech Microsystem Pvt.Ltd

        Investacc

        Investacc

        Hire

        Hire

        Media and Screenshots

        Screenshots

        Account Name

        1 Screenshots

        Marketing

        9 Screenshots

        Videos

        No videos available.

        video-0

        5 Videos

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, UserZoom or Insightly?
        Insightly edges out the other on user ratings (4.2 vs 3.7). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do UserZoom and Insightly offer a free trial?
        Insightly offers a free trial. UserZoom does not.
        What is the starting price of UserZoom vs Insightly?
        UserZoom starts at Contact for pricing. Insightly starts at $29 /User/Month.
        What are the top alternatives to UserZoom?
        Top alternatives to UserZoom include Figma, UserX, UXtweak, User Insights, UserTesting.
        What are the top alternatives to Insightly?
        Top alternatives to Insightly include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Salesforce.