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Sugar Sell vs Bright vs Bigin by Zoho CRM Comparison

Last updated:

Sugar Sell

3.8(1,216 reviews)

Starting at $49 /Month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

SugarCRM is the only sales force automation software that has all the features of a full featured customer relationship management system and the features of a full featured sales force automation software. SugarCRM is a…

Bright

Starting at $39 /Month

  • Large Enterprises
  • Medium Business

Bright is the perfect CRM for businesses that rely on Airtable data. With Bright, you can track anything you need using the data stored on Airtable. Easily configure the UI to facilitate increased efficiency for your who…

Bigin by Zoho CRM

4.3(119 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…

Sugar Sell leads on user satisfaction with a 3.8-star rating across 1,216 reviews.

Sugar Sell vs Bright vs Bigin by Zoho CRM — at a glance

FeatureSugar SellBrightBigin by Zoho CRM
Rating3.8 / 54.3 / 5
Reviews1,216119
Starting price$49 /Month$39 /Month$7 /User/Month
Free trial Yes No Yes
Free version No No No
Best forFreelancers / Consultants, Large Enterprises, Medium BusinessLarge Enterprises, Medium Business, Small BusinessSmall Business
CategoryCRM SoftwareCRM SoftwareCRM Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - MacSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailable
Support modes24/7 (Live rep), Business Hours, OnlineOnlineBusiness Hours, Online
CertificationsSOC 2SOC 2
Data residencyUSUSGlobal

Key differences between Sugar Sell and Bright

  • Pricing: Sugar Sell starts at $49 /Month, while Bright starts at $39 /Month.
  • Free trial: Sugar Sell offers a free trial; Bright does not.
  • Target audience: Sugar Sell is built for Freelancers / Consultants and Large Enterprises, while Bright targets Large Enterprises and Medium Business.
  • Deployment: Sugar Sell supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; Bright supports SaaS/Web/Cloud.

Compare Sugar Sell vs Bright vs Bigin by Zoho CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Sugar Sell - CRM Software
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Bright - New SaaS Software
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Biggest differences

Start here before you go deeper into features.

Sugar Sell

Best for

Freelancers / Consultants, Large Enterprises, Medium Business

Bright

Best for

Large Enterprises, Medium Business, Small Business

Bigin by Zoho CRM

Best for

Small Business

Sugar Sell typically suits Freelancers / Consultants and Large Enterprises. Bright tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

SugarCRM is the only sales force automation software that has all the features of a full featured customer relationship management system and the features of a full featured sales force ... Read More about Sugar Sell

Bright is the perfect CRM for businesses that rely on Airtable data. With Bright, you can track anything you need using the data stored on Airtable. Easily configure the UI to facilitate ... Read More about Bright

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM

Entry Level Pricing

  • Starts from $49
  • Starts from $39 , Billed Yearly
  • Starts from $7 , Billed Yearly

Free Trial Availability

  • Free Trial available
  • No free trial

Spotsaas Score

What's this? ↗

8.7/10

Not Available

9.0/10

User Ratings

Based on verified Spotsaas reviews
Get pricing help
Get pricing help

Software Demo

Demo

No software demo available

Bright has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

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Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do Sugar Sell, Bright and Bigin by Zoho CRM Compare on Features?

Total Features

9 Features

4 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare Sugar Sell, Bright and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $49
        • $39 , Billed Yearly
        • $7 , Billed Yearly

        Pricing Plans

        • Not Available
        • Free

          • Single Pipeline

          • 500 Records

          • Instant Workflows (3)

          Show more +

        • Express

          • Includes features of Free plan, plus

          • Team Pipelines (3)

          • 50,000 Records

          Show more +

        • Premier

          • Includes features of Express Edition plan. plus

          • Team Pipelines (5)

          • 100,000 Records

          Show more +

        Pricing Page

        Sugar Sell pricing
        Bright pricing
        Bigin by Zoho CRM pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Not Available
        • Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes
        ✓ Yes

        HIPAA

        ✗ No
        ✗ No

        Single Sign-On (SSO)

        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes

        Audit Logs

        ✓ Yes

        Data Residency

        🇺🇸 US
        🇺🇸 US

        Sugar Sell vs Bright User Reviews & Rating Comparison

        User Ratings

        No reviews available for the product

        Rating Distribution

        18

        12

        0

        0

        0

        No reviews available for this product

        204

        66

        7

        1

        1

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Buyer sentiment is mixed to positive across 30 reviews, with clear strengths and a few common watchouts.

        What buyers like

        • Excellent flexibility and customization options, allowing users to personalize workflows, modules, and fields to suit unique business needs.
        • Robust reporting and advanced analytics that provide valuable insights for decision making, though slightly limited in specific visual options.
        • Streamlined organization of customer data, enabling efficient management of leads, opportunities, and workflows.

        Common complaints

        • Steep learning curve for new users due to the extensive flexibility and customizability, leading to higher required training time.
        • High upfront and ongoing costs, making it less ideal for small businesses with limited budgets.
        • Limited off-the-shelf integrations compared to larger competitors like Salesforce, potentially requiring custom development.

        No expert review available for this product

        Buyer sentiment

        Buyer sentiment is positive across 279 reviews, with strong overall satisfaction.

        What buyers like

        • Simple, intuitive design with a short learning curve, making it easy to use and implement, even for non-technical users.
        • Affordable pricing tailored for startups and small businesses, offering great value for core CRM functionalities.
        • Effective pipeline management and workflow automation, enabling businesses to streamline sales processes.

        Common complaints

        • Limited integrations with third-party tools (e.g., social media apps, direct LinkedIn or Facebook ad imports), making data syncing challenging.
        • Lack of advanced features and scalability, restricting use for larger enterprises or complex workflows.
        • Inconsistent customer support with restricted availability, affecting issue resolution during critical times.

        Pros and Cons

        • Robust sales automation features enhance efficiency

        • Highly customizable to fit various business models

        • Access to a wide range of third-party apps

        • Setup complexity may require dedicated resources

        • Cost can escalate with additional features

        No pros or cons available for this product

        • Real-time updates keep teams informed.

        • Integration with email and calendar enhances productivity.

        • User-friendly interface simplifies navigation.

        • Customization options may not meet all needs.

        • New users may find the interface complex.

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        List of Customers

        Customers

        CBRE

        CBRE

        Materion

        Materion

        Access

        Access

        No Customers information available.

        Antech Microsystem Pvt.Ltd

        Antech Microsystem Pvt.Ltd

        Investacc

        Investacc

        Hire

        Hire

        Media and Screenshots

        Screenshots

        sugarcrm

        3 Screenshots

        No screenshots available.

        Videos

        video-0

        2 Videos

        No videos available.

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Sugar Sell or Bright?
        Sugar Sell edges out the other on user ratings (3.8 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do Sugar Sell and Bright offer a free trial?
        Sugar Sell offers a free trial. Bright does not.
        What is the starting price of Sugar Sell vs Bright?
        Sugar Sell starts at $49 /Month. Bright starts at $39 /Month.
        What are the top alternatives to Sugar Sell?
        Top alternatives to Sugar Sell include Bigin by Zoho CRM, ClickUp, Zoho CRM, Freshsales, Salesforce.
        What are the top alternatives to Bright?
        Top alternatives to Bright include Bigin by Zoho CRM, Act!, Sugar Sell, Claritysoft, SalesCRM.

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