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Sprout Social vs TrueSocialMetrics Comparison

Last updated:

Sprout Social

3.8(2,376 reviews)

Starting at $199 per seat/month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

Sprout Social is a Social Media Management Platform that allows business users to manage, plan, and track their social media presence across multiple networks. Sprout Social is used by progressive companies to drive incr…

TrueSocialMetrics

3.0(2 reviews)

Starting at $1,000

  • Free Trial
  • Large Enterprises
  • Medium Business

TrueSocialMetrics allows you to measure the social media impact of your marketing campaigns easily and accurately. Using the free TIWID Analytics Plugin for Google Analytics and SOCIALTRACKER this plugin creates a powerf…

Sprout Social leads on user satisfaction with a 3.8-star rating across 2,376 reviews.

Sprout Social vs TrueSocialMetrics — at a glance

FeatureSprout SocialTrueSocialMetrics
Rating3.8 / 53.0 / 5
Reviews2,3762
Starting price$199 per seat/month$1,000
Free trial Yes Yes
Free version No No
Best forFreelancers / Consultants, Large Enterprises, Medium BusinessLarge Enterprises, Medium Business, Small Business
CategorySocial Media Management SoftwareSocial Media Analytics Tools
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud
APIAvailableAvailable
Support modes24/7 (Live rep), Business Hours, OnlineOnline
CertificationsSOC 2, GDPR
Data residencyUSUS

Key differences between Sprout Social and TrueSocialMetrics

  • Pricing: Sprout Social starts at $199 per seat/month, while TrueSocialMetrics starts at $1,000.
  • Target audience: Sprout Social is built for Freelancers / Consultants and Large Enterprises, while TrueSocialMetrics targets Large Enterprises and Medium Business.
  • User satisfaction: Sprout Social scores higher with a 3.8-star average.
  • Deployment: Sprout Social supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; TrueSocialMetrics supports SaaS/Web/Cloud.

Sprout Social vs TrueSocialMetrics — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Social Media Management Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Sprout Social - Social Media Management Software
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TrueSocialMetrics - Social Media Analytics Tools
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Biggest differences

Start here before you go deeper into features.

Sprout Social

Best for managing and tracking multi-network social media to drive sales.

Choose if
  • You need to manage multiple social media networks from one platform efficiently.
  • Your marketing team wants to generate leads and drive incremental sales via social media.
  • You require integrated tools for social media planning, tracking, and brand management.
Consider alternatives if
  • You are a freelancer or very small team looking for low-cost, minimal-feature solutions.
  • You need highly customizable or niche social media tools beyond standard management features.

TrueSocialMetrics

Best for measuring social media ROI through Google Analytics integration.

Choose if
  • You need to analyze marketing campaign performance with simple setup.
  • Your team prioritizes tracking social media impact over time.
  • You want a focused tool for social media ROI measurement, not full management.
Consider alternatives if
  • You require a comprehensive all-in-one social media management platform.
  • Your company lacks active social media marketing campaigns.

Sprout Social: Best for managing and tracking multi-network social media to drive sales. TrueSocialMetrics: Best for measuring social media ROI through Google Analytics integration.

Description

Sprout Social is a Social Media Management Platform that allows business users to manage, plan, and track their social media presence across multiple networks. Sprout Social is used by ... Read More about Sprout Social

TrueSocialMetrics allows you to measure the social media impact of your marketing campaigns easily and accurately. Using the free TIWID Analytics Plugin for Google Analytics and ... Read More about TrueSocialMetrics

Entry Level Pricing

  • Starts from $199 , yearly
  • Starts from $1,000 , Billed Monthly

Free Trial Availability

  • Free Trial available

Spotsaas Score

What's this? ↗

9.2/10

Not Available

User Ratings

Based on verified Spotsaas reviews

Best Company Size

Small BusinessMedium Business
Small BusinessMedium Business
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Get pricing help

Software Demo

Demo

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How do Sprout Social and TrueSocialMetrics Compare on Features?

Total Features

9 Features

0 Features

Unique Features

No unique features

No features

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Get Quote

Compare Sprout Social and TrueSocialMetrics on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $199 , yearly
      • $1,000 , Billed Monthly

      Pricing Plans

      • Standard

        $249

        per seat/month

        • 5 social profiles

        • Keyword and location monitoring

        • Unlimited AI-generated alt text

        Show more +

      • Professional

        $399

        per seat/month

        • Everything in Standard; plus:

        • Unlimited social profiles

        • Message tagging

        Show more +

      • Advanced

        $499

        per seat/month

        • Everything in Professional; plus:

        • Enhance Reply by AI Assist

        • Sentiment in the Smart Inbox and Reviews

        Show more +

      • Browse all pricing plans
      • Medium

        • 10 Twitter, 10 Facebook, 10 Blog, 10 YouTube, 10 LinkedIn, 10 Tumblr, 10 Instagram, 10 SlideShare, 10 Vimeo, 10 Pinterest Page

        • 15 Twitter, 15 Facebook, 15 Blog, 15 YouTube, 15 LinkedIn, 15 Tumblr, 15 Instagram, 15 SlideShare, 15 Vimeo, 15 Pinterest Page

        • 25 Twitter, 25 Facebook, 25 Blog, 25 YouTube, 25 LinkedIn, 25 Tumblr, 25 Instagram, 25 SlideShare, 25 Vimeo, 25 Pinterest Page

        Show more +

      • Agency

        • 100 Twitter, 100 Facebook, 100 Blog, 100 YouTube, 100 LinkedIn, 100 Tumblr, 100 Instagram, 100 SlideShare, 100 Vimeo, 100 Pinterest Page

        • 150 Twitter, 150 Facebook, 150 Blog, 150 YouTube, 150 LinkedIn, 150 Tumblr, 150 Instagram, 150 SlideShare, 150 Vimeo, 150 Pinterest Page

        • Exclusive Instagram Competitors

        Show more +

      • Enterprise

        • 1000 Twitter, 1000 Facebook, 1000 Blog, 1000 YouTube, 1000 LinkedIn, 1000 Tumblr, 1000 Instagram, 1000 SlideShare, 1000 Vimeo, 1000 Pinterest Page

        • Exclusive Instagram Competitors

        • Spreadsheets export plugin

        Show more +

      Pricing Page

      Sprout Social pricing
      TrueSocialMetrics pricing

      Other Details

      Organization Types supported

      • Individuals
      • Medium Business
      • Small Business
      • Large Enterprises
      • Freelancers
      • Individuals
      • Medium Business
      • Small Business
      • Large Enterprises
      • Freelancers

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes

      HIPAA

      ✗ No
      ✗ No

      GDPR

      ✓ Yes

      Single Sign-On (SSO)

      ✓ Yes

      Multi-Factor Auth (MFA)

      ✓ Yes

      Data Encryption

      ✓ Yes

      Audit Logs

      ✓ Yes

      Data Residency

      🇺🇸 US
      🇺🇸 US

      Sprout Social User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      1494

      784

      113

      25

      57

      0

      0

      1

      0

      0

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Buyers appreciate the platform's multi-network management and lead generation capabilities but express concerns about pricing transparency and feature depth.

      What buyers like

      • Multi-network management
      • Lead generation
      • Social media planning and tracking

      Common complaints

      • Pricing transparency
      • Feature limitations

      Buyer sentiment

      Limited user feedback with mixed ratings, indicating moderate satisfaction but insufficient data for strong conclusions.

      What buyers like

      • Google Analytics integration
      • Social media ROI tracking
      • Ease of measuring campaign impact

      Common complaints

      • Limited user reviews
      • Unclear pricing structure

      Pros and Cons

      • Ability to manage multiple social media networks from one platform

      • Tools to plan and track social media presence effectively

      • Supports driving incremental sales and capturing leads

      • Lack of publicly available pricing information

      • Average user rating of 3.8 indicating mixed user satisfaction

      • Integration with Google Analytics via TIWID Analytics Plugin

      • Ability to track social media impact over time

      • Focus on measuring social media ROI for marketing campaigns

      • Limited user ratings and feedback available

      • No detailed pricing information publicly available

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Negative Reviews

      No reviews available for the product

      No reviews available for the product

      List of Customers

      Customers

      Coldwell Banker

      Coldwell Banker

      Lowes

      Lowes

      Edelman

      Edelman

      No Customers information available.

      Media and Screenshots

      Screenshots

      sprout-social

      5 Screenshots

      No screenshots available.

      Videos

      video-0

      2 Videos

      video-0

      2 Videos

      Top Alternatives to Sprout Social and TrueSocialMetrics in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Sprout Social or TrueSocialMetrics?
      Sprout Social edges out the other on user ratings (3.8 vs 3.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Sprout Social and TrueSocialMetrics offer a free trial?
      Yes, both Sprout Social and TrueSocialMetrics offer a free trial.
      What is the starting price of Sprout Social vs TrueSocialMetrics?
      Sprout Social starts at $199 per seat/month. TrueSocialMetrics starts at $1,000.
      What are the top alternatives to Sprout Social?
      Top alternatives to Sprout Social include Zoho Social, Crowdfire, SocialBee, Buffer, Sprinklr.
      What are the top alternatives to TrueSocialMetrics?
      Top alternatives to TrueSocialMetrics include Minter.io, Twitter Analytics, Social Opinion, ListenFirst, Planable.

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