Sprout Social vs Brand24 Comparison
Sprout Social
Starting at $199 per seat/month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
Sprout Social is a Social Media Management Platform that allows business users to manage, plan, and track their social media presence across multiple networks. Sprout Social is used by progressive companies to drive incr…
Brand24
Starting at $119 /month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
Brand24 is a cloud based Software as a Service (SaaS) reputation management software. It manages negative content, monitor brand mentions and provide actionable insights so that users are fully engaged across social netw…
Brand24 leads on user satisfaction with a 4.5-star rating across 387 reviews.
Sprout Social vs Brand24 — at a glance
| Feature | Sprout Social | Brand24 |
|---|---|---|
| Rating | 3.8 / 5 | 4.5 / 5 |
| Reviews | 2,376 | 387 |
| Starting price | $199 per seat/month | $119 /month |
| Free trial | Yes | Yes |
| Free version | No | No |
| Best for | Freelancers / Consultants, Large Enterprises, Medium Business | Freelancers / Consultants, Large Enterprises, Medium Business |
| Category | Social Media Management Software | Reputation Management Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | — |
| Support modes | 24/7 (Live rep), Business Hours, Online | Business Hours, Online |
| Certifications | SOC 2, GDPR | GDPR |
| Data residency | US | Global |
Key differences between Sprout Social and Brand24
- Pricing: Sprout Social starts at $199 per seat/month, while Brand24 starts at $119 /month.
- User satisfaction: Brand24 scores higher with a 4.5-star average.
- Deployment: Sprout Social supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Brand24 supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Sprout Social vs Brand24 — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Social Media Management Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Talk to an expert Talk to an expert |
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Biggest differences
Start here before you go deeper into features.
Best for managing and tracking multi-network social media to drive sales.
- You need to manage multiple social media networks from one platform efficiently.
- Your marketing team wants to generate leads and drive incremental sales via social media.
- You require integrated tools for social media planning, tracking, and brand management.
- You are a freelancer or very small team looking for low-cost, minimal-feature solutions.
- You need highly customizable or niche social media tools beyond standard management features.
Best for real-time brand reputation monitoring with sentiment analysis.
- You need immediate insights on brand mentions across social media.
- Your team requires an intuitive, easy-to-navigate reputation management tool.
- You want accurate sentiment analysis to gauge public perception quickly.
- Your company demands extensive API integrations for custom workflows.
- You require advanced, detailed reporting beyond basic analytics.
Sprout Social: Best for managing and tracking multi-network social media to drive sales. Brand24: Best for real-time brand reputation monitoring with sentiment analysis.
Description | Sprout Social is a Social Media Management Platform that allows business users to manage, plan, and track their social media presence across multiple networks. Sprout Social is used by ... Read More about Sprout Social | Brand24 is a cloud based Software as a Service (SaaS) reputation management software. It manages negative content, monitor brand mentions and provide actionable insights so that users are ... Read More about Brand24 |
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Entry Level Pricing |
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Free Trial Availability | ||
Spotsaas ScoreWhat's this? ↗ | 9.2/10 | 9.0/10 |
User RatingsBased on verified Spotsaas reviews | ||
Best Company Size | Small BusinessMedium Business | Small BusinessMedium Business |
Get pricing help | Get pricing help |
Software Demo
Demo |
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How do Sprout Social and Brand24 Compare on Features?
Total Features | 9 Features | 17 Features |
|---|---|---|
Unique Features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Sprout Social and Brand24 on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
Organization Types supported |
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Platforms Supported |
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Modes of support |
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API Support |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | — |
|---|---|---|
HIPAA | ✗ No | ✗ No |
GDPR | ✓ Yes | ✓ Yes |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | — |
Data Residency | 🇺🇸 US | 🌐 Global |
Sprout Social User Reviews & Rating Comparison
User Ratings | ||
|---|---|---|
Rating Distribution | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyers appreciate the platform's multi-network management and lead generation capabilities but express concerns about pricing transparency and feature depth. What buyers like
Common complaints
| Buyer sentiment Users generally praise Brand24 for its ease of use, real-time insights, and accurate sentiment analysis, though some express concerns about limited integrations and reporting features. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Coldwell Banker  Lowes  Edelman |  Uber  Stanford University  Carlsberg |
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Media and Screenshots
Screenshots |  5 Screenshots |  9 Screenshots |
|---|---|---|
Videos |  2 Videos |  3 Videos |
Top Alternatives to Sprout Social and Brand24 in 2026
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Sprout Social or Brand24?
- Brand24 edges out the other on user ratings (4.5 vs 3.8). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Sprout Social and Brand24 offer a free trial?
- Yes, both Sprout Social and Brand24 offer a free trial.
- What is the starting price of Sprout Social vs Brand24?
- Sprout Social starts at $199 per seat/month. Brand24 starts at $119 /month.
- What are the top alternatives to Sprout Social?
- Top alternatives to Sprout Social include Zoho Social, Crowdfire, SocialBee, Buffer, Sprinklr.
- What are the top alternatives to Brand24?
- Top alternatives to Brand24 include Cloud90, ReviewBuzz, Mentionlytics, Mention, Reputation.com.